Here are our recommended email marketing tools.
First let's understand what an e-mail marketing service is.
Basically it allows you to send mass e-mails to a lot of people if you're using your regular personal
account like a Gmail or a Yahoo account and you are sending hundreds or thousands of e-mails the same
e-mail to all those people.
Your account might get marked as spam.
So you need an actual tool that helps you to do this.
But there are also many other reasons why you would want a tool to assist with this.
One is just the automation of all of it from getting that person's e-mail through an opt in form to
automatically sending them e-mails or a sequence of e-mails to being able to segment your audience and
tag them in certain ways so that you can put your audience into different buckets so you know how to
market to them better.
Plus automatically sending out a lead magnet to a new subscriber.
That's what an e-mail marketing service does for you.
A few things to consider are the cost the tools that you get and the support.
I've tried different types of e-mail marketing tools and some the support is better than the others.
And at the end of the day when you're getting started out sometimes that is a huge factor.
I'm currently using convert kit which I absolutely love.
But they did go through some growing pains in the beginning where they were just starting out.
They had a small team and their support wasn't that great.
On the other side of the spectrum if you're using something like a web or MailChimp who has thousands
literally if not hundreds of thousands of people using their tool their support might not be as personalized
as you would like.
There are so many tools out there.
Some of the most popular ones are MailChimp.
You probably hear those ads for MailChimp if you listen to a lot of podcasts a Weber.
Constant Contact Infusionsoft is one that a lot of big name marketers use but it's very confusing it's
very robust.
Great for doing what it does but not easy to get started with and then convert it is sort of the new
kid on the block that has a ton of great features that a lot of new marketers are using.
I can tell you exactly which one to get started with because your budget is different the things you're
looking for it to do are different.
I can only talk from my own experience.
I've used MailChimp before MailChimp is great to get started with because they have a free plan and
if you go to any of their Web sites you'll be able to find out more information about all their different
plans for MailChimp you can get started with up to 2000 subscribers and 12000 e-mails sent to those
subscribers per month.
And that's actually not too bad to get started.
You can do a lot of sales and revenue with a list that small if it's targeted in high quality.
One thing I like about convert kit which most of these will do as well to some extent is that they integrate
with other applications.
So if you're selling digital products on Gummer's dot com if you're selling T-shirts on print full of
you're selling digital courses with a tool like teachable.
They integrate.
So everything can be automated.
For example if a new student enrolls in my class they can automatically be subscribed to a new sequence
if they purchase a different class.
They can be enrolled or disenroll in an e-mail sequence tagged as a certain type of person.
So if someone enrolls in one of my photography courses for example I tag them as a photographer.
So in the future when I send out photography related emails then I send it to that person but I won't
send those e-mails about photography to people who are perhaps tagged as motion graphics artists and
not photographers.
If you have specific questions about any of these tools feel free to leave a question in the Q&A tab.
Specifically about convert kit I'll be able to help you out there.
If you have questions or you want to look into the back end of any of these other tools.
Most of them have Facebook groups.
So if you search for for example convert it on Facebook you can find their Facebook group and you can
kind of see what's going on.
You can see what people are talking about.
If there's a lot of people complaining about them.
People are really happy with them if they're rolling out new features.
What kind of dialogue they have with their users.
So that's something I would recommend doing.
Thanks so much for watching and we'll see in the next lesson.