One of the first things you need to do before you want your Web site is set up some sort of a system
where people can subscribe to an email list.
It's better to do this with a tool or a system that's dedicated to email marketing rather than trying
to use your own personal e-mail to do this.
You can get hit as a spammer if you are using your own gmail account or other sort of personal account.
There are lots of different tools out there and a lot of them you can start for free such as MailChimp
with MailChimp.
You can get started for I believe up to 2000 subscribers and they've got all kinds of tools.
So if you go to MailChimp and then go to Preissing you can see the sign up for free.
They have this free option and if you click the learn more you can see that you are able to send up
to 12000 emails per month to up to 2000 subscribers.
And there are tools and plug ins within WordPress that allows you to create optin forms for your web
site that hookup with MailChimp.
Another option is convert kit.
This is kind of the new kid on the block in terms of e-mail marketing but they've really pared down
the whole idea of e-mail marketing and made it very simple for people who are just getting started.
And this is personally what I use currently a Weber is a another option and this is just another one
in a long list of e-mail marketing tools like constant contact Infusionsoft there's dozens of them out
there and there's great reasons to use any of them.
But as always with this class I want to give you a free option.
I highly recommend and that's built right within Wordpress and that's male poet.
I actually used to use this before going over to convert kit and it allows you to do a lot of cool things
and it's very simple.
So if you search for a male poet you'll see Millport newsletters and it's had over 300000 installs.
Five star reviews really really great.
So go ahead and install it and I'll show you how to use it when you activate male poet.
You'll get this welcome letter and you can walk through their own tour if you want to.
Or you can just click this thanks.
Now take me to a male poet button down at the bottom.
There are four different menu options under the male poet tab.
One is newsletter.
This is where you create new emails.
One is subscriber's where you can see all of your subscribers settings where you can change any of your
settings or premium for you to enroll in the premium Mehl poet where you can use it.
With over 2000 subscribers and send more e-mails per month there's a few things that you might want
to do if you're trying to legitimize your business.
One is put in your company's address.
It's actually a requirement that you actually send your address with each email and if you don't some
spam filters depending on the email tool G-mail Yahoo.
What have you.
They'll actually put your emails and spam.
If you don't have that you also can choose where you want notifications to go to and choose if you want
to get notified when on subscribed unsubscribed or a summary of the emails that you send every day.
You can choose how it appears to the person who gets these emails so it will be sent from Phil.
Or you could say no Ebner designs whatever you want.
Either the company name or your name and then your email address and with your hosting account with
blue hosts with host gator with whatever hosting you can create your own emails with your web site so
you could have Phil at Ebner designs ZCom or contact or support Ebner designs dot com.
The next tab under settings is your forms so right within the Mail app you can create a form to put
in your web site.
So click Create a new form to add a new form and then you can add different fields so say you want to
collect first name last name.
You can add these to your form and then you could click any of these to edit how it actually appears.
Down below you can choose what list the subscribers are going to be added to.
So say you have multiple contact forms on different pages of your website and you want to funnel visitors
into different categories.
Perhaps you have some visitors.
For me this would be visitors who are more into photography than some that are into video production.
I might have to listen depending on the blog page or the article.
I would put a different form on that page that funnels into that list and then this little after submit
option is a little pop up that appears after they've submitted their information on this form.
So say you've gone through this.
Click save and then to add it to any of your pages.
Just click this short code button down here.
Copy and paste this short code.
I'm going to test it out on my About page so just paste it into any page click update and then refresh
that page.
And now you can see the form it tries to match the style of your own website.
This looks pretty good now when you're trying to get people on a newsletter it would probably be beneficial
to give a reason to subscribe.
So on this page I would include information that they'll be getting once they subscribe or perhaps giving
away some kind of lead magnet a PDA download or something that they get in exchange for signing up.
And I would include that information and I would include that information right next to the form.
You can also go to the widgets area under appearance widgets.
Then you have a new widget.
