WEBVTT 00:00.330 --> 00:07.020 Let's talk about YouTube Osseo with any type of content marketing Ezio will be important blog articles 00:07.020 --> 00:13.740 videos podcasts anything because the easier people can find your videos the more people will watch them. 00:13.740 --> 00:17.070 The higher your rank will be the more people will watch them. 00:17.130 --> 00:20.340 The more people that watch them the more people will buy your products. 00:20.340 --> 00:27.020 At the end of your funnel with YouTube SBO is all about watch time and not views. 00:27.040 --> 00:29.520 It's because people were able to game the system. 00:29.520 --> 00:34.650 They could pay people to click on their video watch it over and over and over and Youtube soon realize 00:34.650 --> 00:39.380 that this wasn't necessarily a good way to determine as a yo. 00:39.690 --> 00:46.430 And so once clicked on a video and watched it for a longer period of time that's what it's all about. 00:46.440 --> 00:53.790 We don't know the exact formula for what watch time means because it's not about how long necessarily 00:53.790 --> 01:01.290 a video is and how long someone watches it because a video that 60 minutes long that gets a lot of engagement 01:01.740 --> 01:06.990 versus a video that's one minute long and gets a lot of engagement the amount of Wash time is going 01:06.990 --> 01:12.210 to be different so it does take into account things like the percentage of watch time the percentage 01:12.210 --> 01:13.460 of your video that's watch. 01:13.620 --> 01:20.130 But also what happens after someone watches your video do they click on to your YouTube channel Do they 01:20.130 --> 01:22.160 watch another video of yours. 01:22.170 --> 01:28.620 Those are also indicators that will improve your SEO You can even see here I'm on the analytics of my 01:28.680 --> 01:30.300 video online channel. 01:30.300 --> 01:31.440 You can see the watch. 01:31.440 --> 01:38.850 Time is the most important stat at least in terms of where they visually put this in our analytics saying 01:39.030 --> 01:45.930 Hey Phil this is most important is that so you can see here over a million minutes watched in my videos 01:46.290 --> 01:54.750 for the past 30 days 28 days actually average duration three minutes 12 views and you can see here three 01:55.410 --> 02:01.490 over 300000 which makes sense with the average duration so as you're creating videos you want to make 02:01.490 --> 02:06.470 sure that you're paying attention to how long people are watching your videos you can see things and 02:06.740 --> 02:11.410 we're going to dive into analytics a little bit later on as we go through building our channel. 02:11.450 --> 02:16.910 But quickly you can see your watch time and then you can go to your individual videos and see the watch 02:16.910 --> 02:21.320 time for those videos including the average view duration. 02:21.560 --> 02:26.090 So you should be looking at your videos seeing the average average viewer can see the ones that work 02:26.120 --> 02:31.330 well and use those techniques to create more videos like that see the ones that aren't getting watched 02:31.340 --> 02:33.690 as much and change it. 02:33.710 --> 02:34.440 Change Up yours. 02:34.460 --> 02:35.650 Your process. 02:35.660 --> 02:41.960 Don't do as many videos like that and at the end of the day it's all about matching the person's expectations 02:41.960 --> 02:43.590 with the content you deliver. 02:43.610 --> 02:50.270 This is the exact same thing with your blog articles or your sales copy if someone clicks on your YouTube 02:50.270 --> 02:56.390 video because they liked the title of it or they like the thumbnail they want to have their expectations 02:56.390 --> 02:56.810 matched. 02:56.810 --> 03:00.760 You want to deliver with content that they were expecting to see. 03:00.770 --> 03:07.130 That's why clear thumbnails are also a good idea because if you're putting a thumbnail of a girl in 03:07.130 --> 03:09.870 a bikini a lot of guys are going to click on that. 03:09.980 --> 03:14.960 But then if your video is about personal finance the people that clicked on it because of that girl 03:14.960 --> 03:18.460 in the bikini are going to be upset and they're going to click off. 03:18.470 --> 03:23.600 And so your watch time is going to be very low and YouTube's going to see that and penalize you for 03:23.600 --> 03:28.200 that basically meaning that videos ranking is going to go really down. 03:28.310 --> 03:33.530 So if you want to improve your search engine ranking on youtube think about Watch time.