WEBVTT 00:00.210 --> 00:07.020 Using email marketing tools like male poet or a premium version like convert kit MailChimp or a Weber 00:07.020 --> 00:07.780 is great. 00:07.800 --> 00:13.620 But these tools are built for e-mail marketing and not necessarily the opt in side of things. 00:13.620 --> 00:18.720 Yes you can build optin forms with any with these tools and put them on your Wordpress Web site but 00:18.720 --> 00:21.750 sometimes you want to use another tool that can do it better. 00:21.750 --> 00:28.860 Sumo me is a great premium tool but also has some free options if you want to just try it out. 00:28.860 --> 00:34.590 So go ahead and search for Assume me and we're going to use it for a couple of things including having 00:34.590 --> 00:39.030 social sharing on our blog posts but also custom optin forms 00:43.550 --> 00:45.410 once installed and activated. 00:45.410 --> 00:51.940 Click on sumo down here in the bottom left and then you'll have to connect it to a sumo account so then 00:51.940 --> 00:54.020 click this big sumo button. 01:00.080 --> 01:05.990 Sign up with your own e-mail address and then it will take you to your dashboard so you can go to the 01:05.990 --> 01:11.000 store to find out all of the different apps that they have available or the apps that you have available 01:11.000 --> 01:13.190 to you right now. 01:13.200 --> 01:17.930 It will walk you through what you can do with sumo and you can see all these tools. 01:17.990 --> 01:22.410 I'm just going to click this x box and end the lesson that they're trying to give us. 01:22.490 --> 01:29.300 So you have different options like a scroll box which is an opt in form that pops up and appears on 01:29.300 --> 01:31.510 your website as they scroll down. 01:31.520 --> 01:35.620 You have different contact forms if you want to use a contact form. 01:35.630 --> 01:36.650 A welcome mat. 01:36.650 --> 01:43.040 This is something that appears over your web site page as soon as someone actually visits your web site 01:43.100 --> 01:45.110 or these share tools. 01:45.110 --> 01:52.290 So let's just go ahead and click on the share options to see how you actually use sumo. 01:52.310 --> 01:56.410 So if you click on share and then you click on the share button itself. 01:56.510 --> 02:00.440 It will take you to the share options page connected with your Facebook account 02:04.020 --> 02:09.960 and then also add your Twitter if you have one then click save and then let's just go through these 02:09.960 --> 02:12.510 tabs so that you can understand what's going on. 02:12.510 --> 02:16.530 So first at the very top under clicks you'll see the stats for all of your shares. 02:16.530 --> 02:22.620 Next you have your settings so this is where you customize what it looks like and what services or what 02:22.700 --> 02:26.270 Web sites people can see automatically to share on. 02:26.280 --> 02:32.100 So right now we have Facebook Twitter Google Plus Pinterest and an email over on the left you have all 02:32.100 --> 02:33.470 kinds of different services. 02:33.480 --> 02:38.730 So if you know that a lot of your audience is on reddit you can just drag and drop it over to the right 02:38.790 --> 02:44.760 and then click and drag and drop these services on the right to reorder them or just drag them to the 02:44.760 --> 02:47.670 left to remove down under services. 02:47.670 --> 02:54.780 It actually shows you whether you want to allow sumo meat to reorder them or to optimize getting the 02:54.780 --> 03:00.070 most shares or the manual order that you select and then you can also choose how many you want to appear. 03:00.090 --> 03:01.470 Say you only want three. 03:01.650 --> 03:05.230 And then you can also choose how many of these you want to actually appear. 03:06.020 --> 03:12.730 You change the labels so if you don't want it to say Chers you can say likes favorites something else. 03:12.740 --> 03:19.070 Then the background color for this little box which now if we go to our blog article you can see here 03:19.070 --> 03:20.090 it says shares. 