WEBVTT 00:00.120 --> 00:04.090 Here are our recommended email marketing tools. 00:04.170 --> 00:07.380 First let's understand what an e-mail marketing service is. 00:07.560 --> 00:14.370 Basically it allows you to send mass e-mails to a lot of people if you're using your regular personal 00:14.370 --> 00:21.450 account like a Gmail or a Yahoo account and you are sending hundreds or thousands of e-mails the same 00:21.510 --> 00:24.300 e-mail to all those people. 00:24.300 --> 00:26.820 Your account might get marked as spam. 00:26.820 --> 00:29.380 So you need an actual tool that helps you to do this. 00:29.550 --> 00:34.770 But there are also many other reasons why you would want a tool to assist with this. 00:34.770 --> 00:40.560 One is just the automation of all of it from getting that person's e-mail through an opt in form to 00:40.560 --> 00:46.830 automatically sending them e-mails or a sequence of e-mails to being able to segment your audience and 00:46.830 --> 00:52.020 tag them in certain ways so that you can put your audience into different buckets so you know how to 00:52.020 --> 00:53.160 market to them better. 00:53.250 --> 00:57.050 Plus automatically sending out a lead magnet to a new subscriber. 00:57.180 --> 00:59.500 That's what an e-mail marketing service does for you. 00:59.550 --> 01:03.870 A few things to consider are the cost the tools that you get and the support. 01:03.900 --> 01:09.920 I've tried different types of e-mail marketing tools and some the support is better than the others. 01:09.930 --> 01:15.410 And at the end of the day when you're getting started out sometimes that is a huge factor. 01:15.420 --> 01:18.580 I'm currently using convert kit which I absolutely love. 01:18.600 --> 01:23.310 But they did go through some growing pains in the beginning where they were just starting out. 01:23.310 --> 01:26.130 They had a small team and their support wasn't that great. 01:26.160 --> 01:31.050 On the other side of the spectrum if you're using something like a web or MailChimp who has thousands 01:31.050 --> 01:36.930 literally if not hundreds of thousands of people using their tool their support might not be as personalized 01:36.960 --> 01:38.220 as you would like. 01:38.220 --> 01:40.080 There are so many tools out there. 01:40.080 --> 01:42.800 Some of the most popular ones are MailChimp. 01:42.810 --> 01:47.650 You probably hear those ads for MailChimp if you listen to a lot of podcasts a Weber. 01:47.670 --> 01:54.570 Constant Contact Infusionsoft is one that a lot of big name marketers use but it's very confusing it's 01:54.570 --> 01:55.450 very robust. 01:55.470 --> 02:00.210 Great for doing what it does but not easy to get started with and then convert it is sort of the new 02:00.210 --> 02:04.650 kid on the block that has a ton of great features that a lot of new marketers are using. 02:04.800 --> 02:10.620 I can tell you exactly which one to get started with because your budget is different the things you're 02:10.620 --> 02:12.590 looking for it to do are different. 02:12.600 --> 02:14.950 I can only talk from my own experience. 02:15.030 --> 02:20.840 I've used MailChimp before MailChimp is great to get started with because they have a free plan and 02:20.850 --> 02:24.870 if you go to any of their Web sites you'll be able to find out more information about all their different 02:24.870 --> 02:32.070 plans for MailChimp you can get started with up to 2000 subscribers and 12000 e-mails sent to those 02:32.070 --> 02:33.690 subscribers per month. 02:33.690 --> 02:35.670 And that's actually not too bad to get started. 02:35.670 --> 02:40.980 You can do a lot of sales and revenue with a list that small if it's targeted in high quality. 02:40.980 --> 02:47.010 One thing I like about convert kit which most of these will do as well to some extent is that they integrate 02:47.010 --> 02:48.780 with other applications. 02:48.780 --> 02:53.940 So if you're selling digital products on Gummer's dot com if you're selling T-shirts on print full of 02:53.940 --> 02:57.000 you're selling digital courses with a tool like teachable. 02:57.090 --> 02:58.050 They integrate. 02:58.140 --> 02:59.750 So everything can be automated. 02:59.760 --> 03:06.120 For example if a new student enrolls in my class they can automatically be subscribed to a new sequence 03:06.270 --> 03:07.710 if they purchase a different class. 03:07.710 --> 03:13.500 They can be enrolled or disenroll in an e-mail sequence tagged as a certain type of person. 03:13.530 --> 03:19.200 So if someone enrolls in one of my photography courses for example I tag them as a photographer. 03:19.230 --> 03:25.830 So in the future when I send out photography related emails then I send it to that person but I won't 03:25.830 --> 03:31.650 send those e-mails about photography to people who are perhaps tagged as motion graphics artists and 03:31.650 --> 03:33.540 not photographers. 03:33.540 --> 03:38.620 If you have specific questions about any of these tools feel free to leave a question in the Q&A tab. 03:38.700 --> 03:41.820 Specifically about convert kit I'll be able to help you out there. 03:41.850 --> 03:46.130 If you have questions or you want to look into the back end of any of these other tools. 03:46.170 --> 03:48.510 Most of them have Facebook groups. 03:48.510 --> 03:53.730 So if you search for for example convert it on Facebook you can find their Facebook group and you can 03:53.730 --> 03:55.500 kind of see what's going on. 03:55.500 --> 03:57.570 You can see what people are talking about. 03:57.600 --> 03:59.800 If there's a lot of people complaining about them. 03:59.910 --> 04:02.820 People are really happy with them if they're rolling out new features. 04:02.880 --> 04:05.760 What kind of dialogue they have with their users. 04:05.880 --> 04:07.830 So that's something I would recommend doing. 04:07.830 --> 04:09.900 Thanks so much for watching and we'll see in the next lesson.