I'm actually going to show you a sales page to sort of jump into things what you're going to learn in
the following lessons are things like how do you actually improve the words that you put on a sales
page or do you write in a blog article.
But first I want to show you the sales age that's actually working and I'm not showing you someone else's
sales page saying oh yeah this big digital marketer does it this way because we can learn from them.
I want to show you what's actually working for me also to show you that it doesn't have to be so confusing
and you can kind of change things up and it can still work.
I'm using teachable to sell a premium program for online course creators.
And this is the home page of online course Mausers dot com.
This is two things.
One is to serve as the home page for online course Masters and to the home page and the sales page of
my premium product.
The first call to action is to get people in the door and that's a free trial.
So that's great that I get a lot of people signing up for that.
Scrolling down you see a quick definition of what online course Masters is and more information about
the podcast itself.
So this is for people who are interested in online course masters but they have no clue what it really
is.
Then I sort of start the sales page.
I start with how were going to teach you how to make online courses.
And these are the benefits you get not only from the premium program but also from listening to the
podcast.
Next I have a block with a sales video and a little bit more information about what this master class
mentorship program is.
Of course the sales video is something that is very important and we'll talk more about sales videos
in a following lesson or section of this course.
But remember this page because you can go here and see this example of a sales video that's working.
I give a little bit of social proof below trusted by over 330000 students.
I put a specific number.
I've learned that research shows people like specific numbers not just rounded to the nearest thousand
or hundredth or whatever.
So I do need to update this and I will update this every month or so but I like having this specific
number here.
And then there's the one line.
This is sort of the mission statement of the course.
So you see the sales video simple and then right below you have automatic access to enroll in the class.
Just click one of these options to enroll.
Making it super easy.
But if you need a little bit more information you can scroll down and you can find the step by step
more of the curriculum of what you're going to learn with this course.
So using a lot of keyword friendly sentences actionable all of these are.
Start with action words to get inside the mind of the user.
One of the most important parts of a sales page is testimonials.
So I've gone testimonials from people who are in the program and also people who listen to the podcast
and this is a good tactic if you're just starting out.
You don't necessarily have the opportunity to get testimonials without selling your course or your program
or your product or service already.
If you have testimonials that are related.
Go ahead put those on the home page as long as they sort of make sense for promoting the product that
you are promoting.
I think that's totally fine.
And eventually you can swap these out for actual testimonials of students in your program I was lucky
enough to get a couple of video testimonials which is really great because people love video.
So I included those as well.
So above we saw that I listed out sort of what students are going to learn and how they're going to
learn it.
The benefits now show what they actually get for enrolling.
So they get the videos they get worksheets guides private coaching call and then all of these other
bonuses.
So this is the actual nuts and bolts of what they get.
And then even more bonuses so I list these are all things like our standard with the course.
And then these are the Course bonuses that they get for enrolling too.
Sometimes it's good to break down all of the elements of what a person gets so that it makes it look
like they're getting a lot which they are.
But instead of just saying oh yeah you're going to get this great course 10 hours of video.
It's much better to list everything out and even separate some of the things as bonuses so that you
know when you see something like Here are your bonuses.
That's an extra incentive to sign up.
One tactic that works a lot is actually adding all of the costs for all of these different things individually
and then putting it together and then strikethrough it and have that actual cost.
So here I have sort of broken down the two auctions Sometimes you see the side by side I've put it top
bottom but you have the 497 one time price or the three payment payment plan and the payment plan I
think is definitely something that I would use if I were you for a premium product.
I have a number of people using the premium or the payment plan and I don't think they would have actually
enrolled if that wasn't an option.
Next I have information about me the instructors.
So this is coming really late.
They get to know me a little bit from the things above from the video but this isn't something that
a lot of students really care about.
Of course they have to prove myself but hopefully I've done that to the testimonials and the video above.
Next we have the actual class curriculum.
So some people like seeing the lay out the lesson titles to see if they're actually getting what they're
getting is what they want.
Here's a picture of Isabelle and myself my wife and I talked about how our life has been changed by
what we're going to be teaching you.
And so I think that helps kind of seal the deal and making it easy just another way to enroll in the
course right here.
You don't have to scroll up to do that.
If people get to the bottom of the page they're probably pretty interested.
They have that desire for the course it's just time to take action.
The only other thing that I include down here or one of the things is this chart that shows what they
get with this course the premium course versus a course that is very similar but it doesn't include
all the other bonuses.
So this chart shows why we are charging that premium rate.
Because again people are hesitant to buy those premium products that they want to make sure that it's
right for them.
I followed up with a few more testimonials just to you know really kick it in and then some frequently
asked questions.
This is just an aspect of teachable I like it a lot of people ask these questions so if you get a lot
of questions have a link to another page with epic QS or put at the bottom of the page.
And finally at the very bottom again one more time you can just click and purchase the course rather
than scrolling up and enrolling.
So this is something that's worked for me.
I was getting inspiration from Johnny DeMoss he has his podcasters paradise he has the entrepreneur
on fire podcast and he teaches people how to podcast and so podcasters Paradise is a great program.
I've actually never done it personally but I like the way that his sales page looks like the way that
he does his webinars.
I like all of those kinds of things so I would check him out go to online course M.Com to see this in
action.
And if you have any ideas or sales pages that you really like send them to us so that we can share them
with other students in the class.
Hopefully this helps and now we'll dive into some more copywriting tips so that you can write better
headlines.
And next we're going to go over the Ten Commandments of copyrighting.