WEBVTT 00:01.100 --> 00:07.190 Hey guys who were up to these videos now in this video we are doing we are taking the first step in 00:07.190 --> 00:11.290 order to complete your Facebook page. 00:11.360 --> 00:15.170 This is the first step where we are creating your Facebook page for a scratch. 00:15.350 --> 00:20.520 So if you already have a Facebook page you can feel free to jump to the next video. 00:20.630 --> 00:27.080 But if you don't or if you want to learn exactly how to do it and how to optimize it please keep watching 00:27.090 --> 00:31.350 this so we can generate the same results. 00:31.430 --> 00:38.150 The goal here is to create an amazing little bit random page that captivates your followers so they 00:38.150 --> 00:40.010 want to to like your page. 00:40.010 --> 00:45.590 They want to follow you and see all the updates you have on your love on your Facebook page. 00:45.620 --> 00:53.630 Also optimizing the page so it can show how your Facebook can recommend your page to all their followers 00:53.630 --> 00:56.890 followers people that are on your target audience. 00:56.930 --> 01:00.510 In order to create your page we can go to Facebook dot com. 01:00.530 --> 01:03.160 Here we are on the top right hand side. 01:03.170 --> 01:08.950 We click on the arrow pointing down which is the menu and click on Create page. 01:08.990 --> 01:16.040 This option here and here we have the six options that Facebook show us right now. 01:16.040 --> 01:23.290 These interface guys are awesome or most of the interfaces on the cars may change with that site. 01:23.300 --> 01:25.060 Facebook changed the interface. 01:25.100 --> 01:26.520 Sometimes every week. 01:26.540 --> 01:28.440 Every day every month. 01:28.460 --> 01:35.410 So what you are seeing here right now is up today and we always try to keep these cars up to date when 01:35.420 --> 01:42.800 Facebook changed the interface so here we have the six main pillars of the Facebook page and here is 01:42.800 --> 01:50.690 the first time that you need to make a decision you need to choose which category fits better your business. 01:50.690 --> 01:53.650 The first one is a local business or place. 01:53.660 --> 01:57.800 This will apply to you if you have a local business for example you have a bakery. 01:57.830 --> 02:04.020 If you have a supermarket if you have a store where you sell products for your local community or in 02:04.030 --> 02:08.440 really all these cases you need to choose their local business. 02:08.460 --> 02:08.890 OK. 02:09.070 --> 02:14.420 And in here you see this is the only one that is different from the other five because here Facebook 02:14.510 --> 02:21.650 asks you to enter your business name and history and all information the address of your business for 02:21.650 --> 02:23.640 the other categories here. 02:23.690 --> 02:29.210 We will also add the address of your business if you have an address if you want to share with your 02:29.210 --> 02:29.800 community. 02:29.810 --> 02:36.890 But this one in the local business thats a must because Facebook will optimize all the algorithms in 02:36.920 --> 02:39.630 order to reach people around your business. 02:39.650 --> 02:43.660 In case you have a local business so that's what it is this is important. 02:44.360 --> 02:46.090 Second option is this fits. 02:46.100 --> 02:49.940 Most people is a company organization or institution. 02:49.940 --> 02:53.280 You can choose the category feel they have a lot of categories. 02:53.350 --> 02:53.890 OK. 02:54.080 --> 02:58.780 If you don't find the specific category that fits your business you can find. 02:58.790 --> 03:04.740 You can choose here something that is there because there either is closer to your business. 03:04.980 --> 03:07.010 And with that we can continue. 03:07.190 --> 03:09.500 OK the next is brand or product. 03:09.510 --> 03:15.110 So if you want to create a page for your products specifically not for your company but for one specific 03:15.110 --> 03:19.340 product you can use this specific option here. 03:19.370 --> 03:25.940 The third option on the Create page creation categories the next one the number four is the error of 03:25.940 --> 03:28.970 this band or public figure. 03:28.970 --> 03:35.120 If you are if you want to promote yourself if you are an artist if you have a band if you are a public 03:35.120 --> 03:40.670 figure this is the one that you need to choose and you see here the only difference is the categories 03:40.930 --> 03:45.800 we have actor actress athlete and all these categories that you can choose. 03:45.830 --> 03:46.530 OK. 03:46.760 --> 03:51.520 You are you may be asking yourself OK what's different this is these are all very similar. 03:51.620 --> 03:58.580 Yes they are very similar and the main difference here guys is that Facebook will run a different algorithm 03:58.580 --> 04:01.420 in order to show these pages to people. 04:01.460 --> 04:07.390 You know there are people on Facebook we have more than 1 billion people active on Facebook every day. 04:07.490 --> 04:13.820 Facebook will use these categories in order to use specific algorithms to show your page. 04:13.850 --> 04:21.090 Later when we have the page ready we are ready to start receiving followers Facebook will use this. 04:21.090 --> 04:27.080 Are we going to show these to specific people that maybe our interest about our team or pure public 04:27.080 --> 04:32.720 figures or maybe people are interested in your own your Lockerby that because they live like one mile 04:32.720 --> 04:36.030 from you from the address that you enter this category. 