WEBVTT 00:00.210 --> 00:05.610 Here are some tips for choosing a web domain name especially if you don't have one already. 00:05.610 --> 00:08.100 Now take all of these with a grain of salt. 00:08.100 --> 00:14.190 Sometimes it's impossible to implement all of these strategies with your domain name because many are 00:14.190 --> 00:18.420 already taken but you have to kind of weigh the pros and cons of each. 00:18.420 --> 00:20.130 So let's get straight to it. 00:20.130 --> 00:21.680 Tip number one is obvious. 00:21.690 --> 00:26.670 Ideally it's the name of your business so you might be starting out right now when you're trying to 00:26.670 --> 00:33.240 think of a name for a business and it might be important to go to that Web site yourself and see if 00:33.240 --> 00:34.980 that Web site is available. 00:34.980 --> 00:39.650 Also with all the other social media platforms out there you too. 00:39.660 --> 00:44.380 Facebook all those platforms see if there are other profiles for that name. 00:44.400 --> 00:50.610 If the domain name that matches your company name is already taken it's ok we can come up with some 00:50.610 --> 00:56.930 other creative solutions but ideally your domain name matches your exact business name. 00:56.940 --> 00:59.650 Tip number two is just to make it easy to remember. 00:59.790 --> 01:02.250 You're going to be saying your domain name a lot. 01:02.250 --> 01:06.180 You're going to be putting it in graphics you're going to be putting in articles you're going to be 01:06.180 --> 01:09.220 seeing it on podcast you're going to be seeing all over the place. 01:09.330 --> 01:15.060 And so you want to make it easy for people to remember this generally means shorter is better. 01:15.090 --> 01:20.640 I'm kind of breaking this rule with video school dot com but there are a lot of Web sites out there 01:20.670 --> 01:26.760 at least that I like and I've learned from that have sort of a longer Web site names like smart passive 01:26.760 --> 01:27.470 income. 01:27.660 --> 01:31.320 Listen money matters com as domain names get taken out. 01:31.320 --> 01:37.170 You do have to get a little bit creative and perhaps stretch it out a bit longer but obviously shorter 01:37.170 --> 01:37.860 is better. 01:37.860 --> 01:44.430 The next tip is use keywords and this is also maybe to do with your business name video school online 01:44.460 --> 01:48.000 amusing he were right there video school. 01:48.000 --> 01:53.280 Those are two key words that if people are searching for then perhaps they're going to be interested 01:53.340 --> 01:57.910 in my products and services something a little bit more. 01:57.990 --> 02:05.110 Hitting the nail on the head would have been video courses or learn video dot or learn photography com. 02:05.370 --> 02:08.370 But those domains are probably already taken. 02:08.400 --> 02:14.850 If you do build up your Web site and you start getting traffic and you are doing it for a while search 02:14.850 --> 02:20.390 engines like Google though will start directing people to your Web site especially if your keywords 02:20.490 --> 02:27.520 are in your your ally or your domain name that affects if your web site shows up and the result. 02:27.600 --> 02:33.750 So if people are searching something like online video school my web site is likely to show up the next 02:33.750 --> 02:40.310 step is to use a dot com if you can dot coms are just the best it's what people are used to. 02:40.560 --> 02:48.330 Yes people are using all kinds of different your life extension now and it's OK if you need to dot net 02:48.390 --> 02:54.690 and perhaps dot org if you're an organization are two extensions that I would try to go for if the dot 02:54.690 --> 02:56.510 com is not available. 02:56.520 --> 03:02.580 But personally I do still stay away from the more creative ones and I know that there are a bunch of 03:02.580 --> 03:08.880 new year extensions out there you can get dot game DOT video dot photography dot college you can get 03:08.910 --> 03:12.890 any sort of domain extension now but people just aren't used to that yet. 03:13.050 --> 03:20.070 And so still dot coms are going to be better the next tip hopefully is obvious but avoid copyright infringement 03:20.080 --> 03:24.590 so this means that I can't use like Naoki in my urine. 03:24.600 --> 03:31.830 I can't be Nike shoes dot com because they already have Nike copyrighted even if it's a smaller company 03:31.830 --> 03:33.940 you should be wary of this. 03:33.960 --> 03:41.160 So make sure that you do a check to see if any of the words that you're using in your your all are trademarked. 03:41.220 --> 03:48.240 The next step is to just avoid hyphens or numbers in your your all numbers are very confusing because 03:48.240 --> 03:56.030 if I was video of three to five dot.com is it though numbers 3 or do you spell it out. 03:56.160 --> 03:57.460 It's just confusing. 03:57.630 --> 03:59.900 Unless if you can get both. 04:00.000 --> 04:08.310 So if your site is 1 and 1 dot com and you get the red and now one in one or both numbers 1 and 1 dot 04:08.310 --> 04:10.050 com that's fine. 04:10.050 --> 04:12.830 And that might work for you but it still might confuse people. 04:12.870 --> 04:19.110 And then lastly like I mentioned earlier check the social media accounts for your business name and 04:19.110 --> 04:21.570 for the Web site that you're going to use. 04:21.570 --> 04:28.410 So when I got started I made sure to snap up the videos on line Facebook page the videos online YouTube 04:28.410 --> 04:29.220 channel. 04:29.250 --> 04:33.760 This is not a again not a make or break situation anymore. 04:33.810 --> 04:39.330 There's lots of businesses especially online businesses now that use their personal YouTube account 04:39.330 --> 04:44.580 for example and then they changed to a business but it's still the Phil Heavener YouTube channel in 04:44.580 --> 04:45.720 the euro. 04:45.720 --> 04:51.730 With social media it's it's kind of the same thing with Instagram or Pinterest or Facebook. 04:51.780 --> 04:55.810 Ideally you are having your cell that matches. 04:55.830 --> 05:01.700 So if someone goes to Facebook dot com slash video school online it goes to my business and not someone 05:01.700 --> 05:02.740 else's. 05:02.780 --> 05:09.950 But if you can't get every social media account under your exact business name it's OK but try to get 05:09.950 --> 05:11.230 as many as possible. 05:11.240 --> 05:14.640 So those are some tips for picking your own domain name. 05:14.660 --> 05:19.880 I hope they help if you need any help choosing between a domain name and another one. 05:20.030 --> 05:22.230 Please post in the class let us know. 05:22.240 --> 05:27.680 Let Diego and I know what your ideas are and will help you come up with what we think the best one is 05:27.680 --> 05:28.730 for your business.