WEBVTT 00:00.330 --> 00:02.180 OK guys won't come back. 00:02.250 --> 00:06.430 This video will talk about Facebook target audience. 00:06.440 --> 00:12.360 By the end of this video you will have your perfect target audience who are ready to go and ready to 00:12.360 --> 00:13.510 use an axe. 00:13.560 --> 00:20.310 And this is good because this is this will also help you on all your marketing efforts so you need to 00:20.310 --> 00:22.950 know your market audience and probably you already know. 00:23.040 --> 00:27.650 But today in this video we are finding that inside Facebook. 00:27.870 --> 00:32.060 So here we are in the Ad Manager the Facebook Ads manager. 00:32.250 --> 00:41.640 If you are not here you can go to Facebook dot com slash atts slash manager and you will find this specific 00:41.640 --> 00:43.170 screen in here. 00:43.200 --> 00:48.810 We go at the top in the top click here on the menu and we have frequently frequently use. 00:48.810 --> 00:51.730 And we have our audience is the second option here. 00:52.140 --> 00:53.900 Click on that. 00:53.910 --> 00:54.720 Excellent. 00:54.720 --> 01:00.300 So here we see all the outdistance we have right now on Facebook probably you don't have any Audi's 01:00.300 --> 01:04.900 ready but we will create one right now to create an audience. 01:05.060 --> 01:07.870 You go here on the bluebloods and create audience. 01:07.890 --> 01:09.640 And we have three options. 01:09.660 --> 01:14.890 The one we are using today is the Save our audience the last one. 01:14.970 --> 01:21.070 Let me show you the other ones so you have an idea about what's the difference if we take them custom. 01:21.090 --> 01:28.080 Our audience this is this is an audience that we are creating from people that are really have at contact 01:28.080 --> 01:35.040 with the you or your company so if you have a customer file for example if you have a peek so later 01:35.040 --> 01:36.840 in the course we will install a peak. 01:36.850 --> 01:42.170 So on your Web site and that's one of the best ways to create an hour. 01:42.360 --> 01:44.650 So we all use this in the next videos. 01:44.820 --> 01:51.060 You if you have an app you can use the outages of people that are using your app on the new one is the 01:51.060 --> 01:57.150 engagement of Facebook you can create a list of a list of people who have engage with your content on 01:57.150 --> 01:57.830 Facebook. 01:57.990 --> 02:05.430 So basically people are already KNOW you this is custom audiences can sell these and go to the second 02:05.430 --> 02:08.310 option which is look like our audience. 02:08.310 --> 02:12.290 So here we can still egg people on your pages. 02:12.300 --> 02:18.600 You see when you click on source Facebook opens for me or my page just so I can select people from this 02:18.600 --> 02:23.210 page or from the other page that are in this specific location. 02:23.490 --> 02:29.370 And this is a way a way to create a look like Audi's and the save audience which is the one we are using 02:29.370 --> 02:33.300 today and this is one of my favorite because it's very easy to do. 02:33.410 --> 02:40.200 And we're happy to have a clear understanding about your audience so you Audi's name you can enter any 02:40.200 --> 02:48.770 name on the Skase enter on line course audience. 02:48.870 --> 02:55.440 So these are people who are interested on online education online courses creating online courses or 02:55.440 --> 02:56.870 taking online courses. 02:56.880 --> 02:57.660 OK. 02:57.960 --> 03:02.430 So if you you need to enter a title here of the audience that you want. 03:02.430 --> 03:09.090 Just remember to have a clear title so you remember later when you need to use it for ads so cuss them 03:09.120 --> 03:11.070 out don't worry about this right now. 03:11.070 --> 03:13.990 Let's jump to the next option which is locations. 03:14.160 --> 03:18.300 Again here we can select people that are in a specific location. 03:18.300 --> 03:20.520 Here we have United States for example. 03:20.670 --> 03:31.060 I can add other countries like Canada United Kingdom let's add Australia. 03:32.030 --> 03:35.150 Strahl excellent. 03:35.280 --> 03:42.150 And you can also add specific address you can add cities you can add seat go you can be very specific 03:42.360 --> 03:42.950 here. 03:42.990 --> 03:48.420 So if you have like a local business let's say you have a local business in Portland Oregon and you 03:48.420 --> 03:54.840 want to target only people around your business you can enter your SIPP go here or maybe even your address. 03:54.840 --> 03:58.500 That's the best way to Target because I am selling online products. 03:58.500 --> 04:00.360 And for me doesn't matter. 04:00.450 --> 04:04.330 Actually I can reach the more number of people that speak the language. 