WEBVTT 00:00.250 --> 00:06.360 In this video I want to show you a case study of what I recently did to get over 100 new subscribers 00:06.660 --> 00:08.850 in less than a week. 00:08.850 --> 00:16.020 I talked about this briefly but I created this adobe in 30 minutes series of tutorials and I package 00:16.020 --> 00:20.690 it together as a free mini course using teachable dot com to host. 00:20.880 --> 00:24.490 So here it is on the course site and you can enroll for free. 00:24.540 --> 00:31.320 And my idea is that I'm going to give this FREE Lead magnet free course out in exchange for people to 00:31.320 --> 00:36.240 sign up and when they need it whenever anyone signs up through teachable I get their e-mail address 00:36.660 --> 00:40.870 and then I can promote my other Adobe and related courses to them. 00:41.130 --> 00:48.450 So people might find this course through video school on line but they also might find the Course through 00:48.450 --> 00:52.760 my YouTube video which is a promotional video that I put out on YouTube. 00:52.830 --> 00:58.390 You can see that I'm actually recording this on July 23rd. 00:58.440 --> 01:05.400 I published it on July 20th so less than a week ago over 670 people watch this video at the top of the 01:05.400 --> 01:06.220 description. 01:06.240 --> 01:07.740 I added a link. 01:07.740 --> 01:12.750 So this is sort of the lead funnel that I'm showing you an example. 01:12.750 --> 01:14.730 This is the content that I'm providing. 01:14.730 --> 01:22.830 So a lot of content marketing here I used a YouTube card too for great it's clickable for mobile users 01:22.830 --> 01:26.740 so people can quickly click on this to go to the Course page. 01:26.820 --> 01:29.640 I also publish this on my Facebook page. 01:29.760 --> 01:34.540 So here's the Facebook post over on 162 people viewed this. 01:34.650 --> 01:38.980 It's been liked a number of times and you know people are loving it. 01:39.030 --> 01:41.470 This person says anyone love this as much as I do. 01:41.540 --> 01:47.370 So that's awesome that people are engaging with this post I link directly to the course from this post. 01:47.370 --> 01:48.830 I haven't paid for any marketing. 01:48.920 --> 01:51.720 Is all purely content marketing here. 01:51.720 --> 01:57.810 One other thing I did was I did put this on my home page of video school online as one of the sort of 01:57.810 --> 02:03.810 the Bane mainly magnets on my home page so I can actually track how many people have click this link 02:03.810 --> 02:11.790 on the home page I haven't done that yet but this is a big in sort of box on my home page as an example. 02:11.790 --> 02:15.360 So you don't necessarily need to have one opt in on your home page. 02:15.420 --> 02:18.410 You can change it up if you want or have multiple. 02:18.510 --> 02:24.150 I've mentioned before that it's better to have sort of one opt in and that's typically the case but 02:24.420 --> 02:28.170 I'm just you know always testing different things out and seeing if this works. 02:28.170 --> 02:35.940 So what are the results of launching this free course and publishing and promoting it on YouTube Facebook 02:35.980 --> 02:37.090 and my web site. 02:37.380 --> 02:44.640 Well what I used was pretty link which is a free plug in for Wordpress to create a short link for the 02:44.640 --> 02:45.810 course page. 02:45.810 --> 02:51.750 So it's videos go online.com slash Adobe and that allows me to track everyone who has click this link 02:52.020 --> 02:56.030 and I put the same link on Facebook YouTube and my web site. 02:56.170 --> 03:01.950 It would be better actually if I did this and create a unique short links for each platform so I can 03:01.950 --> 03:04.550 see which where people are coming from. 03:04.590 --> 03:13.090 But the cool thing I see is that over 234 unique people have clicked on this link meaning and that's 03:13.090 --> 03:20.800 resulted in 116 people who have signed up and the way that I know that is because while I could go into 03:20.800 --> 03:27.610 teachable stats or I can see on convert kit that I've sent the welcome message that is sent to anyone 03:27.610 --> 03:36.160 who signs up for this course to 100 116 people this 116 doesn't mean 116 new subscribers. 03:36.160 --> 03:40.010 One hundred eight over here is how many new subscribers that I have. 03:40.210 --> 03:47.940 Which means eight people were already subscribers of mine who then were added and sent in this email. 03:48.100 --> 03:54.440 But this is one hundred and eight new subscribers in just a few days with that lead Maggie. 03:54.670 --> 03:56.380 Now this is going to look different for you. 03:56.380 --> 04:02.680 I already have somewhat of an audience on Facebook and YouTube purely from content marketing over the 04:02.680 --> 04:04.080 past few years. 04:04.120 --> 04:09.550 And so now when I launch a product like this a free product people will enroll. 04:09.550 --> 04:16.540 The cool thing with this one though is that I got over 100 people who are brand new to my email sequences 04:16.750 --> 04:18.060 to subscribe. 04:18.190 --> 04:23.780 That's a lot of people who potentially might be interested in paying me for a premium course later on. 04:23.830 --> 04:28.090 And this is a semi highly targeted lead magnet. 04:28.090 --> 04:32.290 You see a lot of people giving out freebies to grow their email lists like oh I'm going to give out 04:32.350 --> 04:40.270 a free iPad or something like that that gets you a lot of subscribers but it's not targeted subscribers 04:40.270 --> 04:45.990 who are interested in your products and services because anybody would be interested in an iPad. 04:46.150 --> 04:51.250 People who are interested in video production or people who are interested in yoga are people who are 04:51.250 --> 04:52.900 interested in mechanics. 04:52.900 --> 04:58.470 Anybody could want a free iPad too if you do stuff like that freebie giveaways. 04:58.630 --> 05:02.160 Make sure they are targeted to your niche. 05:02.280 --> 05:02.640 OK. 05:02.650 --> 05:10.470 So with learning Adobe in 30 minutes these are all people that I think are targeted in my niche. 05:10.480 --> 05:17.590 Not everyone will ultimately buy a course of my mind later on but at least they have shown interest 05:17.620 --> 05:22.630 in learning Adobe right now and I have courses that can serve them later on. 05:22.630 --> 05:30.190 So this is a great real world case study of an entire Opt-In funnel that is currently working working 05:30.190 --> 05:32.700 really well and I just wanted to share it with you.