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Hey Phil here welcome to a new section.

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This one is all about Facebook groups.

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This is just one of the Facebook sections of this chorus.

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We've got other ones on advertising with Facebook and on Facebook pages.

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But groups are one of my favorite things to use on Facebook because it's really a great way to build

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your own community compared to other aspects of Facebook.

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It's easier to engage with your audience.

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Pages are great for just having for your brand but not everyone who likes your page is going to see

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all of your posts.

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And it's also not an easy way for people who like your brand to engage with you but with a group people

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are at least currently the way that it's set of you and people members of the group are all commenting

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on the same wall basically is what we'll call it and everyone who joins the group will see all the posts

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of that group unless they change the notification settings which may happen.

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But still there's more engagement and there's more chance for people to be able to see or post in groups

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at least.

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Right now Facebook isn't making us pay for everyone in the group to see the post.

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There are lots of people who are searching on Facebook for groups.

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I've started a few groups.

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One of my biggest one is called the online course Masters group and that's for the listeners of my online

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course podcast and that group grows organically.

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There's people just searching for it.

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That topic they're finding it and as soon as they join they're burying Gaige Mark Zuckerberg in his

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20:17 address said that Facebook groups were a big focus in the future of Facebook.

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He talks about how pages were and had been a big focus especially for brands and businesses.

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But people found that groups are just more engaging and they convert better.

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Not in the sense that you are only selling from your Facebook group but they just turn people.

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They convert them into raving fans.

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They help them to like no one trust you better.

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So as a business I think you should be starting a Facebook group for your brand in this section and

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the rest of these videos we're just going to be covering how you do that and some of the best practices

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for getting set up and having success.