WEBVTT 00:00.300 --> 00:04.090 Now you know more about the tools and equipment you should do to make great videos. 00:04.220 --> 00:06.830 BI How do we structure a video that sells. 00:06.840 --> 00:10.850 This is really where the marketing part of video production comes into play. 00:11.130 --> 00:16.520 My first piece of advice is to make it about story and not the sale. 00:16.710 --> 00:23.100 People are smart and if you're just selling something unless that person is already in that interest 00:23.100 --> 00:27.990 part of the funnel if they're just really engaged and interested in your brand and they're about to 00:27.990 --> 00:29.110 make that purchase. 00:29.190 --> 00:31.060 Most people will turn it off. 00:31.070 --> 00:37.080 They'll click to another video clip to another web page and it's so easy for them to do that so don't 00:37.080 --> 00:38.690 give them a reason to. 00:38.730 --> 00:41.550 That's why we want to make our videos about story. 00:41.550 --> 00:46.560 This doesn't mean that we have to make the next Star Wars or that we can't try to sell our products 00:46.560 --> 00:48.410 or services in our videos. 00:49.400 --> 00:52.440 How does your product benefit that customer. 00:52.460 --> 00:54.160 How does that change their life. 00:54.290 --> 00:56.470 Make a video about that. 00:57.380 --> 01:01.790 Watch television nowadays and watch the Super Bowl commercials. 01:01.820 --> 01:04.000 No these commercials they're smart. 01:04.100 --> 01:11.870 Most of them are just a story and maybe there's a product within that story that is what they're actually 01:11.960 --> 01:13.170 making the commercial about. 01:13.190 --> 01:15.940 And if it's not about a story it could be educational. 01:15.950 --> 01:19.550 That's where my videos come into play for my company. 01:19.550 --> 01:26.510 I do a lot of educational tutorials that drive sales to my other products and services but it starts 01:26.510 --> 01:28.810 with teaching it's not about the sale. 01:28.830 --> 01:32.590 My next step is to make the first five seconds epic. 01:32.630 --> 01:35.170 Most people are going to be watching your videos online. 01:35.180 --> 01:40.430 And we're not talking about youtube ads right now where you know people can skip after the first five 01:40.430 --> 01:43.610 seconds of a video although this does matter for that. 01:43.610 --> 01:46.970 But in any video you got to make that first five seconds epic. 01:47.000 --> 01:52.730 So that means not having a long drawn out intro not having a lot of like titles in the beginning just 01:52.730 --> 01:54.360 getting straight into the video itself. 01:54.410 --> 01:58.910 People are going to decide if they want to watch your video within that first five seconds so if it's 01:58.910 --> 02:01.270 boring or if it's long they're just going to click away. 02:01.280 --> 02:07.160 My next tip is to show your personality especially if you're doing marketing for your own company. 02:07.160 --> 02:10.750 This is where you can shine no show who you are. 02:10.850 --> 02:11.390 Talk. 02:11.390 --> 02:12.790 Be yourself. 02:12.800 --> 02:14.170 People will love you more. 02:14.180 --> 02:18.240 If you are acting like yourself rather than trying to be like someone else. 02:18.410 --> 02:20.880 And video is the perfect place to showcase that. 02:21.110 --> 02:23.030 So let them in on some secrets. 02:23.030 --> 02:25.100 Let them in on your story. 02:25.100 --> 02:30.140 Let them in on your hardship let them in on why you created your company or your product. 02:30.140 --> 02:35.960 This is where the source of that vlog or that video blog style video can come into play and can be really 02:35.960 --> 02:37.210 beneficial. 02:37.250 --> 02:41.630 You can just have people follow you around and show them what your day is like. 02:41.750 --> 02:43.580 Show them what your office is like. 02:43.580 --> 02:46.900 Show them what your product does for for you. 02:46.940 --> 02:48.890 And then lastly for every marketing video. 02:48.890 --> 02:51.250 Make sure you remember your call to action. 02:51.260 --> 02:57.980 There are three quick ways to have a call to action one is through the video itself and the video or 02:57.980 --> 02:58.940 the audio. 02:59.060 --> 03:05.070 So this is literally you talking or whoever's on camera saying hey do this hey click this button. 03:05.090 --> 03:06.120 Hey go to this website. 03:06.120 --> 03:10.390 Hey come on down to the store this weekend and they hear you and they see you. 03:10.520 --> 03:17.090 The next is through graphics so this is also a visual thing but this is more putting up on the screen. 03:17.090 --> 03:24.160 Click this button or call 1 800 or email me at this address or visit this website. 03:24.230 --> 03:26.300 That's what your call to action is. 03:26.330 --> 03:29.120 And then wherever you post your videos use your description wisely. 03:29.120 --> 03:34.890 This is where you can include links and then on YouTube theres other tools like cards or screens. 03:34.910 --> 03:39.670 Facebook doesnt have this right now but who knows what they're going to be rolling out in the future. 03:39.680 --> 03:46.010 But a clickable video where people can actually just click right within the video and be taken to really 03:46.010 --> 03:47.450 wherever you want to take them. 03:47.450 --> 03:48.250 You call it action. 03:48.250 --> 03:50.840 Also doesn't have to be at the very end of a video. 03:50.840 --> 03:54.030 Most people don't watch videos through the very end. 03:54.080 --> 03:56.950 You can have a call to action at the beginning or the middle. 03:56.950 --> 04:04.070 Make sure though if its earlier on that your video is still about story its entertaining or that you're 04:04.070 --> 04:05.400 leading up to something. 04:05.400 --> 04:10.460 It's building curiosity so people don't click away if at the beginning you're like hey click this button 04:10.460 --> 04:12.110 to buy this product. 04:12.290 --> 04:15.970 You want to make sure people don't just click away off of your video. 04:15.980 --> 04:19.490 So those are just some quick tips for structuring a video that sells.