03:20.150 --> 03:29.390 Maybe we want it to say likes and then also change the color to something a little while like that. 03:29.390 --> 03:33.020 Click Save and then refreshed to see what that looks like. 03:33.980 --> 03:42.080 You can see it pops up here with the new background color and text you can change the buttons size if 03:42.080 --> 03:43.440 you want it to be bigger. 03:43.450 --> 03:46.810 You can also change the style maybe you want the circle look. 03:46.880 --> 03:50.800 You can also add some spacing between the buttons if you want. 03:51.050 --> 03:53.270 You can show the share counts or not. 03:53.270 --> 03:58.310 If you're just starting out you might not want to show the shares but it might be a good idea just to 03:58.310 --> 04:03.090 show that there are people watching and looking at your site a little bit of a social proof. 04:03.110 --> 04:08.450 And then over here on the right make sure that you have the share count or start after one you don't 04:08.450 --> 04:10.610 want to have it appear as 0 shares. 04:10.610 --> 04:17.360 Leave the mobile with as what it is standard and save it then will refresh so you can see now it has 04:17.360 --> 04:19.020 the round buttons. 04:19.160 --> 04:24.610 And if I click one of these it popped open with the share option for that viewer. 04:28.640 --> 04:33.650 Down underneath settings you have your layout so you can put it on a different part of the page or multiple 04:33.650 --> 04:34.550 parts of the page. 04:34.580 --> 04:40.130 So let's put it here at the bottom as well and say save now as refresh. 04:40.130 --> 04:46.460 We have the share options on the left and at the bottom of the article I'm just going to turn them off 04:46.460 --> 04:47.360 down at the bottom 04:51.810 --> 04:55.610 if you want to add share buttons in the middle of a post. 04:55.650 --> 05:01.140 You can go down to this in line sharing click add new code name the placement 05:03.940 --> 05:05.380 and then click save. 05:05.590 --> 05:12.100 And now you can copy and paste this code right here and put it in the middle of your blog articles or 05:12.100 --> 05:20.180 your pages this next option is for mobile optimized if you want your sharing buttons to be different 05:20.180 --> 05:23.150 on mobile devices which actually might be a good idea. 05:23.180 --> 05:29.960 Then it changes the services that appear such as text whatsapp email Facebook Twitter or any other services 05:29.960 --> 05:32.570 that you think your users are using. 05:32.630 --> 05:40.070 More so on their mobile devices this display rules tab is really intricate and if you just wanted to 05:40.070 --> 05:41.800 show on all pages that's great. 05:41.840 --> 05:48.080 Otherwise you can click this add a show rule and then there's a drop down for all of the different options 05:48.170 --> 05:52.820 and some of them you don't have unless you buy the premium version of sumo. 05:52.810 --> 05:56.780 Me But You could also use a lot of these to really customize it. 05:56.780 --> 06:02.820 So if you only want it to be on desktop devices only on the home page only on yourselves where there 06:02.830 --> 06:09.680 is a specific hash or there's a you're all matching for example or if you have a Euro that has a specific 06:09.680 --> 06:11.580 hash tag or something like that. 06:11.600 --> 06:17.660 But I think the better way to do it is to just have it on all of your pages and then don't show it on 06:17.660 --> 06:18.500 specific pages. 06:18.500 --> 06:23.750 This is easier to do because typically you'll want to have it on all your blog posts but maybe you don't 06:23.750 --> 06:29.090 want it on your home page so under don't show rules you can click add to don't show rule and then choose 06:29.090 --> 06:33.590 on home page and then click save. 06:33.590 --> 06:38.660 So now if we go to our website and go to our home page you don't see those sharing options. 06:38.690 --> 06:41.690 But if you go to our blog page you can see those sharing buttons. 06:41.750 --> 06:44.690 So that's just one of the tools within sumo me. 06:44.720 --> 06:50.490 We're going to be going over some other tools to show you what you can do with zoomy to get more e-mail 06:50.570 --> 06:51.380 options.