What is your target audience need help with.
That's what you're going to create a league magnet to help with lead magnets are the giveaways that
we give away in exchange for someone's email address types of lead magnets include PDA guides e-books
an email course or a series of emails an online course or an online video series or perhaps a webinar
or some other type of file or give away or download.
It's easiest to have it be a digital download so that you can just automate it.
It can be online.
There's no processing.
Sometimes people will even just give their email address in exchange for being a part of a newsletter.
But if it's a newsletter or if it's a PTF or any of these other types of lead magnets you have to make
it super duper high quality so that when people see it they're like whoa this is so amazing.
I wonder what their paid stuff is like.
Because if you give away some sort of quickly slap together PTF that has no brand graphics it doesn't
feel cohesive with your website or brand and it doesn't really help the person if it's just sort of
like a Top Five Tips kind of article where people don't really learn anything.
It doesn't really help them then they're not going to want to buy your products or services.
Let's quickly look at a few case study examples then I'll talk about tools you can use to create your
own lead magnets.
I've got lots of different lead magnets on video school online.com combo one that I'm most proud of
that I recently put up is a free mini course it's called Adobe in 30 minutes where you can learn Adobe
Photoshop Premiere Pro light room and after effects with quick 30 minute tutorials and it's just basically
a course that I uploaded and hosted with teachable dot com and you can see it here on my home page.
I also have other free courses but it's better and it's somewhere.
This is something that I'm getting better at and I've changed around my home page.
It is just to test out but it's always better to have one call to action or simplify your call to action
on your home page you don't want to make it too distracting.
I have lots of stuff going on you can see I've got my opt in or my my free b leave magnet.
I've got to Tauriel is I've got courses down here so I've got a lot going on this is definitely one
area that I can improve and I go to people like Amy Porterfield for example.
Amy Porterfield is a digital marketer herself.
She does a lot of great stuff with webinars her podcast blogging and on her home page.
She has three options for lead magnets free cheat sheet for raptly rapidly growing your email list a
cheat sheet for online course creators and a cheat sheet for webinars creators.
So really she's catering to three different types of audiences or someone who wants all of those.
And of course if you click on this you're going to have to submit your e-mail.
That's how it works.
So she's a marketer and I see a lot of marketers like her and it's easy to try to replicate what the
marketers are doing because they know what they're doing.
They do a good job marketing but a lot of them are just marketing marketing information.
What about people who are actually selling a real digital product or something that's not related to
marketing.
Well here's a Web site called the light room queen.
She does light room to Tauriel and helps people with Adobe Lightroom which is a photo editing software.
She has a free eBook.
So if you go on our home page you see this start here button or this arrow click here.
It's got her free ebook.
And of course if you download this you're going to have to give me your e-mail address.
She also has a stop top bar right here for her newsletter Kohl's classroom is a nother photography Web
site and he gives out free pre-sets which is a quick way to edit your photos.
So here on his home page.
Big top of his home page.
Click the get here free free pre-sets and of course if you want those you're going to have to give your
e-mail address.
Listen money matters is one of my favorite podcasts about personal finance and they give away a free
chapter of one of their books.
Plus weekly emails and updates says basically their newsletter and this is on their home page.
It's the first thing and I would say that because building your email lists is probably the most important
thing you should be working on as a digital marketer.
It should be the main thing on the home page of your web site.
Well I created one of my most downloaded lead magnets in Indesign it was a PTF guide for online course
creators.
You can use a tool like Microsoft Word or even for free Google Docs to create a PTF document if you
want to host videos you can use YouTube or Vimeo dot com and host your videos for free.
You don't have to make them public and then you can embed them on a page on your website that you don't
share anywhere except with people who sign up for your email list and when someone subscribes you can
just send them a quick email.
Hopefully this is automated with the link to that page with those free what those free videos.
If you're creating online classes teachable and think giving are great for hosting video content and
to actually send this leave magnet this digital file.
It is not just a link to a Web site.
Your email marketing tool should be able to deliver it.
That's one thing I love about convert kit is that when you're setting up your sequences and your email
response for people who subscribe to you can send files through convert kids if your email marketing
tool doesn't host digital files for you.
You could use a tool like Google Drive Dropbox really any cloud storage to host your files and then
you would just link to it in the email that you send to New subscribers.
One protip is to create individual lead magnets for different posts or different blog articles or different
pages of your web site.
Nick Loper of side hustle nation does this amazingly for each individual podcast.
He creates a free PTF highlight reel of the podcast and you can download it on each blog article or
podcast post.
This gives someone who's brand new to site Housel nation who lands on this page because they found it
from maybe the person he interviewed or just by searching online.
It's a reason to download and to join his email list.
A lot of people who go to this page might never go to the home page of site Housel nation but because
there's a specific lead magnet related to this post they're more likely to want to opt in.
What I would do a fire review is to go to the Web sites for companies in your niche your competitors
see what they're doing.
Subscribe to their emails.
This is smart.
Even if they don't give out a magnet just to see what type of email marketing they're doing to get inspiration
but also to see how you can improve.
But specifically this will allow you to see what your competitors are giving as lead magnets so that
you can make yours even better.
Thanks so much.
And then the next lesson we're going to be talking about where you should be putting optin forms on
your Web site.