WEBVTT 00:00.210 --> 00:02.040 OK here we are in the page. 00:02.040 --> 00:03.770 This is how the page looks like. 00:03.780 --> 00:05.250 It's a brand new page. 00:05.250 --> 00:08.340 We have no information about your business yet. 00:08.460 --> 00:15.210 But in this video we work out well at all the essential information information that is necessary and 00:15.210 --> 00:21.720 that that information will make a huge difference on your customers experience when they come to your 00:21.720 --> 00:28.910 page and also on the reach that your page will have all over Facebook and other networks too. 00:29.040 --> 00:36.650 If you are not seeing exactly this specific interface here is because Facebook maybe change the interface. 00:36.660 --> 00:38.860 But don't worry I'll show you how to do it. 00:38.870 --> 00:43.810 Anyway here we are on the page and you see here like follow on. 00:43.820 --> 00:44.390 Sure. 00:44.580 --> 00:52.330 And the next option is dots which is an expansion of the menu so you click on that and go to every page. 00:52.380 --> 00:58.980 In fact they will add your general info contact info location and hours. 00:59.010 --> 01:01.490 If that's the case for your business. 01:01.590 --> 01:04.440 So here on Genner of we have the name of the page. 01:04.470 --> 01:06.510 You can change here if you want. 01:06.510 --> 01:11.060 You have the remember that we select the category for your business. 01:11.100 --> 01:17.550 When we create the page on the last video so here the good news is that you can add more categories 01:17.580 --> 01:18.020 here. 01:18.240 --> 01:23.060 It's up to you if you think there are other categories that better fit your page. 01:23.150 --> 01:28.620 Please add the category here because that will help the Facebook algorithm to show the page to more 01:28.620 --> 01:29.340 people. 01:29.370 --> 01:37.200 For example in here we can search for markets in markets in with have marketing marketing agency select 01:37.200 --> 01:39.930 select that it see strategy. 01:39.930 --> 01:49.260 Now let's see intrapreneur worse because we have a page that is traded for top entrepreneurs and we 01:49.260 --> 01:54.310 can search for more more categories here but I'll just limit mine to three. 01:54.390 --> 01:58.370 If you have more categories that fit your business please then here. 01:58.650 --> 02:01.860 When you really click on Save Changes. 02:02.070 --> 02:03.860 Next we have the description. 02:03.870 --> 02:07.740 Don't worry about this question now because we all have another video. 02:07.910 --> 02:12.210 We're wall to wall right up to my description for your page. 02:12.210 --> 02:13.340 This is super important. 02:13.350 --> 02:16.940 I'll show you how to find the best keywords for your page. 02:17.030 --> 02:23.340 The keywords that your customers your followers are searching online and will use all these keywords 02:23.710 --> 02:29.420 in your description to make sure is super optimize that's coming in the next videos impression. 02:29.490 --> 02:31.910 This option is not mandatory. 02:32.010 --> 02:34.670 This is basically an optional philos you can see here. 02:34.740 --> 02:41.190 They say that in certain countries like ouster Germany and Switzerland business may be required by law 02:41.460 --> 02:46.020 to include a statement of ownership on their web presence. 02:46.020 --> 02:51.930 This is limited to 2000 characters so if you are not living in any of these countries that require an 02:51.930 --> 02:55.650 impression just leave it blank for now. 02:55.650 --> 02:57.500 Next we have the contact info. 02:57.540 --> 03:01.490 If you want you can view your phone number. 03:02.310 --> 03:03.410 Save changes. 03:03.510 --> 03:07.400 You can add here your website and this is super important. 03:07.500 --> 03:14.860 If you have a website please add your website here because this is another way to promote your website 03:14.880 --> 03:16.260 to promote your content. 03:16.260 --> 03:20.710 Remember that this page Facebook have a heavy way on Google. 03:20.820 --> 03:28.090 So if your page is here if you really is here B.C.E. will be telling Google hey this company has a website. 03:28.100 --> 03:34.230 Discovering our Facebook page and it's another link that is showing online for your customers so people 03:34.230 --> 03:37.670 search for your content or maybe for your page there. 