Here are some tips for choosing a web domain name especially if you don't have one already.
Now take all of these with a grain of salt.
Sometimes it's impossible to implement all of these strategies with your domain name because many are
already taken but you have to kind of weigh the pros and cons of each.
So let's get straight to it.
Tip number one is obvious.
Ideally it's the name of your business so you might be starting out right now when you're trying to
think of a name for a business and it might be important to go to that Web site yourself and see if
that Web site is available.
Also with all the other social media platforms out there you too.
Facebook all those platforms see if there are other profiles for that name.
If the domain name that matches your company name is already taken it's ok we can come up with some
other creative solutions but ideally your domain name matches your exact business name.
Tip number two is just to make it easy to remember.
You're going to be saying your domain name a lot.
You're going to be putting it in graphics you're going to be putting in articles you're going to be
seeing it on podcast you're going to be seeing all over the place.
And so you want to make it easy for people to remember this generally means shorter is better.
I'm kind of breaking this rule with video school dot com but there are a lot of Web sites out there
at least that I like and I've learned from that have sort of a longer Web site names like smart passive
income.
Listen money matters com as domain names get taken out.
You do have to get a little bit creative and perhaps stretch it out a bit longer but obviously shorter
is better.
The next tip is use keywords and this is also maybe to do with your business name video school online
amusing he were right there video school.
Those are two key words that if people are searching for then perhaps they're going to be interested
in my products and services something a little bit more.
Hitting the nail on the head would have been video courses or learn video dot or learn photography com.
But those domains are probably already taken.
If you do build up your Web site and you start getting traffic and you are doing it for a while search
engines like Google though will start directing people to your Web site especially if your keywords
are in your your ally or your domain name that affects if your web site shows up and the result.
So if people are searching something like online video school my web site is likely to show up the next
step is to use a dot com if you can dot coms are just the best it's what people are used to.
Yes people are using all kinds of different your life extension now and it's OK if you need to dot net
and perhaps dot org if you're an organization are two extensions that I would try to go for if the dot
com is not available.
But personally I do still stay away from the more creative ones and I know that there are a bunch of
new year extensions out there you can get dot game DOT video dot photography dot college you can get
any sort of domain extension now but people just aren't used to that yet.
And so still dot coms are going to be better the next tip hopefully is obvious but avoid copyright infringement
so this means that I can't use like Naoki in my urine.
I can't be Nike shoes dot com because they already have Nike copyrighted even if it's a smaller company
you should be wary of this.
So make sure that you do a check to see if any of the words that you're using in your your all are trademarked.
The next step is to just avoid hyphens or numbers in your your all numbers are very confusing because
if I was video of three to five dot.com is it though numbers 3 or do you spell it out.
It's just confusing.
Unless if you can get both.
So if your site is 1 and 1 dot com and you get the red and now one in one or both numbers 1 and 1 dot
com that's fine.
And that might work for you but it still might confuse people.
And then lastly like I mentioned earlier check the social media accounts for your business name and
for the Web site that you're going to use.
So when I got started I made sure to snap up the videos on line Facebook page the videos online YouTube
channel.
This is not a again not a make or break situation anymore.
There's lots of businesses especially online businesses now that use their personal YouTube account
for example and then they changed to a business but it's still the Phil Heavener YouTube channel in
the euro.
With social media it's it's kind of the same thing with Instagram or Pinterest or Facebook.
Ideally you are having your cell that matches.
So if someone goes to Facebook dot com slash video school online it goes to my business and not someone
else's.
But if you can't get every social media account under your exact business name it's OK but try to get
as many as possible.
So those are some tips for picking your own domain name.
I hope they help if you need any help choosing between a domain name and another one.
Please post in the class let us know.
Let Diego and I know what your ideas are and will help you come up with what we think the best one is
for your business.