WEBVTT 00:00.290 --> 00:08.730 In this class as you already know I'll share with you a few tricks and tips to ASPI your competition 00:08.730 --> 00:15.570 here on Facebook so if you have a Facebook page for you for your business for your brand you can use 00:15.630 --> 00:22.800 all these a strategy that I'll share with you here right now in this video is super useful because you 00:22.800 --> 00:25.880 can spy your competition in a positive way. 00:25.890 --> 00:32.270 This is just spin your competition to see what is actually working for for what. 00:32.310 --> 00:38.160 Polls that they are using what kind of interaction that they are having with their of their audience 00:38.160 --> 00:39.150 is working. 00:39.270 --> 00:45.600 So you can apply the same strategies they are applying and you can also grow your audience using the 00:45.600 --> 00:47.130 same techniques. 00:47.130 --> 00:48.590 So how do you do that. 00:48.600 --> 00:56.180 How that works initially let me show you that in this video I'll use for it just to show you examples. 00:56.340 --> 01:00.270 I'll use my Facebook mail Camino Santiago page. 01:00.270 --> 01:04.180 This is a page for pilgrimage that happened on Spain. 01:04.190 --> 01:06.320 It's a thirty four day pilgrimage. 01:06.360 --> 01:15.240 A hundred kilometers around 600 miles people work all over Spain from Spain from France from the pyramids 01:15.240 --> 01:18.240 small to the Atlantic Ocean or in Spain. 01:18.240 --> 01:24.590 So basically people cross the can three walking for 34 days on this page. 01:24.600 --> 01:29.670 The goal of this page is to help these people to prepare to be prepared for this journey how to prepare. 01:29.670 --> 01:31.500 How that works and everything. 01:31.560 --> 01:36.900 So I have some competition that are actually my friends I really know these guys and these these guys 01:36.900 --> 01:44.910 are my friends but I'll use these pages to show you the difference and how you can how can I see the 01:44.910 --> 01:51.330 numbers that they are having and how can I use this tragedy or use it to actually grow my page. 01:51.330 --> 01:59.310 So this is my page you'll see that I have to have one more than two hundred and six 2600 likes here 01:59.310 --> 02:00.320 on this page. 02:00.420 --> 02:03.330 The next page is from my friend Orlando. 02:03.480 --> 02:11.730 He has more than 23000 people on his space so it's a big pay to be community all interested about exactly 02:11.730 --> 02:12.980 the same subject. 02:13.110 --> 02:18.820 I am sure I am using on my page so that's why it's a good case to show you here on this video. 02:18.990 --> 02:21.400 And the third one is for an old friend Mario. 02:21.420 --> 02:28.590 He eats right now with a little bit more than twenty seven hundred people like his page a good sized 02:28.590 --> 02:29.930 community too. 02:29.940 --> 02:32.680 So basically you see all the posts here and everything. 02:32.700 --> 02:35.270 So how this work how does this work. 02:35.280 --> 02:43.170 Basically when you are on your Facebook page at the top here you have some menus page message notification 02:43.300 --> 02:46.080 insights and be publishing talks. 02:46.410 --> 02:51.960 So for this specific case we'll be using the insides menu so you click on insights here and remember 02:51.960 --> 02:52.460 the fee. 02:52.480 --> 02:58.900 Facebook always change their interface so you can not find the inside option here. 02:59.010 --> 03:01.640 It may be hiding under on their menu. 03:01.650 --> 03:10.710 But right now is here on the top of the page so click on insights and in here you have very super valuable 03:10.710 --> 03:17.670 information that you can use to actually see what's going on on your page and see how your post and 03:17.700 --> 03:22.120 all the things that you are sharing on Facebook are performing on this case. 03:22.200 --> 03:29.100 You see for the last seven days you can change these to 28 dates today yesterday or any other day that 03:29.100 --> 03:29.830 you prefer. 03:29.940 --> 03:35.650 So basically here we have six very important graphics the first one is actual on the page. 03:36.000 --> 03:42.320 So from this day to this day the last seven days I only have seven actions on the page. 03:42.330 --> 03:48.990 So 72 percent higher than the previous seven days so you can compare you what you can have an idea of 03:49.050 --> 03:51.720 how your posts are performing. 