In this class as you already know I'll share with you a few tricks and tips to ASPI your competition
here on Facebook so if you have a Facebook page for you for your business for your brand you can use
all these a strategy that I'll share with you here right now in this video is super useful because you
can spy your competition in a positive way.
This is just spin your competition to see what is actually working for for what.
Polls that they are using what kind of interaction that they are having with their of their audience
is working.
So you can apply the same strategies they are applying and you can also grow your audience using the
same techniques.
So how do you do that.
How that works initially let me show you that in this video I'll use for it just to show you examples.
I'll use my Facebook mail Camino Santiago page.
This is a page for pilgrimage that happened on Spain.
It's a thirty four day pilgrimage.
A hundred kilometers around 600 miles people work all over Spain from Spain from France from the pyramids
small to the Atlantic Ocean or in Spain.
So basically people cross the can three walking for 34 days on this page.
The goal of this page is to help these people to prepare to be prepared for this journey how to prepare.
How that works and everything.
So I have some competition that are actually my friends I really know these guys and these these guys
are my friends but I'll use these pages to show you the difference and how you can how can I see the
numbers that they are having and how can I use this tragedy or use it to actually grow my page.
So this is my page you'll see that I have to have one more than two hundred and six 2600 likes here
on this page.
The next page is from my friend Orlando.
He has more than 23000 people on his space so it's a big pay to be community all interested about exactly
the same subject.
I am sure I am using on my page so that's why it's a good case to show you here on this video.
And the third one is for an old friend Mario.
He eats right now with a little bit more than twenty seven hundred people like his page a good sized
community too.
So basically you see all the posts here and everything.
So how this work how does this work.
Basically when you are on your Facebook page at the top here you have some menus page message notification
insights and be publishing talks.
So for this specific case we'll be using the insides menu so you click on insights here and remember
the fee.
Facebook always change their interface so you can not find the inside option here.
It may be hiding under on their menu.
But right now is here on the top of the page so click on insights and in here you have very super valuable
information that you can use to actually see what's going on on your page and see how your post and
all the things that you are sharing on Facebook are performing on this case.
You see for the last seven days you can change these to 28 dates today yesterday or any other day that
you prefer.
So basically here we have six very important graphics the first one is actual on the page.
So from this day to this day the last seven days I only have seven actions on the page.
So 72 percent higher than the previous seven days so you can compare you what you can have an idea of
how your posts are performing.
The next is the page view.
So I have 6% down comparing with the last seven days I have only 96 views during these seven days.
This is low.
So basically I can see this data and I can analyze and see what's going on maybe I was I was nost not
posting freek'n enough.
And that's why my percentage My views are going down.
So these numbers are is in super important numbers to tell you what's the next step you need to take
in order to improve your page page likes 7 percent down.
So I have 13 page lights.
I basically I didn't post any new polls in the last seven days so that's why some numbers are down reach
124 polls engagement so people are like you opposed that command on your polls and share your polls
thirty seven videos 23 and so these are these numbers.
This is good.
Next we have the five most recent polls and you have a super important data here that you can use to
actually improve the page.
So here we see that type.
This is a link on our website share an article is something that you share and it's for one the people
to another website.
So link link.
This is a video that I actually hosted inside Facebook.
Remember that is super important to host all your videos inside Facebook to reach more people also here
link links are basically here.
The reach is the most important thing here.
So with this RU with this link I read 600 one and three people one thousand eight hundred people 2500
people 1700.
And one point 6K people.
So you see here what is seen these.
I see that actually when I post a video is performing bear there is like 50 at least 50 percent better
than other kind of polls.
So instead of posting a link I can always try to post videos and also include links on the video.
And that world that is rich in more people and you'll see that I reach more than twenty five hundred
people all organically.
Also the engagement here.
The next call you see 28 38 16 or 116 and ninety seven What's a different color here.
The blue is the post clicks and then the year the rats are like pink color is their reaction.
Comments I'm sure.
So you have a comparison here and this and showing you just just to have an idea and just to use this
data to actually improve your post in the future.
Now we are going to the thing that I promise you here on this course and this is what I am super excited
here.
So at the end of the insides you come to in you scroll down all the way down you see page pages to watch.
OK.
And here you can select pages that are similar to your page and you can have an idea of the number of
engagement.
If the pages are having growing engagement with the last week compared with the last seven days the
last morning on that.
So how do you do that.
Basically scroll down here.
You have some suggestions that are coming from Facebook.
So basically all I need to do here is just click on the Plass button and it will add to my watch page
and let's add the other one too.
OK.
So basically you can add up to five pages here to watch if your if your pages are not shown here on
the suggested pages you can come here to add pages and search for your page on this case.
Let's see.
I have using my keyword COMINO which is the name of the trail and I interned in here with this page.
I can see other pages that have that were in this case this one for example have forty nine thousand
likes.
This is in Spanish.
My target page is importunes So maybe it's not.
I can not compare with this one because a different target audience but you get the idea.
Basically you come here and you search for your key or if you for example teach digital Mark marketing
so I can type here digital marketing.
So you have some suggestions here and you can just add the page and it will start watching that page.
So how do you watch the bay.
How do you analyze what's going on.
Basically let's let's take a look on the first page here.
You see the total page likes.
This is the size of the community the size of the group.
How many people actually LIKE THIS PAGE.
So you see that this is a big community with comparing with mine and with the second one that we are
watching.
But let's take a look on the engagement.
So for last week this page actually grows 5.8 percent on the engagement.
And the second one 2.2 on mine because I have not posted for the last month actually on this page just
0.4.
So basically I see that I need to post more frequently here.
You see here the actually polls of this week 44 polls for this page 10 polls for this one and one for
my.
So actually I was posting last week.
I share appose.
And that's why he is counting one here.
So you see the difference here on the engagement for this week.
So these guys here have more than 24 handor people engaging with the polls.
That means the likes comments and shares on their on their polls.
And this is super important engagement is what is keeping your Facebook page alive and you want engagement.
The second page you have 10 posts and they have five hundred and sixty.
Engage people engage with the polls.
And in my case I have only 25.
So what's the lesson.
I am I need to learn here.
Basically the lesson is that I need to post more more frequently.
So these data is super important for you to actually take a look on your competition and how they are
performing.
How many lives that get comments how many shirts and all that.
Also the last suggestion I'll give you here is to see the numbers and you can actually go to the page
just click on the page link here and see the polls that they the polls that they release and that they
are out in the last week on the last period that you are analyzing here on the data.
Ok and see which polls are performing better here.
So basically if we go here you'll see these polls you have the data here and you see how many people
like how many comments and you can see what is working for your competition.
You can analyze and see what's working for them and you can start posting the same stuff.
So this is the strategy for ASPI your competition and see what's working for them and so you can apply
on you on page.
I hope.
I hope this is helpful for you.
I hope you applied in strides and I hope that this trial does help you actually grow your community
on Facebook see you in the next video.