In this video I'm going to show you how to create a YouTube ad.
First you have to upload your video to YouTube.
This is the easiest way.
This is also you might hear people promoting their YouTube videos.
It's an easy way to get a lot of views rather.
Rather quickly go to your video manager and find the video you want to promote and then click the little
down area arrow next to edit and click promote.
So you can start with A and entire campaign budget or a daily budget for a daily budget.
This campaign will just keep going until you shut it off.
I suggest doing a campaign budget picking a lower amount just to test it out.
Something like 25 bucks or 50 bucks.
And then you'll see if you put in the price.
How many people or how many views you're expected to get.
You can see and preview what it looks like over here on the right with an inch stream.
Ad this is the ad that plays before a video or in display ad which is the ads to the right of the video
player.
You can choose an audience they recommend choosing everyone and that's fine if you just want to get
a lot of views.
But if you want to choose a specific type of audience you can do that.
Say you are promoting a product that you think only people in the United States would actually use.
So you can choose just United States or if you want to choose people that speak English or you can choose.
United States Australia UK India and choose all the countries that you want for.
Interests you can choose interests.
Now this interests is based off of a person's behavior basically.
And so you see lots of different types of interests.
For me that is avid investors that might be someone that I promote a personal finance video to but there's
not everything.
For example if I type in personal finance there's not a category or an interest for that type of person.
So you may not find a specific category for who you're looking for.
So you kind of have to give get like a bigger more general category.
So for a lot of my videos I'll use shutterbugs because this is people that like photography video production
that's who might be interested in this.
Adobe in 30 minutes video technophiles that's another category that I like.
So you'll just have to search through here and see which types of people are interested in your category
or just click all interest.
The number of people changes depending on if I have a United States audience for example with the U.S.
estimated views were between 1.4 and 2.8 K versus the worldwide which is 2.8 to 4.2.
These are just estimates.
And basically the next step if I want that I'll just click next step I would choose a headline and a
description for our video.
So this using our Aida funnel our ideas about creating great headlines use those so then click next
and you can preview what it looks like over here on the right Windstream and that information isn't
going to appear underneath the video.
But in the end display and it will click next step.
Next you're going to have to sign into your AdWords account.
And here it gives you an estimate of the daily budget how long it's going to last.
You can adjust how many days it's going to last.
You get the final preview down here and then click the create and launch campaign button to launch it.
It will go through and actually approve it if there's something weird about your video or if they don't
allow certain types of promotion.
They might not approve your ad if you're using certain text some type ad copy sometimes they don't approve
everything.
Use your best judgment.
You can always just submit it and then see what the result is.
Typically they'll just approve it right away and then you'll probably start getting a lot of views using
youtube ads.
For me it has been a great way to boost a video.
In the beginning when we launch it.
So what I'll do is all pay for some ad views in the beginning to get over 10000 views or so that increases
the ranking of the video because those views help the ranking and that's cool because after the ad is
done it will still rank relatively well and hopefully that will carry it into a long term success.
The things that I've found work best for ads are sending people to your lead magnet or to a squeeze
page not necessarily directly to a product.
Usually I won't promote a video that is a direct promotion to a paid course.
I want to put people through a funnel especially because this is called traffic that is probably going
to be seeing this and I want them to go through an e-mail sequence to go through a funnel so that I
can warm them up and ultimately I'll promote my courses to them.
But I have to do a little bit of warming up first.
That's what I've found to be most successful with my ads.
If you have any questions about this please feel free to let me know.
Otherwise we'll see you in another video.