WEBVTT 00:00.330 --> 00:05.580 Here's some quick tips for improving your subject lines which will increase your open rates which down 00:05.580 --> 00:10.700 the line will increase how many people actually purchase your products and services. 00:10.710 --> 00:16.170 The first tip is to keep it short and sweet specifically because a lot of people are checking their 00:16.230 --> 00:22.200 e-mails on their mobile devices and when they're using their apps to open their e-mail they don't see 00:22.200 --> 00:23.580 the full subject line. 00:23.580 --> 00:26.710 So the first few words are the most important. 00:26.730 --> 00:31.680 And if you can keep it so all of the words of your subject line appear on a mobile device that's even 00:31.680 --> 00:32.260 better. 00:32.280 --> 00:37.380 Before we go any further I do want you to understand that it's difficult to use all of these tips at 00:37.380 --> 00:44.370 once so if you can't use all of these tips in all of your email subject lines it's OK but use as many 00:44.370 --> 00:45.210 as possible. 00:45.210 --> 00:48.100 The next step is to use the word you. 00:48.120 --> 00:54.060 And this is an important thing for all types of sales copy and it works for email subject lines too 00:54.450 --> 00:58.610 when you use the word you people pay more attention. 00:58.740 --> 01:03.390 So if you're using the word you and your subject line people will be more likely to open it. 01:03.390 --> 01:10.530 My next tip is to start with action oriented words instead of a subject line that's how to crush your 01:10.530 --> 01:11.780 competition. 01:11.790 --> 01:19.340 Start with the word Crusher competition instead of Adobe After Effects tutorial on neon sign technique. 01:19.440 --> 01:26.310 Use something like design your own neon sign in Adobe After Effects using an action word to start your 01:26.400 --> 01:29.380 email subject line will inspire action first. 01:29.520 --> 01:32.620 For those people to actually click an open email. 01:32.640 --> 01:36.650 One popular theory is to use fear of missing out. 01:36.690 --> 01:43.460 Foma so using subject lines that are like tonight only if you're having a sale and you know this is 01:43.460 --> 01:47.090 the last night of the sale this deal is over at midnight. 01:47.120 --> 01:48.860 You won't want to miss out on this. 01:48.950 --> 01:50.710 Don't know the secret to success. 01:50.720 --> 01:56.810 Those are subject lines where it gets people thinking oh well if I don't open this email while am I 01:56.810 --> 01:58.250 missing out on something. 01:58.370 --> 02:02.640 And that's what you should be thinking of as a reader of your e-mails. 02:02.930 --> 02:07.120 What will they be missing out on if they don't open that email. 02:07.160 --> 02:09.740 One sort of tactic is to use curiosity. 02:09.860 --> 02:16.940 So for example one sort of hard hitting example is here's my gift to you or I dare you not to open this 02:17.000 --> 02:18.010 email. 02:18.060 --> 02:25.730 Those kinds of tactics there are a little bit I don't want to call them sketchy because you can still 02:25.730 --> 02:29.320 provide a lot of value with them but they're a little bit click Beatty. 02:29.330 --> 02:30.070 I'll be honest. 02:30.080 --> 02:31.460 But they work. 02:31.580 --> 02:33.500 That's why my email with the subject line. 02:33.500 --> 02:34.730 What did I do wrong. 02:34.730 --> 02:36.910 Is really good because it builds curiosity. 02:36.910 --> 02:38.130 People are wondering. 02:38.360 --> 02:39.730 What did Phil do wrong. 02:39.920 --> 02:41.700 And that's why that email works a lot. 02:41.810 --> 02:45.220 Similarly posing a question is often a good way. 02:45.260 --> 02:49.870 So one subject line that works well for me is do you know how to make your videos better. 02:50.000 --> 02:52.830 So not only is it a question but I use the word you in it too. 02:52.880 --> 02:56.240 So double whammy questions Bill that curiosity as well. 02:56.240 --> 03:00.140 So people are wondering do I know what this person is emailing me about. 03:00.170 --> 03:02.830 In one tip for what not to do. 03:02.900 --> 03:06.860 Don't use all caps and don't use a lot of exclamation points. 03:06.860 --> 03:10.690 It will look like a spam message automatically. 03:10.880 --> 03:16.940 And I know at least for me whenever I see an email and all caps caps with lots of exclamation points 03:16.940 --> 03:20.860 or symbols I am hesitant to even open that email. 03:20.870 --> 03:27.590 A lot of times I'll just trash it or spam it and that is a common practice for people who are you know 03:27.590 --> 03:32.570 that kind of sleazy in-your-face type of marketing that is not what were top teaching. 03:32.600 --> 03:37.280 It might work for some people who like to trick people into buying their products and services but that's 03:37.280 --> 03:38.450 not what we're about. 03:38.480 --> 03:45.110 So I would encourage you not to use the all caps and exclamation points in your email subject lines. 03:45.110 --> 03:48.460 I hope these tips help you when you write your own email subject lines. 03:48.470 --> 03:53.510 If you have any other tips or advice please feel to share it with us and the discussion board on the 03:53.510 --> 03:53.960 class.