WEBVTT 00:00.160 --> 00:05.670 In this brand new section we're going to be looking at what it takes to design a great Web site that 00:05.670 --> 00:06.150 works. 00:06.150 --> 00:12.420 So we're stepping back from the nitty gritty of Wordpress and plug ins and the behind the scenes of 00:12.420 --> 00:16.520 building a Web site into understanding how a Web site works. 00:16.560 --> 00:22.260 And no matter what your purpose is whether it's for a business of yours it's a personal web site for 00:22.260 --> 00:28.020 fun or just any other kind of random Web site you're building for a cause we want to make sure that 00:28.050 --> 00:28.830 it works for you. 00:28.830 --> 00:34.580 So in this lesson I just want to go over the main types of pages that I feel are necessary to have for 00:34.620 --> 00:35.540 a great Web site. 00:35.580 --> 00:41.070 And one of the ways that I do this myself is by getting inspiration from other people's Web sites that 00:41.070 --> 00:41.900 are working. 00:41.910 --> 00:48.560 Why not look at other Web sites that are successful and try to use that as inspiration for our own Web 00:48.560 --> 00:49.080 sites. 00:49.080 --> 00:55.110 So first I'm going to go over video school online.com my own web site which has been quite successful 00:55.110 --> 00:58.540 so I will say that it's taken a while to get to this point. 00:58.590 --> 01:05.100 But at this point it's doing its job it's getting people to the Web site and ultimately building a email 01:05.100 --> 01:08.020 list and selling my products and services. 01:08.070 --> 01:14.490 So for me I have a home page and we're going to be going into each of these different pages individually 01:14.490 --> 01:17.160 in the following lessons to break down how to make. 01:17.160 --> 01:19.010 For example a home page that works. 01:19.020 --> 01:23.300 I then have a start here page which is basically my About page. 01:23.310 --> 01:29.280 This is where I want people to go when they join my web site and then I have a few pages with specific 01:29.280 --> 01:30.280 types of content. 01:30.300 --> 01:34.580 So one is my courses page which is a big part of my business. 01:34.620 --> 01:41.190 I create online courses and so I have a page dedicated to the online courses and they have I have them 01:41.200 --> 01:44.210 listed out with more information on this page. 01:44.220 --> 01:50.010 I have a podcast page which is a new addition to my Web site which actually replaced a nother page that 01:50.010 --> 01:56.700 I had before which was a freebie page but I wanted to create a separate podcast page from my blog page 01:56.760 --> 02:02.540 because for people who are interested just in the online course Masters show this page includes all 02:02.540 --> 02:09.230 of the information about the podcast and a list of all the podcasts articles. 02:09.240 --> 02:15.820 This is an example of how I excluded a category of blog articles from this page. 02:15.870 --> 02:20.820 So it only shows the podcast category posts on the blog. 02:20.820 --> 02:26.430 On the other hand I excluded the podcasts from the post because I didn't want to duplicate those posts 02:26.430 --> 02:31.880 on both pages and didn't want to have all the podcasts episodes show up here and on the podcast page. 02:31.890 --> 02:36.180 So these are just my written articles on the blog page. 02:36.180 --> 02:39.750 And then lastly I have my resources and my contact page. 02:39.780 --> 02:45.420 The resources page includes all of the resources I use to build my business and this could be related 02:45.420 --> 02:46.140 to anything. 02:46.140 --> 02:48.260 So for me it's about building my web site. 02:48.270 --> 02:55.080 It's about the film equipment that I use the things I use to make my videos cameras lenses tripods. 02:55.080 --> 02:58.940 It also includes the books that I've written for people to find easily. 02:59.010 --> 03:02.550 And then lastly we saw earlier I have my contact page. 03:02.550 --> 03:08.370 I also have a link in my top menu to log on and this is for people to log on to their courses if they 03:08.370 --> 03:11.790 have enrolled in a course on my own platform. 03:11.790 --> 03:17.460 So I wanted to keep that log in but an up there to make it easy for people who want to go to those courses 03:17.460 --> 03:18.930 from video school online. 03:19.080 --> 03:22.670 So the main types of pages I have on video squall line are the home page. 03:22.690 --> 03:23.830 The start here page. 03:23.890 --> 03:30.030 I'm going to categorize the podcast and blog page together as just content pages and then I have my 03:30.030 --> 03:37.170 product page which has my courses page my resources page which is a very popular page for people who 03:37.260 --> 03:41.010 want to kind of replicate what I'm doing with my own online business. 03:41.010 --> 03:42.360 And then a contact page. 03:42.360 --> 03:47.310 Now let's look at three other Web sites that I really enjoy to see what they're doing. 03:47.340 --> 03:48.810 One is smart passive income. 03:48.810 --> 03:55.260 This is how I got into creating online courses and building my own web sites and while Pat Flynns website 03:55.260 --> 04:00.470 is very flashy he's got all kinds of graphics and it's very cohesive. 04:00.480 --> 04:04.810 The basic page structure is similar to what I'm going for. 04:04.830 --> 04:09.930 He has a home page a start here Page a products page a blog page. 04:09.960 --> 04:16.740 He's also separated into his podcast page his resources page and a work with me page which also has 04:16.740 --> 04:17.910 a contact page. 04:17.910 --> 04:23.040 If you click on any of these links what's different about his site versus my site is that when you click 04:23.100 --> 04:28.350 on one of these top links he breaks it down further into a sub menu of different pages. 