WEBVTT 00:00.210 --> 00:06.180 Now I'm going to give you ten commandments of copyrighting this will help you with your sales pitches 00:06.480 --> 00:09.660 and even in your blog writing so let's get going. 00:09.660 --> 00:14.600 Number one is to know your audience and you have been doing this throughout this entire course. 00:14.610 --> 00:19.770 You've done a lot of background information background research about your audience so you should know 00:19.770 --> 00:21.090 your audience already. 00:21.090 --> 00:25.200 But remember that when you're writing just think of them as listening to you. 00:25.200 --> 00:27.930 Think of them as you write your copy. 00:27.930 --> 00:30.010 Determine your value proposition. 00:30.020 --> 00:35.070 And this goes well with our next one which is find a unique selling proposition. 00:35.160 --> 00:37.830 So your value proposition is a little bit different. 00:37.830 --> 00:39.570 We haven't talked about this much. 00:39.630 --> 00:43.670 This is just basically why is your product or service great. 00:43.680 --> 00:46.250 Why is your brand amazing. 00:46.290 --> 00:49.750 It's the way that you do something it's the thing that you sell. 00:49.800 --> 00:52.630 It's just you being awesome. 00:52.710 --> 00:57.780 The unique selling proposition is more in comparison to a competitor. 00:57.780 --> 00:58.530 Why should you. 00:58.530 --> 01:01.740 They buy you versus another competitor. 01:01.740 --> 01:10.010 So a BMW is a nice car and their value proposition is that they create an amazing vehicle to drive. 01:10.140 --> 01:17.130 But they're unique selling proposition might be that their cars go faster or speed up faster than the 01:17.130 --> 01:18.120 Mercedes. 01:18.150 --> 01:23.280 Now I don't really know anything about cars so I don't know if that's true or not but that is the difference 01:23.280 --> 01:26.850 between the value proposition and the unique selling proposition. 01:26.850 --> 01:32.970 Just remember these as you're writing and use that to your advantage even in your blog or articles or 01:33.150 --> 01:40.800 throughout your Web site on your About page on your home page use language that shares your value and 01:41.040 --> 01:42.840 what makes you different and better. 01:42.840 --> 01:45.990 Next commandment is establish your objective. 01:46.200 --> 01:53.090 Whenever you start writing whatever it is for or for an ad a YouTube video description whatever it is. 01:53.130 --> 01:55.430 Make sure you understand what your objective is. 01:55.470 --> 01:57.410 Is it to make a sale. 01:57.420 --> 01:59.600 Is it to get someone onto an email list. 01:59.730 --> 02:04.730 Is it just to describe something for someone just describing a product or service. 02:04.740 --> 02:10.890 Make sure you understand that and your objective so that you don't you know go all over the place trying 02:10.890 --> 02:13.970 to write things that don't have a purpose. 02:14.100 --> 02:20.460 Because people's attention spans are short now so you want to make sure that your copy is short and 02:20.460 --> 02:21.840 concise and to the point. 02:22.050 --> 02:23.680 And knowing your objective will help. 02:23.850 --> 02:26.220 Use a compelling subject line. 02:26.220 --> 02:28.110 Now this goes without saying. 02:28.200 --> 02:37.290 Having a great subject line is very important for emails but also for web pages and blog articles and 02:37.290 --> 02:40.730 even for your ad copy so you can think of your subject line. 02:40.830 --> 02:47.190 Even on a Facebook ad as the top line the top copy that you write We're going to be going over some 02:47.250 --> 02:50.420 great tips for writing better headlines in the next lesson. 02:50.460 --> 02:55.770 When you're writing avoid weasel words these are words like me maybe hope wish. 02:55.780 --> 03:03.690 Try but perhaps these are words where it sounds like you're unsure of who your brand is and this is 03:03.690 --> 03:09.300 something that I need to work on a lot because in just the way that we talk the way that I speak the 03:09.300 --> 03:13.910 way that I write my blog articles and my sales copy I use a lot of those words. 03:13.980 --> 03:20.910 But perhaps however but those words detract from your confidence and showing that you're the leader 03:20.970 --> 03:21.970 in this category. 03:21.990 --> 03:25.440 Whatever your brand may be so try avoiding those words. 03:25.440 --> 03:27.410 Use the present tense. 