03:51.720 --> 03:53.380 The next is the page view. 03:53.490 --> 04:00.960 So I have 6% down comparing with the last seven days I have only 96 views during these seven days. 04:00.960 --> 04:01.960 This is low. 04:01.980 --> 04:08.280 So basically I can see this data and I can analyze and see what's going on maybe I was I was nost not 04:08.280 --> 04:09.890 posting freek'n enough. 04:10.050 --> 04:14.470 And that's why my percentage My views are going down. 04:14.640 --> 04:20.730 So these numbers are is in super important numbers to tell you what's the next step you need to take 04:20.790 --> 04:25.140 in order to improve your page page likes 7 percent down. 04:25.140 --> 04:26.850 So I have 13 page lights. 04:26.850 --> 04:33.690 I basically I didn't post any new polls in the last seven days so that's why some numbers are down reach 04:33.780 --> 04:39.790 124 polls engagement so people are like you opposed that command on your polls and share your polls 04:40.190 --> 04:44.790 thirty seven videos 23 and so these are these numbers. 04:44.790 --> 04:45.690 This is good. 04:45.690 --> 04:53.640 Next we have the five most recent polls and you have a super important data here that you can use to 04:53.670 --> 04:55.070 actually improve the page. 04:55.230 --> 04:57.470 So here we see that type. 04:57.480 --> 05:04.970 This is a link on our website share an article is something that you share and it's for one the people 05:04.970 --> 05:06.860 to another website. 05:06.920 --> 05:08.320 So link link. 05:08.360 --> 05:11.840 This is a video that I actually hosted inside Facebook. 05:11.840 --> 05:19.000 Remember that is super important to host all your videos inside Facebook to reach more people also here 05:19.010 --> 05:20.830 link links are basically here. 05:20.960 --> 05:23.750 The reach is the most important thing here. 05:23.750 --> 05:32.410 So with this RU with this link I read 600 one and three people one thousand eight hundred people 2500 05:32.420 --> 05:35.160 people 1700. 05:35.180 --> 05:37.920 And one point 6K people. 05:38.090 --> 05:40.300 So you see here what is seen these. 05:40.310 --> 05:49.220 I see that actually when I post a video is performing bear there is like 50 at least 50 percent better 05:49.220 --> 05:51.760 than other kind of polls. 05:51.830 --> 05:57.630 So instead of posting a link I can always try to post videos and also include links on the video. 05:57.890 --> 06:03.860 And that world that is rich in more people and you'll see that I reach more than twenty five hundred 06:03.860 --> 06:05.900 people all organically. 06:05.960 --> 06:07.170 Also the engagement here. 06:07.180 --> 06:16.340 The next call you see 28 38 16 or 116 and ninety seven What's a different color here. 06:16.350 --> 06:23.960 The blue is the post clicks and then the year the rats are like pink color is their reaction. 06:23.960 --> 06:25.010 Comments I'm sure. 06:25.010 --> 06:30.740 So you have a comparison here and this and showing you just just to have an idea and just to use this 06:30.740 --> 06:35.250 data to actually improve your post in the future. 06:35.510 --> 06:41.990 Now we are going to the thing that I promise you here on this course and this is what I am super excited 06:41.990 --> 06:42.420 here. 06:42.650 --> 06:49.710 So at the end of the insides you come to in you scroll down all the way down you see page pages to watch. 06:49.820 --> 06:50.410 OK. 06:50.600 --> 06:57.380 And here you can select pages that are similar to your page and you can have an idea of the number of 06:57.380 --> 06:58.160 engagement. 06:58.340 --> 07:04.580 If the pages are having growing engagement with the last week compared with the last seven days the 07:04.580 --> 07:06.150 last morning on that. 07:06.230 --> 07:07.600 So how do you do that. 07:07.640 --> 07:10.120 Basically scroll down here. 07:10.280 --> 07:13.840 You have some suggestions that are coming from Facebook. 07:13.840 --> 07:21.440 So basically all I need to do here is just click on the Plass button and it will add to my watch page 07:21.530 --> 07:23.390 and let's add the other one too. 07:23.630 --> 07:24.170 OK. 07:24.290 --> 07:31.130 So basically you can add up to five pages here to watch if your if your pages are not shown here on 07:31.130 --> 07:37.850 the suggested pages you can come here to add pages and search for your page on this case. 07:37.850 --> 07:39.200 Let's see. 07:39.200 --> 07:45.410 I have using my keyword COMINO which is the name of the trail and I interned in here with this page. 07:45.620 --> 07:52.400 I can see other pages that have that were in this case this one for example have forty nine thousand 07:52.400 --> 07:53.440 likes. 