WEBVTT 00:00.210 --> 00:05.250 One of the first things you need to do before you want your Web site is set up some sort of a system 00:05.250 --> 00:08.850 where people can subscribe to an email list. 00:08.850 --> 00:16.380 It's better to do this with a tool or a system that's dedicated to email marketing rather than trying 00:16.380 --> 00:19.170 to use your own personal e-mail to do this. 00:19.170 --> 00:25.180 You can get hit as a spammer if you are using your own gmail account or other sort of personal account. 00:25.200 --> 00:30.570 There are lots of different tools out there and a lot of them you can start for free such as MailChimp 00:30.650 --> 00:31.500 with MailChimp. 00:31.500 --> 00:38.130 You can get started for I believe up to 2000 subscribers and they've got all kinds of tools. 00:38.160 --> 00:42.780 So if you go to MailChimp and then go to Preissing you can see the sign up for free. 00:42.780 --> 00:48.300 They have this free option and if you click the learn more you can see that you are able to send up 00:48.300 --> 00:52.630 to 12000 emails per month to up to 2000 subscribers. 00:52.630 --> 00:58.140 And there are tools and plug ins within WordPress that allows you to create optin forms for your web 00:58.140 --> 01:00.330 site that hookup with MailChimp. 01:00.330 --> 01:02.010 Another option is convert kit. 01:02.010 --> 01:07.500 This is kind of the new kid on the block in terms of e-mail marketing but they've really pared down 01:07.500 --> 01:12.590 the whole idea of e-mail marketing and made it very simple for people who are just getting started. 01:12.600 --> 01:18.660 And this is personally what I use currently a Weber is a another option and this is just another one 01:18.750 --> 01:24.870 in a long list of e-mail marketing tools like constant contact Infusionsoft there's dozens of them out 01:24.870 --> 01:27.560 there and there's great reasons to use any of them. 01:27.570 --> 01:30.990 But as always with this class I want to give you a free option. 01:30.990 --> 01:35.430 I highly recommend and that's built right within Wordpress and that's male poet. 01:35.460 --> 01:41.970 I actually used to use this before going over to convert kit and it allows you to do a lot of cool things 01:42.000 --> 01:43.140 and it's very simple. 01:43.170 --> 01:49.180 So if you search for a male poet you'll see Millport newsletters and it's had over 300000 installs. 01:49.190 --> 01:51.210 Five star reviews really really great. 01:51.210 --> 01:55.950 So go ahead and install it and I'll show you how to use it when you activate male poet. 01:55.950 --> 02:00.540 You'll get this welcome letter and you can walk through their own tour if you want to. 02:00.600 --> 02:01.920 Or you can just click this thanks. 02:01.920 --> 02:04.560 Now take me to a male poet button down at the bottom. 02:04.590 --> 02:08.030 There are four different menu options under the male poet tab. 02:08.040 --> 02:09.270 One is newsletter. 02:09.270 --> 02:11.510 This is where you create new emails. 02:11.520 --> 02:16.830 One is subscriber's where you can see all of your subscribers settings where you can change any of your 02:16.830 --> 02:21.840 settings or premium for you to enroll in the premium Mehl poet where you can use it. 02:21.840 --> 02:27.390 With over 2000 subscribers and send more e-mails per month there's a few things that you might want 02:27.390 --> 02:29.880 to do if you're trying to legitimize your business. 02:29.880 --> 02:31.820 One is put in your company's address. 02:31.830 --> 02:38.430 It's actually a requirement that you actually send your address with each email and if you don't some 02:38.430 --> 02:42.180 spam filters depending on the email tool G-mail Yahoo. 02:42.210 --> 02:43.060 What have you. 02:43.060 --> 02:45.410 They'll actually put your emails and spam. 02:45.420 --> 02:51.300 If you don't have that you also can choose where you want notifications to go to and choose if you want 02:51.300 --> 02:56.620 to get notified when on subscribed unsubscribed or a summary of the emails that you send every day. 02:56.640 --> 03:03.530 You can choose how it appears to the person who gets these emails so it will be sent from Phil. 03:03.530 --> 03:06.810 Or you could say no Ebner designs whatever you want. 03:06.810 --> 03:12.150 Either the company name or your name and then your email address and with your hosting account with 03:12.210 --> 03:19.440 blue hosts with host gator with whatever hosting you can create your own emails with your web site so 03:19.440 --> 03:25.390 you could have Phil at Ebner designs ZCom or contact or support Ebner designs dot com. 03:25.500 --> 03:32.280 The next tab under settings is your forms so right within the Mail app you can create a form to put 03:32.280 --> 03:33.780 in your web site. 03:33.810 --> 03:41.400 So click Create a new form to add a new form and then you can add different fields so say you want to 03:41.400 --> 03:43.800 collect first name last name. 03:43.800 --> 03:50.870 You can add these to your form and then you could click any of these to edit how it actually appears. 