OK guys will go to this video now it is time to talk about the Facebook page statistics.
Is specifically about Facebook insiders and you will be surprised of all the numbers.
These Eastmond guys because if you pay attention to all these you will end up growing your Facebook
page faster and you will end up saving money on your Facebook.
And if you want to do advertising on Facebook with all these number all these statistics you are targeting
the right customer the right people that will buy your product or your service so let's take a look
on that right now.
For that I'll use my mirror my Camino Santiago page.
We'd have more traffic so I can say I can show you more numbers.
But in order to find all the statistics on the Facebook insights when you are on the page we are on
that strategist for top and Tripler page and you have the top menu there for Iten is inside.
So you click here on Facebook insights.
And here we are Mike in the Santiago page the overview we have all the data that we want you see here.
You can select the period that you won if you won today yesterday last seven days the last 28 days you
can choose that period.
And here we have the numbers.
So you see action in place.
How many page views and you have all these graphic the page likes to reach both engagement and videos.
We are going deep on each of these specific areas on these menus so you can learn how you can use this
information on your own.
That is below that we have the most that your most five most recent post.
And again this is the same that we saw before in other videos.
You can just click on here to see the statistics.
OK.
So click on the link and you have the poll statistics with your target audience meaning swatch and all
that.
And below we have the page to watch.
This is great.
I'm not talking about this right now because I have a specific video of how you can spy on your competitors
using the page to watch you can see how many polls they have on the last week how many engagement they
have and all this great information you can add basically any page here and have that information for
you.
So the first thing I want to spar with you is people.
So if you see the left menu you have people here click on that.
And here is money guys this is important because here we have your target audience.
This is this is information about your funds about the people that are visiting you what your Facebook
page and the people engage in with your pops specifically.
OK.
So what do we have here.
Here we have all of your funds.
Women.
Men 66 66 percent are women 33 percent are men.
And here you have the graphic for engagement.
So actually for New Years 35 to 44.
Twenty four percent of my followers of the people that like my page are women from 35 to 44.
And this is important for target audience.
OK.
That we have the man here at the bottom 12 percent 9 percent 45 to 54 19 percent 45 to 50 for the women
and here below that we have where do they live.
Because when we are creating an ad when we are promoting your Facebook page we need to set your target
audience.
Where do we leave how all they are are men and women what's the interest.
And that's difficult to know.
I mean nobody knows that Ryan is difficult if you know.
That's great congratulations because you are in the right way but most people most of my clients they
don't know their target audience.
So the best way to learn that and to use that information to your advantage is here on Facebook insights.
Of course if your page is brand new like for example there is trudges for intrapreneur page.
If we go to people here we don't have any information because it's we don't have lights yet so we don't
even have that on the menu.
OK.
So let's go back to the page we have the country will they believe how many fonts I have on each country.
The top CDs so I can use that for Target when I create my ads.
And also when I create target pools for people and you can see the languages of your specific fonts.
OK.
So this is people if we click on on people reach the set on top here what's different your fans are
people that like your page people which are not only your funds are your funds plus other people.
Because if somebody shared the pose that you create on your page you will reach other people.
A large group of all the people that are not your fans that don't like your page yet.
OK.
So that information you can see here the number of people your post was served in the last 28 days.
So here we have similar information.
We have the country the city under language and the age and gender of this specific group.
The third type is important also because it's people engage.
These are the people funds are not funds that engage with your post.
What's that people like on your polls that common or that share your polls.
OK.
You see the difference here.
For example on my case I have women.
Sixty three percent of the women are N-Gage compiling with 37 percent of the men.
So looks Daim women on this specific page are more engaged that men and see that.
Let's see here on this age for example 34 35 to 44.
I have 14 percent of people engaged that are not my friends.
Basically people that normally find people that don't know me that don't like me paid 14 percent of
them like my posts engage with my boss.
So that's great because we're in a rut.
We are reaching people we're routine different group of customers of leaders that don't know you don't
know you your material your page and you are putting your content in front of them.
So this content is great guys.
Let's go back to the top here promotion's if you are running any ads you will see the information here
on all the statistics likes.
You see the likes of this page right now it's almost 5000 people.
And you see here the progression of the like how many likes you get every day.
Likes You have here unlikes organic likes and Page Likes.
So you have the difference here.
You can basically click on any point here and analyze that data on where your page likes happen.
OK.
So on your page you have uncut and category's desktop.
I don't know what that is.
I try to figure that out.
Facebook.
Nobody knows TV you know.
Please send me a message with the reply with the answer for that page suggestions page Facebook suggest
page to our team.
So people that are not your fans people that may be interested on your specific page.
So when they click on they like through Pegu Facebook suggestion you have these color purple color and
categorize.
Mobile and others.
So let's move to the next one which is a reach.
Here we have the number of people we serve organic and paid their reaction comments sense shares these
basically is engagement reaction Kommissar share our engagements.
So you see here and you have their reactions like wow how sad or angry.
So how many of these you got in the specific period of time high reports span unlikes and total reach.
You see that here Omi reach down for on April 4 to April 13.
I did not post on my page.
So you see the difference here that we have a very low engagement very low reach number of people here
on this period.
And here I read posted on April 13.
So you see a small spike.
So that the main thing here guys is that we need to be consistent and post very regularly on the Facebook
page.
OK.
Let's go back let's go down to page views.
How many views you have total abuse by section on your videos for us other polls and groups so you divided
by sections here.
You'll see that my main views are on the home line.
We have total people interviewed by sation by age and gender and by can three-CD under-votes so below
that is one of the things that I really like about these insights which is we are here on page views
and the last option is top sources.
That means where people are coming from are people coming for on one specific website.
Maybe if you have a YouTube channel and you want to make sure that people are going for a new channel
to your Facebook page if you say on your video Hey guys visit my page.
This is my page you are out or if you have a website where you have a link for your Facebook page.
OK.
So you need to know where are people coming from.
And this is a great source because here we have the top sources.
You see here for example that they are coming from Facebook from my web site which is these.
And from you to this out they thought the top three sources on YouTube I always recommend to people
to go to my Facebook page.
So they are coming because here is the data.
Also my web site have links to my Facebook page.
So here we have the data and also they are coming straight from Facebook basically if they are really
like the page they see their notifications on and defecation around they click on that notification
go to the page which is the majority of people of course.
OK.
Next is actually on page homini actions.
You have the post.
Here we have the boats.
All the polls that we have.
How many times the time of the day where they are more more more engaged.
You see here.
6:00 a.m. 9:00 a.m. 3:00 p.m. sick around 6 and 17 is the most.
And we have the most engagement and here you can see the polls.
And if you click you already know you can see all the details or the statistics we talk about in the
prior videos events.
If you have events you will see all the data here videos how many video views you have in the specific
period of time and the people we talk about people in the beginning of this video.
So I hope you understand this these messages.
How many people message your page recently on the specific period of time we have only two people Messen
messages us from April 7 to April 30.
OK.
So I hope you understand all the power of insight.
Most people most entrepreneurs they don't look at the statistics and why it is important to know.
You already know I already told you because you need to know your target audience you need to know who
are you talking to.
In this case I own my main target audience are women from 45 to 54.
On this specific page these are the people that are engaging more that are like in my polls and I sharing
all my information all the things that I share with them and that's great.
So when I create an ad when I read the polls I can I can try to talk with these people with this group
of people with this group of women from 45 to 54 for example on my case.
OK.
So please take your statistics.
I hope this is useful in the beginning.
Of course you won't have much data here but I recommend to come very often to your insight page in order
to take a look on how your page is growing.
They see you in the next video.