Welcome to this brand new section in the digital marketing masterclass this section is all about creating
your own web site.
And this first video I'm going to give you some different options for creating your own web site and
also talk about Wordpress which is the one that we're going to be covering in this section and also
talk about why I use and recommend using WordPress a WordPress Web site for your own business.
First why are Web sites important.
Your website is your home is where you can control the story of your business where you can share your
personality where you can help other people with all types of content.
It's where you can direct people to your products and services.
And ultimately it's where people will most likely be buying your products and services to your Web site
is so important.
If you didn't know that you needed a Web site before entering this class well that's kind of surprising
to me.
I'm sure that you did but obviously your web site is so important and that's why choosing the right
tool is also a big decision.
There are lots of tools for creating your website such as Wordpress Wick's Squarespace most hosting
platforms or even if you just purchase a domain name like through go daddy dot com allow you to build
a basic web site but not all of these Web site builders give you all the options that a business might
need and some cost more.
Which is great.
It's really easy to build a website with Wake's dot com but as soon as you want to get a little bit
more advanced or if there is a certain type of thing you want to do.
For example if you want a Facebook like widget or if you want to collect people's email addresses or
if you want to make it look a certain way or act a certain way then it gets a little bit more complicated
and perhaps more expensive if you have to upgrade.
Squarespace is a really cool idea too because it's really simple to use.
But again it's a little bit more expensive in the long run and that's why ultimately recommend WordPress.
Now there is WordPress dot com and wordpress hosting those are different things were press dot com as
a blog platform.
That's not what we're talking about.
We're talking about a word preste hosted site the way it works is you need to purchase web hosting.
This is where you store all the data.
Free web site.
And then you build it with the Wordpress tool.
Basically that's where you can think of it as and where press has all kinds of themes.
Think of themes as the way your web site looks and plugins which allow you to do different actions on
your website.
Think about things like sliders or galleries or contact forums or creating an e-commerce business or
a membership site.
These are things you can do with different plug ins and there's hundreds if not thousands of free plug
ins out there that help you do that on wordpress.
And once you get the hang of it it's actually not too hard to edit and customize your own website if
you're the one that's going to be doing it.
You will learn how to use Wordpress in this section.
I actually have a full WordPress course and I'm adding many of those lessons in this section to help
get you started.
And so really you should be confident by the end of the section on creating new pages on writing new
articles and customizing your site adding new themes adding new plug ins all that kind of stuff.
You're going to learn in this section.
But before we go about actually creating your Web site let's talk about domain names and that's coming
up in the next video.