WEBVTT 00:00.230 --> 00:04.350 In this video I'm going to show you how to create a YouTube ad. 00:04.530 --> 00:07.320 First you have to upload your video to YouTube. 00:07.320 --> 00:09.470 This is the easiest way. 00:09.480 --> 00:13.410 This is also you might hear people promoting their YouTube videos. 00:13.440 --> 00:15.670 It's an easy way to get a lot of views rather. 00:15.770 --> 00:21.480 Rather quickly go to your video manager and find the video you want to promote and then click the little 00:21.480 --> 00:25.350 down area arrow next to edit and click promote. 00:25.350 --> 00:31.800 So you can start with A and entire campaign budget or a daily budget for a daily budget. 00:31.800 --> 00:34.850 This campaign will just keep going until you shut it off. 00:34.890 --> 00:39.760 I suggest doing a campaign budget picking a lower amount just to test it out. 00:39.930 --> 00:42.260 Something like 25 bucks or 50 bucks. 00:42.420 --> 00:44.910 And then you'll see if you put in the price. 00:44.910 --> 00:48.300 How many people or how many views you're expected to get. 00:48.300 --> 00:53.170 You can see and preview what it looks like over here on the right with an inch stream. 00:53.170 --> 00:59.850 Ad this is the ad that plays before a video or in display ad which is the ads to the right of the video 01:00.210 --> 01:00.820 player. 01:00.900 --> 01:05.910 You can choose an audience they recommend choosing everyone and that's fine if you just want to get 01:05.910 --> 01:06.950 a lot of views. 01:06.990 --> 01:10.720 But if you want to choose a specific type of audience you can do that. 01:10.890 --> 01:17.850 Say you are promoting a product that you think only people in the United States would actually use. 01:18.060 --> 01:23.700 So you can choose just United States or if you want to choose people that speak English or you can choose. 01:23.700 --> 01:29.850 United States Australia UK India and choose all the countries that you want for. 01:29.860 --> 01:31.360 Interests you can choose interests. 01:31.370 --> 01:37.920 Now this interests is based off of a person's behavior basically. 01:37.920 --> 01:41.700 And so you see lots of different types of interests. 01:41.790 --> 01:48.120 For me that is avid investors that might be someone that I promote a personal finance video to but there's 01:48.150 --> 01:49.180 not everything. 01:49.200 --> 01:56.370 For example if I type in personal finance there's not a category or an interest for that type of person. 01:56.460 --> 02:01.320 So you may not find a specific category for who you're looking for. 02:01.320 --> 02:06.090 So you kind of have to give get like a bigger more general category. 02:06.120 --> 02:12.090 So for a lot of my videos I'll use shutterbugs because this is people that like photography video production 02:12.840 --> 02:14.670 that's who might be interested in this. 02:14.670 --> 02:20.610 Adobe in 30 minutes video technophiles that's another category that I like. 02:20.650 --> 02:26.560 So you'll just have to search through here and see which types of people are interested in your category 02:26.830 --> 02:28.800 or just click all interest. 02:28.960 --> 02:36.070 The number of people changes depending on if I have a United States audience for example with the U.S. 02:36.370 --> 02:45.370 estimated views were between 1.4 and 2.8 K versus the worldwide which is 2.8 to 4.2. 02:45.400 --> 02:46.930 These are just estimates. 02:47.020 --> 02:53.080 And basically the next step if I want that I'll just click next step I would choose a headline and a 02:53.080 --> 02:55.020 description for our video. 02:55.240 --> 03:04.480 So this using our Aida funnel our ideas about creating great headlines use those so then click next 03:04.480 --> 03:09.710 and you can preview what it looks like over here on the right Windstream and that information isn't 03:09.730 --> 03:11.430 going to appear underneath the video. 03:11.440 --> 03:15.400 But in the end display and it will click next step. 03:15.400 --> 03:18.420 Next you're going to have to sign into your AdWords account. 03:18.880 --> 03:24.540 And here it gives you an estimate of the daily budget how long it's going to last. 03:24.550 --> 03:27.610 You can adjust how many days it's going to last. 03:27.670 --> 03:33.850 You get the final preview down here and then click the create and launch campaign button to launch it. 03:33.870 --> 03:39.120 It will go through and actually approve it if there's something weird about your video or if they don't 03:39.120 --> 03:41.440 allow certain types of promotion. 03:41.460 --> 03:47.940 They might not approve your ad if you're using certain text some type ad copy sometimes they don't approve 03:47.940 --> 03:48.800 everything. 03:48.930 --> 03:50.070 Use your best judgment. 03:50.070 --> 03:53.420 You can always just submit it and then see what the result is. 03:53.430 --> 03:59.880 Typically they'll just approve it right away and then you'll probably start getting a lot of views using 03:59.880 --> 04:00.700 youtube ads. 04:00.720 --> 04:04.200 For me it has been a great way to boost a video. 04:04.200 --> 04:06.210 In the beginning when we launch it. 04:06.210 --> 04:15.720 So what I'll do is all pay for some ad views in the beginning to get over 10000 views or so that increases 04:15.720 --> 04:21.600 the ranking of the video because those views help the ranking and that's cool because after the ad is 04:21.600 --> 04:28.320 done it will still rank relatively well and hopefully that will carry it into a long term success. 04:28.350 --> 04:34.860 The things that I've found work best for ads are sending people to your lead magnet or to a squeeze 04:34.860 --> 04:38.360 page not necessarily directly to a product. 04:38.370 --> 04:43.710 Usually I won't promote a video that is a direct promotion to a paid course. 04:43.710 --> 04:49.800 I want to put people through a funnel especially because this is called traffic that is probably going 04:49.800 --> 04:55.170 to be seeing this and I want them to go through an e-mail sequence to go through a funnel so that I 04:55.170 --> 04:58.970 can warm them up and ultimately I'll promote my courses to them. 04:59.100 --> 05:01.790 But I have to do a little bit of warming up first. 05:01.830 --> 05:04.740 That's what I've found to be most successful with my ads. 05:04.980 --> 05:07.870 If you have any questions about this please feel free to let me know. 05:07.920 --> 05:09.680 Otherwise we'll see you in another video.