03:37.710 --> 03:43.340 Chances for you page to opt in Google rankings are higher because you have the Web site here. 03:43.350 --> 03:48.240 Of course there are a lot a lot of other factors that influence that the Google ranking. 03:48.390 --> 03:50.470 But please enter your website here. 03:50.490 --> 03:56.760 Also because your customers will be able to see your what you what they hear on the page and just by 03:56.760 --> 04:02.550 one click they will immediately go to your website and see all your problems and all the wonderful things 04:02.580 --> 04:04.180 you offer that rhyme. 04:04.270 --> 04:05.740 So it's on my website here. 04:05.740 --> 04:08.780 There will be a lot of Can saved changes. 04:08.880 --> 04:16.170 Email this email address can be an email address that you want to use for contact from Facebook so people 04:16.170 --> 04:17.690 may use this contact. 04:17.930 --> 04:22.290 This e-mail order to contact you about your page about your products. 04:22.290 --> 04:25.260 So either recommended to use your personal e-mail address. 04:25.260 --> 04:32.610 Try to use your business email address because it's more formal and maybe you will avoid receiving professional 04:32.940 --> 04:33.520 stuff. 04:33.540 --> 04:37.100 You know it's tougher for your business for a company on your personal email. 04:37.380 --> 04:40.100 So let's me lit up my e-mail here Diego. 04:40.110 --> 04:44.740 Diego the Vila dot com. 04:44.860 --> 04:48.770 OK save changes location. 04:48.840 --> 04:54.720 This is good especially if you have a local business if you have a lot of these are you selected in 04:54.720 --> 04:55.760 the last video. 04:55.860 --> 05:02.140 The option for local businesses you already have your address here but what you can add you understood 05:02.140 --> 05:03.610 that's totally up to you. 05:03.610 --> 05:07.570 In my case I want the address here for now. 05:07.810 --> 05:15.430 Our if you have a local store and you can say we are always open we have specific hours that we open 05:15.430 --> 05:20.070 like Monday Tuesday you can select the day of the week and the time you open and close. 05:20.200 --> 05:26.810 So people where people come to your page and they want to see if you are open if you are close you they 05:26.830 --> 05:29.110 will see that information straight on your page. 05:29.110 --> 05:29.620 OK. 05:29.770 --> 05:34.330 This option is available only for a few categories and six categories. 05:34.330 --> 05:39.000 We had the last video some of the categories don't have the hours option. 05:39.070 --> 05:40.840 OK because I select company. 05:41.020 --> 05:44.410 Or if you select local business you will see this option here. 05:44.440 --> 05:46.140 If you don't see don't worry. 05:46.450 --> 05:49.680 Now that we have some information here that's great. 05:49.870 --> 05:57.850 We click and see all information so we can add more or more information more keywords more statements 05:58.060 --> 05:58.900 for your business. 05:58.900 --> 06:05.540 And here you have a complete look a complete display of all your information you see here. 06:05.860 --> 06:08.740 We have the categories the main categories are location. 06:08.800 --> 06:09.900 You can it here. 06:10.000 --> 06:15.070 The page name they use her name will talk about this in next videos. 06:15.160 --> 06:19.330 You have the business info you can add the businesses start bayed for example. 06:19.330 --> 06:31.570 I can say that the business was founded on let's say here 2000 tech 2010 December let's say 30 for safe 06:33.000 --> 06:36.520 and you can also add the mission of your company. 06:36.670 --> 06:42.520 And this is important guys because remember that the page this page we are creating for all customers 06:42.870 --> 06:49.120 so easy is the same thing that when the customer visit your company when they go to your your your physical 06:49.120 --> 06:56.590 store to your address and sometimes some company have there are frames with their mission statement. 06:56.710 --> 07:02.440 You know the vision statement and this is to say where people come to you page to your Facebook page 07:02.440 --> 07:07.720 is the same thing that they decide you want with the data you need to have the same experience you need 07:07.720 --> 07:12.910 to generate the same experience that they have when they visit your physical store. 