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Welcome to another new section of the digital marketing masterclass.

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So excited to have you here talking about copy writing copywriting is so important for digital marketing

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because it comes across in everything across your Web site.

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It's on your video description's it's on your advertisements your social media posts your blog posts

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it's everywhere.

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So knowing how to write copy is so important and we're going to be going over our best practices through

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the rest of this section.

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We need to understand that there's a difference between copywriting and blogging.

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Some people tend to get these two mixed up copy writing is anything that you write that has a purpose

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of selling.

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So this could be in a blog article but typically blog articles are meant to educate or to inspire or

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to entertain but not necessarily just to sell.

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But blogging is important.

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Why should you blog.

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Blogging allows you to write long form content in-depth content that really attracts people to your

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brand.

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If people become aware of your blog articles and they like what you're writing you can turn someone

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into a raving fan with a simple blog post.

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You can really start to build a relationship with a person through your blog articles.

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Also with your blog articles you can rank in search engines for keywords and not necessarily big general

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keywords but specific keywords.

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For example with videos online we re for some very specific keywords like green screen editing for Premier

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Pro or the difference between Adobe Premiere Pro and after effects or how to get a cinematic film look

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with Premiere Pro.

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These are really sort of narrow niched key words.

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But if someone is looking for that they might be interested in our other content and not just our free

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content but are paid for content.

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So its good to rank for those keywords to get people onto our Web site in the first place.

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Cool.

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So you got it blogging versus copywriting.

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This section is about copywriting and that's what we're going to be talking about more coming right

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up in the next lesson.