WEBVTT 00:00.240 --> 00:02.650 Just like when you start a website a business. 00:02.670 --> 00:08.160 When you write your own content when you make youtube videos you should do some keyword research before 00:08.400 --> 00:12.310 not only starting a channel but when you start to create videos yourself. 00:12.360 --> 00:15.350 This will give you great ideas for videos to create. 00:15.390 --> 00:18.060 One of my favorite tools is Google Trends. 00:18.060 --> 00:23.160 You can just go to trends on Google dot com and it will take you to this site where you can see the 00:23.160 --> 00:29.790 most popular topics depending on whatever day or time you search for but for example the day that I'm 00:29.790 --> 00:34.430 recording this on Game of Thrones is huge Trump administration is huge. 00:34.430 --> 00:35.820 Health care is huge. 00:35.820 --> 00:37.650 Those are big topics. 00:37.650 --> 00:43.860 So if you're creating a YouTube channel about just newsworthy things and you want to blog about something 00:44.100 --> 00:48.900 this would be a great site to go on and just to find topics people are searching for and interested 00:48.900 --> 00:49.560 in. 00:49.560 --> 00:55.320 You have specific stories that people are interested in here and this would be a great way of creating 00:55.380 --> 01:00.440 a news type YouTube channel to find news to talk about. 01:00.660 --> 01:04.680 But you can also find trending topics within a specific subject. 01:04.680 --> 01:09.960 First let's go back to my personal finance idea because that's the project I'm going to be working on 01:10.200 --> 01:13.770 throughout this section showing you how to start a YouTube channel. 01:13.770 --> 01:19.230 They don't have a personal finance category but I would say that business is one of the closest categories 01:19.230 --> 01:21.620 to that I can choose a different location. 01:21.630 --> 01:26.190 But the United States is probably where most of my target audience will be. 01:26.220 --> 01:31.170 So within the business category I can see if there are things that might be injured people might be 01:31.170 --> 01:35.980 interested in in terms of personal finance for the company now. 01:35.990 --> 01:39.450 Income Stock Exchange Boeing. 01:39.660 --> 01:45.030 These are topics that people are interested in today searching for meaning if I create a video on this 01:45.030 --> 01:52.080 topic it's likely that people will find it on YouTube because YouTube does give more weight to recent 01:52.080 --> 01:54.730 videos in terms of showing up in search. 01:54.900 --> 01:57.060 I can also search for topics. 01:57.060 --> 02:03.760 So if I search for personal finance for example I can see how popular this topic is. 02:03.840 --> 02:06.480 So it gives you that interest over time. 02:06.480 --> 02:11.260 I can expand this if I want if I want to change it from the past 12 months. 02:11.310 --> 02:13.500 Let's go for the past five years. 02:13.500 --> 02:20.100 Personal finance is sort of an always ever present popular topic so I believe personal finance is a 02:20.100 --> 02:26.760 great topic for YouTube but if I want to compare this to a different topic for example maybe I want 02:26.760 --> 02:35.190 to make a YouTube channel based off of a more niche topic like early retirement I can actually compare 02:35.190 --> 02:38.660 two topics to see hey look at that. 02:38.700 --> 02:45.000 Early retirement is super popular compared to just personal finance. 02:45.120 --> 02:48.270 A lot of people searching for early retirement. 02:48.270 --> 02:50.040 That's actually really surprising to me. 02:50.040 --> 02:52.570 I didn't do this search before creating the video. 02:52.680 --> 02:59.160 So that's really interesting to see that maybe my personal finance channel does a lot of videos about 02:59.220 --> 03:00.810 early retirement. 03:00.840 --> 03:04.170 All right so let's take off one of these let's remove early retirement. 03:04.170 --> 03:10.520 Go back to personal finance because you can also see the trending topics with in that sort of field. 03:10.800 --> 03:12.580 Let's go back to personal finance. 03:12.600 --> 03:14.450 In the past 12 months. 03:14.490 --> 03:21.120 So here we can actually see specific topics that are related to my search term and this would give me 03:21.120 --> 03:22.640 ideas for types of videos. 03:22.650 --> 03:27.890 Create related queries personal finance loan car finance. 03:27.960 --> 03:30.900 I can dive in a little bit deeper so let's just try something else. 03:30.900 --> 03:35.910 Let's go back to early retirement to see if there's specific topics about early retirement that people 03:35.910 --> 03:42.650 are interested in early retirement age social security retirement calculator early retirement benefits. 03:42.650 --> 03:48.750 These are all topics that if I was creating a YouTube channel on personal finance and early retirement 03:49.050 --> 03:52.970 I should have specific videos about all of these different topics. 03:52.980 --> 03:57.990 So when you're starting your YouTube channel even if you have a great idea of what your business is 03:57.990 --> 04:04.200 about and what your customers might want it's a good idea to go onto Google Trends to see another place 04:04.200 --> 04:07.450 to go is YouTube itself search for terms. 04:07.470 --> 04:13.800 For example I'm searching personal finance and actually one of my videos pops up as the third resort 04:13.890 --> 04:16.970 when 70 searches for personal finance which is awesome. 04:17.310 --> 04:21.320 But if I want to find more recent results more relet that results. 04:21.440 --> 04:24.270 I can go to the filter option. 04:24.540 --> 04:33.030 I can change for example to the past week and then sort by View camp and this will show me what videos 04:33.030 --> 04:35.690 are most popular for the past week. 04:35.910 --> 04:39.060 For ways to get a personal loan with bad credit. 04:39.240 --> 04:45.630 Making a personal finance plan looks like there's this channel about frugal Fridays using the site called 04:45.630 --> 04:49.800 every dollar dot com these are things that I would have to do a little bit more research into to see 04:49.800 --> 04:51.500 if I can make a video about them. 04:51.600 --> 04:57.090 But this is a good way to see what other people are doing because you don't want to copy them but if 04:57.090 --> 05:03.360 you want to be relevant and be the finance channel that people go to you might want to make videos on 05:03.360 --> 05:04.690 similar topics. 05:04.770 --> 05:08.190 Use it as inspiration and go into search for early retirement. 05:08.190 --> 05:12.120 Again just going to the past month doing view count. 05:12.120 --> 05:14.420 So here are the videos that pop up. 05:14.430 --> 05:21.170 Early retirement is not about being lazy affording an early retirement the happy philosopher semiretirement 05:21.190 --> 05:26.470 finding happiness not only should you use these search features to find keywords for your videos but 05:26.500 --> 05:32.770 also just be aware of what's going on in your topic so subscribe to channels that are related to your 05:32.770 --> 05:34.460 topic and see what they're doing. 05:34.540 --> 05:36.840 Again using them for inspiration. 05:36.850 --> 05:39.490 Thanks so much for watching and I hope you enjoyed this video.