WEBVTT 00:00.150 --> 00:07.310 Hey guys walk up to this video happy to see you here and now is the time to explore the publishing tools. 00:07.320 --> 00:08.170 This is great. 00:08.190 --> 00:12.540 And you will be amazed of all the data that you can collect here. 00:12.690 --> 00:16.570 And the powerful tools that we're about to talk here on this video. 00:16.710 --> 00:19.210 So here we are on the strategy for entrepreneurs. 00:19.350 --> 00:20.760 What Facebook page. 00:20.940 --> 00:28.050 And if we see the top menu we have made messages notifications inside and public tours. 00:28.200 --> 00:30.510 So we took on publishing tools. 00:30.540 --> 00:36.330 We see the data and the menu beef I'll iron not using these for this demonstration. 00:36.330 --> 00:39.360 Let me go because we don't have too much traffic here. 00:39.360 --> 00:41.070 This is a brand new page. 00:41.070 --> 00:47.100 So let me go to my Camino Santiago page and in here if we go to publishing tools we have a community 00:47.200 --> 00:49.960 for more than 4000 people here. 00:50.400 --> 00:52.170 We see the options. 00:52.260 --> 00:58.700 So here we have four main categories post videos lead at forums and can us. 00:58.780 --> 01:01.390 OK well we'll talk about all this. 01:01.470 --> 01:07.290 So here on the polls you see the first item is published post and what what does this what is this is 01:07.350 --> 01:12.230 interesting for you how do you can use all this on your advantage. 01:12.360 --> 01:19.320 Basically here we have on access we have access to all the posts you ever created on your Facebook page 01:19.710 --> 01:23.970 and you can check the statistics you can check the reach of the polls. 01:24.030 --> 01:31.980 You can check how many clicks come in actions you can separate the polls by videos articles links live 01:31.980 --> 01:39.390 videos prerecorded videos and you can have clear statistics of all the things that are happening on 01:39.480 --> 01:41.070 your Facebook page. 01:41.160 --> 01:46.850 So why this is important because you can figure it out and what people like what your audience like 01:46.860 --> 01:53.220 if you have for example videos and I show you a simple here and you have a great engagement and videos. 01:53.370 --> 01:54.950 And when you post like an e-mail. 01:55.020 --> 01:56.680 You don't have much engagement. 01:56.790 --> 01:59.430 That means your audience prefer video. 01:59.700 --> 02:06.360 Let's see for example the first one here if we click on the data on the first option you'll see that 02:06.360 --> 02:12.300 this was our life Facebook real life video a session that I did yesterday specifically. 02:12.510 --> 02:19.020 So here we have some statistics we have more than 1000 minutes use and this is like a 12 minute video 02:19.050 --> 02:20.860 13 minute video. 02:20.970 --> 02:23.920 We have almost a thousand video views. 02:23.970 --> 02:32.880 We have the 10 second views how many people view them only and leave the streaming after that. 02:32.990 --> 02:36.440 The video of virtual watch time and engagement out. 02:36.450 --> 02:42.300 So if we click on audience in an engagement we see here how many people will reach how many unique views 02:42.390 --> 02:45.760 we have almost a thousand unique views just for this video. 02:45.810 --> 02:47.340 How many polls engagement. 02:47.370 --> 02:50.430 So we have two hundred and ten engagement engagement. 02:50.430 --> 02:54.480 That includes likes comments and shares on your video. 02:54.750 --> 02:55.520 And this is good. 02:55.530 --> 03:02.620 You see here are the top outfits and this is important because if you this is super important actually 03:02.620 --> 03:07.380 guys so super important because this will save you money later. 03:07.590 --> 03:12.750 Let's say you want to create the Facebook app for two hours and we are doing that later here on the 03:12.800 --> 03:18.950 court and you will have a model what we need to create your target audience. 