WEBVTT 00:00.180 --> 00:02.930 First things first you're going to need a Facebook account. 00:02.930 --> 00:11.640 So if you don't have one already sign up for Facebook log in and go to Facebook dot com slash groups. 00:11.640 --> 00:14.730 There's also a button in the left hand column for groups. 00:14.730 --> 00:18.670 Here you'll see all the groups that you're a part of and the groups that you manage. 00:18.720 --> 00:23.360 And there's a quick and easy button up here in the top right to create group. 00:23.370 --> 00:28.190 So I'm just going to test create a group to walk you through how it starts. 00:28.650 --> 00:35.220 So the first thing is when you first create a group they give you this option for if it's inside or 00:35.250 --> 00:41.310 outside the college that I signed up with I'm not actually sure if this shows up for everyone now because 00:41.640 --> 00:47.160 it used to be where you when you sign up for Facebook you had to be in college so that I signed up when 00:47.160 --> 00:49.050 I was at Loyola Marymount. 00:49.070 --> 00:56.340 It's probably not an option now for everyone but for your business you're definitely want to go into 00:56.350 --> 00:59.850 to choose outside of the university that you're in. 00:59.850 --> 01:01.610 Next you want to name your group. 01:01.740 --> 01:08.210 Briefly you want to make it specific keyword friendly and unique. 01:08.220 --> 01:08.680 You don't. 01:08.700 --> 01:15.480 There's so many groups on Facebook you're not just going to create a group called photography club because 01:15.480 --> 01:20.370 no one's going to be interested in that group because there's lots of other photography groups out there. 01:20.430 --> 01:25.650 Not until you have a big group with lots of people will you want to change the name of your group to 01:25.650 --> 01:27.540 something more general like that. 01:27.540 --> 01:33.720 So for me I would call this digital marketing masterclass and when starting out maybe even something 01:33.720 --> 01:37.610 called something like student group something like. 01:37.630 --> 01:43.110 So we know that if you're a student of this class you're going to join this group when you start a group 01:43.110 --> 01:47.800 you're going to have to add at least one other person to the group to make it a group. 01:47.940 --> 01:53.100 So hopefully you have a friend that's interested in the topic that you can add here. 01:54.220 --> 01:56.460 Next you want to select the privacy. 01:56.590 --> 01:57.490 There's three options. 01:57.490 --> 02:00.370 Public group closed group secret group. 02:00.400 --> 02:02.680 This depends on what you want to do. 02:02.680 --> 02:09.370 But if you want to grow a group for your brand I would put it as a public group. 02:09.370 --> 02:11.280 This means that anyone can see the posts. 02:11.410 --> 02:13.880 It's members and their posts. 02:14.080 --> 02:19.400 A close group is a little bit different and that might be another good option. 02:19.400 --> 02:24.180 Anyone can find the group see who's in it but they can't see the posts. 02:24.400 --> 02:31.990 I like showing the posts as in having a public group so people are incentivized to to join. 02:32.080 --> 02:33.850 It also works the other way. 02:33.850 --> 02:37.810 If you don't see the post it might build that curiosity. 02:37.810 --> 02:42.970 So that's another reason to do that but if you have an active group and you're posting all the time 02:43.270 --> 02:45.030 why not make it a public group. 02:45.390 --> 02:50.500 A secret group is great if you want a group of friends or even for your brand or business if you're 02:50.500 --> 02:55.110 doing some sort of premium group that only certain select people can get into. 02:55.270 --> 03:00.130 But that's not going to grow fast because no one's going to be able to find it unless you send them 03:00.160 --> 03:02.040 the link or someone shares it. 03:02.050 --> 03:05.170 So for now I'm just going to actually leave it as a close group. 03:05.170 --> 03:11.890 You'll see that if I don't add another person it's going to ask me to add one so let's go out and add 03:12.100 --> 03:18.310 our favorite constructor Diego Davola and then I'm going to click Create and right now I'm also going 03:18.310 --> 03:25.420 to pin it to the shortcuts which is at the menu on the left hand side of Facebook so that it's easy 03:25.420 --> 03:26.790 to get to this group. 03:27.700 --> 03:34.500 It will ask you to choose an icon so just find something that is related to the group itself. 03:34.510 --> 03:36.490 You can always skip this and do it later. 03:36.670 --> 03:43.270 If there's not an icon that is specific to your group topic just find something that gives the vibe 03:43.390 --> 03:44.730 of your group. 