WEBVTT 00:00.480 --> 00:04.200 A welcome to a new section this one is all about video marketing. 00:04.200 --> 00:09.270 So right now hopefully you understand a little bit more about how YouTube works and how to have success 00:09.330 --> 00:13.240 on YouTube if you have any questions please feel free to let us know. 00:13.410 --> 00:19.830 In this section I want to talk more about General video marketing and how you make great videos specifically 00:19.830 --> 00:21.120 for marketers. 00:21.120 --> 00:24.300 First I want you to understand why videos are so important. 00:24.300 --> 00:26.080 I know they're a little bit more work. 00:26.180 --> 00:33.100 Well maybe a lot more work than some of the other forms of content and other advertising types of marketing 00:33.510 --> 00:35.410 but it will be worth it. 00:35.430 --> 00:39.750 So let's just go through a few reasons why you should consider doing videos. 00:39.750 --> 00:46.410 One is that video is the most engaging form of communication right now there may be some form of communication 00:46.410 --> 00:51.060 that I don't know about but it just truly is more engaging. 00:51.060 --> 00:56.640 You can see that by the way it's shared on social media more than other forms of communication even 00:56.850 --> 00:59.320 just images aren't as engaging. 00:59.430 --> 01:05.430 Here's a fun stat by 2019 video will be 80 percent of the online content consumed. 01:05.430 --> 01:09.800 This was put out by Cisco who does a lot of research in this area. 01:10.020 --> 01:11.490 That is mind blowing. 01:11.490 --> 01:17.430 So not only is video production a great skill to have if you were wanting a job but it's a great business 01:17.430 --> 01:23.100 to be in and it's a great way to share your brand story and to sell your products. 01:23.280 --> 01:28.560 And it's kind of a necessary way to do it if only 20 percent of the content consumed is going to be 01:28.650 --> 01:31.960 text or some other form of communication. 01:31.980 --> 01:35.450 That's a really competitive market to be in. 01:35.460 --> 01:42.030 So you want to make sure that you're doing videos now so that you you know get a leg up on your competition. 01:42.030 --> 01:50.460 Studies have shown that videos can increase landing page conversions by 80 percent plus 64 percent of 01:50.460 --> 01:55.580 customers are more likely to purchase when there is a sales video. 01:55.830 --> 02:02.550 And this is because videos allow you to truly explain and show what your product and services. 02:02.550 --> 02:04.830 Also videos are just more memorable. 02:04.830 --> 02:10.660 It's hard for me to remember any blog articles that I've read recently or long ago that blew my mind. 02:10.680 --> 02:13.200 But there are lots of videos that I can remember. 02:13.380 --> 02:19.740 You and your brand will be more stuck in that person's mind with a video compared to just an article 02:20.040 --> 02:27.220 or an ad or any other kind of marketing video marketing and videos in general help a web sites SBO. 02:27.570 --> 02:31.590 If you have that kind of content and you're putting it on your Web site and people are spending more 02:31.590 --> 02:37.500 time on the pages of your Web site that's going to increase your web sites at SEO meaning if people 02:37.500 --> 02:41.700 are spending a lot of time on your Web site Google's going to see that and send more traffic to your 02:41.700 --> 02:42.360 Web site. 02:42.430 --> 02:48.880 And plus videos have that viral potential compared to other articles or ads. 02:48.960 --> 02:52.080 Those are going to go viral like videos do. 02:52.320 --> 02:57.750 So we're not teaching you how to make viral videos in this course and you don't need viral videos to 02:57.750 --> 03:01.570 be successful and it's just hard to know what is going to go viral. 03:01.590 --> 03:05.010 But if it does that could be a business changing opportunity. 03:05.010 --> 03:09.970 So by now do you think you should be doing video for your company. 03:10.140 --> 03:15.620 Well I hope you do because next we're going to be going over the basic equipment you need to get started. 03:15.630 --> 03:18.190 This is my expertise this is my background. 03:18.270 --> 03:22.410 This is what I studied in film school and I did and do professionally. 03:22.410 --> 03:29.070 So I'm going to break down the equipment and make it easier because it can be kind of confusing because 03:29.070 --> 03:32.740 there's so many brands and types of equipment and models out there. 03:32.790 --> 03:36.330 So let's get back to the basics and just get started with video.