Just like when you start a website a business.
When you write your own content when you make youtube videos you should do some keyword research before
not only starting a channel but when you start to create videos yourself.
This will give you great ideas for videos to create.
One of my favorite tools is Google Trends.
You can just go to trends on Google dot com and it will take you to this site where you can see the
most popular topics depending on whatever day or time you search for but for example the day that I'm
recording this on Game of Thrones is huge Trump administration is huge.
Health care is huge.
Those are big topics.
So if you're creating a YouTube channel about just newsworthy things and you want to blog about something
this would be a great site to go on and just to find topics people are searching for and interested
in.
You have specific stories that people are interested in here and this would be a great way of creating
a news type YouTube channel to find news to talk about.
But you can also find trending topics within a specific subject.
First let's go back to my personal finance idea because that's the project I'm going to be working on
throughout this section showing you how to start a YouTube channel.
They don't have a personal finance category but I would say that business is one of the closest categories
to that I can choose a different location.
But the United States is probably where most of my target audience will be.
So within the business category I can see if there are things that might be injured people might be
interested in in terms of personal finance for the company now.
Income Stock Exchange Boeing.
These are topics that people are interested in today searching for meaning if I create a video on this
topic it's likely that people will find it on YouTube because YouTube does give more weight to recent
videos in terms of showing up in search.
I can also search for topics.
So if I search for personal finance for example I can see how popular this topic is.
So it gives you that interest over time.
I can expand this if I want if I want to change it from the past 12 months.
Let's go for the past five years.
Personal finance is sort of an always ever present popular topic so I believe personal finance is a
great topic for YouTube but if I want to compare this to a different topic for example maybe I want
to make a YouTube channel based off of a more niche topic like early retirement I can actually compare
two topics to see hey look at that.
Early retirement is super popular compared to just personal finance.
A lot of people searching for early retirement.
That's actually really surprising to me.
I didn't do this search before creating the video.
So that's really interesting to see that maybe my personal finance channel does a lot of videos about
early retirement.
All right so let's take off one of these let's remove early retirement.
Go back to personal finance because you can also see the trending topics with in that sort of field.
Let's go back to personal finance.
In the past 12 months.
So here we can actually see specific topics that are related to my search term and this would give me
ideas for types of videos.
Create related queries personal finance loan car finance.
I can dive in a little bit deeper so let's just try something else.
Let's go back to early retirement to see if there's specific topics about early retirement that people
are interested in early retirement age social security retirement calculator early retirement benefits.
These are all topics that if I was creating a YouTube channel on personal finance and early retirement
I should have specific videos about all of these different topics.
So when you're starting your YouTube channel even if you have a great idea of what your business is
about and what your customers might want it's a good idea to go onto Google Trends to see another place
to go is YouTube itself search for terms.
For example I'm searching personal finance and actually one of my videos pops up as the third resort
when 70 searches for personal finance which is awesome.
But if I want to find more recent results more relet that results.
I can go to the filter option.
I can change for example to the past week and then sort by View camp and this will show me what videos
are most popular for the past week.
For ways to get a personal loan with bad credit.
Making a personal finance plan looks like there's this channel about frugal Fridays using the site called
every dollar dot com these are things that I would have to do a little bit more research into to see
if I can make a video about them.
But this is a good way to see what other people are doing because you don't want to copy them but if
you want to be relevant and be the finance channel that people go to you might want to make videos on
similar topics.
Use it as inspiration and go into search for early retirement.
Again just going to the past month doing view count.
So here are the videos that pop up.
Early retirement is not about being lazy affording an early retirement the happy philosopher semiretirement
finding happiness not only should you use these search features to find keywords for your videos but
also just be aware of what's going on in your topic so subscribe to channels that are related to your
topic and see what they're doing.
Again using them for inspiration.
Thanks so much for watching and I hope you enjoyed this video.