Let's talk about YouTube Osseo with any type of content marketing Ezio will be important blog articles
videos podcasts anything because the easier people can find your videos the more people will watch them.
The higher your rank will be the more people will watch them.
The more people that watch them the more people will buy your products.
At the end of your funnel with YouTube SBO is all about watch time and not views.
It's because people were able to game the system.
They could pay people to click on their video watch it over and over and over and Youtube soon realize
that this wasn't necessarily a good way to determine as a yo.
And so once clicked on a video and watched it for a longer period of time that's what it's all about.
We don't know the exact formula for what watch time means because it's not about how long necessarily
a video is and how long someone watches it because a video that 60 minutes long that gets a lot of engagement
versus a video that's one minute long and gets a lot of engagement the amount of Wash time is going
to be different so it does take into account things like the percentage of watch time the percentage
of your video that's watch.
But also what happens after someone watches your video do they click on to your YouTube channel Do they
watch another video of yours.
Those are also indicators that will improve your SEO You can even see here I'm on the analytics of my
video online channel.
You can see the watch.
Time is the most important stat at least in terms of where they visually put this in our analytics saying
Hey Phil this is most important is that so you can see here over a million minutes watched in my videos
for the past 30 days 28 days actually average duration three minutes 12 views and you can see here three
over 300000 which makes sense with the average duration so as you're creating videos you want to make
sure that you're paying attention to how long people are watching your videos you can see things and
we're going to dive into analytics a little bit later on as we go through building our channel.
But quickly you can see your watch time and then you can go to your individual videos and see the watch
time for those videos including the average view duration.
So you should be looking at your videos seeing the average average viewer can see the ones that work
well and use those techniques to create more videos like that see the ones that aren't getting watched
as much and change it.
Change Up yours.
Your process.
Don't do as many videos like that and at the end of the day it's all about matching the person's expectations
with the content you deliver.
This is the exact same thing with your blog articles or your sales copy if someone clicks on your YouTube
video because they liked the title of it or they like the thumbnail they want to have their expectations
matched.
You want to deliver with content that they were expecting to see.
That's why clear thumbnails are also a good idea because if you're putting a thumbnail of a girl in
a bikini a lot of guys are going to click on that.
But then if your video is about personal finance the people that clicked on it because of that girl
in the bikini are going to be upset and they're going to click off.
And so your watch time is going to be very low and YouTube's going to see that and penalize you for
that basically meaning that videos ranking is going to go really down.
So if you want to improve your search engine ranking on youtube think about Watch time.