WEBVTT 00:00.210 --> 00:05.760 I quickly want to show you the typical type of funnel that I use with YouTube. 00:05.760 --> 00:12.090 YouTube is one of my main digital marketing strategies lots of content marketing using YouTube videos. 00:12.090 --> 00:15.300 So let me just show you a few of my videos and how they work. 00:15.300 --> 00:20.310 So here on this first one it's a personal finance video and it's just something that I'm passionate 00:20.310 --> 00:20.830 about. 00:21.000 --> 00:27.000 But I also have a personal finance beginner course that I Cotai with a couple of other you tubers. 00:27.000 --> 00:34.260 This is one of my most popular videos over 500000 views and you can see here that at the top of the 00:34.260 --> 00:37.620 description there's a link to the course. 00:37.710 --> 00:41.340 So we are sending traffic directly to the course. 00:41.400 --> 00:44.320 This is one way to have a funnel. 00:44.340 --> 00:52.140 Another way to do your funnel with YouTube is to send them through an opt in form or landing page on 00:52.140 --> 00:57.700 your Web site where you can get the person's e-mail address and then you promote. 00:57.990 --> 01:02.980 I do that both because both have been successful and I'm always experimenting. 01:03.120 --> 01:09.300 I find that there's less of a barrier for people to purchase the course if they don't have to go through 01:09.300 --> 01:10.840 that funnel sometimes. 01:10.860 --> 01:16.740 Other times I'm more successful than them to a landing page where i get their e-mail address and ultimately 01:16.740 --> 01:18.020 promoting later on. 01:18.210 --> 01:24.060 Here's another example this is when we launch a brand new course sometimes we put out the beginning 01:24.060 --> 01:26.030 of the course for free on YouTube. 01:26.220 --> 01:28.650 So here's a video I thought it was kind of creative. 01:28.650 --> 01:29.700 We put a count down. 01:29.700 --> 01:35.170 I talked a little bit about what was going to be in this video and when the lessons actually start. 01:36.080 --> 01:40.790 Up here using the YouTube cards this was Kotok with Nick Walter. 01:40.940 --> 01:48.680 We have links to the course and this is the cards are visible on mobile devices which is great. 01:48.710 --> 01:55.040 And then again in the description at the top of the description putting the link and you want to if 01:55.040 --> 02:00.770 you can put the links whatever your main call to action is above the fold. 02:00.770 --> 02:04.770 What that means is you saw this show more button. 02:04.820 --> 02:09.790 People generally won't click the show more button and they're really interested in your topic. 02:10.010 --> 02:14.200 And so you want to make sure that your line and your call to action is above the show more. 02:14.330 --> 02:19.130 So that means within the first couple of lines of your description Here's another example and this is 02:19.130 --> 02:22.130 where I'm sending people to a landing page. 02:22.160 --> 02:28.920 This is a tutorial and after effects and what we're offering is the project file and all of the assets. 02:28.940 --> 02:30.740 If you go to our Web site. 02:30.830 --> 02:35.090 So here we're sending people to the blog article page which I'll show you here. 02:35.390 --> 02:42.380 And the tutorial itself is on this page but you can also get the project file if you opt in and download 02:42.830 --> 02:45.940 those files but you have to give me your e-mail address first. 02:46.070 --> 02:48.880 So the results of this which I'll show you. 02:49.070 --> 02:52.630 And this has been live for a few weeks is 25 subscribers. 02:52.820 --> 02:55.530 You know not huge but over time this will grow. 02:55.670 --> 03:01.520 And now I know that these people are interested in after effects so I can put them on a sequence for 03:01.520 --> 03:05.030 after effects courses perhaps other video production courses. 03:05.180 --> 03:09.970 And another recent one let me just show you sort of all our recent videos. 03:10.160 --> 03:15.850 Here are our latest videos and you can see that if put out a series of these Adobe in 30 minutes videos 03:15.850 --> 03:21.530 I talked about these earlier in the course but we have the promo video over here and then I actually 03:21.530 --> 03:27.860 put the videos themself on YouTube because I feel like these could potentially go a little bit more 03:27.860 --> 03:30.230 viral than some of my other content. 03:30.230 --> 03:34.460 So learn Adobe Photoshop Premiere Pro Lightroom 30 minutes. 03:34.630 --> 03:40.630 Why would someone want to actually sign up for the free course which we're offering while they get the 03:40.630 --> 03:41.670 project files. 03:41.680 --> 03:47.420 Also what I call premium support which I'll be there to answer any questions for them. 03:47.440 --> 03:54.890 So we've got an over 100 even since I recorded the video yesterday about this sort of fun. 03:54.940 --> 04:00.880 We've got an over 125 new options so you can see that actually sending people to a Free Course seems 04:00.880 --> 04:06.070 to be a better way more efficient way of growing my email lists rather than getting someone just to 04:06.070 --> 04:08.140 give me their email for a download. 04:08.140 --> 04:14.710 Like I was doing with this neon sign tutorial I could have put this neon sign to Tauriel into a course 04:14.710 --> 04:20.620 created a course about it for free using teachable but because it's a single tutorial I didn't think 04:20.620 --> 04:28.090 that was necessary but just knowing that the free courses do a lot better makes me think in the future 04:28.090 --> 04:33.320 for my strategy giving out those free courses is a better way to grow my emails. 04:33.460 --> 04:37.990 Of course you might not be doing courses and that's totally fine but you have to figure out what type 04:37.990 --> 04:40.260 of lead magnet does your audience want most. 04:40.420 --> 04:43.150 And that's where you should send people from YouTube.