03:18.960 --> 03:24.270 So you need to define where your audience leave what they are connecting from and which country which 03:24.270 --> 03:28.080 cities how all they are from these age to these age. 03:28.080 --> 03:30.330 What are their interests and all of that. 03:30.690 --> 03:36.230 So here we have a super specific target top audience on this post. 03:36.240 --> 03:44.610 So you see that our teens are women from 45 to 54 for this video and the top location is some Paolo 03:44.610 --> 03:45.510 Brazil. 03:45.540 --> 03:52.230 So if we click here on the audience this is great guys you see here the top audience again women 45 03:52.260 --> 03:53.950 50 for. 03:54.150 --> 03:59.330 We have 51 percent men 40 to 49 percent women. 03:59.730 --> 04:01.560 And you see here how many. 04:01.560 --> 04:06.460 I mean you see that most women are staying more time on the video. 04:06.480 --> 04:13.220 So they are engaging more with my content on these specific parts on these specific video. 04:13.320 --> 04:18.570 So why this is good because when you create your target audience and I repeat myself I know that. 04:18.600 --> 04:19.810 But this is important. 04:19.950 --> 04:25.820 You know that you need to target people from this age through this age and you need to know their gender. 04:25.830 --> 04:31.190 You know how many men how many women how many how many times they are engaged with your post and all 04:31.200 --> 04:32.110 that. 04:32.130 --> 04:39.280 Also you can create a post moving forward you can create a post with this video by using this option. 04:39.470 --> 04:42.160 And let's see for example. 04:42.210 --> 04:49.150 So here we have armis three thousand people reach on this video that I did yesterday. 04:49.200 --> 04:56.500 So if we look to this one for example which is a picture that I sure you see that engagement. 04:56.520 --> 05:06.780 I only reach 330 people and I have 15 reactions while in the other one I've had more than 200 and 10 05:06.960 --> 05:15.390 are actually exactly 210 engagement and I have 15 here so it looks like my audience prefers video for 05:15.390 --> 05:18.380 this specific page for these specific outfits. 05:18.390 --> 05:23.760 Doesn't mean that your audience will also prefer be the painting of what you are targeting what you've 05:23.760 --> 05:24.380 got. 05:24.510 --> 05:25.930 You know what's your topic. 05:26.010 --> 05:27.110 So you need to test that. 05:27.120 --> 05:30.170 And that's why publishing tools is amazing. 05:30.180 --> 05:32.620 In order to help you figure that out. 05:32.700 --> 05:33.300 OK. 05:33.420 --> 05:36.770 So you have that you have the skeletal posting the next video. 05:36.810 --> 05:42.480 We'll talk about scheduling polls and this is powerful because it will help you to post very regularly 05:42.690 --> 05:46.540 and save time while you are in your post. 05:46.560 --> 05:51.560 We have the draft so you can basically create the polls and when you say it can skew to the graph and 05:51.620 --> 05:59.220 you have the expiring post and the videos you have all the videos you got on your Facebook page all 05:59.220 --> 06:00.800 of us are you ever uploaded. 06:00.930 --> 06:07.170 If you use the filters you can filter by title description views and you can go to advance and you can 06:07.170 --> 06:10.520 select for example the life I do on the specific page. 06:10.530 --> 06:12.780 I do a lot of Facebook life. 06:12.810 --> 06:16.950 My audience laugh that they engage with that they share. 06:16.950 --> 06:18.180 And they like the comment. 06:18.240 --> 06:22.270 So I can select I can filter by live session. 06:22.350 --> 06:22.680 OK. 06:22.680 --> 06:27.910 Live right now or record that live and this case will be recorded live because I'm not life right now. 06:28.230 --> 06:34.140 And you see all the videos that I have recorded that I did of Facebook life on the past. 06:34.470 --> 06:38.130 So here again you can click on the video to see this. 06:38.160 --> 06:39.240 Let me open another one. 06:39.240 --> 06:42.720 This one for example to see the statistics again. 06:42.720 --> 06:46.770 Same deal with it before cease thinking about it. 06:46.770 --> 06:47.500 So great. 