This lesson I'm going to dive into the back end of convert kit to show you how I'm using analytics to
improve the way that I send emails.
This is so important if you can do AB testing of subject lines to see who is actually opening your e-mails
what your click rates are to compare different sequences to see what types of emails do better.
If you have sequences seen what your subject lines are if you can't do AB testing just to see which
ones get opened versus which ones don't.
It's so important to constantly be improving and that's really the only way that you can improve your
emails by seeing which ones actually work or not.
Luckily with most modern email marketing tools you can see all kinds of data.
So let's dive into convert kit.
First I want to show you how I use the AB testing for subject lines.
Here are some my broadcasts emails.
These are not parts of sequences.
These are just emails that I send to a specific group or all of my subscribers or for example this watch
my documentary on Anthony Carbajal.
Email was sent to everyone who is related to video or photography on my list.
So if I click to view report I can see that I had AB test results for my two titles my two titles I
test were watched my documentary on Anthony Carbajal and my documentary Memory is live.
Please check it out.
So that open rate was very close.
Forty three point eight to forty point nine but over you know over 1000 people this is going to make
a difference using that action word watch.
Definitely helps.
Let's look at the report for seven steps to a successful filming career.
This time it was a little interesting.
I posed a question in the B title.
What are the seven steps to start your filmmaking career or seven steps to a successful filmmaking career.
The difference is quite significant.
Here's an email I don't have a lesson about this in this chorus but pruning your email list is important.
You want to have a super high quality email list.
And for me that means that I'd rather have 2000 people on my email lists than 10000 people who aren't
engaged.
And so what I do is I prune my email lists every few months or so.
So what I'll do.
And you can easily do this with convert k is.
You can send an email to anyone who hasn't opened an email in the past few months.
If people don't respond to that email I'll print them off my list so I got rid of like almost 2000 people
just a couple of months ago because I don't want to be paying for people on my list if they are not
engaging with me.
So let's look out one more Phil's income report in April 2017.
So here the clear winner was Phil's income report.
That includes the amount that I made in that month because people like seeing those amounts they opened
rate forty four point three compared to thirty five.
The click rate also much higher in that in that batch of e-mails that were sent.
So it might be you know who knows why the click rate is a lot higher with that subject line.
Sometimes it doesn't correlate.
This time it did.
So let's look at one other types of analysis that I do.
So here's a brand new sequence that I started last week.
I mention it.
This is for a free course called Adobe in 30 minutes.
I put together a free series of tutorials and over 116 people have signed up so far in the past week
so that's 100 over 100 people who are brand new email subscribers.
What I want to see is the amount of clicks because the email that I sent is a welcome email and I can
show you the content of that email.
This is just a quick welcome email to video squall line.
It says here is you.
Here is how you can access your free 30 minute to Tauriel.
And then below I give them more resources that I provide for them.
So I've broken it down into my tutorials.
My membership program my resources page.
These are the things that if someone's brand new video squalene line I want to let them know about them
so I'm interested to see OK which of these do people click on.
Do people click on the membership page that people click on the individual classes that I show down
here.
Does anyone click the most recommended resources because this is a brand new email that I'm sending
out.
I don't have that much data but if after a few weeks or even a couple of months no one has clicked on
the most recommended resources page.
I'm going to take that out of this email because it's not adding any value so I can already see that.
I had a number of people who clicked on the individual classes so just a few right now a number of people
click to access their 30 day their 30 minute tutorials.
Couple of people clicked on the video on line page so I can see that a few people have clicked these
individual links.
That also tells me which types of classes people who sign up for my email list are most interested in
it.
A lot of people are clicking on the photography master class for example.
After a few months of you know 50 people have clicked on that link that tells me that I should promote
this class to them and what I can actually do which I'm not going to do now because it will show you
their email address and that's private but I can actually click on this link and I can send emails to
this group of people.
So after a few months of 50 people have clicked on this link I can send them an email saying Hey I know
you are interested in the photography masterclass.
Check it out here do my spiel.
Why people should enroll.
You can even filter out people who have purchased the class already so anyone who clicked on it and
purchased won't get that email.
That's one type of fun all you can do in convert kit.
There's all kinds of things you can do with analytics of your email sequences and your e-mails that
you're sending.
But it's important just to pay attention even if you don't dive too deep into the analytics.
Just checking the open rates of your sequences and specific emails.
So for example if I go into my podcast sequence This used to be on video squalene line and if I go into
reports I can see the open rate for specific emails in that sequence and I can see OK which ones are
being opened more or less which ones are people unsubscribing from most a lot of people so join lists
and they subscribe on the very first e-mail and that's totally fine you're just going to get that.
But if there's an e-mail that is getting a lot of unsubscribed later on maybe I need to change that
up.
It's not as valuable to people if there's an e-mail that doesn't have a high click rate.
Why is this a 4.1 percent click rate.
While this is a 25 percent click rate something that I need to look into.
So these are just a few examples of how I use analytics to improve my emails.
So hopefully it inspires you to do the same.