This video I want to show you how to add YouTube cards and end screens which make the video itself clickable
both on mobile devices and desktop.
But first I also wanted to show you this is a new layout that YouTube it's testing.
Literally while I was recording this course they gave me the option to test out this new layout.
So as I mentioned before when you're creating your channel things might look a little different as you're
creating your channel but the way you do it is basically the same.
So let's add a card to one of my recent videos This learn Adobe in 30 minutes video just launched today.
And I want to add a card that links to the course that I'm promoting.
It's a FREE Lead magnet course but it's a course that I'm promoting with this video so you can get into
any of your videos by clicking the edit video on the video page itself or by going through your dashboard.
So for example if I go into my creator's studio then go to video manager.
Here's where you'll see all of your videos that you've uploaded and you can see here that I have many
videos ready to publish.
One thing that you'll notice here I'm on the back in a video squall line and not my films Finance's
channel that we've been working on as I have these extra little buttons.
It's called TB and then it has it next to hear the TV up here.
What that is is an external plug in that I've purchased called to Buddy what to Betty offers me is to
quickly create templates for example with cards you can add templates.
You can also bulk published items so I can actually balk at descriptions tags add cards to lots of videos
all at once.
So that makes editing YouTube videos much much more efficient.
So if you're interested in that that's what too buddy is and that's why you won't see these little buttons
right here.
So the ATM card let's go down to the Adobe Lightroom.
You can just click the down button and click cards to add a card first go to the point in the video
where you want to add that card where it will pop up.
So I'll do this in the video when I start talking about a product that I want a card for or just at
the start of the video so I'll go to about seven seconds.
Then click add a card.
Again we have this to Buddy option that you're not going to see click add card and you have different
options.
You can create a card for another video a playlist another channel to donate for a nonprofit of your
choice that YouTube has partnered with a pole or a link choosing a link allows you to send people to
an associated web site.
Remember how we associated our Web site before.
That's why that was so important so we can link out using cards to our Web site.
If you have associated your Web site you'll see it pop up down here or you can plug in your web to your
RL to a specific page here.
Then click next.
It brings in information from your Web site.
For example of the images on the Web site it will bring it in there and the title of the Web site.
I customize this to make sure it's as actionable as possible.
The card title and the call to action appear on the card itself and I'll show you that after recreate
it and the teaser text is what pops up on the YouTube video.
While it's playing and then people have the opportunity to click that teaser text.
So for the teaser text all say something like.
Enroll for free.
That's probably good enough to get a lot of people to click this and then for the card title all say
something like learn Adobe in 30 minutes some more actionable than just Adobe in 30 minutes and then
the call to action is click to enroll this images all right I'd probably want to customize the image
so that all the logos of the different Adobe products are within the square frame.
This was just taking it from the page itself.
I'm just going to leave it as is.
But you can create custom square images for your cards which might be a better idea then click Create
Card.
Now your card appears and it's this little information but an up here that you can click on to see what
it looks like.
So now you can go in and see OK learn Adobe in 30 minutes.
That looks pretty good.
Maybe if you want to on one line you might want edit it if you want to edit anything you can just click
this edit card button that's already added.
So now if we click on our video and I just open it up in a new tab and let's see what happens with the
card appear to pay attention up here at seven seconds.
It pops up.
Enroll for free.
Now if you click that you see the card and if you clicked the card it takes you to the free course page.
Cool right.
And this works in mobile devices too the screen is very similar.
We use to have annotations and they're rolling out the annotations.
So you're not going to be able to use annotations actually currently but annotations were the first
sort of way that people were able to interact with the video itself.
Now they have what's called the end screen that pops up in the last 30 seconds of your video.
And so it's very similar to the cards over to the right.
You have elements you can add things like links to any page of your associated web site.
For some reason it picked this image of me so I'd probably want to change that.
If I was actually publishing this and now you have this image that pops up here and you can actually
move it around your screen.
So this is how at the end of your videos you could say stuff like if you're interested in learning more
click this button down to my right or click this button down here and point to it and that's how this
will pop up with screens.
You have to have at least one video or playlists added so you can't see if you don't have video or playlists.
So I'll add one more playlist.
Let's just do best for viewer and YouTube will select a video for my channel that's related to this
video and add it and we'll put it up here.
So in the video you might say something like like up here to watch my most recent video or or another
video you're interested in.
So now you can see that we can save it so we click save.
And now all of this stuff will appear on our video in the last 30 seconds.
This is a great way to promote products or services related to the content of your video.
And if Sony has made it to the end of your video that's beautiful that means they're very interested
in what you're talking about.
Remember that Aida funnel awareness interest desire action there in that interest phase and potentially
moving towards that desire.
And here you can reinforce that idea.
I want to prove to you why adding cards and end screens is important.
I mean my analytics for video school online and other analytics you have with the cards option here
I can see how many people are clicking on the teaser text and then actually clicking on the cards.
So within the past month over 100 people have clicked from YouTube to one of my cards that's 100 people
going from YouTube to my Web site and that's Nevian including people who are clicking from links in
the description or just call to action that I say what's in the video.
So it's definitely something that you should use it's something that YouTube has been pushing a lot
for the past year or so.
So they're definitely wanting creators to use the cards and they work on mobile devices as well.
So that's another benefit of using the cards versus just using something like a description.
So take action.
Add cards to your videos and of course check out your analytics to see which cards work and which ones
don't.
And slowly improve with that data.