Hey guys walk up to this video happy to see you here and now is the time to explore the publishing tools.
This is great.
And you will be amazed of all the data that you can collect here.
And the powerful tools that we're about to talk here on this video.
So here we are on the strategy for entrepreneurs.
What Facebook page.
And if we see the top menu we have made messages notifications inside and public tours.
So we took on publishing tools.
We see the data and the menu beef I'll iron not using these for this demonstration.
Let me go because we don't have too much traffic here.
This is a brand new page.
So let me go to my Camino Santiago page and in here if we go to publishing tools we have a community
for more than 4000 people here.
We see the options.
So here we have four main categories post videos lead at forums and can us.
OK well we'll talk about all this.
So here on the polls you see the first item is published post and what what does this what is this is
interesting for you how do you can use all this on your advantage.
Basically here we have on access we have access to all the posts you ever created on your Facebook page
and you can check the statistics you can check the reach of the polls.
You can check how many clicks come in actions you can separate the polls by videos articles links live
videos prerecorded videos and you can have clear statistics of all the things that are happening on
your Facebook page.
So why this is important because you can figure it out and what people like what your audience like
if you have for example videos and I show you a simple here and you have a great engagement and videos.
And when you post like an e-mail.
You don't have much engagement.
That means your audience prefer video.
Let's see for example the first one here if we click on the data on the first option you'll see that
this was our life Facebook real life video a session that I did yesterday specifically.
So here we have some statistics we have more than 1000 minutes use and this is like a 12 minute video
13 minute video.
We have almost a thousand video views.
We have the 10 second views how many people view them only and leave the streaming after that.
The video of virtual watch time and engagement out.
So if we click on audience in an engagement we see here how many people will reach how many unique views
we have almost a thousand unique views just for this video.
How many polls engagement.
So we have two hundred and ten engagement engagement.
That includes likes comments and shares on your video.
And this is good.
You see here are the top outfits and this is important because if you this is super important actually
guys so super important because this will save you money later.
Let's say you want to create the Facebook app for two hours and we are doing that later here on the
court and you will have a model what we need to create your target audience.
So you need to define where your audience leave what they are connecting from and which country which
cities how all they are from these age to these age.
What are their interests and all of that.
So here we have a super specific target top audience on this post.
So you see that our teens are women from 45 to 54 for this video and the top location is some Paolo
Brazil.
So if we click here on the audience this is great guys you see here the top audience again women 45
50 for.
We have 51 percent men 40 to 49 percent women.
And you see here how many.
I mean you see that most women are staying more time on the video.
So they are engaging more with my content on these specific parts on these specific video.
So why this is good because when you create your target audience and I repeat myself I know that.
But this is important.
You know that you need to target people from this age through this age and you need to know their gender.
You know how many men how many women how many how many times they are engaged with your post and all
that.
Also you can create a post moving forward you can create a post with this video by using this option.
And let's see for example.
So here we have armis three thousand people reach on this video that I did yesterday.
So if we look to this one for example which is a picture that I sure you see that engagement.
I only reach 330 people and I have 15 reactions while in the other one I've had more than 200 and 10
are actually exactly 210 engagement and I have 15 here so it looks like my audience prefers video for
this specific page for these specific outfits.
Doesn't mean that your audience will also prefer be the painting of what you are targeting what you've
got.
You know what's your topic.
So you need to test that.
And that's why publishing tools is amazing.
In order to help you figure that out.
OK.
So you have that you have the skeletal posting the next video.
We'll talk about scheduling polls and this is powerful because it will help you to post very regularly
and save time while you are in your post.
We have the draft so you can basically create the polls and when you say it can skew to the graph and
you have the expiring post and the videos you have all the videos you got on your Facebook page all
of us are you ever uploaded.
If you use the filters you can filter by title description views and you can go to advance and you can
select for example the life I do on the specific page.
I do a lot of Facebook life.
My audience laugh that they engage with that they share.
And they like the comment.
So I can select I can filter by live session.
OK.
Live right now or record that live and this case will be recorded live because I'm not life right now.
And you see all the videos that I have recorded that I did of Facebook life on the past.
So here again you can click on the video to see this.
Let me open another one.
This one for example to see the statistics again.
Same deal with it before cease thinking about it.
So great.
Here you have the reach of that number of views 10 second views unique viewers and all that.
And again let's see the audience here again guys.
This is another video and rip out is X and it happened exactly the same.
So our audience women 45 54 so that means I have two videos two top videos with more than 1000 views
and the top audience for these two video are women for 45 to 54.
So that's telling me something very important for me.
Facebook ads on the future.
OK.
You can download these so if you like a video and you go to action you can download HD as the delete
expire.
Now you can prohibit and bearings so if you don't one or their websites can beat your your video on
their website.
I mean it's fine.
I will leave it because I talk on my video about my product on my web site so if they want to share
with their audience that's better for me.
So think about your case on this.
You can view insight.
You can edit the video under age.
I really like these because you can download these and put on your YouTube channel for example.
This is video I did live here.
So if I click on download HD Facebook will deliver to my computer the full HD quality file video file
and I can upload that to YouTube so I am reaching people also on YouTube not only on Facebook.
That's a good practice guide.
The only problem here is if you select more than one you don't have the option to download so you'll
need to download one by one basically.
The next option is video.
You can cross-post this applies only when you go to settings.
We went to settings here on the beginning of the course and you can link all their pages to cross posts.
That means if you have like two or three pages that are for similar outfits you can link the pages so
when you create a post the post will cross posting all your pages.
And this case we don't have any videos here because I don't have other pages to link with this one leads
for at forums so we are not talking about these because these are forums that you can create for X so
you can create you can collect your customers name and email and create an app to do that.
OK.
But we are not using these because on this course I we are doing something that I think is even better
because we have data that sounds better and people really like it which is creating a landing page here
on Facebook.
You see here the second option create your website.
Eight minutes.
This is my landing page.
So if I go here we are also collecting name and e-mail and you know how to do this.
If you don't you will learn from the course.
OK.
Let's go back here.
So lead forms library this is again for creating apps to create to collect customers name and email
and that's publishing tool.
I hope you'll like it or hope you are excited.
And I invite you I mean in the beginning you want to have too much information here but when you start
creating polls use you start getting likes on your page Grusin your audience you will see this increasing
and this will help you to grow your your Facebook page exponentially because if you know this data if
you use this data in order to create new information in order to create at the risk that you will have
these unbelievable see you in the next video.