WEBVTT 00:00.210 --> 00:05.730 Let's start the video production process and the first thing we need to know is what type of video are 00:05.730 --> 00:11.040 we going to make it to know what type of video we're making we have to know what our end goal is who 00:11.040 --> 00:15.650 our target audience is and ultimately where we're going to be sharing our video. 00:15.870 --> 00:18.560 Knowing your end goal for your video is very important. 00:18.570 --> 00:21.910 Are you trying to entertain or are you trying to educate or are you trying to sell. 00:21.960 --> 00:26.370 This is really going to inform you on what kind of genre and video you're making and what you're going 00:26.370 --> 00:29.450 to need to create that video as well as getting it out there. 00:29.640 --> 00:34.470 So music videos and comic sketches are more on the entertainment side of things versus a promotional 00:34.470 --> 00:39.480 video or a commercial which is trying to sell things or a tutorial or documentary which is more about 00:39.480 --> 00:44.640 education knowing the difference between these genres will help you make your video you'll be able to 00:44.640 --> 00:48.900 figure out details like what shots you're going to do what your characters are going to be like the 00:48.900 --> 00:53.160 lighting the compositions how to edit your film and what graphics to use. 00:53.160 --> 00:58.890 It'll also eventually help you on knowing where and how to share your video once you know your angle 00:58.920 --> 01:00.930 and what type of video you'll be making. 01:00.930 --> 01:03.720 You need to know who you're making your video for. 01:03.760 --> 01:09.480 This is your target audience your target audience are people who are already interested and searching 01:09.480 --> 01:15.180 for videos about your topic and it's important to engage with this audience because they're the ones 01:15.180 --> 01:21.230 more likely to like and share your content and open you up to a bigger audience. 01:21.240 --> 01:23.370 So there may be different places to share content. 01:23.430 --> 01:26.790 And here just a few key tips of how to choose the right platform for you. 01:26.790 --> 01:32.610 Tip 1 if you're going to be consistently making videos and trying to build an audience YouTube is really 01:32.610 --> 01:34.530 the best place right now to do so. 01:34.770 --> 01:39.330 There's a lot of people that have build entire careers around YouTube videos. 01:39.330 --> 01:45.030 Number two if you're making a video that's on in under a minute and really is more so to advertise your 01:45.030 --> 01:47.600 company and try and get people towards the Web site. 01:47.610 --> 01:50.720 Instagram and Twitter are great platforms to share those videos. 01:50.720 --> 01:55.530 Tip number three if you're looking to make more creative videos and be a part of a community of filmmakers 01:55.800 --> 01:57.690 Dimi is a great place to do so. 01:57.690 --> 01:58.830 Tip number four. 01:58.940 --> 02:00.390 Facebook is another option. 02:00.480 --> 02:06.480 A lot of people choose to share from other problems onto Facebook but you can also upload street to 02:06.480 --> 02:09.130 Facebook and of course now there's Facebook lives. 02:09.150 --> 02:10.740 You can lifestream things to it. 02:11.010 --> 02:17.160 And this is a great way because it shows uncleanly on the news feed a lot of people are just scrolling 02:17.160 --> 02:21.390 through and will watch a lot of news of the day and they can share to other platforms which is really 02:21.390 --> 02:22.040 nice. 02:22.170 --> 02:27.480 At the same time directly uploading to Facebook can detract from your YouTube views or from your Instagram 02:27.480 --> 02:31.110 shares or whatever it is to go right into our tip number five. 02:31.110 --> 02:36.420 We believe that when you're first starting off as a video creator you need to pick a platform you need 02:36.420 --> 02:43.230 to be focused and know what type of videos you're making who your audience is and where they're going 02:43.230 --> 02:44.040 to be watching it. 02:44.040 --> 02:47.600 They'll help you grow faster and get more shares and likes all around.