WEBVTT 00:00.180 --> 00:05.460 The next page I want to walk through is the start here page and this could be seen as the About page. 00:05.700 --> 00:07.150 I call it the start here page. 00:07.170 --> 00:14.370 And a lot of other people in the newer Web site building world call it a start here page because really 00:14.370 --> 00:20.160 the About page is for that new person who comes to your website and wants to find out more. 00:20.170 --> 00:26.970 But start here Page is a little bit more than just an About page because it includes lots of resources 00:27.000 --> 00:31.910 and links to other content of yours that you want new people to visit. 00:32.040 --> 00:37.110 And at the end of the day that is exactly what your start here page is there to do. 00:37.140 --> 00:42.930 It's there to explain more about what your Web site is about to teach them a little bit more about that 00:42.930 --> 00:48.360 topic that your web site is on then to point them in the right direction for moving forward. 00:48.360 --> 00:55.140 So here on my own start here page I validate myself with the courses the students in my courses and 00:55.140 --> 00:56.550 the tutorials that I have. 00:56.580 --> 01:01.810 And then I talk about what this Web site is all about how I started video school online. 01:01.830 --> 01:04.880 You know this is getting people warmed up to who I am. 01:04.890 --> 01:07.460 So I share my own personal story. 01:07.500 --> 01:09.410 I include photos of myself. 01:09.480 --> 01:11.330 You want people to warm up to you. 01:11.340 --> 01:14.160 You want warm traffic on your Web site. 01:14.220 --> 01:19.800 They are more likely to purchase your products services get in touch with you like your other social 01:19.800 --> 01:24.180 media pages watch your videos on YouTube or even sign up for your e-mail list. 01:24.180 --> 01:27.970 Below I explain what they can get out of this Web site. 01:27.990 --> 01:30.710 So that's important to do on your start here page. 01:30.760 --> 01:34.900 You want to you know just explain exactly what this Web site is. 01:34.950 --> 01:38.760 You want people's expectations to be matched when they visit your web site. 01:38.760 --> 01:41.730 If it's not matched then they're going to leave your Web site. 01:41.760 --> 01:44.180 And that means your balance rate is going to increase. 01:44.220 --> 01:46.210 And that's actually going to hurt your Osseo. 01:46.260 --> 01:52.110 So by explaining on your start here Page what your website is about you can make sure that it matches 01:52.110 --> 01:56.130 their expectations and they continue checking out your Web site down below. 01:56.130 --> 02:02.490 I share more of my personal story so again just more information about who I am and then I offer them 02:02.520 --> 02:07.970 access to my seven step guide to be a part of that tribe to basically join my community. 02:08.010 --> 02:12.040 And then I include my best posts related to different topics. 02:12.060 --> 02:16.580 I know that I still have lots of people coming to video school on line for all kinds of reasons. 02:16.620 --> 02:23.250 So I break it down into online teaching online business video creation personal finance and photography 02:23.250 --> 02:24.660 categories and last. 02:24.660 --> 02:25.820 I just have a thank you. 02:25.860 --> 02:30.370 So the goal is that after reading this people are going to be clicking on these other links. 02:30.390 --> 02:33.930 Opening them up and new tabs potentially signing up for my email list. 02:33.930 --> 02:38.580 Clicking on these other links up here where I have a ton of great other content to keep people on my 02:38.580 --> 02:43.530 Web site now as quickly just go through the other inspirational Web sites that I've been using with 02:43.530 --> 02:44.990 Spart passive income. 02:45.030 --> 02:46.960 His star here Page is a little different. 02:46.980 --> 02:51.980 We saw earlier that if you click the Start button he actually breaks down his start. 02:51.980 --> 02:55.440 Here or has more about sections into different pages. 