OK guys now we are ready to start exploring the next step on Facebook ads which is creating a Facebook
ad in the team manager in the last videos we created the one straight on your Facebook page posting
a post which is the easiest way to do it.
And now so far we already have your target audience ready unsafe here on the ads manager so that's great
because that will hold us in the process.
So here we are.
If you are not clear on the ads manager you can go right now to Facebook dot com slash atts slash manager.
And here we are on the top right hand side.
We click on Create.
OK now we need to choose that.
Gore what's your goal with this.
Was the marketing objective and this page can change very frequently so if you come here you are watching
these cars a week from now or maybe a few month from now.
Facebook changed these very frequently sometimes they change it every week.
So right now we have three main categories and we always have three main categories awareness consideration
and conversion.
The items inside each category may change in the future.
So an awareness we need to use the global awareness if we want to create world brand awareness for your
business for your products for your brand.
So if you want to reach more people you can choose this one if you want to create an app that will let
people know about your product if you have a new product or if you want to let people know about your
business you can create click brand awareness inside each of these categories.
The process of creating an ad is very similar or is almost identical.
What change here between these categories is only they all in that war that goes behind the scenes in
or looking for people and are reaching people and showing at your at to people to the target audience.
So if you select the brand awareness the system the algorithm of Facebook will work differently that
if you select conversions for example.
So if you select conversions the ad will show to people on your target audience that are more that have
higher probabilities to buy your probe to make a conversion for you.
So Facebook wants to create a real resource for you.
That's the goal because the more resource they create for you for your business the most money will
invest on Facebook in order to reach more people.
Right.
So brand awareness reach consideration is the second one.
If we want to generate traffic specific Web site we want to drive people to your website your landing
page to your video you can use this if you want to generate engagement if you have one post for example
or one video on your Facebook page and you want to generate engagement on that video on that post you
can use the engagement app installs.
You can use that if you have if you are a programmer or if you have a company and your company have
a new app and you want to promote that to your customers you can use this video of use is optimize the
ad will be optimized to generate more video views for your videos on your Facebook page lead generation.
You can collect name and email for your audience with this category under the Convention of course.
This is more we will talk about this more in the next model which is retargeting.
We will use this ad specifically when we want to try conversion or will we create an app and we have
we're offering a product a service or we're offering people something for free in exchange for their
name and email.
So we drive into your landing page and every time they enter their name and email or every time they
buy your product it's considered a conversion and we'll talk about that later here on the cars and the
worry about this right now brother catalog sales and store visits.
So mainly what my suggestion for you is to come here because this does change very frequently guys sometimes.
I have several sources on Facebook at our Facebook marketing happens with me.
I record the video and next week we have a new version of this page and I record another video next
week on immediately Facebook released a new version.
So my suggestion for you here.
Now you know you have an overview or general overview of this.
My suggestion is if you come here you can click on the small icon add the information I can here next
to the category.
So Rich for example you go here and you see here what is this about storage.
For example they say show you to the maximum number of people a brand awareness increased brand awareness
for your brand by rich and people who are more likely to buy in.
The answer to your problem trophic send more people to the nation or on or off Facebook converse shows
drive value actions to what they are at.
So you have a general overview so if you have new categories here just go to the information I can.
And of course you can read the description and yes of course we are always updating this page so if
you come here later you will see the new version.
So for now we'll select the brand awareness.
Let's say we want to create brand awareness and here we have the campaign.
So you enter the campaign name here the campaign name needs to be very descriptive is recommended that
to add information about what's your goal why Which countries are you targeting what is your target
audience so if you have a specific name for your target audience you can add here to or you can just
make it very simple if you are not creating a lot of Facebook.
If this is your first Facebook ad or if you have let's say 10 15 Facebook out that's fine.
If you are not an agency that are creating a lot of ads you can just create a simple name here and click
on continue.
Excellent.
So now here we have the audience here we can define a custom audience.
Well we'll talk about this on the next video when we talk about Facebook retargeting.
You can also use a safe Audi's remember that we created a safe out in the last video hit on this mobile.
So all you need to do when you find the audience is click on the audience and that's it is all ready.
Or you can create a new one if you will in this case because we talk about these.
I will use and exist in our teens before that.
After that we have placements where the ads will show if you click on edit placements here you'll see
that the ads will show on Facebook Instagram.
Audience Network and messenger you can enable or disable these options by check by adding or removing
a checkmark here next to that option.
Also you see that right now on the devices where which devices the ads will show you have the option
to more but only if desktop only or all devices.
So that's up to you.
The bane of your God.
For me I will leave it all devices.
Next we have the budget unaskable.
We have the daily budget under a lifetime budget.
You can choose the amount that you want for the daily budget as say $5 for now and you can after that
schedule and this is important.
You can run the ad continuously for it today or you can set and start on end day if you want.
OK.
So I recommend you to set up start an MBA.
Otherwise some people I have clients that have the option.
This is the default option guys that run my eye continuously.
So what happens if you forget about it if this is your first.
You are creating you say OK I will invest $5 a day.
And you say Randi and they are continuously What happened is that after a month you will receive a bill
from Facebook saying this is the money that you need to pay because the ad was running continuously
and you forgot about it so that's why it's important to set the start and end date for now OK optimisation.
Remember we select brand awareness at the top in the prior screen.
So here you see that brand awareness is recommended.
We also have the reach option which is the second option on the consideration category but the amount
is automatic.
At this time you can change it if you want.
Skedaddling ran the ad all the time because they wanted to isolate that for you will say it will you
will have an end date of course continue and don't worry about much details if you want to learn more
details about these We'll have another class here on the course with all the steps going to each of
these ideas.
OK.
So here we select the page that we want to use in order to promote this.
And you always need to have a page or a Facebook page associated with an ad and this is the page I'm
using right now.
You can choose the form of the carousel where you have Seraph for us or several videos on the site at
a single image or video or a slide show here you add the image.
OK.
You can browse the library you can browse stock images or you can click on the plus I can here to add
your images.
Remember that there's a recommended size.
Here is two of hundred by 620 a big source.
That's a recommended size for Facebook at Image.
If you are using a single image of course if you go to carousel for example you will have different
images like this.
This is a different format and you see the recommended size change from 10 80 by 10 80 square image
on this case.
OK.
Now let's go back to single image here.
One there for.
So the last option guys here and we'll talk about this later too I just want to give you a quick overview
is to take these steps here is a text that is going here at the top of your Facebook at game.
You can add you URL if you want so you can say OK Also please go to HTP Diego Viola dot com.
So I want to drive people to this website of course here you can add your website you can add your landing
page.
Remember that you are right you are right and you are the same.
This ad for you clients so keep your plan in mind.
How do they ask how do they react to a specific call to action as to specific landing page.
So knowing your audience will have a lot.
In order to determine and to assign this out for you.
OK when you are happy with these you can preview your ads here on the right side.
You see you have this is that the view for the desk the news fit.
You can also preview the mobile new.
You can preview the feet fun and if you go next you can see the Instagram articles the industry's Facebook
mobile.
So you have all the options here.
All the previews on when you preview all these and you are happy with what you are seeing.
You can click on confirm at that time.
Facebook will receive your ad.
They will analyze and they will see if they approve it or not.
So here on the main page of the ad manager you will see your ad on the line on the first line and you'll
see that is active or inactive in this case because it is inactive.
If this is pending for approval you will see that here too when it's actually when you are start creating
rissoles when you are reaching people and people start clicking on you really combining your products
you will see all these statistics here.
And we're talking details about all this in the next video.
OK.
Let's continue with the course.
Right now.