WEBVTT 00:00.270 --> 00:06.090 I'm actually going to show you a sales page to sort of jump into things what you're going to learn in 00:06.090 --> 00:11.400 the following lessons are things like how do you actually improve the words that you put on a sales 00:11.400 --> 00:14.230 page or do you write in a blog article. 00:14.250 --> 00:19.350 But first I want to show you the sales age that's actually working and I'm not showing you someone else's 00:19.350 --> 00:25.690 sales page saying oh yeah this big digital marketer does it this way because we can learn from them. 00:25.740 --> 00:31.080 I want to show you what's actually working for me also to show you that it doesn't have to be so confusing 00:31.470 --> 00:34.750 and you can kind of change things up and it can still work. 00:34.800 --> 00:39.030 I'm using teachable to sell a premium program for online course creators. 00:39.030 --> 00:42.250 And this is the home page of online course Mausers dot com. 00:42.270 --> 00:43.290 This is two things. 00:43.290 --> 00:49.800 One is to serve as the home page for online course Masters and to the home page and the sales page of 00:50.160 --> 00:51.760 my premium product. 00:52.170 --> 00:55.940 The first call to action is to get people in the door and that's a free trial. 00:55.950 --> 00:59.240 So that's great that I get a lot of people signing up for that. 00:59.340 --> 01:05.550 Scrolling down you see a quick definition of what online course Masters is and more information about 01:05.760 --> 01:07.020 the podcast itself. 01:07.020 --> 01:12.510 So this is for people who are interested in online course masters but they have no clue what it really 01:12.510 --> 01:13.610 is. 01:13.650 --> 01:16.770 Then I sort of start the sales page. 01:16.770 --> 01:22.180 I start with how were going to teach you how to make online courses. 01:22.560 --> 01:28.200 And these are the benefits you get not only from the premium program but also from listening to the 01:28.200 --> 01:29.040 podcast. 01:29.040 --> 01:36.540 Next I have a block with a sales video and a little bit more information about what this master class 01:36.540 --> 01:38.440 mentorship program is. 01:38.490 --> 01:45.000 Of course the sales video is something that is very important and we'll talk more about sales videos 01:45.000 --> 01:47.530 in a following lesson or section of this course. 01:47.550 --> 01:54.490 But remember this page because you can go here and see this example of a sales video that's working. 01:54.650 --> 02:00.300 I give a little bit of social proof below trusted by over 330000 students. 02:00.300 --> 02:02.350 I put a specific number. 02:02.400 --> 02:09.010 I've learned that research shows people like specific numbers not just rounded to the nearest thousand 02:09.180 --> 02:11.100 or hundredth or whatever. 02:11.100 --> 02:19.770 So I do need to update this and I will update this every month or so but I like having this specific 02:19.770 --> 02:20.550 number here. 02:21.640 --> 02:23.430 And then there's the one line. 02:23.620 --> 02:27.420 This is sort of the mission statement of the course. 02:27.580 --> 02:36.410 So you see the sales video simple and then right below you have automatic access to enroll in the class. 02:36.410 --> 02:38.660 Just click one of these options to enroll. 02:38.750 --> 02:40.020 Making it super easy. 02:40.430 --> 02:46.430 But if you need a little bit more information you can scroll down and you can find the step by step 02:46.490 --> 02:51.320 more of the curriculum of what you're going to learn with this course. 02:52.140 --> 02:58.850 So using a lot of keyword friendly sentences actionable all of these are. 02:58.860 --> 03:04.540 Start with action words to get inside the mind of the user. 03:04.550 --> 03:09.360 One of the most important parts of a sales page is testimonials. 03:09.590 --> 03:15.440 So I've gone testimonials from people who are in the program and also people who listen to the podcast 03:15.440 --> 03:18.190 and this is a good tactic if you're just starting out. 03:18.260 --> 03:25.100 You don't necessarily have the opportunity to get testimonials without selling your course or your program 03:25.100 --> 03:27.160 or your product or service already. 03:28.220 --> 03:30.920 If you have testimonials that are related. 03:30.920 --> 03:37.520 Go ahead put those on the home page as long as they sort of make sense for promoting the product that 03:37.520 --> 03:38.920 you are promoting. 03:38.930 --> 03:40.280 I think that's totally fine. 03:40.430 --> 03:46.950 And eventually you can swap these out for actual testimonials of students in your program I was lucky 03:46.950 --> 03:51.760 enough to get a couple of video testimonials which is really great because people love video. 03:51.900 --> 03:53.740 So I included those as well. 03:55.310 --> 04:00.650 So above we saw that I listed out sort of what students are going to learn and how they're going to 04:00.650 --> 04:01.210 learn it. 04:01.250 --> 04:06.090 The benefits now show what they actually get for enrolling. 04:06.110 --> 04:11.690 So they get the videos they get worksheets guides private coaching call and then all of these other 04:11.720 --> 04:13.190 bonuses. 