WEBVTT 00:00.430 --> 00:07.440 This video I want to show you how to add YouTube cards and end screens which make the video itself clickable 00:07.530 --> 00:10.020 both on mobile devices and desktop. 00:10.230 --> 00:15.180 But first I also wanted to show you this is a new layout that YouTube it's testing. 00:15.180 --> 00:21.460 Literally while I was recording this course they gave me the option to test out this new layout. 00:21.510 --> 00:27.390 So as I mentioned before when you're creating your channel things might look a little different as you're 00:27.390 --> 00:31.440 creating your channel but the way you do it is basically the same. 00:31.500 --> 00:38.600 So let's add a card to one of my recent videos This learn Adobe in 30 minutes video just launched today. 00:38.700 --> 00:43.950 And I want to add a card that links to the course that I'm promoting. 00:43.950 --> 00:50.190 It's a FREE Lead magnet course but it's a course that I'm promoting with this video so you can get into 00:50.190 --> 00:57.730 any of your videos by clicking the edit video on the video page itself or by going through your dashboard. 00:57.750 --> 01:03.320 So for example if I go into my creator's studio then go to video manager. 01:03.480 --> 01:08.250 Here's where you'll see all of your videos that you've uploaded and you can see here that I have many 01:08.250 --> 01:10.420 videos ready to publish. 01:10.440 --> 01:15.740 One thing that you'll notice here I'm on the back in a video squall line and not my films Finance's 01:15.750 --> 01:19.950 channel that we've been working on as I have these extra little buttons. 01:19.950 --> 01:23.940 It's called TB and then it has it next to hear the TV up here. 01:23.940 --> 01:30.630 What that is is an external plug in that I've purchased called to Buddy what to Betty offers me is to 01:30.630 --> 01:34.790 quickly create templates for example with cards you can add templates. 01:34.860 --> 01:42.570 You can also bulk published items so I can actually balk at descriptions tags add cards to lots of videos 01:42.630 --> 01:43.420 all at once. 01:43.620 --> 01:47.250 So that makes editing YouTube videos much much more efficient. 01:47.250 --> 01:53.010 So if you're interested in that that's what too buddy is and that's why you won't see these little buttons 01:53.010 --> 01:54.020 right here. 01:54.150 --> 01:57.690 So the ATM card let's go down to the Adobe Lightroom. 01:57.990 --> 02:03.450 You can just click the down button and click cards to add a card first go to the point in the video 02:03.450 --> 02:06.360 where you want to add that card where it will pop up. 02:06.360 --> 02:12.270 So I'll do this in the video when I start talking about a product that I want a card for or just at 02:12.270 --> 02:15.480 the start of the video so I'll go to about seven seconds. 02:15.480 --> 02:17.250 Then click add a card. 02:17.340 --> 02:22.590 Again we have this to Buddy option that you're not going to see click add card and you have different 02:22.620 --> 02:23.130 options. 02:23.130 --> 02:30.720 You can create a card for another video a playlist another channel to donate for a nonprofit of your 02:30.720 --> 02:39.530 choice that YouTube has partnered with a pole or a link choosing a link allows you to send people to 02:39.530 --> 02:40.930 an associated web site. 02:40.940 --> 02:43.710 Remember how we associated our Web site before. 02:43.850 --> 02:48.620 That's why that was so important so we can link out using cards to our Web site. 02:48.680 --> 02:56.300 If you have associated your Web site you'll see it pop up down here or you can plug in your web to your 02:56.300 --> 02:58.840 RL to a specific page here. 02:59.060 --> 03:00.500 Then click next. 03:00.560 --> 03:03.550 It brings in information from your Web site. 03:03.620 --> 03:08.840 For example of the images on the Web site it will bring it in there and the title of the Web site. 03:09.110 --> 03:13.730 I customize this to make sure it's as actionable as possible. 03:13.730 --> 03:19.070 The card title and the call to action appear on the card itself and I'll show you that after recreate 03:19.070 --> 03:23.530 it and the teaser text is what pops up on the YouTube video. 03:23.630 --> 03:27.710 While it's playing and then people have the opportunity to click that teaser text. 03:27.710 --> 03:30.020 So for the teaser text all say something like. 03:30.020 --> 03:32.120 Enroll for free. 03:32.120 --> 03:37.800 That's probably good enough to get a lot of people to click this and then for the card title all say 03:37.800 --> 03:45.540 something like learn Adobe in 30 minutes some more actionable than just Adobe in 30 minutes and then 03:45.540 --> 03:53.310 the call to action is click to enroll this images all right I'd probably want to customize the image 03:53.340 --> 03:58.200 so that all the logos of the different Adobe products are within the square frame. 03:58.200 --> 04:00.990 This was just taking it from the page itself. 