03:44.920 --> 03:48.530 So for example I might put this trophy because we're all winners. 03:48.530 --> 03:56.870 As digital marketers and click OK now you have your group you can easily invite members over here by 03:56.870 --> 04:02.930 clicking in this ad member's button and adding any members at any of your friends. 04:02.960 --> 04:05.970 You can also add your group photo which we'll get to. 04:06.410 --> 04:10.520 And then one other important thing is this manage group button. 04:10.550 --> 04:13.560 Here are the different tabs of your group that you'll see. 04:13.600 --> 04:19.070 You have members events which is cool because you can create events within a group you click manage 04:19.070 --> 04:21.590 group you'll get all of these different options. 04:21.590 --> 04:25.220 You can actually schedule posts in a group which is cool. 04:25.220 --> 04:30.540 You'll see all of your member requests for people who want to join your group. 04:30.560 --> 04:38.220 There's also reported posts if anyone reports a post to you or to Facebook or any notifications. 04:39.300 --> 04:45.750 If you click this little three dot more dropdown menu there's another very important menu that's kind 04:45.750 --> 04:46.760 of hard to get to. 04:46.980 --> 04:50.100 It's the edit group settings. 04:50.160 --> 04:53.040 This is where you want to fill out your description. 04:53.040 --> 04:55.420 The tags all kinds of other things. 04:55.650 --> 04:58.560 So first you're going to pick a group type. 04:58.560 --> 05:01.420 Again this depends on what you're going to do. 05:01.440 --> 05:08.100 For example this group might be a school or a class or maybe even a study group for your brand though 05:08.100 --> 05:14.070 you might want to choose something like buy and sell which will allow you some more extra features to 05:14.070 --> 05:16.100 promote your products and services. 05:16.320 --> 05:19.160 Pick the one that works best for your business. 05:19.170 --> 05:20.760 You could also choose Custom. 05:20.760 --> 05:24.860 The description is a great place to include a quick welcome. 05:24.930 --> 05:29.100 Also some rules that you want to include for your group. 05:29.140 --> 05:35.280 Oftentimes I will put and I see a lot of groups putting rules like no spamming and what does that actually 05:35.280 --> 05:35.990 mean. 05:36.150 --> 05:42.240 If I'm posting in this group or having this group for digital marketing students I don't want people 05:42.240 --> 05:49.710 posting spam about products and services affiliate marketing kind of thing that could really make this 05:49.710 --> 05:50.820 group not fun. 05:50.820 --> 05:54.010 So I would include that in the description. 05:54.030 --> 05:59.130 Next you have tags you have five options for tags so choose them wisely. 05:59.130 --> 06:03.260 This helps people find the group when they're searching on Facebook. 06:04.000 --> 06:07.600 So you want to make sure that you're using the keywords related to your brand. 06:07.810 --> 06:16.270 When you start typing you'll find interests in keywords that are used on Facebook. 06:16.270 --> 06:24.610 So if I type marketing there's this interest for marketing fight type digital marketing. 06:25.010 --> 06:29.050 There's you can see that fewer people like this. 06:29.050 --> 06:34.720 So I would choose the one that more people like because that means more people are probably going to 06:34.720 --> 06:35.860 want to find this group. 06:35.860 --> 06:43.380 That's if you have a public group that you want to grow large but I will also pick related topics. 06:43.440 --> 06:48.510 I won't just do marketing digital marketing marketing all the marketing tags. 06:48.540 --> 06:54.140 I would choose something like YouTube because that's going to get a lot of people interested in this 06:54.150 --> 06:55.410 social media. 06:55.690 --> 06:56.850 Something like that. 06:56.860 --> 06:58.590 Now these are just topics. 06:58.750 --> 07:06.070 It does just help people find groups so for example Social Media Examiner is a brand itself by choosing 07:06.070 --> 07:13.420 this though it allows people who like this topic or this page or this group to potentially find your 07:13.420 --> 07:14.600 group more easily. 07:14.920 --> 07:21.160 So just like we've done before with posting YouTube videos use tags that are specifically related to 07:21.160 --> 07:27.590 the topic of your group but also surrounding topics that will help people find your group. 07:29.200 --> 07:36.280 Locations if you want it to be specifically for people within a location at a location most of us won't 07:36.280 --> 07:38.110 be doing that linked page. 07:38.110 --> 07:39.220 This is really cool. 07:39.220 --> 07:44.620 So this is if you create a page for your brand you can link it to the group. 