04:28.350 --> 04:30.400 And this is really good to do. 04:30.450 --> 04:36.390 And he's done a lot of research to find that it was a little hard from his old home page for new visitors 04:36.390 --> 04:41.370 to find what they want because he has so much content and so many different projects he's working on. 04:41.370 --> 04:46.770 So instead of having a start here page that people have to go to and then find out more information 04:46.770 --> 04:48.780 about one of these things. 04:48.780 --> 04:50.340 Passive Income 101. 04:50.370 --> 04:52.710 The very best articles more about him. 04:52.710 --> 04:58.320 He's broken it down to separate pages and they link straight from the home page or really the top menu 04:58.320 --> 04:59.520 on any page. 04:59.520 --> 05:05.280 Same with products he has all kinds of products from e-books to courses to T-shirts and instead of having 05:05.280 --> 05:09.440 one Products page he has a list of the links from the top menu. 05:09.450 --> 05:14.070 So no matter where you are on any page you can get straight to where you want to go with the blog. 05:14.070 --> 05:17.140 He breaks down his blog categories with his podcasts. 05:17.150 --> 05:21.920 He also has multiple podcasts or different podcast series that he breaks down here. 05:21.960 --> 05:27.450 And then he has his resource page which is one page and a work with me page which has his contact page 05:27.480 --> 05:30.920 and the other things he's doing that you can get involved with. 05:30.930 --> 05:32.880 Next let's look at simple green smoothies. 05:32.880 --> 05:39.510 This is a company that has sold literally over a million dollars in PDX and it's the name simple green 05:39.510 --> 05:40.050 smoothies. 05:40.050 --> 05:43.610 Also goes along with the simplicity of how they run their business. 05:43.620 --> 05:46.250 If you go to their Web site you go to their home page. 05:46.260 --> 05:47.790 Nice clean design. 05:47.790 --> 05:52.610 Again we're going to get into the design of a home page and how to make it work in the next lessons. 05:52.620 --> 05:54.490 But I just want to talk about the pages now. 05:54.510 --> 05:56.310 They have the new Here page. 05:56.310 --> 06:03.390 They have some blenders which is something that their audience is really interested in recipes nutrition 06:03.390 --> 06:04.960 plans their book. 06:04.980 --> 06:10.790 So what they do is basically they break down all of their products into these top menu. 06:10.790 --> 06:15.180 So all of these different types of products and they break it down into the top and then they have a 06:15.180 --> 06:16.840 free experience link. 06:16.860 --> 06:21.550 So this is something that has worked for me including a link to a freebie. 06:21.600 --> 06:22.720 Or you can click this. 06:22.770 --> 06:28.020 Visit the blog site page which has all of their blog articles on one page. 06:28.170 --> 06:36.150 Whereas here it's broken down into a different format of seeing just the recipes versus all the blog 06:36.150 --> 06:36.990 articles. 06:37.050 --> 06:39.000 You can see that similar to Pat Flann. 06:39.010 --> 06:44.070 They have this sub menu which is something that I'm going to have to take a look at on my own web site 06:44.160 --> 06:49.890 to make it easier for people to find the content they're looking for the next Web site is an interesting 06:49.890 --> 06:50.280 one. 06:50.280 --> 06:51.760 This is Thomas Frank. 06:51.780 --> 06:57.830 He is the founder of college in folk geek a very popular and successful Web site and YouTube channel. 06:57.840 --> 07:04.500 This is a one page web site and if you're looking at Wordpress themes yourself you probably saw some 07:04.500 --> 07:06.320 of these one page themes. 07:06.330 --> 07:13.800 It's a Web site that is all on one site page but at the same time these links at the top they take you 07:13.800 --> 07:17.040 to the different sections of the page. 07:17.040 --> 07:21.080 So it's basically the same idea but this is a personal web site. 07:21.120 --> 07:26.880 So this is something that you might be creating for yourself if you want to create a portfolio or basically 07:26.880 --> 07:29.210 a web based resume for yourself. 07:29.280 --> 07:35.210 And he just has the sections as pages and about me section which is really why someone would come to 07:35.210 --> 07:37.680 this Web site to find out more about him. 07:37.760 --> 07:39.940 So that's why this is the top section. 07:39.980 --> 07:46.970 And then all of the things that he's working on his videos his book The podcast that he does his speaking 07:46.970 --> 07:53.630 information and then a contact information page and a contact section of this page. 07:53.630 --> 07:59.480 He also has links to his social media profiles which is something that a lot of these Web sites have 08:00.020 --> 08:03.020 either at the top or at the bottom of the site. 08:03.020 --> 08:08.240 I've also included them at the bottom of my site in the footer smart passive income same thing in the 08:08.240 --> 08:12.780 bottom right as you can see there are different options for different Web sites. 08:12.800 --> 08:18.890 But really what you want is a home page and about page pages for your products or services that you're 08:18.890 --> 08:26.450 trying to sell a content page whether this is your podcasts videos recipes or just blog articles whatever 08:26.450 --> 08:27.840 content you're creating. 08:27.860 --> 08:31.100 And then a lot of them also have a contact page as well. 08:31.160 --> 08:37.520 In the next lessons we're going to be breaking down how to make a great page for each one of these clueing 08:37.910 --> 08:41.530 great home page that works a great blog that works et cetera. 08:41.540 --> 08:42.200 We'll see you then.