OK guys won't come back.
This video will talk about Facebook target audience.
By the end of this video you will have your perfect target audience who are ready to go and ready to
use an axe.
And this is good because this is this will also help you on all your marketing efforts so you need to
know your market audience and probably you already know.
But today in this video we are finding that inside Facebook.
So here we are in the Ad Manager the Facebook Ads manager.
If you are not here you can go to Facebook dot com slash atts slash manager and you will find this specific
screen in here.
We go at the top in the top click here on the menu and we have frequently frequently use.
And we have our audience is the second option here.
Click on that.
Excellent.
So here we see all the outdistance we have right now on Facebook probably you don't have any Audi's
ready but we will create one right now to create an audience.
You go here on the bluebloods and create audience.
And we have three options.
The one we are using today is the Save our audience the last one.
Let me show you the other ones so you have an idea about what's the difference if we take them custom.
Our audience this is this is an audience that we are creating from people that are really have at contact
with the you or your company so if you have a customer file for example if you have a peek so later
in the course we will install a peak.
So on your Web site and that's one of the best ways to create an hour.
So we all use this in the next videos.
You if you have an app you can use the outages of people that are using your app on the new one is the
engagement of Facebook you can create a list of a list of people who have engage with your content on
Facebook.
So basically people are already KNOW you this is custom audiences can sell these and go to the second
option which is look like our audience.
So here we can still egg people on your pages.
You see when you click on source Facebook opens for me or my page just so I can select people from this
page or from the other page that are in this specific location.
And this is a way a way to create a look like Audi's and the save audience which is the one we are using
today and this is one of my favorite because it's very easy to do.
And we're happy to have a clear understanding about your audience so you Audi's name you can enter any
name on the Skase enter on line course audience.
So these are people who are interested on online education online courses creating online courses or
taking online courses.
OK.
So if you you need to enter a title here of the audience that you want.
Just remember to have a clear title so you remember later when you need to use it for ads so cuss them
out don't worry about this right now.
Let's jump to the next option which is locations.
Again here we can select people that are in a specific location.
Here we have United States for example.
I can add other countries like Canada United Kingdom let's add Australia.
Strahl excellent.
And you can also add specific address you can add cities you can add seat go you can be very specific
here.
So if you have like a local business let's say you have a local business in Portland Oregon and you
want to target only people around your business you can enter your SIPP go here or maybe even your address.
That's the best way to Target because I am selling online products.
And for me doesn't matter.
Actually I can reach the more number of people that speak the language.
I was here in this country so that's why I isolate several countries.
Let's jump to SOP's make sure you know here.
Make sure you you target the people that are in the right place in the right location.
Scroll down.
Next option is the age so my out ease from 25 years all to 50 60 or so.
It's like that and you can select the age of your target audience.
Here is very important guys to take this idea or this part very seriously because the success of your
ads the success or your Facebook ads later will depend in Big Bear about the hour about how target audience
is.
OK.
So select the age of your of your of your outings you see here they said select the minimum and maximum
age of the people who will find your ad relevant.
Next we have the gender I can target all people or I can target men or women as you want.
So if you have like a women's store if you have a man clothing store you can select any of these specific
genders on this case for me for my example will be all languages.
I'll enter English all and of course you have other English here.
So if you are targeting people in UK for example you you will think that English is enough and is enough.
But for some reason for my testing enter in the other English categories here helps the ads to perform
better.
So I will be adding all the English option here on my specific case they have English all UK and US.
OK.
Scroll down.
Detailed targeting and this is one of the most important things in here.
You will at specific interest of your outings.
OK.
So if you in this case if I can target people that are interested on online courses I need to search
here on this please.
I can click on browse or I can see the suggestion or I can even type the keywords here.
I will select people that are interested on online education.
Any kind of education or maybe sites that sell online courses like you and me skill share that dot com
or anything like that.
Because thats my target audience.
If you are let's say we are we are creating an audience of the likes the cook in there with the chocolate
cake for example or we always use as an example in this case we can tell your people that we like cooking
people that like specific cooking pages on Facebook and have cooking interests recipes online videos
of cooking all that we need to find.
Here are some answers.
So my case I'll select a location.
Let's see here.
The cation.
Let's see if we have any online education.
Online shopping online games online buyers online buyers is good because I will end up saying selling
an online products online shopping.
Let's see here.
School students all targets and you see if I click here I will I will be adding 300 and 3 more than
300 and 3 million people to my target audience.
So Also I'll I'll allow people like you to me.
I have you me here people that like school share which are specific websites that target online courses
and people like class can Academie also another you see the Facebook give me suggester right now Linda
on 1 million people like me in that I can.
So I'll finish like this.
The more you add the better the more target your audience will be.
So in this case I add people that like to buy online.
The behavior here is online buyers so they there are people I mean my ad will show to people that are
used to buy online.
Also we'll show to people that are in Jerusalem education plan Academy leader not on the skill set and.
This is perfect for me.
I also can't exclude people here you see.
You have two options.
And narrow our audience.
So if I can exclude exclude people I can exclude people depending of interest on behaviors and categories.
Maybe if I don't want people that like you to me I can either use them in here so be it.
Of course I need to remove it from here.
So in this case I'll be tagging people are interested in these sites but not on TV.
So if they are interested on the site but also to me my at one show.
OK.
So you have here they be I hope you are getting the idea.
And you can start playing with these options.
The more I gain the more specific you are the better the mirror moves you to me here.
And here to my target audience because I like to tell the people that are interested and usually also
the last option is connections.
So if we expand here you have the option to you have the Facebook page so you can say people who like
your Facebook page friends of people who like your pet your Facebook page or exclude people who like
your Facebook page.
So if you have a Facebook page let's say we do a lot of fans and you want to create a promotion.
Let's say you are doing a draw or you are doing Black Friday selling or something like that for people
that are ready and you're out and you want to reach them.
You can say OK I want to target people are people that like my page which is create online courses which
is the page we just created.
So basically in here that means that these ad will show only for people that like my page and also people
that live in these countries people that speak English and people that are interested on these.
So if this Facebook will show the ad only to that person to say to this customer that feels all their
requirements here.
OK.
So let's remove this and you can also exclude people.
So in case you want you are growing your audience and you want to you don't want to spend ads for people
that are already like your page but you want to spend.
Ads for people in order for to convince them to join to your outings so you can say exclude people who
like my page and I use these very often because most of the time I'm trying to grow my outings so I
can say OK send this ad all over all over this country.
But not.
You don't need to send exclude the people that like the on line the great online causes page.
So if I click on Create audience here you see that now we have a new line here saying that the audience
name all anchors our audience is a safe audience remember the three types of of our audience we have
here this safe areas is the size is ninety eight million people of course.
This is a lot of people probably I need to target a little bit more in order to reduce the size of the
audience.
This audience is ready.
The day great note is not available because we just created.
But do you have the idea now.
So you know how to create the audience and I invite you right now to think about your target audience.
Get a piece of paper and a pen and right now which country they are where are they located at.
If they are in a specific city neighborhood how old they are or the age of your age of your audience
the interests of your audience what do they like.
What don't they like.
If you have an option to exclude people from your audience that will be great.
So you have had super target audience that will see your ads on Facebook.
I hope you'll like this.
This is interesting.
Again this is one of the most important pieces to guarantee your success on Facebook marketing and especially
on Facebook apps.
See you in the next video.