07:53.450 --> 07:54.550 This is in Spanish. 07:54.600 --> 07:57.370 My target page is importunes So maybe it's not. 07:57.410 --> 08:02.410 I can not compare with this one because a different target audience but you get the idea. 08:02.420 --> 08:09.250 Basically you come here and you search for your key or if you for example teach digital Mark marketing 08:09.260 --> 08:13.640 so I can type here digital marketing. 08:13.790 --> 08:20.030 So you have some suggestions here and you can just add the page and it will start watching that page. 08:20.030 --> 08:21.200 So how do you watch the bay. 08:21.200 --> 08:23.150 How do you analyze what's going on. 08:23.150 --> 08:27.040 Basically let's let's take a look on the first page here. 08:27.140 --> 08:29.360 You see the total page likes. 08:29.360 --> 08:32.290 This is the size of the community the size of the group. 08:32.300 --> 08:34.190 How many people actually LIKE THIS PAGE. 08:34.190 --> 08:38.510 So you see that this is a big community with comparing with mine and with the second one that we are 08:38.510 --> 08:39.500 watching. 08:39.530 --> 08:41.500 But let's take a look on the engagement. 08:41.550 --> 08:47.280 So for last week this page actually grows 5.8 percent on the engagement. 08:47.450 --> 08:54.410 And the second one 2.2 on mine because I have not posted for the last month actually on this page just 08:54.500 --> 08:55.750 0.4. 08:55.760 --> 08:59.110 So basically I see that I need to post more frequently here. 08:59.420 --> 09:07.220 You see here the actually polls of this week 44 polls for this page 10 polls for this one and one for 09:07.220 --> 09:07.460 my. 09:07.460 --> 09:09.760 So actually I was posting last week. 09:09.890 --> 09:11.140 I share appose. 09:11.270 --> 09:13.880 And that's why he is counting one here. 09:14.120 --> 09:18.500 So you see the difference here on the engagement for this week. 09:18.500 --> 09:25.120 So these guys here have more than 24 handor people engaging with the polls. 09:25.130 --> 09:28.740 That means the likes comments and shares on their on their polls. 09:28.850 --> 09:35.220 And this is super important engagement is what is keeping your Facebook page alive and you want engagement. 09:35.540 --> 09:40.770 The second page you have 10 posts and they have five hundred and sixty. 09:40.880 --> 09:42.820 Engage people engage with the polls. 09:42.830 --> 09:44.940 And in my case I have only 25. 09:45.050 --> 09:46.060 So what's the lesson. 09:46.070 --> 09:47.380 I am I need to learn here. 09:47.390 --> 09:52.390 Basically the lesson is that I need to post more more frequently. 09:52.430 --> 09:57.560 So these data is super important for you to actually take a look on your competition and how they are 09:57.560 --> 09:58.150 performing. 09:58.150 --> 10:02.730 How many lives that get comments how many shirts and all that. 10:02.730 --> 10:09.870 Also the last suggestion I'll give you here is to see the numbers and you can actually go to the page 10:09.870 --> 10:16.800 just click on the page link here and see the polls that they the polls that they release and that they 10:16.810 --> 10:22.090 are out in the last week on the last period that you are analyzing here on the data. 10:22.290 --> 10:25.680 Ok and see which polls are performing better here. 10:25.680 --> 10:31.320 So basically if we go here you'll see these polls you have the data here and you see how many people 10:31.320 --> 10:37.000 like how many comments and you can see what is working for your competition. 10:37.170 --> 10:42.260 You can analyze and see what's working for them and you can start posting the same stuff. 10:42.270 --> 10:48.300 So this is the strategy for ASPI your competition and see what's working for them and so you can apply 10:48.300 --> 10:50.010 on you on page. 10:50.010 --> 10:50.680 I hope. 10:50.700 --> 10:52.430 I hope this is helpful for you. 10:52.590 --> 10:59.010 I hope you applied in strides and I hope that this trial does help you actually grow your community 10:59.010 --> 11:01.290 on Facebook see you in the next video.