WEBVTT 00:00.390 --> 00:02.090 Hey Guys welcome to this video. 00:02.100 --> 00:03.290 I'm happy to see you here. 00:03.330 --> 00:09.560 Right now we'll talk about how you can promote your Facebook page promoting your Facebook page you will 00:09.600 --> 00:11.250 Facebook at out. 00:11.280 --> 00:19.320 It's one of the easiest way to get this initial traction to grow very fast very very fast depending 00:19.320 --> 00:22.560 on how much you want to invest and as you can grow very fast. 00:22.560 --> 00:25.150 Your Facebook page and your Facebook audience. 00:25.140 --> 00:25.650 OK. 00:25.770 --> 00:32.070 So in this specific in this video will talk about two promotions how to promote your page and how to 00:32.070 --> 00:35.590 promote your call to action button which is the bottom here. 00:35.790 --> 00:40.950 So how do we do that here on the left menu we see at the bottom. 00:41.010 --> 00:44.790 We have a bluebottles save our birth tax before we start. 00:44.790 --> 00:51.430 Let me tell you that Facebook changed the name of this bottom every month or maybe every week. 00:51.450 --> 00:54.800 Sometimes they do they change it all the time. 00:55.020 --> 01:01.890 So if you are watching this video and you come here to the left menu and you see the bottom with other 01:01.950 --> 01:04.590 name that's fine is the same bottom. 01:04.590 --> 01:06.450 And this is the one that we are talking about. 01:06.450 --> 01:07.240 OK. 01:07.920 --> 01:10.020 So when we get here we have some options. 01:10.020 --> 01:13.790 One is promote your bottom which is these the call to action button. 01:13.800 --> 01:15.660 We are doing this in the next video. 01:15.660 --> 01:21.540 Get more visitors to your website so you can create ads to drive people to your website promoed your 01:21.540 --> 01:22.670 Facebook page. 01:23.100 --> 01:26.180 And this is the one that we are using here on this video. 01:26.310 --> 01:27.930 So click on that. 01:28.440 --> 01:34.770 And here Facebook is opening the Facebook ad creation and you'll see how easy it is. 01:34.800 --> 01:37.450 Basically we can create an app in a few steps. 01:37.470 --> 01:40.520 We have two main sections here on this area. 01:40.680 --> 01:46.820 One the left side is the X configuration that we are talking about here on the right side is the art 01:47.250 --> 01:48.740 preview image. 01:48.750 --> 01:49.210 OK. 01:49.320 --> 01:51.520 So here we have the desk new fits. 01:51.540 --> 01:53.160 This is exactly how they. 01:53.180 --> 01:57.540 With the look play on a computer on Facebook newsfeeds. 01:57.570 --> 02:00.290 The next one is the Facebook Mobile. 02:00.660 --> 02:04.890 This is for people that will connect from mobile devices. 02:04.950 --> 02:10.530 This is how they will see the page so they see you your you mentioned they can play on like here and 02:10.530 --> 02:12.000 in the right column. 02:12.000 --> 02:13.470 They also have the app. 02:13.500 --> 02:17.300 You can see all these here on the preview are. 02:17.340 --> 02:22.700 So let's go back to the left are if you took them and started figuring out the first option is text 02:22.720 --> 02:24.570 and emergency we click Edit here. 02:24.600 --> 02:27.780 You'll see that we can edit the top text here. 02:27.780 --> 02:32.510 The copyright on this top are above the image. 02:32.520 --> 02:39.270 I really like to be very direct with my outings so I like always and this is up to you. 02:39.270 --> 02:41.230 You can decide you want to do this or not. 02:41.230 --> 02:43.510 It's not mandatory is just my experience. 02:43.710 --> 02:49.580 I always like and prefer to to start with a question. 02:49.620 --> 02:53.790 So the question is about your target audience pain point. 02:53.940 --> 03:00.440 So you need to know what they are looking for when what the solution that you are offering to them and 03:00.450 --> 03:07.890 you can start with a question for example what if you could avoid this what will be your life if you 03:07.930 --> 03:15.900 don't have this pain or how you will how happy you will be if you have this specific resource or something 03:15.900 --> 03:16.740 like that. 03:16.740 --> 03:18.710 That is talking about the pain points. 