02:55.440 --> 03:00.990 The first is passive income 101 where you can actually learn what is passive income and this is really 03:00.990 --> 03:03.360 what people are going to be coming to his Web site for. 03:03.360 --> 03:09.030 So it includes content on this page like different podcast episodes that explain what passive income 03:09.060 --> 03:09.510 is. 03:09.540 --> 03:14.370 He myth Mythbusters some things that passive income is all about and things that people probably know 03:14.370 --> 03:17.130 or think about income when they come to this site. 03:17.160 --> 03:23.490 And then he just includes Again more resources trying to get people to get warmed up to him potentially 03:23.490 --> 03:27.570 clicking on his links where he's an affiliate and really just giving more content. 03:27.570 --> 03:33.510 You can also go to his very best of P.I. where he gives his best content that he likes. 03:33.540 --> 03:36.610 What's trending the most popular of all time. 03:36.630 --> 03:41.620 And then he also has an about me page and more of a business y page. 03:41.640 --> 03:44.470 So this is basically what I did on one page. 03:44.470 --> 03:46.790 He's broken it down into multiple pages. 03:46.830 --> 03:53.460 What Pat's doing here is he's trying to segment his content so it's very specific for each page but 03:53.460 --> 04:00.510 he's giving a way to find it easily for a visitor and this works well on a bigger web site like his 04:00.510 --> 04:04.310 with millions of views every month on a different web site. 04:04.320 --> 04:09.590 If you're just starting out you can probably do it more simple on one page with simple green smoothies. 04:09.600 --> 04:13.230 Really what they're trying to do is teach about smoothies. 04:13.230 --> 04:19.710 Teach about what their purpose is how to make a smoothie you see on their home page that they actually 04:19.710 --> 04:26.100 have a recipe for a smoothie so they're giving away great high quality content on this start here page. 04:26.130 --> 04:30.990 Then after reading through all this great content learning about smoothies getting some free recipes 04:30.990 --> 04:35.520 they have a sign up here but I actually think that the sign Sign-Up option should be a little bit bigger. 04:35.520 --> 04:39.930 It's pretty small and a lot of people might miss it if they're just kind of scrolling and scanning through 04:39.930 --> 04:44.130 this page but they must be doing something right because they're making a ton of money with their smoothie 04:44.130 --> 04:45.960 recipes on college and. 04:45.960 --> 04:51.360 It's very similar to my start here page he includes information about what this Web site is. 04:51.360 --> 04:57.630 He has some of his best content including a video from his YouTube channel some of his best posts. 04:57.630 --> 05:03.890 Lots of his best posts his best podcasts articles that he thinks people new to the Web site might be 05:03.890 --> 05:06.220 interested and at the bottom of the page. 05:06.260 --> 05:10.940 He has an opt in form and then he has a traditional about page 2 where he can give a little bit more 05:10.940 --> 05:12.200 information about himself. 05:12.210 --> 05:17.980 And it's not as much of a content driving page where he's driving people to other content of his. 05:18.040 --> 05:22.540 Just getting people warm to him introducing himself and his story. 05:22.580 --> 05:27.620 If you're building a Web site where you are the brand where you're the face of your Web site this is 05:27.620 --> 05:34.430 so important to share your story to be vulnerable and to give yourself to your audience. 05:34.430 --> 05:35.920 People really resonate with that. 05:35.930 --> 05:40.010 People will see right through you if you're putting on a face if you're fake. 05:40.010 --> 05:46.100 So it's important to share yourself and share yours on a story with your web site visitors and a great 05:46.100 --> 05:49.520 place to do this is your start here page and your about page. 05:49.520 --> 05:51.230 If it's separate or the same. 05:51.230 --> 05:56.510 So remember when you're creating your start here page make sure that it's something that gives more 05:56.510 --> 05:58.430 information about your content. 05:58.430 --> 06:03.860 It shares a little bit more about your story so that people can trust you as a web site creator. 06:03.860 --> 06:09.380 It prompts people to join your community whether you have an email list social media pages and it directs 06:09.380 --> 06:12.860 people to the next content that you suggest people to look at. 06:12.860 --> 06:15.360 Thanks so much for watching and have a great day.