04:04.350 --> 04:08.810 I was here in this country so that's why I isolate several countries. 04:09.000 --> 04:12.410 Let's jump to SOP's make sure you know here. 04:12.420 --> 04:18.240 Make sure you you target the people that are in the right place in the right location. 04:18.270 --> 04:19.200 Scroll down. 04:19.200 --> 04:28.950 Next option is the age so my out ease from 25 years all to 50 60 or so. 04:29.010 --> 04:34.530 It's like that and you can select the age of your target audience. 04:34.530 --> 04:41.520 Here is very important guys to take this idea or this part very seriously because the success of your 04:41.520 --> 04:50.040 ads the success or your Facebook ads later will depend in Big Bear about the hour about how target audience 04:50.100 --> 04:50.370 is. 04:50.380 --> 04:51.010 OK. 04:51.330 --> 04:57.690 So select the age of your of your of your outings you see here they said select the minimum and maximum 04:57.720 --> 05:02.230 age of the people who will find your ad relevant. 05:02.940 --> 05:09.300 Next we have the gender I can target all people or I can target men or women as you want. 05:09.300 --> 05:16.290 So if you have like a women's store if you have a man clothing store you can select any of these specific 05:16.410 --> 05:21.030 genders on this case for me for my example will be all languages. 05:21.190 --> 05:26.420 I'll enter English all and of course you have other English here. 05:26.480 --> 05:33.770 So if you are targeting people in UK for example you you will think that English is enough and is enough. 05:33.770 --> 05:41.630 But for some reason for my testing enter in the other English categories here helps the ads to perform 05:41.630 --> 05:41.990 better. 05:41.990 --> 05:49.220 So I will be adding all the English option here on my specific case they have English all UK and US. 05:49.670 --> 05:50.210 OK. 05:50.210 --> 05:51.750 Scroll down. 05:51.770 --> 05:56.620 Detailed targeting and this is one of the most important things in here. 05:56.630 --> 06:00.740 You will at specific interest of your outings. 06:00.740 --> 06:01.320 OK. 06:01.490 --> 06:08.120 So if you in this case if I can target people that are interested on online courses I need to search 06:08.120 --> 06:09.240 here on this please. 06:09.260 --> 06:14.760 I can click on browse or I can see the suggestion or I can even type the keywords here. 06:15.110 --> 06:19.570 I will select people that are interested on online education. 06:19.640 --> 06:26.990 Any kind of education or maybe sites that sell online courses like you and me skill share that dot com 06:26.990 --> 06:28.110 or anything like that. 06:28.160 --> 06:30.160 Because thats my target audience. 06:30.320 --> 06:37.040 If you are let's say we are we are creating an audience of the likes the cook in there with the chocolate 06:37.040 --> 06:42.730 cake for example or we always use as an example in this case we can tell your people that we like cooking 06:43.040 --> 06:50.000 people that like specific cooking pages on Facebook and have cooking interests recipes online videos 06:50.000 --> 06:52.250 of cooking all that we need to find. 06:52.250 --> 06:53.830 Here are some answers. 06:53.930 --> 06:56.210 So my case I'll select a location. 06:56.330 --> 06:56.960 Let's see here. 06:56.960 --> 06:59.010 The cation. 06:59.150 --> 07:02.570 Let's see if we have any online education. 07:02.570 --> 07:10.420 Online shopping online games online buyers online buyers is good because I will end up saying selling 07:10.450 --> 07:13.870 an online products online shopping. 07:14.170 --> 07:15.150 Let's see here. 07:15.190 --> 07:23.560 School students all targets and you see if I click here I will I will be adding 300 and 3 more than 07:23.560 --> 07:26.710 300 and 3 million people to my target audience. 07:26.950 --> 07:30.990 So Also I'll I'll allow people like you to me. 07:31.330 --> 07:41.940 I have you me here people that like school share which are specific websites that target online courses 07:42.470 --> 07:49.160 and people like class can Academie also another you see the Facebook give me suggester right now Linda 07:49.340 --> 07:51.900 on 1 million people like me in that I can. 07:52.020 --> 07:54.210 So I'll finish like this. 07:54.240 --> 07:59.000 The more you add the better the more target your audience will be. 07:59.160 --> 08:03.590 So in this case I add people that like to buy online. 08:03.600 --> 08:11.490 The behavior here is online buyers so they there are people I mean my ad will show to people that are 08:11.490 --> 08:13.190 used to buy online. 08:13.290 --> 08:19.870 Also we'll show to people that are in Jerusalem education plan Academy leader not on the skill set and. 08:19.980 --> 08:21.400 This is perfect for me. 08:21.450 --> 08:23.940 I also can't exclude people here you see. 08:23.940 --> 08:24.830 You have two options. 