WEBVTT 00:00.480 --> 00:07.650 Segmenting and tagging your audience I briefly mentioned this before but I just want to clarify that 00:07.650 --> 00:12.450 this is such an important part especially when you're getting started with building your email as it's 00:12.450 --> 00:19.770 better to start segmenting your audience so it doesn't get confusing as you go on because it's a lot 00:19.770 --> 00:24.030 harder to go back and try to organize your email list. 00:24.030 --> 00:29.760 Your list of subscribers rather than starting from the beginning this looks different depending on what 00:29.760 --> 00:32.070 type of email marketing tool you're using. 00:32.100 --> 00:34.890 I'm using convert kits so it's going to look different for me. 00:34.980 --> 00:41.000 So I'm not going to dive into the you know the bare bones of how you actually do this but I just want 00:41.000 --> 00:44.040 to talk about why it's so important to do so. 00:44.040 --> 00:48.750 And if you need help figuring out how to do it in whatever tool you're using just let us know. 00:48.840 --> 00:50.840 If you can't figure it out on your own. 00:51.030 --> 00:52.960 So why is tagging song porn. 00:53.070 --> 00:59.280 Well the idea is that you're grouping together people who have similar interests so that you can send 00:59.610 --> 01:07.620 e-mails related to that particular niche to that group rather than if you have a large audience on all 01:07.620 --> 01:13.260 kinds of different topics and sending the same e-mail to everyone because the click through rate and 01:13.260 --> 01:18.990 the engagement on those types of emails won't be as good as if you are targeting a specific group or 01:18.990 --> 01:21.090 segment of your audience. 01:21.390 --> 01:26.340 If you have one audience and you're in one niche then this might be a little different but even still 01:26.640 --> 01:33.230 you're able to tag people with different tags such as people who are brand new to your website. 01:33.300 --> 01:39.000 Maybe you create a tag for people who have purchased a product of yours so you know that these are people 01:39.000 --> 01:42.700 that have spent money on your site before or in your business. 01:42.720 --> 01:48.750 You can also automate the way that people get e-mail sequences depending on the tag that they get. 01:48.750 --> 01:55.290 For example I have multiple sequences set up through convert kit for people who enroll in a free online 01:55.290 --> 01:56.590 course of mine. 01:56.640 --> 01:57.970 They start getting those emails. 01:57.990 --> 02:03.630 And while I educate them I'll also throw in some promotional e-mails for the paid courses related to 02:03.630 --> 02:05.080 the course they enrolled in. 02:05.250 --> 02:12.060 If they end up enrolling in that paid course I don't want to continue to send them the e-mails promoting 02:12.060 --> 02:13.190 that course to them. 02:13.470 --> 02:20.130 One way to make sure they don't get those emails is to tag them as someone who has purchased that course 02:20.430 --> 02:21.150 and then convert it. 02:21.150 --> 02:23.650 You can do things like when they're tagged as a purchaser. 02:23.760 --> 02:29.480 You can stop sending them e-mails from the sequence for people who have not purchased. 02:29.640 --> 02:30.750 Does that make sense. 02:30.750 --> 02:38.280 Here are some examples of tags that I've created with teachable so I have an online teacher tag a YouTube 02:38.340 --> 02:46.020 tag a business person tag video creator and this was when video school online was basically everything 02:46.020 --> 02:46.800 that I had taught. 02:46.800 --> 02:53.790 Now I actually have a completely separate web sites with separate convert accounts for the online teaching 02:53.790 --> 02:54.110 niche. 02:54.150 --> 03:00.950 And the video creation photography niche to just keep it a little bit more organized for myself. 03:01.110 --> 03:07.280 But you can see here when someone signs up for one of these free courses they get one of these tags. 03:07.320 --> 03:13.830 One of the most recent tags that I created was called Adobe in 30 and this is for people who subscribe 03:13.830 --> 03:19.600 to this new course enroll and they get a sequence called Adobe and 30 minutes walk sequence. 03:19.600 --> 03:23.210 This is going to be one of my biggest lead magnets that I've created so far. 03:23.490 --> 03:25.710 And I think it's going to be one of my most popular. 03:25.710 --> 03:31.560 I've actually had over 100 e-mail subscribers sign up in the first week of launching this lead magnet 03:32.040 --> 03:34.830 and I want to make sure I know who has sign up for this. 03:34.830 --> 03:42.390 Adobe in 30 minutes sequence because these people are highly targeted for people who want to learn Adobe 03:42.390 --> 03:47.300 software and I have premium courses on a lot of that type of software. 03:47.340 --> 03:54.320 And so now I can take e-mails or create sequences and send them to this specific group of people. 03:54.330 --> 03:59.280 This is very important if you want to grow your audience into multiple topics so please start tagging 03:59.280 --> 04:02.690 your audience in convert kit you can create segments. 04:02.820 --> 04:07.560 So not only can you tag but you can have sort of an overarching group or a segment. 04:07.560 --> 04:13.440 So for example if someone is tagged as a motion graphics artist and then someone else is tagged as a 04:13.440 --> 04:14.330 video creator. 04:14.400 --> 04:20.250 I have a full segment for people interested in video production and where both of those tags get lumped 04:20.250 --> 04:25.740 together that way in Connecticut it makes it easy because then I can just send e-mails to that whole 04:25.740 --> 04:33.150 segment or and most other software or email marketing apps you can just send it to multiple tags if 04:33.150 --> 04:33.860 you want. 04:34.170 --> 04:39.360 And the cool thing about all of this software too is that they don't duplicate or they shouldn't duplicate. 04:39.360 --> 04:45.630 So if someone is tagged as multiple things for example motion graphics artists and video creator and 04:45.630 --> 04:50.120 I send an email to both of those tags they shouldn't be emailed twice. 04:50.130 --> 04:52.230 They're going to be only e-mailed once. 04:52.230 --> 04:53.670 And that's how convert kit works. 04:53.670 --> 05:00.350 That's why I like convert quite a lot actually because it's a single user system where user no matter 05:00.350 --> 05:04.180 how many tabs or segment's counts as one email anyways. 05:04.340 --> 05:09.680 I hope this inspires you to create your own tags and segments in your own email marketing tools. 05:09.680 --> 05:11.120 Let us know if you have any questions.