WEBVTT 00:00.240 --> 00:05.910 Welcome to this brand new section in the digital marketing masterclass this section is all about creating 00:05.910 --> 00:07.450 your own web site. 00:07.570 --> 00:12.780 And this first video I'm going to give you some different options for creating your own web site and 00:12.780 --> 00:18.750 also talk about Wordpress which is the one that we're going to be covering in this section and also 00:18.750 --> 00:25.930 talk about why I use and recommend using WordPress a WordPress Web site for your own business. 00:26.010 --> 00:28.750 First why are Web sites important. 00:28.980 --> 00:35.190 Your website is your home is where you can control the story of your business where you can share your 00:35.190 --> 00:40.790 personality where you can help other people with all types of content. 00:40.830 --> 00:44.420 It's where you can direct people to your products and services. 00:44.430 --> 00:51.540 And ultimately it's where people will most likely be buying your products and services to your Web site 00:51.540 --> 00:52.650 is so important. 00:52.650 --> 00:58.320 If you didn't know that you needed a Web site before entering this class well that's kind of surprising 00:58.320 --> 00:58.980 to me. 00:58.980 --> 01:06.420 I'm sure that you did but obviously your web site is so important and that's why choosing the right 01:06.450 --> 01:08.670 tool is also a big decision. 01:08.670 --> 01:17.400 There are lots of tools for creating your website such as Wordpress Wick's Squarespace most hosting 01:17.400 --> 01:23.430 platforms or even if you just purchase a domain name like through go daddy dot com allow you to build 01:23.430 --> 01:29.880 a basic web site but not all of these Web site builders give you all the options that a business might 01:29.880 --> 01:32.390 need and some cost more. 01:32.460 --> 01:33.570 Which is great. 01:33.570 --> 01:39.450 It's really easy to build a website with Wake's dot com but as soon as you want to get a little bit 01:39.450 --> 01:43.320 more advanced or if there is a certain type of thing you want to do. 01:43.320 --> 01:49.290 For example if you want a Facebook like widget or if you want to collect people's email addresses or 01:49.290 --> 01:54.300 if you want to make it look a certain way or act a certain way then it gets a little bit more complicated 01:54.330 --> 01:57.280 and perhaps more expensive if you have to upgrade. 01:57.330 --> 02:01.360 Squarespace is a really cool idea too because it's really simple to use. 02:01.380 --> 02:07.680 But again it's a little bit more expensive in the long run and that's why ultimately recommend WordPress. 02:07.890 --> 02:13.800 Now there is WordPress dot com and wordpress hosting those are different things were press dot com as 02:13.800 --> 02:15.350 a blog platform. 02:15.350 --> 02:17.490 That's not what we're talking about. 02:17.610 --> 02:23.280 We're talking about a word preste hosted site the way it works is you need to purchase web hosting. 02:23.280 --> 02:24.960 This is where you store all the data. 02:24.960 --> 02:25.970 Free web site. 02:26.100 --> 02:29.390 And then you build it with the Wordpress tool. 02:29.400 --> 02:34.920 Basically that's where you can think of it as and where press has all kinds of themes. 02:34.920 --> 02:41.940 Think of themes as the way your web site looks and plugins which allow you to do different actions on 02:41.940 --> 02:42.620 your website. 02:42.630 --> 02:49.500 Think about things like sliders or galleries or contact forums or creating an e-commerce business or 02:49.500 --> 02:50.790 a membership site. 02:50.790 --> 02:56.670 These are things you can do with different plug ins and there's hundreds if not thousands of free plug 02:56.670 --> 02:59.460 ins out there that help you do that on wordpress. 02:59.490 --> 03:05.550 And once you get the hang of it it's actually not too hard to edit and customize your own website if 03:05.550 --> 03:07.590 you're the one that's going to be doing it. 03:07.680 --> 03:10.510 You will learn how to use Wordpress in this section. 03:10.530 --> 03:17.100 I actually have a full WordPress course and I'm adding many of those lessons in this section to help 03:17.100 --> 03:18.490 get you started. 03:18.540 --> 03:24.420 And so really you should be confident by the end of the section on creating new pages on writing new 03:24.420 --> 03:31.310 articles and customizing your site adding new themes adding new plug ins all that kind of stuff. 03:31.380 --> 03:33.260 You're going to learn in this section. 03:33.420 --> 03:38.520 But before we go about actually creating your Web site let's talk about domain names and that's coming 03:38.520 --> 03:39.630 up in the next video.