WEBVTT 00:00.280 --> 00:06.180 SEO or search engine optimization this is something that I've tossed around before in this course and 00:06.180 --> 00:07.800 it's probably something you've heard about. 00:07.800 --> 00:15.600 Basically what MCO is is making sure that your website appears in search engines and optimizing your 00:15.630 --> 00:22.260 content and just making sure that search engines like Google and being and Yahoo know that your site 00:22.260 --> 00:23.010 exists. 00:23.010 --> 00:29.070 So to do this we can add plugins to our Web site that actually build a site map which is what we call 00:29.070 --> 00:32.040 it of your web site for the search engines. 00:32.040 --> 00:36.540 Here are three plug ins that I can recommend and I've used all of them. 00:36.580 --> 00:42.830 And ultimately I decided to use Yost as CEO because it has some additional options that I'll talk about. 00:42.840 --> 00:46.740 But the first one that I can recommend is Google X and site maps. 00:46.740 --> 00:52.560 This is one that has been downloaded millions of times and it was highly recommended a few years ago 00:52.560 --> 00:56.850 when I was getting started out by Pat Flynn who started the smart passive income show. 00:56.880 --> 00:58.210 It still does a great job. 00:58.230 --> 01:04.500 And if all you want to do is tell search engines that your web site is there in the world. 01:04.500 --> 01:10.770 This is a great plug in to install the other two options have some additional bonuses such as things 01:10.770 --> 01:15.050 like helping you make sure that your content is as eco friendly. 01:15.090 --> 01:21.750 All in one SBO pack is one option and Yost as you know is the other and you can see if you search and 01:21.750 --> 01:27.860 look up these two you'll see that they also have X Amahl site maps within this plugin. 01:27.900 --> 01:30.210 So you don't need multiple of these. 01:30.210 --> 01:34.440 And the thing about plug ins is that I'll just mention really quickly is that having a lot of plug ins 01:34.530 --> 01:39.520 will slow down your website so you don't want to have a bunch of actual plug ins for that reason. 01:39.540 --> 01:43.210 Also it just means that you have to maintain them keep updating them. 01:43.230 --> 01:47.310 So I try to recommend limiting your plugins only the ones you really need. 01:47.310 --> 01:50.370 I'm going to install yos to MCO once I've installed it. 01:50.370 --> 01:56.390 We have the MCO menu right here on the left so just go to the dashboard when you first install it. 01:56.430 --> 01:59.250 You might get a couple of errors or notification. 01:59.250 --> 02:04.060 One is that it points out that we're blocking access to search engines. 02:04.080 --> 02:08.640 So to change this we have to go to our reading settings which we can go straight through this link or 02:08.640 --> 02:15.090 go to settings reading down here we have search engine visibility so we want to uncheck this to make 02:15.090 --> 02:19.120 sure that our site can be searched by search engines. 02:20.770 --> 02:26.420 We'll save changes and let's go back to these dashboard. 02:26.680 --> 02:31.870 Now we have to configure our plugins So the first notification tells us where we can do that so click 02:32.600 --> 02:39.250 plug in to configure and you're going to have to walk through a series of steps to configure those. 02:39.250 --> 02:43.980 So just go through this menu and then once you're done with that come back to this video so pause this 02:43.980 --> 02:51.220 video and then come back here on my videos online site and I already have Yost installed so I want to 02:51.220 --> 02:57.700 show you what it can do on the dashboard page you can go through the different tabs to configure your 02:57.770 --> 02:58.070 post. 02:58.090 --> 03:03.490 As for you you'll want to go through these things and make sure that you have all of your information 03:03.490 --> 03:07.540 set up such as your comfort the information company logo. 03:07.570 --> 03:13.780 If you are using webmaster tools which are the custom tools for each of these Web sites you can go ahead 03:13.840 --> 03:15.620 and verify them here. 03:15.640 --> 03:21.010 One of the first things you want to do is make sure that you go to the SML sitemap setting and enable 03:21.010 --> 03:21.310 it. 03:21.310 --> 03:26.740 Once you've been stored and enabled the SML sitemap the other cool thing that this tool allows you to 03:26.740 --> 03:29.770 do is improve your FCO for your posts and pages. 03:29.770 --> 03:33.990 Here's an example of a post that I wrote for videos online. 03:34.000 --> 03:40.600 So this is the post page you can see where I have all kinds of titles images all kinds of stuff that 03:40.600 --> 03:41.490 I posted. 03:41.530 --> 03:48.430 And down below we have this new window that pops up called Yost SBO and you can see that it kind of 03:48.430 --> 03:51.500 grades us on how well our CEO is. 03:51.670 --> 03:55.900 And they'll give you any sort of errors if it's not for each post. 03:55.900 --> 03:57.960 You can put in your focus keyword. 03:57.970 --> 04:02.920 This is the keyword that you're hoping that if people search for this keyword your post shows up. 04:02.920 --> 04:08.350 Now one of the warnings that idea is that the keyword density for this post is too low. 04:08.380 --> 04:10.760 It's only found three times on this entire post. 04:10.750 --> 04:14.080 And so they're wanting me to use the keyword more often. 04:14.110 --> 04:19.780 Other things that it checks off though are things like the page title looking nice the keyword appearing 04:19.780 --> 04:21.720 in your out of the page. 04:21.760 --> 04:27.700 That's why we set up our permalink so that our well actually includes the keywords of our posts. 04:27.700 --> 04:30.630 It also looks at the images that we've added to our page. 04:30.670 --> 04:37.550 And the alternative text to make sure that our tax relates to our keyword and it looks at our subheadings. 04:37.560 --> 04:44.530 Remember we talked about how subheadings can affect your SEO Well Yossef SEO in tells us if our headings 04:44.530 --> 04:45.250 are good or not. 04:45.250 --> 04:50.410 Another thing that you can look at is the readability which helps make your posts more readable. 04:50.410 --> 04:56.820 One thing that it sees in mine is that one of our subheadings is followed by more than 300 words. 04:56.830 --> 05:02.740 Now this is their recommendation that we don't have more than 300 words following a subheading and if 05:02.740 --> 05:08.650 we do to use another subheading Here's an example of a blog post I did for my podcast and this one has 05:08.650 --> 05:12.130 a lot more warnings so I really need to work on this. 05:12.130 --> 05:16.080 The keyword is Teresa Greenway interview which I plug it in here. 05:16.180 --> 05:20.610 I have lots of problems with that because it's not included in the title it's not in your. 05:20.620 --> 05:22.550 It's not in any of the headings really. 05:22.570 --> 05:28.180 So I do have to work a bit on this post but that's why you post as CEO is so great it helps us make 05:28.270 --> 05:30.610 our posts much more SEO friendly. 05:30.670 --> 05:32.350 So that's the Yost SC. 05:32.410 --> 05:33.690 Oh plug in. 05:33.700 --> 05:37.210 It's a great way to make sure that sites can find your Web site.