04:13.190 --> 04:16.030 So this is the actual nuts and bolts of what they get. 04:16.830 --> 04:22.470 And then even more bonuses so I list these are all things like our standard with the course. 04:22.650 --> 04:28.150 And then these are the Course bonuses that they get for enrolling too. 04:28.330 --> 04:34.500 Sometimes it's good to break down all of the elements of what a person gets so that it makes it look 04:34.500 --> 04:36.330 like they're getting a lot which they are. 04:36.330 --> 04:41.640 But instead of just saying oh yeah you're going to get this great course 10 hours of video. 04:41.690 --> 04:47.780 It's much better to list everything out and even separate some of the things as bonuses so that you 04:47.780 --> 04:51.140 know when you see something like Here are your bonuses. 04:51.140 --> 04:53.440 That's an extra incentive to sign up. 04:53.450 --> 04:59.660 One tactic that works a lot is actually adding all of the costs for all of these different things individually 04:59.960 --> 05:04.730 and then putting it together and then strikethrough it and have that actual cost. 05:05.120 --> 05:11.870 So here I have sort of broken down the two auctions Sometimes you see the side by side I've put it top 05:11.870 --> 05:19.220 bottom but you have the 497 one time price or the three payment payment plan and the payment plan I 05:19.220 --> 05:24.620 think is definitely something that I would use if I were you for a premium product. 05:24.650 --> 05:30.830 I have a number of people using the premium or the payment plan and I don't think they would have actually 05:30.830 --> 05:32.870 enrolled if that wasn't an option. 05:34.420 --> 05:37.230 Next I have information about me the instructors. 05:37.240 --> 05:39.220 So this is coming really late. 05:39.220 --> 05:43.990 They get to know me a little bit from the things above from the video but this isn't something that 05:44.050 --> 05:47.060 a lot of students really care about. 05:47.140 --> 05:53.920 Of course they have to prove myself but hopefully I've done that to the testimonials and the video above. 05:53.930 --> 05:56.450 Next we have the actual class curriculum. 05:56.450 --> 06:02.750 So some people like seeing the lay out the lesson titles to see if they're actually getting what they're 06:02.750 --> 06:03.900 getting is what they want. 06:04.040 --> 06:12.290 Here's a picture of Isabelle and myself my wife and I talked about how our life has been changed by 06:12.290 --> 06:13.960 what we're going to be teaching you. 06:14.060 --> 06:20.900 And so I think that helps kind of seal the deal and making it easy just another way to enroll in the 06:20.900 --> 06:22.370 course right here. 06:22.370 --> 06:24.440 You don't have to scroll up to do that. 06:25.600 --> 06:30.400 If people get to the bottom of the page they're probably pretty interested. 06:30.400 --> 06:35.200 They have that desire for the course it's just time to take action. 06:35.200 --> 06:40.600 The only other thing that I include down here or one of the things is this chart that shows what they 06:40.600 --> 06:48.460 get with this course the premium course versus a course that is very similar but it doesn't include 06:48.490 --> 06:50.190 all the other bonuses. 06:50.200 --> 06:54.230 So this chart shows why we are charging that premium rate. 06:54.640 --> 06:59.700 Because again people are hesitant to buy those premium products that they want to make sure that it's 06:59.710 --> 07:01.210 right for them. 07:01.210 --> 07:07.480 I followed up with a few more testimonials just to you know really kick it in and then some frequently 07:07.480 --> 07:08.170 asked questions. 07:08.170 --> 07:14.650 This is just an aspect of teachable I like it a lot of people ask these questions so if you get a lot 07:14.650 --> 07:20.290 of questions have a link to another page with epic QS or put at the bottom of the page. 07:20.440 --> 07:25.570 And finally at the very bottom again one more time you can just click and purchase the course rather 07:25.570 --> 07:28.390 than scrolling up and enrolling. 07:28.390 --> 07:30.960 So this is something that's worked for me. 07:31.000 --> 07:38.520 I was getting inspiration from Johnny DeMoss he has his podcasters paradise he has the entrepreneur 07:38.530 --> 07:45.420 on fire podcast and he teaches people how to podcast and so podcasters Paradise is a great program. 07:45.430 --> 07:50.770 I've actually never done it personally but I like the way that his sales page looks like the way that 07:50.770 --> 07:51.770 he does his webinars. 07:51.760 --> 07:57.670 I like all of those kinds of things so I would check him out go to online course M.Com to see this in 07:57.670 --> 07:58.510 action. 07:58.600 --> 08:03.640 And if you have any ideas or sales pages that you really like send them to us so that we can share them 08:03.640 --> 08:05.070 with other students in the class. 08:05.170 --> 08:10.240 Hopefully this helps and now we'll dive into some more copywriting tips so that you can write better 08:10.240 --> 08:11.170 headlines. 08:11.170 --> 08:14.610 And next we're going to go over the Ten Commandments of copyrighting.