In this video I want to show you a case study of what I recently did to get over 100 new subscribers
in less than a week.
I talked about this briefly but I created this adobe in 30 minutes series of tutorials and I package
it together as a free mini course using teachable dot com to host.
So here it is on the course site and you can enroll for free.
And my idea is that I'm going to give this FREE Lead magnet free course out in exchange for people to
sign up and when they need it whenever anyone signs up through teachable I get their e-mail address
and then I can promote my other Adobe and related courses to them.
So people might find this course through video school on line but they also might find the Course through
my YouTube video which is a promotional video that I put out on YouTube.
You can see that I'm actually recording this on July 23rd.
I published it on July 20th so less than a week ago over 670 people watch this video at the top of the
description.
I added a link.
So this is sort of the lead funnel that I'm showing you an example.
This is the content that I'm providing.
So a lot of content marketing here I used a YouTube card too for great it's clickable for mobile users
so people can quickly click on this to go to the Course page.
I also publish this on my Facebook page.
So here's the Facebook post over on 162 people viewed this.
It's been liked a number of times and you know people are loving it.
This person says anyone love this as much as I do.
So that's awesome that people are engaging with this post I link directly to the course from this post.
I haven't paid for any marketing.
Is all purely content marketing here.
One other thing I did was I did put this on my home page of video school online as one of the sort of
the Bane mainly magnets on my home page so I can actually track how many people have click this link
on the home page I haven't done that yet but this is a big in sort of box on my home page as an example.
So you don't necessarily need to have one opt in on your home page.
You can change it up if you want or have multiple.
I've mentioned before that it's better to have sort of one opt in and that's typically the case but
I'm just you know always testing different things out and seeing if this works.
So what are the results of launching this free course and publishing and promoting it on YouTube Facebook
and my web site.
Well what I used was pretty link which is a free plug in for Wordpress to create a short link for the
course page.
So it's videos go online.com slash Adobe and that allows me to track everyone who has click this link
and I put the same link on Facebook YouTube and my web site.
It would be better actually if I did this and create a unique short links for each platform so I can
see which where people are coming from.
But the cool thing I see is that over 234 unique people have clicked on this link meaning and that's
resulted in 116 people who have signed up and the way that I know that is because while I could go into
teachable stats or I can see on convert kit that I've sent the welcome message that is sent to anyone
who signs up for this course to 100 116 people this 116 doesn't mean 116 new subscribers.
One hundred eight over here is how many new subscribers that I have.
Which means eight people were already subscribers of mine who then were added and sent in this email.
But this is one hundred and eight new subscribers in just a few days with that lead Maggie.
Now this is going to look different for you.
I already have somewhat of an audience on Facebook and YouTube purely from content marketing over the
past few years.
And so now when I launch a product like this a free product people will enroll.
The cool thing with this one though is that I got over 100 people who are brand new to my email sequences
to subscribe.
That's a lot of people who potentially might be interested in paying me for a premium course later on.
And this is a semi highly targeted lead magnet.
You see a lot of people giving out freebies to grow their email lists like oh I'm going to give out
a free iPad or something like that that gets you a lot of subscribers but it's not targeted subscribers
who are interested in your products and services because anybody would be interested in an iPad.
People who are interested in video production or people who are interested in yoga are people who are
interested in mechanics.
Anybody could want a free iPad too if you do stuff like that freebie giveaways.
Make sure they are targeted to your niche.
OK.
So with learning Adobe in 30 minutes these are all people that I think are targeted in my niche.
Not everyone will ultimately buy a course of my mind later on but at least they have shown interest
in learning Adobe right now and I have courses that can serve them later on.
So this is a great real world case study of an entire Opt-In funnel that is currently working working
really well and I just wanted to share it with you.