WEBVTT 00:01.180 --> 00:06.910 Hear the best places to put optin forms on your Web site the way you put this on your Web site will 00:06.910 --> 00:09.700 be different depending on what your Web site builder is. 00:09.700 --> 00:16.030 We're not going to dive into how we actually add these to your website if you have questions please 00:16.030 --> 00:19.270 let us know if you have specifics about WordPress. 00:19.270 --> 00:21.350 I know those are things we can answer. 00:21.370 --> 00:27.280 Also Google is your perfect friend for these kinds of situations but we do want to go over the best 00:27.370 --> 00:29.910 spots that we think converge well. 00:30.050 --> 00:31.910 So let's look at some examples. 00:32.020 --> 00:36.750 First what we've already seen is on the home page the home page header. 00:36.820 --> 00:40.710 So here is our passive income pathway and one of my inspirations. 00:40.750 --> 00:46.870 He has his photo at the top and then right underneath he has his optin form and his Opt-In form here 00:46.870 --> 00:49.470 is just joining his community. 00:49.510 --> 00:55.690 He's not selling anything he's not I mean quote unquote silly things not even offering alleve magnet. 00:55.690 --> 00:57.720 Right here is just to subscribe. 00:57.910 --> 01:04.970 Chris Tucker is another person and it's actually fortuitous because a pop up just popped up on his Web 01:04.970 --> 01:05.620 site. 01:05.800 --> 01:12.880 And so that's another way that you can have an opt in form through pop up pop up forms do convert. 01:12.910 --> 01:14.410 And that's why people use them. 01:14.410 --> 01:19.930 But Chris Duggar also has his main opt in form in his home page Hetter his hero. 01:19.930 --> 01:23.240 And here he lists all the different things that he gives. 01:23.240 --> 01:29.860 The way the sidebar is a great place that's the bar that's on the side of most web sites especially 01:29.860 --> 01:31.590 when you're looking at blog articles. 01:31.720 --> 01:37.600 And the reason why this is good and you're looking at video school online with my free course opt in 01:37.600 --> 01:44.230 or leave magnet is that if someone finds my tutorials say so in searching for a neon sign tutorial and 01:44.230 --> 01:50.110 after effects and they end up finding this through Google they might come straight to this page and 01:50.110 --> 01:53.020 see my sidebar but never go to my home page. 01:53.050 --> 02:00.640 So having this here is a good idea having a great magnet that targets all of your your biggest target 02:00.640 --> 02:04.800 audience is good to put in your sidebar Mr. Money Mustache. 02:05.050 --> 02:06.990 Another inspiration of mine. 02:07.120 --> 02:13.900 He shows how you can put an opt in form at the end of a blog article and this works because if people 02:13.900 --> 02:19.810 have read through your entire blog article there's a chance a good chance that they liked what they 02:19.810 --> 02:20.600 read. 02:20.800 --> 02:25.600 Because most people who don't like what they're reading will just act that out and go to another Web 02:25.600 --> 02:26.350 site. 02:26.410 --> 02:33.130 And so having a lead magnet or an opt in form at the end of an article or even in the middle of an article 02:33.400 --> 02:35.020 is another great place. 02:35.020 --> 02:37.450 Here are two more examples of pop ups. 02:37.570 --> 02:39.640 Here's four pencils of promise. 02:39.730 --> 02:46.930 So they don't have an opt in form on their home page but after a few seconds a pop up did pop up asking 02:46.930 --> 02:48.730 for my e-mail address. 02:48.760 --> 02:52.220 This one's kind of funny from smart inside dotcom. 02:52.280 --> 02:58.890 I was just actually reading up justing just to clarify how Google is punishing people with pop ups. 02:58.900 --> 03:04.990 And lo and behold a pop up popped up an article about why pop ups are bad. 03:04.990 --> 03:11.410 These new guidelines from Google really affect mobile devices because the pop ups are very much not 03:11.410 --> 03:12.330 mobile friendly. 03:12.370 --> 03:17.440 And so the pop up covers the main part of the content or pops up right after you load the page that 03:17.440 --> 03:18.940 can affect your ranking. 03:18.940 --> 03:22.490 Another cool place to put your opt in form is the top bar. 03:22.600 --> 03:28.210 Hello bar is one cool tool that you can use it's free to get started with that will put a top bar at 03:28.210 --> 03:30.260 the very top of your web site. 03:30.280 --> 03:35.590 You've probably seen those where it's on any every page of the Web site sometimes you control which 03:35.590 --> 03:41.080 page it shows up on but it's just a little bar that has the opt in form that's at the very top of the 03:41.080 --> 03:43.050 Web site even above the menu. 03:43.360 --> 03:47.010 Just a few tips for writing the copy of your option. 03:47.080 --> 03:52.780 First you've got to make sure that the lead magnet is on target and it's irresistible. 03:52.780 --> 03:58.330 It's something that people will definitely want and they won't want to go away from your web site without 03:58.330 --> 03:59.310 getting. 03:59.410 --> 04:01.940 That's why you need to put a lot of time and effort into it. 04:01.960 --> 04:07.180 Make sure that the opt in copy the text is on brand that you're using a voice and a personality that 04:07.180 --> 04:14.480 you have used across your Web site use colors fonts logos imagery again on brand. 04:14.620 --> 04:20.050 You want to make sure that the opt in form stands out here on smart passive income you can see that 04:20.230 --> 04:26.050 his OPT in form is clearly separated from the rest of the home page. 04:26.140 --> 04:28.250 That really makes it stand out. 04:28.540 --> 04:32.640 Chris Dunkers it's the full top part of the Web site. 04:32.740 --> 04:38.560 So this whole part stands out but I would argue that Palin's actually stands out a little bit more your 04:38.560 --> 04:44.880 eyes are drawn to this opt in form right here because that light blue bar makes it stand out. 04:44.910 --> 04:49.010 And if you are a big part of your company's brand put your face on it. 04:49.030 --> 04:55.540 Here's an example of Marie for Leo who is another marketer and here on her getting started page is her 04:55.540 --> 04:59.770 main optin form and she includes an image of herself. 04:59.920 --> 05:06.520 Same like that we saw with Pat Flynn Chris Ducker you look at all of these marketers anybody where they 05:06.520 --> 05:08.150 are the face of their brand. 05:08.260 --> 05:10.370 They put themselves on the home page. 05:10.600 --> 05:13.360 That's because people connect with you. 05:13.360 --> 05:17.530 You want to build that tribe of raving fans that like no one trusts you. 05:17.680 --> 05:21.980 And if you put yourself on that home page that's an introduction to the audience. 05:22.060 --> 05:26.410 And if someone knows about you and then comes to your website after they're going to feel comfortable 05:26.740 --> 05:30.700 putting their e-mail address because you are right they're asking for it. 05:30.700 --> 05:34.540 I hope these tips help you put better optin forms in your own website.