I quickly want to show you the typical type of funnel that I use with YouTube.
YouTube is one of my main digital marketing strategies lots of content marketing using YouTube videos.
So let me just show you a few of my videos and how they work.
So here on this first one it's a personal finance video and it's just something that I'm passionate
about.
But I also have a personal finance beginner course that I Cotai with a couple of other you tubers.
This is one of my most popular videos over 500000 views and you can see here that at the top of the
description there's a link to the course.
So we are sending traffic directly to the course.
This is one way to have a funnel.
Another way to do your funnel with YouTube is to send them through an opt in form or landing page on
your Web site where you can get the person's e-mail address and then you promote.
I do that both because both have been successful and I'm always experimenting.
I find that there's less of a barrier for people to purchase the course if they don't have to go through
that funnel sometimes.
Other times I'm more successful than them to a landing page where i get their e-mail address and ultimately
promoting later on.
Here's another example this is when we launch a brand new course sometimes we put out the beginning
of the course for free on YouTube.
So here's a video I thought it was kind of creative.
We put a count down.
I talked a little bit about what was going to be in this video and when the lessons actually start.
Up here using the YouTube cards this was Kotok with Nick Walter.
We have links to the course and this is the cards are visible on mobile devices which is great.
And then again in the description at the top of the description putting the link and you want to if
you can put the links whatever your main call to action is above the fold.
What that means is you saw this show more button.
People generally won't click the show more button and they're really interested in your topic.
And so you want to make sure that your line and your call to action is above the show more.
So that means within the first couple of lines of your description Here's another example and this is
where I'm sending people to a landing page.
This is a tutorial and after effects and what we're offering is the project file and all of the assets.
If you go to our Web site.
So here we're sending people to the blog article page which I'll show you here.
And the tutorial itself is on this page but you can also get the project file if you opt in and download
those files but you have to give me your e-mail address first.
So the results of this which I'll show you.
And this has been live for a few weeks is 25 subscribers.
You know not huge but over time this will grow.
And now I know that these people are interested in after effects so I can put them on a sequence for
after effects courses perhaps other video production courses.
And another recent one let me just show you sort of all our recent videos.
Here are our latest videos and you can see that if put out a series of these Adobe in 30 minutes videos
I talked about these earlier in the course but we have the promo video over here and then I actually
put the videos themself on YouTube because I feel like these could potentially go a little bit more
viral than some of my other content.
So learn Adobe Photoshop Premiere Pro Lightroom 30 minutes.
Why would someone want to actually sign up for the free course which we're offering while they get the
project files.
Also what I call premium support which I'll be there to answer any questions for them.
So we've got an over 100 even since I recorded the video yesterday about this sort of fun.
We've got an over 125 new options so you can see that actually sending people to a Free Course seems
to be a better way more efficient way of growing my email lists rather than getting someone just to
give me their email for a download.
Like I was doing with this neon sign tutorial I could have put this neon sign to Tauriel into a course
created a course about it for free using teachable but because it's a single tutorial I didn't think
that was necessary but just knowing that the free courses do a lot better makes me think in the future
for my strategy giving out those free courses is a better way to grow my emails.
Of course you might not be doing courses and that's totally fine but you have to figure out what type
of lead magnet does your audience want most.
And that's where you should send people from YouTube.