06:47.520 --> 06:53.110 Here you have the reach of that number of views 10 second views unique viewers and all that. 06:53.340 --> 06:56.690 And again let's see the audience here again guys. 06:56.730 --> 07:01.220 This is another video and rip out is X and it happened exactly the same. 07:01.230 --> 07:08.550 So our audience women 45 54 so that means I have two videos two top videos with more than 1000 views 07:09.210 --> 07:13.990 and the top audience for these two video are women for 45 to 54. 07:14.040 --> 07:16.470 So that's telling me something very important for me. 07:16.470 --> 07:18.300 Facebook ads on the future. 07:18.360 --> 07:19.650 OK. 07:20.010 --> 07:25.860 You can download these so if you like a video and you go to action you can download HD as the delete 07:25.880 --> 07:26.370 expire. 07:26.370 --> 07:33.480 Now you can prohibit and bearings so if you don't one or their websites can beat your your video on 07:33.480 --> 07:34.160 their website. 07:34.170 --> 07:35.450 I mean it's fine. 07:35.460 --> 07:40.710 I will leave it because I talk on my video about my product on my web site so if they want to share 07:40.710 --> 07:43.040 with their audience that's better for me. 07:43.290 --> 07:45.020 So think about your case on this. 07:45.030 --> 07:46.160 You can view insight. 07:46.170 --> 07:49.380 You can edit the video under age. 07:49.410 --> 07:54.620 I really like these because you can download these and put on your YouTube channel for example. 07:54.630 --> 07:56.480 This is video I did live here. 07:56.640 --> 08:06.210 So if I click on download HD Facebook will deliver to my computer the full HD quality file video file 08:06.210 --> 08:10.950 and I can upload that to YouTube so I am reaching people also on YouTube not only on Facebook. 08:10.950 --> 08:13.150 That's a good practice guide. 08:13.290 --> 08:18.150 The only problem here is if you select more than one you don't have the option to download so you'll 08:18.150 --> 08:20.590 need to download one by one basically. 08:20.940 --> 08:22.150 The next option is video. 08:22.160 --> 08:26.740 You can cross-post this applies only when you go to settings. 08:26.750 --> 08:34.410 We went to settings here on the beginning of the course and you can link all their pages to cross posts. 08:34.410 --> 08:40.320 That means if you have like two or three pages that are for similar outfits you can link the pages so 08:40.320 --> 08:45.150 when you create a post the post will cross posting all your pages. 08:45.390 --> 08:51.290 And this case we don't have any videos here because I don't have other pages to link with this one leads 08:51.300 --> 08:58.020 for at forums so we are not talking about these because these are forums that you can create for X so 08:58.020 --> 09:03.510 you can create you can collect your customers name and email and create an app to do that. 09:03.600 --> 09:03.940 OK. 09:03.960 --> 09:10.230 But we are not using these because on this course I we are doing something that I think is even better 09:10.260 --> 09:16.650 because we have data that sounds better and people really like it which is creating a landing page here 09:16.710 --> 09:17.390 on Facebook. 09:17.400 --> 09:19.610 You see here the second option create your website. 09:19.650 --> 09:20.640 Eight minutes. 09:20.700 --> 09:23.070 This is my landing page. 09:23.070 --> 09:27.960 So if I go here we are also collecting name and e-mail and you know how to do this. 09:27.960 --> 09:30.160 If you don't you will learn from the course. 09:30.200 --> 09:31.010 OK. 09:31.390 --> 09:31.720 OK. 09:31.740 --> 09:32.930 Let's go back here. 09:32.940 --> 09:41.280 So lead forms library this is again for creating apps to create to collect customers name and email 09:41.580 --> 09:42.980 and that's publishing tool. 09:42.990 --> 09:45.440 I hope you'll like it or hope you are excited. 09:45.540 --> 09:50.310 And I invite you I mean in the beginning you want to have too much information here but when you start 09:50.310 --> 09:56.820 creating polls use you start getting likes on your page Grusin your audience you will see this increasing 09:57.090 --> 10:03.680 and this will help you to grow your your Facebook page exponentially because if you know this data if 10:03.780 --> 10:09.810 you use this data in order to create new information in order to create at the risk that you will have 10:09.810 --> 10:12.280 these unbelievable see you in the next video.