WEBVTT 00:00.360 --> 00:07.200 Hey guys will put this video in this video right now we will set up your target our audience for your 00:07.200 --> 00:07.980 Facebook page. 00:07.980 --> 00:10.670 Basically what will tell Facebook. 00:10.830 --> 00:18.750 What's your target audience so they will improve the algorithm and they will optimize it in a way that 00:18.780 --> 00:25.340 your page and your polls will show mostly to people that are within your target audience. 00:25.350 --> 00:32.300 Everybody can still find your page but Facebook will prioritize because Facebook Facebook knows everybody 00:32.310 --> 00:38.170 you know that Facebook knows the interests of the people they age where they live and all that. 00:38.310 --> 00:43.920 So with all this information that we will give to Facebook right now in this video they will optimize 00:43.980 --> 00:47.870 the algorithm to show your page to the best group of people. 00:47.880 --> 00:49.260 Let's do that right now. 00:49.260 --> 00:50.550 So we are here on the page. 00:50.700 --> 00:52.150 We go to settings. 00:52.200 --> 00:53.740 So click on settings here. 00:55.570 --> 00:59.610 And now we click here on the left menu. 00:59.620 --> 01:03.080 We have the option which is called Professor page out. 01:03.130 --> 01:04.350 So click on that. 01:04.480 --> 01:11.440 And here you can read saying that you don't have to you know have a preferred page out and set right 01:11.440 --> 01:19.270 now when you select a preferred audience page anyone can find your page but we will do our best to put 01:19.330 --> 01:23.010 in to put your content in front of people that matter most to you. 01:23.100 --> 01:23.490 OK. 01:23.620 --> 01:26.380 So thats what I explain you in the beginning of the video. 01:26.380 --> 01:27.570 Let's do that right now. 01:27.670 --> 01:34.090 We click here on set preference Spaight audience and remember that by doing that most people are not 01:34.090 --> 01:35.070 doing that guys. 01:35.080 --> 01:41.660 Most people most intrepid or most business owner they dont even know that this option exists here. 01:41.890 --> 01:48.760 Deep down in the Facebook settings for your Facebook page ok and you have a big advantage because now 01:48.760 --> 01:50.450 you will have to find out. 01:50.500 --> 01:56.770 So they will show Facebook and all to mice or optimize all this to show to your target audience. 01:56.770 --> 01:58.610 So here we have the location. 01:58.720 --> 02:05.140 You can choose our location specific location can be a can we can be a list of countries can be cities 02:05.170 --> 02:09.000 can be Cyp code is up to you if you have a local business. 02:09.010 --> 02:14.890 Of course you want to put your superko here or maybe your address so you can target people around your 02:14.890 --> 02:15.770 business right. 02:15.970 --> 02:21.760 Or if you treat people like me in this case on with this page or goal is to target people all over the 02:21.760 --> 02:29.840 war basically people are speaking English about their Facebook strategies for top entrepreneurs. 02:29.950 --> 02:35.770 But for example I will select a few countries so you understand how this work and you you understand 02:35.770 --> 02:36.430 the process. 02:36.430 --> 02:36.860 OK. 02:37.000 --> 02:44.740 So let's select the United States United States let's say like Canada 02:47.750 --> 02:50.200 let's say Austria Australia 02:52.780 --> 02:53.740 Australia 02:56.320 --> 02:59.490 United Kingdom I mean unite. 02:59.920 --> 03:01.070 United Kingdom. 03:01.390 --> 03:01.960 OK. 03:02.320 --> 03:03.250 You can sell. 03:03.410 --> 03:10.830 We If I am if I am doing this for my page I will select more and more countries the countries where 03:10.850 --> 03:12.560 make my customer live. 03:12.580 --> 03:18.310 For example if I am doing a page for four Brazilian people I have courses in Perth which to for example 03:18.530 --> 03:22.560 and that case I will select people that live in Brazil only. 03:22.590 --> 03:26.130 So in that case my location would be Brazil. 03:26.290 --> 03:28.960 And the language here will be Portrush OK. 03:29.050 --> 03:32.670 But here we are with a few countries to be in eight. 03:32.740 --> 03:35.370 What's the age of your target audience. 