Optimizing your on page as CEO is really important to make sure that when people are searching for a
specific topic that you're writing about whether it's a sales page or a blog article they actually find
it.
So here are a few tips and I'm going to actually walk you through the back end of Wordpress to show
you how I do this on my own articles and by watching this real world case study.
You'll have a better idea of how to do it yourself.
Even if you don't use Wordpress.
The first tip is to add a meta description.
This is a 160 character description of the article that search engines see and will actually post.
Or it will show in the search result.
So you'll see when you search for a topic you'll usually see that headline of the article and then right
underneath you'll see that little description.
If you don't add this description it just shows the first sentences of your article.
But sometimes that's a little unclear.
And so if your method description is actionable it includes keywords relevant to that blog article it
will help it appear more insurge and it will make it more clickable because for people reading the Medhat
description it will cost them better than perhaps just the random first line of your blog article.
The second tip is to make sure you use your titles and headers properly include the keywords for your
articles in both your title and headers within your article.
You should be adding anchor text or links to other articles on your Web site.
This will encourage people to stay on your Web site to go from the Post they're reading to another post
or to another page.
Google and other search engines will see this.
They see that people spend more time on your Web site and if people spend more time on your Web site
that improves the CEO of your website and will actually improve the ranking of your website for whatever
search terms you have on your site.
So make sure that you build into your articles links to other articles and other pages to keep people
on your site as long as possible.
Similar to this mobile optimization is key.
So many people are going to be coming to your Web site through a mobile device.
If your site is not mobile optimize they're going to leave your site sooner because it's just not as
easy for them to use.
And if people leave your site sooner that's going to hurt your SEO ranking.
Let's look at one of my examples to show how I'm putting all of these tips into practice.
Here's an article that I wrote six tips for making great videos with your webcam so automatically the
keyword that I'm using are webcam videos better webcam videos.
I've included headers to not only make the article more visually appealing to break up the text so it's
not just one long big article I've included the images as well.
And in these headers you can see they include the keyword webcam webcam video.
Let's go into the background though because if you're using WordPress I highly encourage you to install
a plugin called Yost Ezio.
Like I mentioned before if you're not using WordPress it's OK.
And if you don't want to install the Yost Osseo plug in.
That's totally fine.
You can still do a lot of these things.
This plugin just makes it a lot easier.
You can see here that when I scroll down on any of my posts it has this plugin first at the top it gives
you a preview of what it looks like in search engines.
And here's where you can write the meta description.
This is the short sort of a sweet little couple sentences about what this article is and it appears
up here and you can edit it.
You can view it mobile preview on how it looks on mobile or desktop and that's great because you can
basically do live editing and then below gives you this checklist of to do items to improve your Osseo.
So for example things that I've done is include the focus keyword in the Ural of the page include the
focus keyword in the first paragraph of copy.
Use the focus keyword in headers.
Then there's things that I haven't done yet.
So for example the images on this page are missing all attributes.
So if I go up and scroll up to an image let me just added this image.
I need to add alternative text.
This helps people who are visually impaired because they have Web site readers that actually read through
the entire page for them and with images they can't read the images unless you have alternative text.
So for example an alternative text for this image I would say something like.
And make your web cam videos better and that's sort of the description of this image so I should go
through and add that to all of my images throughout this article.
I include a lot of different links to other articles that I've written things that I think are helpful
for people to try to get people to stay on my web site.
My site is already Moberly optimize because I'm using the Varada you can learn more about how to optimize
your website in the website section of this course.
There's plugins that allow you to do this for free but most modern web site builders have an option
to make your web site moblie optimize.
So at the end of the day I just hope that these tips can help you improve SEO for all of your pages
whether you're using WordPress and the post as plug in or not.