OK here we are in the page.
This is how the page looks like.
It's a brand new page.
We have no information about your business yet.
But in this video we work out well at all the essential information information that is necessary and
that that information will make a huge difference on your customers experience when they come to your
page and also on the reach that your page will have all over Facebook and other networks too.
If you are not seeing exactly this specific interface here is because Facebook maybe change the interface.
But don't worry I'll show you how to do it.
Anyway here we are on the page and you see here like follow on.
Sure.
And the next option is dots which is an expansion of the menu so you click on that and go to every page.
In fact they will add your general info contact info location and hours.
If that's the case for your business.
So here on Genner of we have the name of the page.
You can change here if you want.
You have the remember that we select the category for your business.
When we create the page on the last video so here the good news is that you can add more categories
here.
It's up to you if you think there are other categories that better fit your page.
Please add the category here because that will help the Facebook algorithm to show the page to more
people.
For example in here we can search for markets in markets in with have marketing marketing agency select
select that it see strategy.
Now let's see intrapreneur worse because we have a page that is traded for top entrepreneurs and we
can search for more more categories here but I'll just limit mine to three.
If you have more categories that fit your business please then here.
When you really click on Save Changes.
Next we have the description.
Don't worry about this question now because we all have another video.
We're wall to wall right up to my description for your page.
This is super important.
I'll show you how to find the best keywords for your page.
The keywords that your customers your followers are searching online and will use all these keywords
in your description to make sure is super optimize that's coming in the next videos impression.
This option is not mandatory.
This is basically an optional philos you can see here.
They say that in certain countries like ouster Germany and Switzerland business may be required by law
to include a statement of ownership on their web presence.
This is limited to 2000 characters so if you are not living in any of these countries that require an
impression just leave it blank for now.
Next we have the contact info.
If you want you can view your phone number.
Save changes.
You can add here your website and this is super important.
If you have a website please add your website here because this is another way to promote your website
to promote your content.
Remember that this page Facebook have a heavy way on Google.
So if your page is here if you really is here B.C.E. will be telling Google hey this company has a website.
Discovering our Facebook page and it's another link that is showing online for your customers so people
search for your content or maybe for your page there.
Chances for you page to opt in Google rankings are higher because you have the Web site here.
Of course there are a lot a lot of other factors that influence that the Google ranking.
But please enter your website here.
Also because your customers will be able to see your what you what they hear on the page and just by
one click they will immediately go to your website and see all your problems and all the wonderful things
you offer that rhyme.
So it's on my website here.
There will be a lot of Can saved changes.
Email this email address can be an email address that you want to use for contact from Facebook so people
may use this contact.
This e-mail order to contact you about your page about your products.
So either recommended to use your personal e-mail address.
Try to use your business email address because it's more formal and maybe you will avoid receiving professional
stuff.
You know it's tougher for your business for a company on your personal email.
So let's me lit up my e-mail here Diego.
Diego the Vila dot com.
OK save changes location.
This is good especially if you have a local business if you have a lot of these are you selected in
the last video.
The option for local businesses you already have your address here but what you can add you understood
that's totally up to you.
In my case I want the address here for now.
Our if you have a local store and you can say we are always open we have specific hours that we open
like Monday Tuesday you can select the day of the week and the time you open and close.
So people where people come to your page and they want to see if you are open if you are close you they
will see that information straight on your page.
OK.
This option is available only for a few categories and six categories.
We had the last video some of the categories don't have the hours option.
OK because I select company.
Or if you select local business you will see this option here.
If you don't see don't worry.
Now that we have some information here that's great.
We click and see all information so we can add more or more information more keywords more statements
for your business.
And here you have a complete look a complete display of all your information you see here.
We have the categories the main categories are location.
You can it here.
The page name they use her name will talk about this in next videos.
You have the business info you can add the businesses start bayed for example.
I can say that the business was founded on let's say here 2000 tech 2010 December let's say 30 for safe
and you can also add the mission of your company.
And this is important guys because remember that the page this page we are creating for all customers
so easy is the same thing that when the customer visit your company when they go to your your your physical
store to your address and sometimes some company have there are frames with their mission statement.
You know the vision statement and this is to say where people come to you page to your Facebook page
is the same thing that they decide you want with the data you need to have the same experience you need
to generate the same experience that they have when they visit your physical store.
If you have a physical store like me or my case I don't have a physical store.
I can still write my mission what's my mission with this page.
What's my goal with this page and this will motivate your followers to actually see your material to
like you pause to watch your videos and to follow you online or Facebook or any other channels because
you have a mission you have a goal of helping them remember that your mission.
I mean I this this video is not about exactly how to live your mission but it's just one specific theme
that works for me is that I try to write my visions my and my missions with my customers in mind.
So when they read these they send men this is good.
I like this company.
This is solving a problem that I have for them or that all customers have solved pain points or some
problems that we as a company want to solve.
Right.
So that's what you can include here on your mission statement.
So we if we go down here we see the e-mail you see the e-mail is displayed.
That's why I recommend you to use your professional e-mail or not your personal e-mail.
We have the Web site here that see more info.
You can read there about Click here and here you have our short description.
We have two descriptions here on this specific page.
We have the long description which we are working on that later in the next video because I'll show
you first how to pick the best keywords.
And we have the short description the show description is a small segment where you share with your
customers.
We the people that will like your page.
What's the goal of your specific page.
OK.
This is not is different than the mission.
The mission is what you go as a company on the About page.
It's what's the goal of this specific page.
So in this case I will say I didn't think about let me think and now I can say for example find the
best strategies for Jews that will take your online business to the next level.
For example
that saved this wonderful.
So here we have about we have the press Remember we talk about that you know ago go here in the video.
What's this you're saying.
Eric found it ok you can answer the phone that day 2000 and let's say eddied a word.
So if you have a word that you want to add if you company or you as an interpreter do have a word or
you can add that here you're going to add the list of your products.
If you have a restaurant or you have a menu on your company you can add the menu here.
The last item here is the story.
This is the same the description I promise you we'll talk about that later in the course.
Wow that's great.
We have a lot of information here.
We the page is coming together and excited about it and happy that you are here with me.
And in the next video look at your profile picture and most importantly we'll create a Facebook cover
him at the Facebook cover.
Emet is super important because he's the first impression they have on your business and I'll show you
how to create an amazing covered in mud that your customers will absolutely love.
Seether.