WEBVTT 00:00.330 --> 00:06.720 I'm going to dive into some of the other back and settings and features of the YouTube creators studio 00:06.960 --> 00:09.960 in order of what I think is important. 00:09.960 --> 00:14.610 So first in this video we're going to go into analytics and then the following videos we're going to 00:14.610 --> 00:21.550 look at the community tab and the live streaming tab live streaming is a whole new way to create videos. 00:21.550 --> 00:28.290 It's a very efficient way to create videos and also to create engaging weekly or daily even content 00:28.590 --> 00:34.530 to encourage people to subscribe first with analytics there's a lot that you can go in and just play 00:34.530 --> 00:35.440 around with. 00:35.460 --> 00:40.800 I'm just going to show you just how it works basically and then talk about which ones I think are the 00:40.800 --> 00:46.540 most important and how you can use that to increase your YouTube following and your views. 00:46.860 --> 00:52.560 If you click on analytics you go to your overview we've seen this before I give you a quick snapshot 00:52.590 --> 00:55.540 of watch time views average view duration. 00:55.650 --> 01:00.890 Your estimated revenue if you have ads set up on your videos likes dislikes comments. 01:00.900 --> 01:05.070 All of this stuff it shows your top ten videos including their watch time. 01:05.070 --> 01:10.890 The revenue that they bring in your top demographic information like where people are watching where 01:10.890 --> 01:12.320 people are coming from. 01:12.330 --> 01:18.540 For example if you look at traffic sources you can see are people coming from search terms or people 01:18.540 --> 01:24.980 coming from suggestive videos that YouTube brings up on other videos that kind of thing. 01:25.110 --> 01:32.040 You can see if your demographics are male or female and also are people watching on the YouTube page 01:32.040 --> 01:37.110 if they're watching on mobile if they're watching on other Web sites that kind of thing at the top. 01:37.110 --> 01:42.630 And this is similar in any of these specific menus you can change from the last 28 days to any other 01:42.630 --> 01:43.330 time frame. 01:43.340 --> 01:46.310 You can customize in all kinds of ways. 01:46.320 --> 01:53.130 One thing that I like to see is just do a big overview of the lifetime of my channel to make sure that 01:53.160 --> 01:56.670 all of the graphs are headed in the right direction. 01:56.670 --> 01:58.580 So there you can see that watch. 01:58.620 --> 02:00.060 Time for me and views. 02:00.060 --> 02:01.410 Started out really slow. 02:01.410 --> 02:03.030 I had this big spike here. 02:03.130 --> 02:07.980 I don't even remember what that was but just this upward trend is what you're looking for. 02:07.980 --> 02:12.120 So if you don't see an upward trend then you've got to do something different to make sure you're getting 02:12.120 --> 02:14.000 that sort of upward trend. 02:14.010 --> 02:18.420 I can zoom in to how about the last 365 days. 02:18.420 --> 02:24.180 This is a better indication it has a better view so you can see that probably about eight months ago 02:24.180 --> 02:29.430 or so I was doing a lot more things on my YouTube channel and that's because I put out some videos that 02:29.430 --> 02:35.460 went a little bit more viral than my other videos but still the upward trend continues even at a more 02:35.460 --> 02:36.810 gradual pace. 02:36.900 --> 02:42.580 If you're interested in growing YouTube revenue go to your revenue tab and this is going to take a while. 02:42.600 --> 02:48.270 You're not going to make a lot of money from your channel very quickly you can see here that in the 02:48.270 --> 02:50.920 past year I've made about twelve thousand dollars on YouTube. 02:50.940 --> 02:56.700 It's not my whole business so that's totally fine but hey actual twelve $12000 for posting content that 02:56.700 --> 03:00.600 drives people to my other products and services I'll take it. 03:00.870 --> 03:07.680 So if I look at the last 28 days which is typical when I typically do is look and see which videos brought 03:07.680 --> 03:13.710 in the most money automatically I can see and this is similar across not just revenue but watch time 03:13.740 --> 03:21.300 view count and all those other analysts next that my most popular videos on YouTube are personal finance 03:21.300 --> 03:22.040 videos. 03:22.110 --> 03:26.670 That's why I'm considering starting this whole other channel called Phil's finances. 03:26.670 --> 03:27.840 It's not just for this class. 03:27.860 --> 03:29.720 It's something that I've thought about doing. 03:30.060 --> 03:36.150 So if I want to increase my revenue I need to create more videos like this different topics of videos 03:36.150 --> 03:37.750 make a different amount of revenue. 03:37.740 --> 03:44.070 It really depends on if the topic is ideal for advertisers. 03:44.100 --> 03:46.800 There's a lot of people advertising financial products. 03:46.800 --> 03:51.180 And so a lot of people probably put out ads on these types of videos. 03:52.030 --> 03:56.920 Other types of videos like editing with Premiere Pro after effects that drives a lot of traffic to my 03:56.920 --> 03:57.760 courses. 03:57.910 --> 04:02.620 But they're not as valuable to advertisers as the personal finance videos. 04:02.620 --> 04:07.600 So that's something you should be looking at while you create your channel if you're doing videos on 04:07.600 --> 04:13.180 different types of topics look and see which ones drive the most traffic get the most watched time make 04:13.180 --> 04:16.060 the most money and then make more videos like that. 04:16.060 --> 04:22.780 One stat that I like looking under is traffic sources and then going down and just seeing the YouTube 04:22.780 --> 04:29.490 search if you click on youtube search you'll see which terms people are searching for to find your videos. 04:29.770 --> 04:34.990 Interestingly I have a video that explains baseball how baseball works in five minutes. 04:34.990 --> 04:39.390 It's not a top revenue earner but it's one of my videos that gets a lot of views. 04:39.520 --> 04:45.070 And so I get a lot of people searching for terms related baseball that's my mistake in terms of this 04:45.070 --> 04:45.430 channel. 04:45.430 --> 04:50.380 I definitely think you should have a more focused channel on a specific topic. 04:50.530 --> 04:56.910 But I've start done a lot of experimentation recently I just launched a documentary about Anthony carbonyl 04:56.920 --> 04:57.390 ha. 04:57.490 --> 05:01.390 So a lot of people are searching for his name apparently in the past month. 05:01.510 --> 05:07.480 So this will also give you idea of what people are searching for and then you create more content using 05:07.480 --> 05:08.590 those keywords. 05:08.890 --> 05:15.550 And then the last stat that I'll mention is the demographics tap here you see information more specific 05:15.550 --> 05:18.490 about male versus female but also age range. 05:18.500 --> 05:24.790 So most of the viewers of my channel are between 18 and 34 year old and they're male. 05:24.910 --> 05:31.330 This is going to affect the personality of my videos the tone the way that I talk if I want to geared 05:31.330 --> 05:34.880 more towards female and get more of those viewers. 05:34.990 --> 05:40.600 Perhaps maybe there's something that I have to change in the way that I create my videos perhaps naturally 05:40.690 --> 05:45.670 I get more male viewers just because of who I am how I look how I talk. 05:45.670 --> 05:48.620 The topics that I talk about in my videos. 05:48.820 --> 05:55.750 So this is both for seeing who is your viewer so that you can better serve that viewer but also see 05:55.960 --> 06:00.830 who is your viewer and how can you potentially open up your brand to them. 06:01.090 --> 06:07.030 Basically all you have to do is find out what's working right for you and do more of that in your analytics 06:07.030 --> 06:08.950 will show you exactly how to do it.