04:36.080 --> 04:37.890 Okay so that's the difference. 04:38.180 --> 04:43.250 Try to find the best that that the one that fits the best for your business. 04:43.310 --> 04:49.040 The next one is entertainment if you want to create a page about entertainment if you create YouTube 04:49.040 --> 04:55.250 videos if you create if you are a gamer that you record your screen when you are playing games and you 04:55.250 --> 05:00.100 want to create something about that if you have shows to entertain people. 05:00.250 --> 05:05.200 You can choose this one the entertainment option and you see here because Tigger's change a little bit. 05:05.200 --> 05:13.870 You have books or library movies sports TV shows all that if you can create for example a page about 05:13.960 --> 05:19.690 a TV show that you like maybe the walking dead or something that you can have it are great pages with 05:19.690 --> 05:22.680 millions of people following it for TV shows. 05:22.750 --> 05:29.470 That's an option too to the last option is cows or community if you want to create a community about 05:29.470 --> 05:36.460 specific cows if you want to create a group of people that are looking for something for example. 05:36.460 --> 05:44.060 In my case I have a course of all the Camino Santiago which is a trail hiking trail in Spain that you 05:44.080 --> 05:48.410 that people work for 800 kilometers or 34 days. 05:48.430 --> 05:52.990 So I have a course about that and they have a Facebook page about that on that specific case. 05:53.110 --> 06:00.400 I created the community page because my goal on this specific page was to create a community of people 06:00.740 --> 06:05.070 bilberries that are interested on take on on on doing the Camino Cinthia. 06:05.250 --> 06:05.520 OK. 06:05.530 --> 06:09.310 So I hope you understand the main print on this. 06:09.430 --> 06:14.770 Well later in the course you will have more details about each of this category so if now is a little 06:14.770 --> 06:21.370 bit confusing don't think too much about it because by the end of the quarter you will absolutely dominate 06:21.730 --> 06:30.460 all these categories on this case for my specific example on these scores I will choose the more generic 06:30.460 --> 06:36.780 one which is company organization or institution if you are if you are not sure which one to choose. 06:36.820 --> 06:42.660 Probably you can go with this one which is company organization or institution and leader if you want. 06:42.760 --> 06:45.890 You can chase the page category. 06:45.910 --> 06:47.320 I have shown you how to do that. 06:47.380 --> 06:47.890 OK. 06:48.010 --> 06:50.330 So let's go here and choose a category here. 06:50.530 --> 06:56.970 And this example on this course I will create a page about online course about marketing courses that 06:56.970 --> 06:58.820 I teach in online. 06:58.840 --> 07:06.880 So basically the goal of the page will be to promote to people specific courses specific online marketing 07:06.880 --> 07:12.520 strategies and all about social media marketing and or about marketing in general. 07:12.520 --> 07:15.270 So let's find that in here. 07:15.520 --> 07:16.310 Let's see. 07:16.330 --> 07:20.900 We have IRA's face of the Ma'ariv computer education. 07:20.950 --> 07:26.740 We can say that maybe it's something about the question because I agree online courses are that an option. 07:26.740 --> 07:28.690 Let's see what more we have here. 07:28.900 --> 07:35.970 Industrial League or media media news company medical political. 07:35.980 --> 07:36.520 OK. 07:36.640 --> 07:38.590 I think the more was the school. 07:38.590 --> 07:41.670 Maybe school science technology or engineering. 07:41.830 --> 07:43.880 I will choose education for now. 07:44.280 --> 07:44.940 OK. 07:45.070 --> 07:46.300 We can change this later. 07:46.300 --> 07:48.910 I'll show you how to get the name of the page. 07:48.910 --> 07:55.210 This is important because the name of the page is the main identifier and you need to think about that 07:55.240 --> 08:01.900 and try to think what is the goal of your page and when you have the goal of your page you can come 08:01.900 --> 08:07.860 up with a name make a list of five six 10 names that you'd like to use for your page. 08:07.870 --> 08:11.580 Or maybe if you are sure about the name just use the name here. 08:11.710 --> 08:16.540 The page means that we will be using will be strategies for top and triples. 08:16.570 --> 08:22.030 That's the goal of the page below that you see here get pages tips on messenger. 08:22.030 --> 08:27.980 You are seeing these because Facebook just released the new Facebook Messenger. 08:28.060 --> 08:32.930 So basically soon you'll be seen ads on your Facebook messenger too. 08:33.040 --> 08:36.690 I know that's too much but that's how it's happening. 08:37.270 --> 08:42.320 When we have these ready we click on get started and that's all we'll see now. 08:42.330 --> 08:43.980 We'll see the page now. 08:44.210 --> 08:51.430 And in the next videos we'll start format in this page and make it amazing making an awesome page so 08:51.430 --> 08:55.570 your customers will like the page and will start following you on line. 08:55.660 --> 08:56.230 OK. 08:56.380 --> 08:57.310 See you in the next video.