WEBVTT 00:00.450 --> 00:06.860 OK guys will go to this video now it is time to talk about the Facebook page statistics. 00:06.900 --> 00:12.780 Is specifically about Facebook insiders and you will be surprised of all the numbers. 00:12.790 --> 00:20.220 These Eastmond guys because if you pay attention to all these you will end up growing your Facebook 00:20.220 --> 00:24.610 page faster and you will end up saving money on your Facebook. 00:24.620 --> 00:30.030 And if you want to do advertising on Facebook with all these number all these statistics you are targeting 00:30.030 --> 00:36.300 the right customer the right people that will buy your product or your service so let's take a look 00:36.300 --> 00:37.690 on that right now. 00:37.860 --> 00:41.390 For that I'll use my mirror my Camino Santiago page. 00:41.400 --> 00:44.890 We'd have more traffic so I can say I can show you more numbers. 00:45.110 --> 00:51.630 But in order to find all the statistics on the Facebook insights when you are on the page we are on 00:51.630 --> 00:58.840 that strategist for top and Tripler page and you have the top menu there for Iten is inside. 00:58.950 --> 01:01.580 So you click here on Facebook insights. 01:01.890 --> 01:09.090 And here we are Mike in the Santiago page the overview we have all the data that we want you see here. 01:09.090 --> 01:15.690 You can select the period that you won if you won today yesterday last seven days the last 28 days you 01:15.690 --> 01:16.830 can choose that period. 01:17.010 --> 01:18.950 And here we have the numbers. 01:19.050 --> 01:20.730 So you see action in place. 01:20.790 --> 01:27.200 How many page views and you have all these graphic the page likes to reach both engagement and videos. 01:27.210 --> 01:34.710 We are going deep on each of these specific areas on these menus so you can learn how you can use this 01:34.710 --> 01:35.850 information on your own. 01:35.850 --> 01:42.240 That is below that we have the most that your most five most recent post. 01:42.250 --> 01:46.530 And again this is the same that we saw before in other videos. 01:46.530 --> 01:50.180 You can just click on here to see the statistics. 01:50.190 --> 01:50.670 OK. 01:50.850 --> 01:56.130 So click on the link and you have the poll statistics with your target audience meaning swatch and all 01:56.130 --> 01:56.790 that. 01:56.850 --> 01:58.850 And below we have the page to watch. 01:58.860 --> 01:59.810 This is great. 01:59.860 --> 02:07.410 I'm not talking about this right now because I have a specific video of how you can spy on your competitors 02:07.650 --> 02:13.950 using the page to watch you can see how many polls they have on the last week how many engagement they 02:13.950 --> 02:20.310 have and all this great information you can add basically any page here and have that information for 02:20.310 --> 02:20.780 you. 02:21.000 --> 02:24.520 So the first thing I want to spar with you is people. 02:24.540 --> 02:29.850 So if you see the left menu you have people here click on that. 02:29.850 --> 02:35.250 And here is money guys this is important because here we have your target audience. 02:35.250 --> 02:41.640 This is this is information about your funds about the people that are visiting you what your Facebook 02:41.760 --> 02:45.700 page and the people engage in with your pops specifically. 02:45.720 --> 02:46.240 OK. 02:46.470 --> 02:47.910 So what do we have here. 02:47.940 --> 02:50.400 Here we have all of your funds. 02:50.460 --> 02:50.940 Women. 02:50.940 --> 02:55.200 Men 66 66 percent are women 33 percent are men. 02:55.320 --> 02:57.870 And here you have the graphic for engagement. 02:57.870 --> 03:01.960 So actually for New Years 35 to 44. 03:02.090 --> 03:09.950 Twenty four percent of my followers of the people that like my page are women from 35 to 44. 03:09.960 --> 03:13.460 And this is important for target audience. 03:13.470 --> 03:14.290 OK. 03:14.430 --> 03:22.650 That we have the man here at the bottom 12 percent 9 percent 45 to 54 19 percent 45 to 50 for the women 03:23.190 --> 03:26.290 and here below that we have where do they live. 03:26.310 --> 03:32.850 Because when we are creating an ad when we are promoting your Facebook page we need to set your target 03:32.880 --> 03:33.390 audience. 03:33.390 --> 03:37.590 Where do we leave how all they are are men and women what's the interest. 03:37.600 --> 03:39.020 And that's difficult to know. 03:39.120 --> 03:43.140 I mean nobody knows that Ryan is difficult if you know. 03:43.170 --> 03:48.930 That's great congratulations because you are in the right way but most people most of my clients they 03:48.930 --> 03:50.660 don't know their target audience. 03:50.760 --> 03:57.670 So the best way to learn that and to use that information to your advantage is here on Facebook insights. 