04:01.200 --> 04:02.970 I'm just going to leave it as is. 04:02.970 --> 04:09.170 But you can create custom square images for your cards which might be a better idea then click Create 04:09.180 --> 04:10.460 Card. 04:10.470 --> 04:15.840 Now your card appears and it's this little information but an up here that you can click on to see what 04:15.840 --> 04:16.940 it looks like. 04:16.950 --> 04:21.330 So now you can go in and see OK learn Adobe in 30 minutes. 04:21.380 --> 04:22.340 That looks pretty good. 04:22.340 --> 04:27.290 Maybe if you want to on one line you might want edit it if you want to edit anything you can just click 04:27.290 --> 04:30.360 this edit card button that's already added. 04:30.360 --> 04:36.410 So now if we click on our video and I just open it up in a new tab and let's see what happens with the 04:36.410 --> 04:40.490 card appear to pay attention up here at seven seconds. 04:41.600 --> 04:42.360 It pops up. 04:42.380 --> 04:43.550 Enroll for free. 04:44.380 --> 04:50.570 Now if you click that you see the card and if you clicked the card it takes you to the free course page. 04:50.570 --> 04:51.670 Cool right. 04:51.680 --> 04:58.310 And this works in mobile devices too the screen is very similar. 04:58.410 --> 05:02.370 We use to have annotations and they're rolling out the annotations. 05:02.490 --> 05:08.940 So you're not going to be able to use annotations actually currently but annotations were the first 05:08.940 --> 05:12.820 sort of way that people were able to interact with the video itself. 05:13.140 --> 05:18.890 Now they have what's called the end screen that pops up in the last 30 seconds of your video. 05:19.410 --> 05:23.600 And so it's very similar to the cards over to the right. 05:23.600 --> 05:30.500 You have elements you can add things like links to any page of your associated web site. 05:30.660 --> 05:34.100 For some reason it picked this image of me so I'd probably want to change that. 05:34.110 --> 05:39.060 If I was actually publishing this and now you have this image that pops up here and you can actually 05:39.060 --> 05:41.580 move it around your screen. 05:41.610 --> 05:47.100 So this is how at the end of your videos you could say stuff like if you're interested in learning more 05:47.100 --> 05:53.250 click this button down to my right or click this button down here and point to it and that's how this 05:53.250 --> 05:55.520 will pop up with screens. 05:55.530 --> 06:02.520 You have to have at least one video or playlists added so you can't see if you don't have video or playlists. 06:02.670 --> 06:04.430 So I'll add one more playlist. 06:05.820 --> 06:11.400 Let's just do best for viewer and YouTube will select a video for my channel that's related to this 06:11.400 --> 06:14.690 video and add it and we'll put it up here. 06:14.700 --> 06:19.050 So in the video you might say something like like up here to watch my most recent video or or another 06:19.050 --> 06:20.650 video you're interested in. 06:20.670 --> 06:24.490 So now you can see that we can save it so we click save. 06:24.750 --> 06:30.920 And now all of this stuff will appear on our video in the last 30 seconds. 06:30.930 --> 06:36.110 This is a great way to promote products or services related to the content of your video. 06:36.150 --> 06:41.310 And if Sony has made it to the end of your video that's beautiful that means they're very interested 06:41.580 --> 06:43.110 in what you're talking about. 06:43.200 --> 06:50.670 Remember that Aida funnel awareness interest desire action there in that interest phase and potentially 06:50.940 --> 06:52.770 moving towards that desire. 06:52.830 --> 06:55.110 And here you can reinforce that idea. 06:55.140 --> 06:59.970 I want to prove to you why adding cards and end screens is important. 06:59.970 --> 07:06.810 I mean my analytics for video school online and other analytics you have with the cards option here 07:06.810 --> 07:12.040 I can see how many people are clicking on the teaser text and then actually clicking on the cards. 07:12.060 --> 07:19.110 So within the past month over 100 people have clicked from YouTube to one of my cards that's 100 people 07:19.110 --> 07:25.050 going from YouTube to my Web site and that's Nevian including people who are clicking from links in 07:25.050 --> 07:28.820 the description or just call to action that I say what's in the video. 07:28.980 --> 07:32.880 So it's definitely something that you should use it's something that YouTube has been pushing a lot 07:33.090 --> 07:34.260 for the past year or so. 07:34.260 --> 07:39.060 So they're definitely wanting creators to use the cards and they work on mobile devices as well. 07:39.060 --> 07:44.430 So that's another benefit of using the cards versus just using something like a description. 07:44.520 --> 07:45.370 So take action. 07:45.390 --> 07:50.430 Add cards to your videos and of course check out your analytics to see which cards work and which ones 07:50.430 --> 07:50.990 don't. 07:51.150 --> 07:53.180 And slowly improve with that data.