I'm going to dive into some of the other back and settings and features of the YouTube creators studio
in order of what I think is important.
So first in this video we're going to go into analytics and then the following videos we're going to
look at the community tab and the live streaming tab live streaming is a whole new way to create videos.
It's a very efficient way to create videos and also to create engaging weekly or daily even content
to encourage people to subscribe first with analytics there's a lot that you can go in and just play
around with.
I'm just going to show you just how it works basically and then talk about which ones I think are the
most important and how you can use that to increase your YouTube following and your views.
If you click on analytics you go to your overview we've seen this before I give you a quick snapshot
of watch time views average view duration.
Your estimated revenue if you have ads set up on your videos likes dislikes comments.
All of this stuff it shows your top ten videos including their watch time.
The revenue that they bring in your top demographic information like where people are watching where
people are coming from.
For example if you look at traffic sources you can see are people coming from search terms or people
coming from suggestive videos that YouTube brings up on other videos that kind of thing.
You can see if your demographics are male or female and also are people watching on the YouTube page
if they're watching on mobile if they're watching on other Web sites that kind of thing at the top.
And this is similar in any of these specific menus you can change from the last 28 days to any other
time frame.
You can customize in all kinds of ways.
One thing that I like to see is just do a big overview of the lifetime of my channel to make sure that
all of the graphs are headed in the right direction.
So there you can see that watch.
Time for me and views.
Started out really slow.
I had this big spike here.
I don't even remember what that was but just this upward trend is what you're looking for.
So if you don't see an upward trend then you've got to do something different to make sure you're getting
that sort of upward trend.
I can zoom in to how about the last 365 days.
This is a better indication it has a better view so you can see that probably about eight months ago
or so I was doing a lot more things on my YouTube channel and that's because I put out some videos that
went a little bit more viral than my other videos but still the upward trend continues even at a more
gradual pace.
If you're interested in growing YouTube revenue go to your revenue tab and this is going to take a while.
You're not going to make a lot of money from your channel very quickly you can see here that in the
past year I've made about twelve thousand dollars on YouTube.
It's not my whole business so that's totally fine but hey actual twelve $12000 for posting content that
drives people to my other products and services I'll take it.
So if I look at the last 28 days which is typical when I typically do is look and see which videos brought
in the most money automatically I can see and this is similar across not just revenue but watch time
view count and all those other analysts next that my most popular videos on YouTube are personal finance
videos.
That's why I'm considering starting this whole other channel called Phil's finances.
It's not just for this class.
It's something that I've thought about doing.
So if I want to increase my revenue I need to create more videos like this different topics of videos
make a different amount of revenue.
It really depends on if the topic is ideal for advertisers.
There's a lot of people advertising financial products.
And so a lot of people probably put out ads on these types of videos.
Other types of videos like editing with Premiere Pro after effects that drives a lot of traffic to my
courses.
But they're not as valuable to advertisers as the personal finance videos.
So that's something you should be looking at while you create your channel if you're doing videos on
different types of topics look and see which ones drive the most traffic get the most watched time make
the most money and then make more videos like that.
One stat that I like looking under is traffic sources and then going down and just seeing the YouTube
search if you click on youtube search you'll see which terms people are searching for to find your videos.
Interestingly I have a video that explains baseball how baseball works in five minutes.
It's not a top revenue earner but it's one of my videos that gets a lot of views.
And so I get a lot of people searching for terms related baseball that's my mistake in terms of this
channel.
I definitely think you should have a more focused channel on a specific topic.
But I've start done a lot of experimentation recently I just launched a documentary about Anthony carbonyl
ha.
So a lot of people are searching for his name apparently in the past month.
So this will also give you idea of what people are searching for and then you create more content using
those keywords.
And then the last stat that I'll mention is the demographics tap here you see information more specific
about male versus female but also age range.
So most of the viewers of my channel are between 18 and 34 year old and they're male.
This is going to affect the personality of my videos the tone the way that I talk if I want to geared
more towards female and get more of those viewers.
Perhaps maybe there's something that I have to change in the way that I create my videos perhaps naturally
I get more male viewers just because of who I am how I look how I talk.
The topics that I talk about in my videos.
So this is both for seeing who is your viewer so that you can better serve that viewer but also see
who is your viewer and how can you potentially open up your brand to them.
Basically all you have to do is find out what's working right for you and do more of that in your analytics
will show you exactly how to do it.