03:57.720 --> 04:02.960 Of course if your page is brand new like for example there is trudges for intrapreneur page. 04:02.970 --> 04:10.020 If we go to people here we don't have any information because it's we don't have lights yet so we don't 04:10.020 --> 04:11.510 even have that on the menu. 04:11.550 --> 04:12.440 OK. 04:13.140 --> 04:18.940 So let's go back to the page we have the country will they believe how many fonts I have on each country. 04:19.050 --> 04:24.470 The top CDs so I can use that for Target when I create my ads. 04:24.480 --> 04:31.180 And also when I create target pools for people and you can see the languages of your specific fonts. 04:31.200 --> 04:32.070 OK. 04:32.610 --> 04:40.680 So this is people if we click on on people reach the set on top here what's different your fans are 04:40.680 --> 04:46.340 people that like your page people which are not only your funds are your funds plus other people. 04:46.350 --> 04:53.040 Because if somebody shared the pose that you create on your page you will reach other people. 04:53.130 --> 04:58.400 A large group of all the people that are not your fans that don't like your page yet. 04:58.470 --> 04:58.920 OK. 04:59.010 --> 05:06.380 So that information you can see here the number of people your post was served in the last 28 days. 05:06.410 --> 05:08.500 So here we have similar information. 05:08.690 --> 05:15.180 We have the country the city under language and the age and gender of this specific group. 05:15.230 --> 05:19.690 The third type is important also because it's people engage. 05:19.700 --> 05:24.660 These are the people funds are not funds that engage with your post. 05:24.680 --> 05:30.790 What's that people like on your polls that common or that share your polls. 05:30.830 --> 05:31.630 OK. 05:31.640 --> 05:32.780 You see the difference here. 05:32.780 --> 05:35.490 For example on my case I have women. 05:35.600 --> 05:40.930 Sixty three percent of the women are N-Gage compiling with 37 percent of the men. 05:40.940 --> 05:49.280 So looks Daim women on this specific page are more engaged that men and see that. 05:49.800 --> 05:55.520 Let's see here on this age for example 34 35 to 44. 05:55.640 --> 06:01.100 I have 14 percent of people engaged that are not my friends. 06:01.130 --> 06:07.460 Basically people that normally find people that don't know me that don't like me paid 14 percent of 06:07.460 --> 06:10.360 them like my posts engage with my boss. 06:10.370 --> 06:12.260 So that's great because we're in a rut. 06:12.270 --> 06:18.260 We are reaching people we're routine different group of customers of leaders that don't know you don't 06:18.260 --> 06:22.570 know you your material your page and you are putting your content in front of them. 06:22.580 --> 06:25.140 So this content is great guys. 06:25.280 --> 06:30.020 Let's go back to the top here promotion's if you are running any ads you will see the information here 06:30.020 --> 06:32.870 on all the statistics likes. 06:33.230 --> 06:38.620 You see the likes of this page right now it's almost 5000 people. 06:38.720 --> 06:43.890 And you see here the progression of the like how many likes you get every day. 06:44.470 --> 06:48.440 Likes You have here unlikes organic likes and Page Likes. 06:48.440 --> 06:50.010 So you have the difference here. 06:50.300 --> 06:57.570 You can basically click on any point here and analyze that data on where your page likes happen. 06:57.740 --> 06:58.430 OK. 06:58.880 --> 07:03.400 So on your page you have uncut and category's desktop. 07:03.410 --> 07:04.740 I don't know what that is. 07:04.760 --> 07:06.380 I try to figure that out. 07:06.380 --> 07:07.300 Facebook. 07:07.520 --> 07:09.400 Nobody knows TV you know. 07:09.470 --> 07:15.980 Please send me a message with the reply with the answer for that page suggestions page Facebook suggest 07:15.980 --> 07:17.680 page to our team. 07:17.700 --> 07:23.140 So people that are not your fans people that may be interested on your specific page. 07:23.270 --> 07:31.070 So when they click on they like through Pegu Facebook suggestion you have these color purple color and 07:31.080 --> 07:31.700 categorize. 07:31.710 --> 07:33.020 Mobile and others. 07:33.260 --> 07:36.690 So let's move to the next one which is a reach. 07:37.010 --> 07:44.480 Here we have the number of people we serve organic and paid their reaction comments sense shares these 07:44.510 --> 07:48.600 basically is engagement reaction Kommissar share our engagements. 07:48.800 --> 07:55.330 So you see here and you have their reactions like wow how sad or angry. 07:55.400 --> 08:04.060 So how many of these you got in the specific period of time high reports span unlikes and total reach. 08:04.060 --> 08:10.250 You see that here Omi reach down for on April 4 to April 13. 08:10.300 --> 08:12.450 I did not post on my page. 08:12.460 --> 08:20.080 So you see the difference here that we have a very low engagement very low reach number of people here 08:20.140 --> 08:21.120 on this period. 