Here's some quick tips for improving your subject lines which will increase your open rates which down
the line will increase how many people actually purchase your products and services.
The first tip is to keep it short and sweet specifically because a lot of people are checking their
e-mails on their mobile devices and when they're using their apps to open their e-mail they don't see
the full subject line.
So the first few words are the most important.
And if you can keep it so all of the words of your subject line appear on a mobile device that's even
better.
Before we go any further I do want you to understand that it's difficult to use all of these tips at
once so if you can't use all of these tips in all of your email subject lines it's OK but use as many
as possible.
The next step is to use the word you.
And this is an important thing for all types of sales copy and it works for email subject lines too
when you use the word you people pay more attention.
So if you're using the word you and your subject line people will be more likely to open it.
My next tip is to start with action oriented words instead of a subject line that's how to crush your
competition.
Start with the word Crusher competition instead of Adobe After Effects tutorial on neon sign technique.
Use something like design your own neon sign in Adobe After Effects using an action word to start your
email subject line will inspire action first.
For those people to actually click an open email.
One popular theory is to use fear of missing out.
Foma so using subject lines that are like tonight only if you're having a sale and you know this is
the last night of the sale this deal is over at midnight.
You won't want to miss out on this.
Don't know the secret to success.
Those are subject lines where it gets people thinking oh well if I don't open this email while am I
missing out on something.
And that's what you should be thinking of as a reader of your e-mails.
What will they be missing out on if they don't open that email.
One sort of tactic is to use curiosity.
So for example one sort of hard hitting example is here's my gift to you or I dare you not to open this
email.
Those kinds of tactics there are a little bit I don't want to call them sketchy because you can still
provide a lot of value with them but they're a little bit click Beatty.
I'll be honest.
But they work.
That's why my email with the subject line.
What did I do wrong.
Is really good because it builds curiosity.
People are wondering.
What did Phil do wrong.
And that's why that email works a lot.
Similarly posing a question is often a good way.
So one subject line that works well for me is do you know how to make your videos better.
So not only is it a question but I use the word you in it too.
So double whammy questions Bill that curiosity as well.
So people are wondering do I know what this person is emailing me about.
In one tip for what not to do.
Don't use all caps and don't use a lot of exclamation points.
It will look like a spam message automatically.
And I know at least for me whenever I see an email and all caps caps with lots of exclamation points
or symbols I am hesitant to even open that email.
A lot of times I'll just trash it or spam it and that is a common practice for people who are you know
that kind of sleazy in-your-face type of marketing that is not what were top teaching.
It might work for some people who like to trick people into buying their products and services but that's
not what we're about.
So I would encourage you not to use the all caps and exclamation points in your email subject lines.
I hope these tips help you when you write your own email subject lines.
If you have any other tips or advice please feel to share it with us and the discussion board on the
class.