07:13.090 --> 07:16.810 If you have a physical store like me or my case I don't have a physical store. 07:16.990 --> 07:19.980 I can still write my mission what's my mission with this page. 07:19.990 --> 07:27.640 What's my goal with this page and this will motivate your followers to actually see your material to 07:27.640 --> 07:34.900 like you pause to watch your videos and to follow you online or Facebook or any other channels because 07:34.900 --> 07:39.900 you have a mission you have a goal of helping them remember that your mission. 07:40.060 --> 07:45.900 I mean I this this video is not about exactly how to live your mission but it's just one specific theme 07:45.900 --> 07:54.260 that works for me is that I try to write my visions my and my missions with my customers in mind. 07:54.340 --> 07:57.680 So when they read these they send men this is good. 07:57.700 --> 07:59.320 I like this company. 07:59.320 --> 08:05.050 This is solving a problem that I have for them or that all customers have solved pain points or some 08:05.050 --> 08:07.980 problems that we as a company want to solve. 08:08.020 --> 08:08.490 Right. 08:08.620 --> 08:12.460 So that's what you can include here on your mission statement. 08:12.760 --> 08:16.480 So we if we go down here we see the e-mail you see the e-mail is displayed. 08:16.480 --> 08:21.270 That's why I recommend you to use your professional e-mail or not your personal e-mail. 08:21.310 --> 08:25.170 We have the Web site here that see more info. 08:25.210 --> 08:30.450 You can read there about Click here and here you have our short description. 08:30.460 --> 08:34.090 We have two descriptions here on this specific page. 08:34.090 --> 08:40.540 We have the long description which we are working on that later in the next video because I'll show 08:40.540 --> 08:42.630 you first how to pick the best keywords. 08:42.760 --> 08:49.850 And we have the short description the show description is a small segment where you share with your 08:50.130 --> 08:50.820 customers. 08:51.040 --> 08:53.260 We the people that will like your page. 08:53.260 --> 08:56.170 What's the goal of your specific page. 08:56.350 --> 08:57.200 OK. 08:57.520 --> 08:59.800 This is not is different than the mission. 08:59.800 --> 09:04.290 The mission is what you go as a company on the About page. 09:04.300 --> 09:06.820 It's what's the goal of this specific page. 09:06.820 --> 09:15.670 So in this case I will say I didn't think about let me think and now I can say for example find the 09:15.670 --> 09:27.210 best strategies for Jews that will take your online business to the next level. 09:27.220 --> 09:27.850 For example 09:30.770 --> 09:33.670 that saved this wonderful. 09:33.780 --> 09:39.490 So here we have about we have the press Remember we talk about that you know ago go here in the video. 09:39.600 --> 09:40.890 What's this you're saying. 09:40.920 --> 09:47.100 Eric found it ok you can answer the phone that day 2000 and let's say eddied a word. 09:47.100 --> 09:53.280 So if you have a word that you want to add if you company or you as an interpreter do have a word or 09:53.280 --> 09:56.620 you can add that here you're going to add the list of your products. 09:56.730 --> 10:02.000 If you have a restaurant or you have a menu on your company you can add the menu here. 10:02.040 --> 10:03.950 The last item here is the story. 10:03.960 --> 10:09.640 This is the same the description I promise you we'll talk about that later in the course. 10:09.780 --> 10:10.950 Wow that's great. 10:10.950 --> 10:13.340 We have a lot of information here. 10:13.340 --> 10:18.760 We the page is coming together and excited about it and happy that you are here with me. 10:18.870 --> 10:24.650 And in the next video look at your profile picture and most importantly we'll create a Facebook cover 10:24.710 --> 10:26.370 him at the Facebook cover. 10:26.380 --> 10:32.130 Emet is super important because he's the first impression they have on your business and I'll show you 10:32.130 --> 10:38.700 how to create an amazing covered in mud that your customers will absolutely love. 10:38.810 --> 10:39.320 Seether.