03:18.720 --> 03:19.210 OK. 03:19.350 --> 03:20.070 That's number one. 03:20.070 --> 03:27.270 Number two I always like to add my website here on the top you can add your web site or you can add 03:28.030 --> 03:28.320 any. 03:28.320 --> 03:32.700 You are all that you want to drive then in order to continue talking with them. 03:32.700 --> 03:39.420 So if you want to you can drive into a landing page and by doing that you are not only promoting your 03:39.420 --> 03:44.460 page with you as you are doing things you are promoting your page because they have the like button 03:44.460 --> 03:46.100 here that they can click on. 03:46.110 --> 03:53.910 Also you are adding a Web site here where they can click and go to visit your site and get more information 03:53.910 --> 03:54.400 about you. 03:54.440 --> 03:59.310 You know continue with the conversation continue the live in value to these clients. 03:59.430 --> 03:59.870 OK. 03:59.940 --> 04:02.360 So let me on my my website here. 04:02.940 --> 04:04.220 Excellent. 04:04.260 --> 04:07.060 And Blix continue can we can add a video. 04:07.080 --> 04:08.510 So we have an e-mail. 04:08.790 --> 04:10.290 You can blow on you much here. 04:10.300 --> 04:17.130 You you see that this image is the one that we are using for the Facebook Facebook page cover. 04:17.160 --> 04:17.550 OK. 04:17.550 --> 04:19.780 The one that we created in the beginning of the course. 04:19.920 --> 04:23.040 But you can feel free to add other images if you want. 04:23.190 --> 04:27.500 Or if you are more advanced and you can add a video. 04:27.510 --> 04:29.040 You can record a video. 04:29.040 --> 04:35.070 That's a great way also to talk with your audience to start a conversation with them so you can click 04:35.070 --> 04:40.030 on here and other video where you will be inviting them to your page. 04:40.140 --> 04:40.640 OK. 04:40.680 --> 04:46.500 You will talk about all the advantages that they will have all the updates that they will receive daily 04:46.500 --> 04:52.690 or maybe weekly about the things that they are looking for about the pain points about how you can help 04:52.690 --> 04:54.390 them to fix that. 04:54.510 --> 05:00.610 Continue here we have the audience you see and you already know this you have our man with the gender 05:00.610 --> 05:04.750 the age locations interest the budget and the. 05:04.750 --> 05:10.320 I always invite you I always recommend to set a very low budget. 05:10.330 --> 05:17.290 Initially of course the lower the budget the less people you will reach but because you probably are 05:17.290 --> 05:22.290 new to it if you have experience or art feel free to invest the money that you want. 05:22.410 --> 05:27.940 But it's one of your first are that you are creating I recommend to start with something like $2 a day 05:28.180 --> 05:30.530 or $5 a day or something like that. 05:30.610 --> 05:34.310 And here you can select the duration of seven 14:28 dates. 05:34.390 --> 05:38.120 And in this case I unselect in only 24 hours. 05:38.140 --> 05:44.200 So I will spend only $2 and after that I see how it goes how many people I reach and I can add more 05:44.200 --> 05:46.550 money to the ad budget. 05:46.600 --> 05:50.180 The last option is the payment we are already configured the payments so this is great. 05:50.420 --> 05:55.110 And the final step is to click on promo when we click on promote here. 05:55.120 --> 05:57.750 Facebook will receive the ad request. 05:57.750 --> 06:04.210 They will analyze and they will approve you approve or the night later in this model will talk about 06:04.270 --> 06:11.470 tips to get you at approve how that works how feasible analyze your app and what are the things that 06:11.470 --> 06:17.640 you need to take into into consideration in order to work and feel that you will be approved. 06:17.650 --> 06:19.470 So this is one way to do it. 06:19.750 --> 06:29.050 Also we can use the admonitory So if we go to the manager here we have more options to configure to 06:29.050 --> 06:30.960 create to promote your Facebook page. 06:30.970 --> 06:35.890 So here we are on the X Moneghetti view can not if you don't know how to access the ad manager. 06:35.890 --> 06:42.340 The problem is you already know but just in case you can go to Facebook dot com slash slash manager 06:42.790 --> 06:45.760 that's the direct link to it to the manager. 06:45.850 --> 06:51.060 So if we can create ads here on the top right on site let me start over. 06:51.220 --> 06:53.550 We have the three main goals here. 06:53.890 --> 06:56.900 And the one we are using to promote the page is brand or worse. 06:56.920 --> 06:58.200 So click on that. 06:58.330 --> 06:59.650 Enter a campaign name. 06:59.650 --> 07:03.330 This is totally up to you only this is just for your guidance. 