WEBVTT 00:00.180 --> 00:06.390 Optimizing your on page as CEO is really important to make sure that when people are searching for a 00:06.390 --> 00:11.940 specific topic that you're writing about whether it's a sales page or a blog article they actually find 00:11.940 --> 00:12.330 it. 00:12.330 --> 00:17.970 So here are a few tips and I'm going to actually walk you through the back end of Wordpress to show 00:17.970 --> 00:22.700 you how I do this on my own articles and by watching this real world case study. 00:22.710 --> 00:24.900 You'll have a better idea of how to do it yourself. 00:24.930 --> 00:26.750 Even if you don't use Wordpress. 00:26.880 --> 00:29.280 The first tip is to add a meta description. 00:29.280 --> 00:37.060 This is a 160 character description of the article that search engines see and will actually post. 00:37.060 --> 00:39.090 Or it will show in the search result. 00:39.120 --> 00:44.130 So you'll see when you search for a topic you'll usually see that headline of the article and then right 00:44.160 --> 00:46.840 underneath you'll see that little description. 00:46.920 --> 00:51.440 If you don't add this description it just shows the first sentences of your article. 00:51.450 --> 00:53.470 But sometimes that's a little unclear. 00:53.670 --> 01:00.390 And so if your method description is actionable it includes keywords relevant to that blog article it 01:00.390 --> 01:05.520 will help it appear more insurge and it will make it more clickable because for people reading the Medhat 01:05.700 --> 01:12.630 description it will cost them better than perhaps just the random first line of your blog article. 01:12.630 --> 01:18.060 The second tip is to make sure you use your titles and headers properly include the keywords for your 01:18.060 --> 01:23.040 articles in both your title and headers within your article. 01:23.040 --> 01:28.110 You should be adding anchor text or links to other articles on your Web site. 01:28.170 --> 01:33.210 This will encourage people to stay on your Web site to go from the Post they're reading to another post 01:33.200 --> 01:34.440 or to another page. 01:34.470 --> 01:36.880 Google and other search engines will see this. 01:36.900 --> 01:42.610 They see that people spend more time on your Web site and if people spend more time on your Web site 01:42.930 --> 01:49.350 that improves the CEO of your website and will actually improve the ranking of your website for whatever 01:49.350 --> 01:51.880 search terms you have on your site. 01:51.990 --> 01:58.590 So make sure that you build into your articles links to other articles and other pages to keep people 01:58.740 --> 02:00.360 on your site as long as possible. 02:00.360 --> 02:03.420 Similar to this mobile optimization is key. 02:03.480 --> 02:07.730 So many people are going to be coming to your Web site through a mobile device. 02:07.920 --> 02:14.130 If your site is not mobile optimize they're going to leave your site sooner because it's just not as 02:14.130 --> 02:15.630 easy for them to use. 02:15.690 --> 02:20.190 And if people leave your site sooner that's going to hurt your SEO ranking. 02:20.190 --> 02:25.290 Let's look at one of my examples to show how I'm putting all of these tips into practice. 02:25.290 --> 02:31.020 Here's an article that I wrote six tips for making great videos with your webcam so automatically the 02:31.020 --> 02:36.040 keyword that I'm using are webcam videos better webcam videos. 02:36.160 --> 02:43.740 I've included headers to not only make the article more visually appealing to break up the text so it's 02:43.740 --> 02:48.720 not just one long big article I've included the images as well. 02:48.720 --> 02:54.940 And in these headers you can see they include the keyword webcam webcam video. 02:55.230 --> 03:00.360 Let's go into the background though because if you're using WordPress I highly encourage you to install 03:00.360 --> 03:03.280 a plugin called Yost Ezio. 03:03.330 --> 03:06.370 Like I mentioned before if you're not using WordPress it's OK. 03:06.390 --> 03:09.170 And if you don't want to install the Yost Osseo plug in. 03:09.300 --> 03:10.730 That's totally fine. 03:10.800 --> 03:13.100 You can still do a lot of these things. 03:13.200 --> 03:15.620 This plugin just makes it a lot easier. 03:15.630 --> 03:22.560 You can see here that when I scroll down on any of my posts it has this plugin first at the top it gives 03:22.560 --> 03:26.030 you a preview of what it looks like in search engines. 03:26.040 --> 03:28.260 And here's where you can write the meta description. 03:28.260 --> 03:34.650 This is the short sort of a sweet little couple sentences about what this article is and it appears 03:34.650 --> 03:36.210 up here and you can edit it. 03:36.270 --> 03:42.570 You can view it mobile preview on how it looks on mobile or desktop and that's great because you can 03:42.870 --> 03:48.980 basically do live editing and then below gives you this checklist of to do items to improve your Osseo. 03:49.170 --> 03:55.140 So for example things that I've done is include the focus keyword in the Ural of the page include the 03:55.140 --> 03:58.490 focus keyword in the first paragraph of copy. 03:58.500 --> 04:01.380 Use the focus keyword in headers. 04:01.380 --> 04:03.360 Then there's things that I haven't done yet. 04:03.360 --> 04:06.930 So for example the images on this page are missing all attributes. 04:07.020 --> 04:12.560 So if I go up and scroll up to an image let me just added this image. 04:12.720 --> 04:14.700 I need to add alternative text. 04:14.700 --> 04:20.670 This helps people who are visually impaired because they have Web site readers that actually read through 04:21.350 --> 04:27.470 the entire page for them and with images they can't read the images unless you have alternative text. 04:27.480 --> 04:31.260 So for example an alternative text for this image I would say something like. 04:31.320 --> 04:42.120 And make your web cam videos better and that's sort of the description of this image so I should go 04:42.120 --> 04:46.230 through and add that to all of my images throughout this article. 04:46.230 --> 04:52.470 I include a lot of different links to other articles that I've written things that I think are helpful 04:52.470 --> 04:55.890 for people to try to get people to stay on my web site. 04:55.890 --> 05:02.630 My site is already Moberly optimize because I'm using the Varada you can learn more about how to optimize 05:02.630 --> 05:06.240 your website in the website section of this course. 05:06.320 --> 05:11.420 There's plugins that allow you to do this for free but most modern web site builders have an option 05:11.420 --> 05:13.930 to make your web site moblie optimize. 05:13.970 --> 05:19.520 So at the end of the day I just hope that these tips can help you improve SEO for all of your pages 05:19.730 --> 05:23.540 whether you're using WordPress and the post as plug in or not.