Segmenting and tagging your audience I briefly mentioned this before but I just want to clarify that
this is such an important part especially when you're getting started with building your email as it's
better to start segmenting your audience so it doesn't get confusing as you go on because it's a lot
harder to go back and try to organize your email list.
Your list of subscribers rather than starting from the beginning this looks different depending on what
type of email marketing tool you're using.
I'm using convert kits so it's going to look different for me.
So I'm not going to dive into the you know the bare bones of how you actually do this but I just want
to talk about why it's so important to do so.
And if you need help figuring out how to do it in whatever tool you're using just let us know.
If you can't figure it out on your own.
So why is tagging song porn.
Well the idea is that you're grouping together people who have similar interests so that you can send
e-mails related to that particular niche to that group rather than if you have a large audience on all
kinds of different topics and sending the same e-mail to everyone because the click through rate and
the engagement on those types of emails won't be as good as if you are targeting a specific group or
segment of your audience.
If you have one audience and you're in one niche then this might be a little different but even still
you're able to tag people with different tags such as people who are brand new to your website.
Maybe you create a tag for people who have purchased a product of yours so you know that these are people
that have spent money on your site before or in your business.
You can also automate the way that people get e-mail sequences depending on the tag that they get.
For example I have multiple sequences set up through convert kit for people who enroll in a free online
course of mine.
They start getting those emails.
And while I educate them I'll also throw in some promotional e-mails for the paid courses related to
the course they enrolled in.
If they end up enrolling in that paid course I don't want to continue to send them the e-mails promoting
that course to them.
One way to make sure they don't get those emails is to tag them as someone who has purchased that course
and then convert it.
You can do things like when they're tagged as a purchaser.
You can stop sending them e-mails from the sequence for people who have not purchased.
Does that make sense.
Here are some examples of tags that I've created with teachable so I have an online teacher tag a YouTube
tag a business person tag video creator and this was when video school online was basically everything
that I had taught.
Now I actually have a completely separate web sites with separate convert accounts for the online teaching
niche.
And the video creation photography niche to just keep it a little bit more organized for myself.
But you can see here when someone signs up for one of these free courses they get one of these tags.
One of the most recent tags that I created was called Adobe in 30 and this is for people who subscribe
to this new course enroll and they get a sequence called Adobe and 30 minutes walk sequence.
This is going to be one of my biggest lead magnets that I've created so far.
And I think it's going to be one of my most popular.
I've actually had over 100 e-mail subscribers sign up in the first week of launching this lead magnet
and I want to make sure I know who has sign up for this.
Adobe in 30 minutes sequence because these people are highly targeted for people who want to learn Adobe
software and I have premium courses on a lot of that type of software.
And so now I can take e-mails or create sequences and send them to this specific group of people.
This is very important if you want to grow your audience into multiple topics so please start tagging
your audience in convert kit you can create segments.
So not only can you tag but you can have sort of an overarching group or a segment.
So for example if someone is tagged as a motion graphics artist and then someone else is tagged as a
video creator.
I have a full segment for people interested in video production and where both of those tags get lumped
together that way in Connecticut it makes it easy because then I can just send e-mails to that whole
segment or and most other software or email marketing apps you can just send it to multiple tags if
you want.
And the cool thing about all of this software too is that they don't duplicate or they shouldn't duplicate.
So if someone is tagged as multiple things for example motion graphics artists and video creator and
I send an email to both of those tags they shouldn't be emailed twice.
They're going to be only e-mailed once.
And that's how convert kit works.
That's why I like convert quite a lot actually because it's a single user system where user no matter
how many tabs or segment's counts as one email anyways.
I hope this inspires you to create your own tags and segments in your own email marketing tools.
Let us know if you have any questions.