A welcome to a new section this one is all about video marketing.
So right now hopefully you understand a little bit more about how YouTube works and how to have success
on YouTube if you have any questions please feel free to let us know.
In this section I want to talk more about General video marketing and how you make great videos specifically
for marketers.
First I want you to understand why videos are so important.
I know they're a little bit more work.
Well maybe a lot more work than some of the other forms of content and other advertising types of marketing
but it will be worth it.
So let's just go through a few reasons why you should consider doing videos.
One is that video is the most engaging form of communication right now there may be some form of communication
that I don't know about but it just truly is more engaging.
You can see that by the way it's shared on social media more than other forms of communication even
just images aren't as engaging.
Here's a fun stat by 2019 video will be 80 percent of the online content consumed.
This was put out by Cisco who does a lot of research in this area.
That is mind blowing.
So not only is video production a great skill to have if you were wanting a job but it's a great business
to be in and it's a great way to share your brand story and to sell your products.
And it's kind of a necessary way to do it if only 20 percent of the content consumed is going to be
text or some other form of communication.
That's a really competitive market to be in.
So you want to make sure that you're doing videos now so that you you know get a leg up on your competition.
Studies have shown that videos can increase landing page conversions by 80 percent plus 64 percent of
customers are more likely to purchase when there is a sales video.
And this is because videos allow you to truly explain and show what your product and services.
Also videos are just more memorable.
It's hard for me to remember any blog articles that I've read recently or long ago that blew my mind.
But there are lots of videos that I can remember.
You and your brand will be more stuck in that person's mind with a video compared to just an article
or an ad or any other kind of marketing video marketing and videos in general help a web sites SBO.
If you have that kind of content and you're putting it on your Web site and people are spending more
time on the pages of your Web site that's going to increase your web sites at SEO meaning if people
are spending a lot of time on your Web site Google's going to see that and send more traffic to your
Web site.
And plus videos have that viral potential compared to other articles or ads.
Those are going to go viral like videos do.
So we're not teaching you how to make viral videos in this course and you don't need viral videos to
be successful and it's just hard to know what is going to go viral.
But if it does that could be a business changing opportunity.
So by now do you think you should be doing video for your company.
Well I hope you do because next we're going to be going over the basic equipment you need to get started.
This is my expertise this is my background.
This is what I studied in film school and I did and do professionally.
So I'm going to break down the equipment and make it easier because it can be kind of confusing because
there's so many brands and types of equipment and models out there.
So let's get back to the basics and just get started with video.