Hey guys who were up to these videos now in this video we are doing we are taking the first step in
order to complete your Facebook page.
This is the first step where we are creating your Facebook page for a scratch.
So if you already have a Facebook page you can feel free to jump to the next video.
But if you don't or if you want to learn exactly how to do it and how to optimize it please keep watching
this so we can generate the same results.
The goal here is to create an amazing little bit random page that captivates your followers so they
want to to like your page.
They want to follow you and see all the updates you have on your love on your Facebook page.
Also optimizing the page so it can show how your Facebook can recommend your page to all their followers
followers people that are on your target audience.
In order to create your page we can go to Facebook dot com.
Here we are on the top right hand side.
We click on the arrow pointing down which is the menu and click on Create page.
This option here and here we have the six options that Facebook show us right now.
These interface guys are awesome or most of the interfaces on the cars may change with that site.
Facebook changed the interface.
Sometimes every week.
Every day every month.
So what you are seeing here right now is up today and we always try to keep these cars up to date when
Facebook changed the interface so here we have the six main pillars of the Facebook page and here is
the first time that you need to make a decision you need to choose which category fits better your business.
The first one is a local business or place.
This will apply to you if you have a local business for example you have a bakery.
If you have a supermarket if you have a store where you sell products for your local community or in
really all these cases you need to choose their local business.
OK.
And in here you see this is the only one that is different from the other five because here Facebook
asks you to enter your business name and history and all information the address of your business for
the other categories here.
We will also add the address of your business if you have an address if you want to share with your
community.
But this one in the local business thats a must because Facebook will optimize all the algorithms in
order to reach people around your business.
In case you have a local business so that's what it is this is important.
Second option is this fits.
Most people is a company organization or institution.
You can choose the category feel they have a lot of categories.
OK.
If you don't find the specific category that fits your business you can find.
You can choose here something that is there because there either is closer to your business.
And with that we can continue.
OK the next is brand or product.
So if you want to create a page for your products specifically not for your company but for one specific
product you can use this specific option here.
The third option on the Create page creation categories the next one the number four is the error of
this band or public figure.
If you are if you want to promote yourself if you are an artist if you have a band if you are a public
figure this is the one that you need to choose and you see here the only difference is the categories
we have actor actress athlete and all these categories that you can choose.
OK.
You are you may be asking yourself OK what's different this is these are all very similar.
Yes they are very similar and the main difference here guys is that Facebook will run a different algorithm
in order to show these pages to people.
You know there are people on Facebook we have more than 1 billion people active on Facebook every day.
Facebook will use these categories in order to use specific algorithms to show your page.
Later when we have the page ready we are ready to start receiving followers Facebook will use this.
Are we going to show these to specific people that maybe our interest about our team or pure public
figures or maybe people are interested in your own your Lockerby that because they live like one mile
from you from the address that you enter this category.
Okay so that's the difference.
Try to find the best that that the one that fits the best for your business.
The next one is entertainment if you want to create a page about entertainment if you create YouTube
videos if you create if you are a gamer that you record your screen when you are playing games and you
want to create something about that if you have shows to entertain people.
You can choose this one the entertainment option and you see here because Tigger's change a little bit.
You have books or library movies sports TV shows all that if you can create for example a page about
a TV show that you like maybe the walking dead or something that you can have it are great pages with
millions of people following it for TV shows.
That's an option too to the last option is cows or community if you want to create a community about
specific cows if you want to create a group of people that are looking for something for example.
In my case I have a course of all the Camino Santiago which is a trail hiking trail in Spain that you
that people work for 800 kilometers or 34 days.
So I have a course about that and they have a Facebook page about that on that specific case.
I created the community page because my goal on this specific page was to create a community of people
bilberries that are interested on take on on on doing the Camino Cinthia.
OK.
So I hope you understand the main print on this.
Well later in the course you will have more details about each of this category so if now is a little
bit confusing don't think too much about it because by the end of the quarter you will absolutely dominate
all these categories on this case for my specific example on these scores I will choose the more generic
one which is company organization or institution if you are if you are not sure which one to choose.
Probably you can go with this one which is company organization or institution and leader if you want.
You can chase the page category.
I have shown you how to do that.
OK.
So let's go here and choose a category here.
And this example on this course I will create a page about online course about marketing courses that
I teach in online.
So basically the goal of the page will be to promote to people specific courses specific online marketing
strategies and all about social media marketing and or about marketing in general.
So let's find that in here.
Let's see.
We have IRA's face of the Ma'ariv computer education.
We can say that maybe it's something about the question because I agree online courses are that an option.
Let's see what more we have here.
Industrial League or media media news company medical political.
OK.
I think the more was the school.
Maybe school science technology or engineering.
I will choose education for now.
OK.
We can change this later.
I'll show you how to get the name of the page.
This is important because the name of the page is the main identifier and you need to think about that
and try to think what is the goal of your page and when you have the goal of your page you can come
up with a name make a list of five six 10 names that you'd like to use for your page.
Or maybe if you are sure about the name just use the name here.
The page means that we will be using will be strategies for top and triples.
That's the goal of the page below that you see here get pages tips on messenger.
You are seeing these because Facebook just released the new Facebook Messenger.
So basically soon you'll be seen ads on your Facebook messenger too.
I know that's too much but that's how it's happening.
When we have these ready we click on get started and that's all we'll see now.
We'll see the page now.
And in the next videos we'll start format in this page and make it amazing making an awesome page so
your customers will like the page and will start following you on line.
OK.
See you in the next video.