03:51.660 --> 03:55.800 Down below you can choose what list the subscribers are going to be added to. 03:55.800 --> 04:01.080 So say you have multiple contact forms on different pages of your website and you want to funnel visitors 04:01.080 --> 04:02.280 into different categories. 04:02.280 --> 04:04.170 Perhaps you have some visitors. 04:04.170 --> 04:09.810 For me this would be visitors who are more into photography than some that are into video production. 04:09.810 --> 04:14.380 I might have to listen depending on the blog page or the article. 04:14.400 --> 04:20.100 I would put a different form on that page that funnels into that list and then this little after submit 04:20.160 --> 04:25.340 option is a little pop up that appears after they've submitted their information on this form. 04:25.350 --> 04:26.870 So say you've gone through this. 04:26.910 --> 04:32.010 Click save and then to add it to any of your pages. 04:32.010 --> 04:34.530 Just click this short code button down here. 04:34.530 --> 04:36.990 Copy and paste this short code. 04:36.990 --> 04:44.280 I'm going to test it out on my About page so just paste it into any page click update and then refresh 04:44.280 --> 04:44.960 that page. 04:45.000 --> 04:50.230 And now you can see the form it tries to match the style of your own website. 04:50.240 --> 04:55.560 This looks pretty good now when you're trying to get people on a newsletter it would probably be beneficial 04:55.560 --> 04:58.120 to give a reason to subscribe. 04:58.130 --> 05:03.570 So on this page I would include information that they'll be getting once they subscribe or perhaps giving 05:03.570 --> 05:09.700 away some kind of lead magnet a PDA download or something that they get in exchange for signing up. 05:09.760 --> 05:13.920 And I would include that information and I would include that information right next to the form. 05:13.920 --> 05:17.970 You can also go to the widgets area under appearance widgets. 05:18.040 --> 05:19.150 Then you have a new widget. 05:19.200 --> 05:26.390 You can put in your sidebar mail poet's subscription form so let's put that right under search and then 05:26.390 --> 05:29.060 we have to choose which form we're going to choose. 05:29.060 --> 05:35.300 So we created that new form which we should probably retitle Maybe we create a specific one for this 05:35.300 --> 05:37.840 sidebar click save. 05:38.000 --> 05:44.810 Now I have to refresh this page so that that shows up in our mail post subscription form option and 05:44.810 --> 05:49.490 now we have the sidebar option and we'll just click save. 05:49.490 --> 05:57.320 Now if we go to our blog or any page that has the sidebar we have this subscribe to our newsletter page. 05:57.330 --> 06:01.110 Now let's go back to our subscribers page. 06:01.240 --> 06:07.420 You can see that I automatically have myself as a subscriber but say let's just type in for example 06:07.900 --> 06:17.230 my other account Phil Ebner and then the e-mail address is at video school online.com and click SUBSCRIBE. 06:17.230 --> 06:20.910 And now you can see this is the pop up that we saw so you might want to change this. 06:20.950 --> 06:22.180 Make it more interesting. 06:22.180 --> 06:24.480 Say something like Hey check your inbox. 06:24.490 --> 06:30.280 You'll be getting your free PDA or whatever your lead magnet is now has refreshed a subscriber page 06:31.770 --> 06:35.490 and you'll see that now support videos go online dot com is added. 06:35.520 --> 06:42.100 The status is unconfirmed until that subscriber gets that first e-mail and confirms their e-mail address. 06:42.120 --> 06:46.890 This is a double opt in and this is required for people who start newsletters. 06:46.950 --> 06:50.560 Now what is that e-mail that people get first when they subscribe. 06:50.700 --> 06:55.970 Let's go back to our settings and go to sign up confirmation. 06:56.010 --> 06:59.460 This is the e-mail about so on gets when they sign up. 06:59.460 --> 07:04.650 So you definitely want to edit this with your own information in this e-mail is a confirmation link 07:04.650 --> 07:08.880 that they'll have to click and you can send them to a custom page if you want. 07:08.880 --> 07:15.210 Going down the line of tabs we have this send with option one you could send with your own web site 07:15.300 --> 07:19.630 and the delivery method is Pietsch P which I highly recommend. 