03:27.480 --> 03:32.460 You never know when someone is going to be reading your article or your copy and writing in the past 03:32.460 --> 03:34.880 tense is again passive. 03:34.890 --> 03:38.100 It's in the past in writing in the present tense. 03:38.100 --> 03:42.290 Will actually make people take more action even writing in the future tense. 03:42.300 --> 03:49.030 Might be a good tactic for writing sales copy you know for a lot of the online courses that we sell. 03:49.050 --> 03:52.860 We talk about you will learn this you will take better photos. 03:52.860 --> 03:58.890 Those are future tense things but when we are talking about writing a sales page we always try to use 03:58.890 --> 04:00.060 the present tense. 04:00.060 --> 04:04.410 Our next commandment is include customer quotes and testimonials. 04:04.410 --> 04:10.860 This is an easy way to get going and it's also one of the best ways to attract new customers and to 04:11.070 --> 04:12.600 really seal the deal. 04:12.600 --> 04:19.490 Everyone is looking for reviews and customer testimonials for whatever product you know you go on Amazon.com 04:19.530 --> 04:20.820 I know you're reading the reviews. 04:20.940 --> 04:25.260 You go on Yelp dot com and you check out what the reviews are for the restaurant. 04:25.260 --> 04:26.540 Are you going to tonight. 04:26.790 --> 04:30.960 And they're so important and so make sure that you use your reviews to your advantage. 04:30.960 --> 04:35.430 I can tell you from my own experience that once I did start adding more testimonials and quotes to my 04:35.490 --> 04:39.400 own sales pages my conversions increased next. 04:39.420 --> 04:42.060 Keep it clean and concise. 04:42.240 --> 04:45.400 No big long paragraphs one after the other. 04:45.450 --> 04:47.280 No big paragraphs at all. 04:47.280 --> 04:54.140 Use your headings and the bold font italics to separate and to emphasize certain words. 04:54.180 --> 04:59.210 Make sure you break up those long landing pages with different sized heading text. 04:59.220 --> 05:05.680 That's basic thing that we learned back in the Wordpress section but with most web editors or for sales 05:05.680 --> 05:08.500 copy for whatever page you're writing it on. 05:08.620 --> 05:11.980 You should be able to make it appear different. 05:11.980 --> 05:17.410 You know you're not going to be able to do this on places like Facebook ads or face any social media 05:17.680 --> 05:18.490 or on YouTube. 05:18.490 --> 05:24.740 But when you have control of your text size on your Web site make sure you make it pretty and concise. 05:24.970 --> 05:27.640 We've talked about this before but just don't ramble on. 05:27.640 --> 05:31.000 Sometimes I ramble on in this course I ramble on a lot. 05:31.000 --> 05:33.940 This may seem repetitive but it's very important. 05:33.940 --> 05:37.020 But I do try to make things as concise as possible. 05:37.150 --> 05:39.870 And our last commandment is make it pretty. 05:39.880 --> 05:46.960 Now this is not necessarily with the words that you write but using images using videos using visuals 05:46.960 --> 05:49.870 that are eye catching but not distracting. 05:49.870 --> 05:56.050 Make sure that whatever visuals you use not only you have the rights to but they match your brand they 05:56.050 --> 05:59.160 match what you're trying to say they match what you're trying to sell. 05:59.170 --> 06:00.810 Sometimes it's just a feeling. 06:01.000 --> 06:05.020 Maybe you're showing people who are happy who are excited who are in love. 06:05.080 --> 06:10.220 When you're trying to sell a product or service that will give the customer that type of feeling. 06:10.270 --> 06:16.000 But other times you might be actually showing your product or your service or whatever it is. 06:16.030 --> 06:19.230 Make sure you're using high quality visuals if you want. 06:19.230 --> 06:20.990 You can use stock photo sites. 06:21.070 --> 06:26.110 Otherwise you can actually take photos on your own or you can hire a photographer to shoot photos for 06:26.110 --> 06:28.620 you doing that might be a good idea. 06:28.750 --> 06:34.600 As you get a little bit bigger in your business because having more stock images for your own library 06:34.660 --> 06:36.160 will always come in handy. 06:36.160 --> 06:39.160 These are our Ten Commandments I hope you like them. 06:39.160 --> 06:42.170 And next we're going to be going over some tips for writing better headlines.