SEO or search engine optimization this is something that I've tossed around before in this course and
it's probably something you've heard about.
Basically what MCO is is making sure that your website appears in search engines and optimizing your
content and just making sure that search engines like Google and being and Yahoo know that your site
exists.
So to do this we can add plugins to our Web site that actually build a site map which is what we call
it of your web site for the search engines.
Here are three plug ins that I can recommend and I've used all of them.
And ultimately I decided to use Yost as CEO because it has some additional options that I'll talk about.
But the first one that I can recommend is Google X and site maps.
This is one that has been downloaded millions of times and it was highly recommended a few years ago
when I was getting started out by Pat Flynn who started the smart passive income show.
It still does a great job.
And if all you want to do is tell search engines that your web site is there in the world.
This is a great plug in to install the other two options have some additional bonuses such as things
like helping you make sure that your content is as eco friendly.
All in one SBO pack is one option and Yost as you know is the other and you can see if you search and
look up these two you'll see that they also have X Amahl site maps within this plugin.
So you don't need multiple of these.
And the thing about plug ins is that I'll just mention really quickly is that having a lot of plug ins
will slow down your website so you don't want to have a bunch of actual plug ins for that reason.
Also it just means that you have to maintain them keep updating them.
So I try to recommend limiting your plugins only the ones you really need.
I'm going to install yos to MCO once I've installed it.
We have the MCO menu right here on the left so just go to the dashboard when you first install it.
You might get a couple of errors or notification.
One is that it points out that we're blocking access to search engines.
So to change this we have to go to our reading settings which we can go straight through this link or
go to settings reading down here we have search engine visibility so we want to uncheck this to make
sure that our site can be searched by search engines.
We'll save changes and let's go back to these dashboard.
Now we have to configure our plugins So the first notification tells us where we can do that so click
plug in to configure and you're going to have to walk through a series of steps to configure those.
So just go through this menu and then once you're done with that come back to this video so pause this
video and then come back here on my videos online site and I already have Yost installed so I want to
show you what it can do on the dashboard page you can go through the different tabs to configure your
post.
As for you you'll want to go through these things and make sure that you have all of your information
set up such as your comfort the information company logo.
If you are using webmaster tools which are the custom tools for each of these Web sites you can go ahead
and verify them here.
One of the first things you want to do is make sure that you go to the SML sitemap setting and enable
it.
Once you've been stored and enabled the SML sitemap the other cool thing that this tool allows you to
do is improve your FCO for your posts and pages.
Here's an example of a post that I wrote for videos online.
So this is the post page you can see where I have all kinds of titles images all kinds of stuff that
I posted.
And down below we have this new window that pops up called Yost SBO and you can see that it kind of
grades us on how well our CEO is.
And they'll give you any sort of errors if it's not for each post.
You can put in your focus keyword.
This is the keyword that you're hoping that if people search for this keyword your post shows up.
Now one of the warnings that idea is that the keyword density for this post is too low.
It's only found three times on this entire post.
And so they're wanting me to use the keyword more often.
Other things that it checks off though are things like the page title looking nice the keyword appearing
in your out of the page.
That's why we set up our permalink so that our well actually includes the keywords of our posts.
It also looks at the images that we've added to our page.
And the alternative text to make sure that our tax relates to our keyword and it looks at our subheadings.
Remember we talked about how subheadings can affect your SEO Well Yossef SEO in tells us if our headings
are good or not.
Another thing that you can look at is the readability which helps make your posts more readable.
One thing that it sees in mine is that one of our subheadings is followed by more than 300 words.
Now this is their recommendation that we don't have more than 300 words following a subheading and if
we do to use another subheading Here's an example of a blog post I did for my podcast and this one has
a lot more warnings so I really need to work on this.
The keyword is Teresa Greenway interview which I plug it in here.
I have lots of problems with that because it's not included in the title it's not in your.
It's not in any of the headings really.
So I do have to work a bit on this post but that's why you post as CEO is so great it helps us make
our posts much more SEO friendly.
So that's the Yost SC.
Oh plug in.
It's a great way to make sure that sites can find your Web site.