07:44.620 --> 07:52.420 This allows you to post from that page to the group or as that page to the group rather than as your 07:52.420 --> 07:53.860 personal self. 07:53.860 --> 08:02.110 So for example if I don't do this and I go back to the digital marketing masterclass and eyes just type 08:02.110 --> 08:09.880 something high this is going to post from fill up or my personal account I might want to post as the 08:10.180 --> 08:11.290 group itself. 08:11.290 --> 08:17.770 So from Digital Marketing masterclass and so that is how if you go into group settings and you link 08:17.770 --> 08:19.550 a page that's how you do it. 08:19.930 --> 08:24.670 I definitely recommend customizing the web an email address for your group. 08:24.740 --> 08:31.900 So for this I would call it digital marketing if that's available the Ezio of the euro might help fuel 08:31.900 --> 08:34.780 find it potentially in search engines. 08:34.840 --> 08:42.000 There is a note that says if you have 5000 members or more you can't change your address though so be 08:42.020 --> 08:46.490 quick be wary of that and might want to do a little bit shorter. 08:46.490 --> 08:50.050 So digital marketing students hopefully that's available not available. 08:50.080 --> 08:55.750 OK so you see that is a little difficult to find something but hopefully your brand name is available. 08:55.750 --> 08:57.430 If not you're going to have to get creative. 08:58.220 --> 09:00.980 Here you can also change the privacy settings. 09:00.980 --> 09:05.150 The other interesting thing here is the membership approval. 09:05.270 --> 09:09.750 Right now it's automatically set to any member can add or approve members. 09:09.770 --> 09:15.630 I want everyone to be able to add members but I as the admin want to approve people for this group if 09:15.640 --> 09:18.320 it's just your brand you might want to just leave it on this. 09:18.320 --> 09:21.480 This will help your brand group grow even faster. 09:22.230 --> 09:28.480 But if you start to get a lot of spam messages and comments then you might want to change it. 09:28.480 --> 09:33.760 Another thing that can help you filter out people joining your group is this membership requests. 09:33.790 --> 09:39.040 You can click the ask questions button and you can ask things like for example this group I would ask 09:39.490 --> 09:41.120 how did you find this group. 09:41.260 --> 09:45.820 Or are you a member of the chorus on you and me et cetera. 09:46.030 --> 09:50.660 And so this allows you to ask questions to make sure they're interested in the topic. 09:50.710 --> 09:56.470 I have this on some of my other groups for example the online course Masters group and ask questions 09:56.470 --> 09:57.930 like How did you find me. 09:57.940 --> 10:00.890 How many courses are have you already taught. 10:00.910 --> 10:06.850 This also gives me a little insight to who is in my group and that tailors what kind of content I'd 10:06.850 --> 10:08.020 put on that group. 10:08.140 --> 10:12.570 A lot of people haven't even created a courtship but they're interested in creating online courses. 10:12.730 --> 10:15.520 And I get to know that by these questions. 10:15.610 --> 10:18.650 So a little bit of market research there too. 10:18.640 --> 10:21.910 You're allowed three questions and then posting permissions. 10:21.940 --> 10:27.790 You can choose between whether everyone can post to the group wall or just adman's. 10:27.820 --> 10:30.590 I leave it as everyone who's a part of the group. 10:30.820 --> 10:37.180 Again unless you get a lot of spam messages and you want to be the only one that has an actual post 10:37.180 --> 10:38.100 pop up. 10:38.230 --> 10:40.540 So that depends on what style you're going for. 10:40.540 --> 10:46.420 If you do allow members to post you might want to check this post approval box so that you actually 10:46.420 --> 10:50.180 have to prove people's post before they show up on the news feed. 10:50.320 --> 10:57.160 And since everyone who joins this group is automatically enrolled in seeing the posts to the group on 10:57.160 --> 11:00.400 their news feed that might be kind of important. 11:00.400 --> 11:06.310 All right that's it for this lesson we all know how to create social media graphics right now so you 11:06.310 --> 11:11.000 can head over to Kanva dot com use Photoshop whatever tool you have to create your group photo. 11:11.020 --> 11:15.190 But first you've got to create your group so following the steps from this video I hope you've already 11:15.190 --> 11:20.350 started to create your group because it's a great way to grow your brand and really build that tribe 11:20.350 --> 11:26.450 of not only followers but fans who will be your best customers going forward.