03:35.410 --> 03:38.630 Later in the course we'll talk more about Target Audi's. 03:38.650 --> 03:45.590 Everything you need to know in the model about Facebook ads will talk in the details. 03:45.640 --> 03:52.060 Everything you need to know about the target audience for now like Slagg the age of your audience I 03:52.060 --> 03:57.610 will select from thirty to fifty. 03:57.740 --> 04:05.080 OK thats the age of my target audience of the group of my students of the people I want to target for 04:05.080 --> 04:06.100 this specific page. 04:06.100 --> 04:08.630 This strategy is tragic for top entrepreneurs. 04:08.650 --> 04:13.750 OK gender you guys are like Man Women are all so if you have products are only for women. 04:13.750 --> 04:18.120 For example you can select that or only for men or you can select both as you want. 04:18.370 --> 04:21.280 Let's go to languages before we go to Interesse own language. 04:21.320 --> 04:23.340 I'll say English all. 04:23.440 --> 04:26.080 Of course you have the different options here. 04:26.510 --> 04:29.620 Any interest here is what you need to invest more. 04:29.620 --> 04:31.030 Most most of your time. 04:31.080 --> 04:32.930 OK this is a huge list. 04:32.960 --> 04:39.730 Look small but if you start spending all the categories you will find a huge leaps with different categories 04:39.730 --> 04:45.180 that will fit fit your business and specifically your target audience interest. 04:45.190 --> 04:47.080 That's what we want here. 04:47.260 --> 04:50.760 On this specific target audience setup. 04:50.890 --> 04:53.710 So for this case I will select entrepreneurs. 04:53.710 --> 04:59.090 Let's see if we have you can type here or you can browse all the options. 04:59.140 --> 05:00.730 Let's see intrapreneur magazine. 05:00.740 --> 05:04.240 OK let's select that and trepanned worship. 05:04.870 --> 05:07.130 Let's look for business owners. 05:07.900 --> 05:09.470 Business. 05:09.590 --> 05:10.890 See here. 05:10.990 --> 05:12.870 So we have business an industry. 05:12.880 --> 05:14.310 We have small businesses. 05:14.310 --> 05:14.710 OK. 05:14.740 --> 05:17.390 That's one option that I won. 05:17.620 --> 05:24.520 Let's find more about business and of course you can go through the list and find the absolute best 05:24.670 --> 05:26.330 interests for you. 05:26.430 --> 05:27.290 Tell. 05:27.700 --> 05:29.070 When we are ready with this. 05:29.080 --> 05:32.640 You see the estimate people that we have on the target audience on this case. 05:32.650 --> 05:34.360 It's more than six million people. 05:34.360 --> 05:35.550 This is huge. 05:35.560 --> 05:39.790 I recommend you to reduce the size if you can for your target audience. 05:39.790 --> 05:46.060 The smaller the size of the target audience the better because you will have more target customer you 05:46.060 --> 05:46.570 know. 05:46.570 --> 05:53.530 So all the settings that you are entering here will find you need to help you find the absolute best 05:53.530 --> 05:59.650 customer the guy and the girl that will see your ad that will see your page and they will say yes this 05:59.650 --> 06:00.310 is what I want. 06:00.310 --> 06:00.740 OK. 06:00.760 --> 06:01.750 That's the goal. 06:01.870 --> 06:08.200 When you have all this ready click on Save and lets see what happened now is saving all the cynics. 06:08.200 --> 06:11.330 And here we have an under per hour preferred page. 06:11.350 --> 06:14.720 AUDIENCE We have all the description of what we select. 06:14.720 --> 06:19.750 That of course you cant change this at any time by coming back here and clicking on it. 06:19.900 --> 06:24.760 So you can edit the age of location everything the interface and all that. 06:24.760 --> 06:26.170 This is important guys. 06:26.170 --> 06:33.430 I recommend you to spend time doing these because this simple thing will help you to reach more people 06:33.430 --> 06:35.090 organically on Facebook. 06:35.090 --> 06:39.180 Organic means you dont need to pay for ads or anything like that organically. 06:39.340 --> 06:44.150 People will start discovering your page like in your page buying your prose within your website and 06:44.200 --> 06:46.150 all that good stuff that we want. 06:46.190 --> 06:47.800 Ok I hope you like these. 06:47.800 --> 06:48.980 See you in the next video.