07:19.650 --> 07:24.840 Or you can use a third party depending on what your host situation is. 07:24.840 --> 07:28.770 Sometimes they don't allow you to send more than a certain amount of e-mails per day. 07:28.770 --> 07:35.310 So once you get over 100 subscribers you might want to go with this third party option and find out 07:35.310 --> 07:36.230 more about that. 07:36.240 --> 07:42.360 Just go here and click on the read more option then down below you can see that you can choose how many 07:42.360 --> 07:46.670 e-mails you want to send every hour if you're using a third party option. 07:46.680 --> 07:52.170 You can increase this because you don't want to have to wait to send your e-mails over the period of 07:52.230 --> 07:56.660 a day or two if you have a few hundred e-mail subscribers you want to send them all at once. 07:56.670 --> 08:03.270 But they suggest 70 e-mails per hour to be safe to start out so that you don't get seen as spam. 08:03.450 --> 08:05.770 And that's if you're sending from your own web site. 08:06.090 --> 08:07.610 But again if you want to send more. 08:07.650 --> 08:10.070 You can choose this third party option. 08:10.080 --> 08:13.200 Lastly let's just quickly look at our newsletter options. 08:13.200 --> 08:18.990 They come with a draft but I'm just going to go ahead and say create a new e-mail this you can see as 08:18.990 --> 08:22.410 a one time e-mail blast or an automatic newsletter. 08:22.440 --> 08:23.500 And this is awesome. 08:23.580 --> 08:29.100 So that you can actually create an automated sequence for your subscribers so you can automatically 08:29.100 --> 08:34.110 send either when someone subscribes to the list or when there's new content. 08:34.110 --> 08:38.450 So perhaps you want someone to get notified whenever you post a new blog article. 08:38.460 --> 08:43.290 But to do it as an automated sequence you would choose when someone subscribes to the list you would 08:43.290 --> 08:50.520 choose which list you're using and you can send either right away or an hour after a day after a week 08:50.520 --> 08:50.930 after. 08:50.940 --> 08:56.220 So if you want a 10 week sequence you would choose weeks after and then you just said it as one. 08:56.220 --> 09:00.960 And then if you want to create another e-mail in the sequence you would create a new newsletter and 09:01.050 --> 09:02.190 choose two. 09:02.220 --> 09:07.070 So I'll just tell this first e-mail just so we can see what the next step is. 09:08.400 --> 09:11.520 And this is a standard template that male poet uses. 09:11.560 --> 09:18.510 You can go into any of these blocks and basically edit them or just go ahead and delete them. 09:18.880 --> 09:22.730 And I typically delete these and start from scratch. 09:24.320 --> 09:28.850 Over here on the right you have your options for types of content that you want to add just regular 09:28.850 --> 09:31.930 titles and tax or perhaps a WordPress post. 09:33.720 --> 09:39.570 Here you can choose which WordPress post you want to include say you're sending a blast with all of 09:39.570 --> 09:45.690 your latest articles you can choose and multiple articles and it adds it to this e-mail blast or if 09:45.740 --> 09:51.750 you are creating this email and it's the first one being sent out but you want to send the latest article 09:51.810 --> 10:00.030 that you've written perhaps you choose automatic latest content and then you choose how many matches 10:00.060 --> 10:00.210 do. 10:00.210 --> 10:01.310 The last one. 10:01.740 --> 10:07.040 So this is automatically going to send the latest article to whoever signs up at that time. 10:07.080 --> 10:12.130 You can add images you can change the styles or you can actually add a custom theme. 10:12.180 --> 10:17.580 So if you click the Add more theme's button there are lots of different themes that male poet has given 10:17.580 --> 10:19.130 us to start out with. 10:19.140 --> 10:25.470 So these are kind of templates that you can use once you're done adding all of your content just click 10:25.650 --> 10:27.300 next step. 10:27.300 --> 10:30.570 Verify your subject line verify when you want it to be sent. 10:30.570 --> 10:37.950 Verify the sender of the email also where the reply to email goes and then you can activate it or you 10:37.950 --> 10:41.100 can just save it as a draft and activate it later on. 10:41.100 --> 10:46.320 You can also enter your email address and send a preview email to see how it looks as you can see there's 10:46.320 --> 10:51.220 lots of great stuff to do with mail poet and of course there's the other options as well. 10:51.240 --> 10:53.370 So if you have any other questions please let me know. 10:53.370 --> 10:57.370 Otherwise just poke around and see all that male poet has to offer. 10:57.420 --> 10:58.680 It's a great way to get started.