08:24.840 --> 08:26.280 And narrow our audience. 08:26.310 --> 08:32.920 So if I can exclude exclude people I can exclude people depending of interest on behaviors and categories. 08:33.060 --> 08:40.410 Maybe if I don't want people that like you to me I can either use them in here so be it. 08:40.800 --> 08:42.860 Of course I need to remove it from here. 08:43.140 --> 08:47.960 So in this case I'll be tagging people are interested in these sites but not on TV. 08:47.970 --> 08:53.070 So if they are interested on the site but also to me my at one show. 08:53.190 --> 08:53.700 OK. 08:53.760 --> 08:57.290 So you have here they be I hope you are getting the idea. 08:57.480 --> 09:00.250 And you can start playing with these options. 09:00.300 --> 09:05.260 The more I gain the more specific you are the better the mirror moves you to me here. 09:06.240 --> 09:12.480 And here to my target audience because I like to tell the people that are interested and usually also 09:12.500 --> 09:14.590 the last option is connections. 09:14.600 --> 09:21.110 So if we expand here you have the option to you have the Facebook page so you can say people who like 09:21.110 --> 09:27.350 your Facebook page friends of people who like your pet your Facebook page or exclude people who like 09:27.350 --> 09:28.520 your Facebook page. 09:28.520 --> 09:34.420 So if you have a Facebook page let's say we do a lot of fans and you want to create a promotion. 09:34.490 --> 09:41.270 Let's say you are doing a draw or you are doing Black Friday selling or something like that for people 09:41.270 --> 09:44.120 that are ready and you're out and you want to reach them. 09:44.180 --> 09:52.040 You can say OK I want to target people are people that like my page which is create online courses which 09:52.040 --> 09:53.980 is the page we just created. 09:54.440 --> 10:02.090 So basically in here that means that these ad will show only for people that like my page and also people 10:02.090 --> 10:07.380 that live in these countries people that speak English and people that are interested on these. 10:07.400 --> 10:15.970 So if this Facebook will show the ad only to that person to say to this customer that feels all their 10:15.970 --> 10:17.510 requirements here. 10:17.540 --> 10:18.100 OK. 10:18.290 --> 10:21.720 So let's remove this and you can also exclude people. 10:21.740 --> 10:28.430 So in case you want you are growing your audience and you want to you don't want to spend ads for people 10:28.430 --> 10:31.360 that are already like your page but you want to spend. 10:31.380 --> 10:38.510 Ads for people in order for to convince them to join to your outings so you can say exclude people who 10:38.510 --> 10:44.600 like my page and I use these very often because most of the time I'm trying to grow my outings so I 10:44.600 --> 10:48.160 can say OK send this ad all over all over this country. 10:48.200 --> 10:49.090 But not. 10:49.100 --> 10:55.430 You don't need to send exclude the people that like the on line the great online causes page. 10:55.430 --> 11:03.530 So if I click on Create audience here you see that now we have a new line here saying that the audience 11:03.530 --> 11:09.890 name all anchors our audience is a safe audience remember the three types of of our audience we have 11:09.890 --> 11:15.850 here this safe areas is the size is ninety eight million people of course. 11:15.910 --> 11:21.860 This is a lot of people probably I need to target a little bit more in order to reduce the size of the 11:21.860 --> 11:22.590 audience. 11:22.640 --> 11:24.300 This audience is ready. 11:24.590 --> 11:27.550 The day great note is not available because we just created. 11:27.650 --> 11:29.340 But do you have the idea now. 11:29.510 --> 11:35.870 So you know how to create the audience and I invite you right now to think about your target audience. 11:35.870 --> 11:41.740 Get a piece of paper and a pen and right now which country they are where are they located at. 11:41.750 --> 11:47.330 If they are in a specific city neighborhood how old they are or the age of your age of your audience 11:47.660 --> 11:50.920 the interests of your audience what do they like. 11:50.930 --> 11:52.020 What don't they like. 11:52.040 --> 11:55.880 If you have an option to exclude people from your audience that will be great. 11:55.880 --> 12:00.950 So you have had super target audience that will see your ads on Facebook. 12:01.160 --> 12:02.600 I hope you'll like this. 12:02.600 --> 12:04.290 This is interesting. 12:04.340 --> 12:10.850 Again this is one of the most important pieces to guarantee your success on Facebook marketing and especially 12:10.850 --> 12:12.190 on Facebook apps. 12:12.210 --> 12:13.620 See you in the next video.