07:03.370 --> 07:06.330 So don't don't spend too much time thinking about this. 07:06.400 --> 07:08.140 Click on continue. 07:08.230 --> 07:09.580 And here we have the hour. 07:09.610 --> 07:14.770 You can create a new one or use one pre-created our list which is what we are doing. 07:14.820 --> 07:17.280 We're already creating an hour news on the last video. 07:17.440 --> 07:18.150 So use that. 07:18.160 --> 07:20.160 Our audience placement. 07:20.200 --> 07:23.940 You can take an edit placement to see where you are. 07:23.940 --> 07:26.770 We'll show you know where Facebook will show you. 07:26.810 --> 07:29.290 For example here we have Instagram on Facebook. 07:29.500 --> 07:31.960 All these locations in each block. 07:32.080 --> 07:37.050 If I don't like Instagram if I don't have a target audience on Easter I can just remove this. 07:37.150 --> 07:41.420 So I am using only Facebook or of course you can leave it open if you want. 07:41.440 --> 07:47.440 If you see some items in a legible as you can see here that is because it's not available because the 07:47.440 --> 07:48.420 goal you select. 07:48.430 --> 07:52.490 Remember we select the brand awareness so the bending of the goal. 07:52.630 --> 07:59.180 They enable or disable song categories or some placements here on Facebook on Instagram. 07:59.230 --> 07:59.940 OK. 08:00.460 --> 08:02.700 Next we have the daily budget. 08:03.100 --> 08:05.610 Or you can set our lifetime budget. 08:05.990 --> 08:07.700 And this is very important. 08:07.780 --> 08:13.310 Pay attention here right now because in this case only if you are doing this way you see here that the 08:13.450 --> 08:19.650 default option is saying run at and run at said continuously starting today. 08:19.690 --> 08:21.080 So what's the problem here. 08:21.340 --> 08:27.550 Some people come here and they say OK I want to run my eye out for 24 hours I will spend $5 and see 08:27.550 --> 08:28.400 how it goes. 08:28.570 --> 08:32.670 But they forget to set the day here and they select. 08:32.680 --> 08:34.830 They leave these four options selected. 08:34.990 --> 08:43.930 So what happened here is Facebook will run your $5 every day forever until you see until you receive 08:44.080 --> 08:50.080 a bill from Facebook saying hey you own this money which will be a large amount the pain of how much 08:50.080 --> 08:50.970 you like here. 08:51.100 --> 08:58.840 So that's why it's important to select a star on date so you can select by 24 hours or something like 08:58.840 --> 09:05.560 that initially or two or three days initially so you have a feeling of how your audience is responding 09:05.560 --> 09:12.430 to your that can below that than we have of any say optimize the app for brand awareness which is the 09:12.430 --> 09:13.650 goal that we selected. 09:13.660 --> 09:19.820 Of course you can customize this if you want but it's ultimately just leave it like that for now. 09:19.820 --> 09:21.700 And this is all good. 09:21.730 --> 09:28.860 Perfect click on continue to go to next are the last option here and here we have the form. 09:28.900 --> 09:34.090 So we have carrousel where you can add several emerges single IIM-A which is the one that we are using 09:34.090 --> 09:34.490 here. 09:34.540 --> 09:37.380 Single video slide shows or Canada. 09:37.660 --> 09:40.430 Initially you are starting with Facebook. 09:40.480 --> 09:46.410 I recommend that you use the single emerge if you want to be more effective if you want to research 09:46.510 --> 09:47.750 a little bit more. 09:47.770 --> 09:52.290 Create a video unselect a video here as you OK. 09:52.750 --> 09:58.650 As we talked in the last minutes here images you can upload images to your app. 09:58.690 --> 10:04.370 You'll see that the page select Is there going to be let's say like the other one which is the new page 10:04.400 --> 10:07.100 we created the strategies for top entrepreneurs. 10:07.220 --> 10:07.800 OK. 10:08.060 --> 10:08.910 So here we are. 10:08.930 --> 10:13.690 We can change the tax as we show you in the last option here. 10:13.730 --> 10:15.250 You can add the question. 10:15.260 --> 10:21.500 You can either copy your card at your website here change the earmarks and you will have the page like 10:21.500 --> 10:23.450 here ready to go when you are ready. 10:23.450 --> 10:31.280 All you need to do is click on place order and that's it you will receive an approval or of denial by 10:31.280 --> 10:33.710 Facebook in the next few in the next few minutes.