You can put in your sidebar mail poet's subscription form so let's put that right under search and then
we have to choose which form we're going to choose.
So we created that new form which we should probably retitle Maybe we create a specific one for this
sidebar click save.
Now I have to refresh this page so that that shows up in our mail post subscription form option and
now we have the sidebar option and we'll just click save.
Now if we go to our blog or any page that has the sidebar we have this subscribe to our newsletter page.
Now let's go back to our subscribers page.
You can see that I automatically have myself as a subscriber but say let's just type in for example
my other account Phil Ebner and then the e-mail address is at video school online.com and click SUBSCRIBE.
And now you can see this is the pop up that we saw so you might want to change this.
Make it more interesting.
Say something like Hey check your inbox.
You'll be getting your free PDA or whatever your lead magnet is now has refreshed a subscriber page
and you'll see that now support videos go online dot com is added.
The status is unconfirmed until that subscriber gets that first e-mail and confirms their e-mail address.
This is a double opt in and this is required for people who start newsletters.
Now what is that e-mail that people get first when they subscribe.
Let's go back to our settings and go to sign up confirmation.
This is the e-mail about so on gets when they sign up.
So you definitely want to edit this with your own information in this e-mail is a confirmation link
that they'll have to click and you can send them to a custom page if you want.
Going down the line of tabs we have this send with option one you could send with your own web site
and the delivery method is Pietsch P which I highly recommend.
Or you can use a third party depending on what your host situation is.
Sometimes they don't allow you to send more than a certain amount of e-mails per day.
So once you get over 100 subscribers you might want to go with this third party option and find out
more about that.
Just go here and click on the read more option then down below you can see that you can choose how many
e-mails you want to send every hour if you're using a third party option.
You can increase this because you don't want to have to wait to send your e-mails over the period of
a day or two if you have a few hundred e-mail subscribers you want to send them all at once.
But they suggest 70 e-mails per hour to be safe to start out so that you don't get seen as spam.
And that's if you're sending from your own web site.
But again if you want to send more.
You can choose this third party option.
Lastly let's just quickly look at our newsletter options.
They come with a draft but I'm just going to go ahead and say create a new e-mail this you can see as
a one time e-mail blast or an automatic newsletter.
And this is awesome.
So that you can actually create an automated sequence for your subscribers so you can automatically
send either when someone subscribes to the list or when there's new content.
So perhaps you want someone to get notified whenever you post a new blog article.
But to do it as an automated sequence you would choose when someone subscribes to the list you would
choose which list you're using and you can send either right away or an hour after a day after a week
after.
So if you want a 10 week sequence you would choose weeks after and then you just said it as one.
And then if you want to create another e-mail in the sequence you would create a new newsletter and
choose two.
So I'll just tell this first e-mail just so we can see what the next step is.
And this is a standard template that male poet uses.
You can go into any of these blocks and basically edit them or just go ahead and delete them.
And I typically delete these and start from scratch.
Over here on the right you have your options for types of content that you want to add just regular
titles and tax or perhaps a WordPress post.
Here you can choose which WordPress post you want to include say you're sending a blast with all of
your latest articles you can choose and multiple articles and it adds it to this e-mail blast or if
you are creating this email and it's the first one being sent out but you want to send the latest article
that you've written perhaps you choose automatic latest content and then you choose how many matches
do.
The last one.
So this is automatically going to send the latest article to whoever signs up at that time.
You can add images you can change the styles or you can actually add a custom theme.
So if you click the Add more theme's button there are lots of different themes that male poet has given
us to start out with.
So these are kind of templates that you can use once you're done adding all of your content just click
next step.
Verify your subject line verify when you want it to be sent.
Verify the sender of the email also where the reply to email goes and then you can activate it or you
can just save it as a draft and activate it later on.
You can also enter your email address and send a preview email to see how it looks as you can see there's
lots of great stuff to do with mail poet and of course there's the other options as well.
So if you have any other questions please let me know.
Otherwise just poke around and see all that male poet has to offer.
It's a great way to get started.