Let's start the video production process and the first thing we need to know is what type of video are
we going to make it to know what type of video we're making we have to know what our end goal is who
our target audience is and ultimately where we're going to be sharing our video.
Knowing your end goal for your video is very important.
Are you trying to entertain or are you trying to educate or are you trying to sell.
This is really going to inform you on what kind of genre and video you're making and what you're going
to need to create that video as well as getting it out there.
So music videos and comic sketches are more on the entertainment side of things versus a promotional
video or a commercial which is trying to sell things or a tutorial or documentary which is more about
education knowing the difference between these genres will help you make your video you'll be able to
figure out details like what shots you're going to do what your characters are going to be like the
lighting the compositions how to edit your film and what graphics to use.
It'll also eventually help you on knowing where and how to share your video once you know your angle
and what type of video you'll be making.
You need to know who you're making your video for.
This is your target audience your target audience are people who are already interested and searching
for videos about your topic and it's important to engage with this audience because they're the ones
more likely to like and share your content and open you up to a bigger audience.
So there may be different places to share content.
And here just a few key tips of how to choose the right platform for you.
Tip 1 if you're going to be consistently making videos and trying to build an audience YouTube is really
the best place right now to do so.
There's a lot of people that have build entire careers around YouTube videos.
Number two if you're making a video that's on in under a minute and really is more so to advertise your
company and try and get people towards the Web site.
Instagram and Twitter are great platforms to share those videos.
Tip number three if you're looking to make more creative videos and be a part of a community of filmmakers
Dimi is a great place to do so.
Tip number four.
Facebook is another option.
A lot of people choose to share from other problems onto Facebook but you can also upload street to
Facebook and of course now there's Facebook lives.
You can lifestream things to it.
And this is a great way because it shows uncleanly on the news feed a lot of people are just scrolling
through and will watch a lot of news of the day and they can share to other platforms which is really
nice.
At the same time directly uploading to Facebook can detract from your YouTube views or from your Instagram
shares or whatever it is to go right into our tip number five.
We believe that when you're first starting off as a video creator you need to pick a platform you need
to be focused and know what type of videos you're making who your audience is and where they're going
to be watching it.
They'll help you grow faster and get more shares and likes all around.