Welcome to another new section of the digital marketing masterclass.
So excited to have you here talking about copy writing copywriting is so important for digital marketing
because it comes across in everything across your Web site.
It's on your video description's it's on your advertisements your social media posts your blog posts
it's everywhere.
So knowing how to write copy is so important and we're going to be going over our best practices through
the rest of this section.
We need to understand that there's a difference between copywriting and blogging.
Some people tend to get these two mixed up copy writing is anything that you write that has a purpose
of selling.
So this could be in a blog article but typically blog articles are meant to educate or to inspire or
to entertain but not necessarily just to sell.
But blogging is important.
Why should you blog.
Blogging allows you to write long form content in-depth content that really attracts people to your
brand.
If people become aware of your blog articles and they like what you're writing you can turn someone
into a raving fan with a simple blog post.
You can really start to build a relationship with a person through your blog articles.
Also with your blog articles you can rank in search engines for keywords and not necessarily big general
keywords but specific keywords.
For example with videos online we re for some very specific keywords like green screen editing for Premier
Pro or the difference between Adobe Premiere Pro and after effects or how to get a cinematic film look
with Premiere Pro.
These are really sort of narrow niched key words.
But if someone is looking for that they might be interested in our other content and not just our free
content but are paid for content.
So its good to rank for those keywords to get people onto our Web site in the first place.
Cool.
So you got it blogging versus copywriting.
This section is about copywriting and that's what we're going to be talking about more coming right
up in the next lesson.