08:21.250 --> 08:24.440 And here I read posted on April 13. 08:24.490 --> 08:26.230 So you see a small spike. 08:26.250 --> 08:33.100 So that the main thing here guys is that we need to be consistent and post very regularly on the Facebook 08:33.100 --> 08:33.430 page. 08:33.430 --> 08:33.910 OK. 08:34.150 --> 08:37.860 Let's go back let's go down to page views. 08:38.050 --> 08:44.540 How many views you have total abuse by section on your videos for us other polls and groups so you divided 08:44.560 --> 08:45.450 by sections here. 08:45.460 --> 08:50.340 You'll see that my main views are on the home line. 08:50.470 --> 09:01.100 We have total people interviewed by sation by age and gender and by can three-CD under-votes so below 09:01.100 --> 09:08.170 that is one of the things that I really like about these insights which is we are here on page views 09:08.570 --> 09:10.820 and the last option is top sources. 09:11.000 --> 09:16.770 That means where people are coming from are people coming for on one specific website. 09:16.790 --> 09:22.820 Maybe if you have a YouTube channel and you want to make sure that people are going for a new channel 09:22.820 --> 09:26.920 to your Facebook page if you say on your video Hey guys visit my page. 09:27.020 --> 09:32.940 This is my page you are out or if you have a website where you have a link for your Facebook page. 09:33.050 --> 09:33.440 OK. 09:33.530 --> 09:35.820 So you need to know where are people coming from. 09:35.840 --> 09:39.110 And this is a great source because here we have the top sources. 09:39.350 --> 09:45.840 You see here for example that they are coming from Facebook from my web site which is these. 09:45.890 --> 09:52.940 And from you to this out they thought the top three sources on YouTube I always recommend to people 09:53.030 --> 09:54.800 to go to my Facebook page. 09:54.890 --> 09:57.870 So they are coming because here is the data. 09:57.950 --> 10:01.220 Also my web site have links to my Facebook page. 10:01.250 --> 10:06.830 So here we have the data and also they are coming straight from Facebook basically if they are really 10:06.830 --> 10:12.590 like the page they see their notifications on and defecation around they click on that notification 10:12.590 --> 10:16.130 go to the page which is the majority of people of course. 10:16.130 --> 10:16.840 OK. 10:17.120 --> 10:20.680 Next is actually on page homini actions. 10:20.690 --> 10:22.830 You have the post. 10:22.850 --> 10:24.340 Here we have the boats. 10:24.340 --> 10:25.550 All the polls that we have. 10:25.550 --> 10:30.190 How many times the time of the day where they are more more more engaged. 10:30.230 --> 10:31.180 You see here. 10:31.340 --> 10:37.070 6:00 a.m. 9:00 a.m. 3:00 p.m. sick around 6 and 17 is the most. 10:37.090 --> 10:40.300 And we have the most engagement and here you can see the polls. 10:40.310 --> 10:46.220 And if you click you already know you can see all the details or the statistics we talk about in the 10:46.220 --> 10:48.010 prior videos events. 10:48.020 --> 10:54.800 If you have events you will see all the data here videos how many video views you have in the specific 10:54.800 --> 11:01.170 period of time and the people we talk about people in the beginning of this video. 11:01.340 --> 11:03.770 So I hope you understand this these messages. 11:03.800 --> 11:12.340 How many people message your page recently on the specific period of time we have only two people Messen 11:12.590 --> 11:16.510 messages us from April 7 to April 30. 11:16.610 --> 11:17.220 OK. 11:17.360 --> 11:21.370 So I hope you understand all the power of insight. 11:21.500 --> 11:27.350 Most people most entrepreneurs they don't look at the statistics and why it is important to know. 11:27.350 --> 11:32.780 You already know I already told you because you need to know your target audience you need to know who 11:32.780 --> 11:33.830 are you talking to. 11:34.000 --> 11:39.740 In this case I own my main target audience are women from 45 to 54. 11:39.740 --> 11:45.890 On this specific page these are the people that are engaging more that are like in my polls and I sharing 11:46.160 --> 11:50.140 all my information all the things that I share with them and that's great. 11:50.150 --> 11:57.500 So when I create an ad when I read the polls I can I can try to talk with these people with this group 11:57.500 --> 12:03.230 of people with this group of women from 45 to 54 for example on my case. 12:03.230 --> 12:03.750 OK. 12:03.860 --> 12:05.980 So please take your statistics. 12:05.990 --> 12:07.970 I hope this is useful in the beginning. 12:07.970 --> 12:15.140 Of course you won't have much data here but I recommend to come very often to your insight page in order 12:15.350 --> 12:17.740 to take a look on how your page is growing. 12:17.750 --> 12:19.210 They see you in the next video.