WEBVTT 00:00.450 --> 00:07.420 OK guys now we are ready to start exploring the next step on Facebook ads which is creating a Facebook 00:07.470 --> 00:14.640 ad in the team manager in the last videos we created the one straight on your Facebook page posting 00:14.670 --> 00:17.850 a post which is the easiest way to do it. 00:17.980 --> 00:23.580 And now so far we already have your target audience ready unsafe here on the ads manager so that's great 00:23.820 --> 00:26.560 because that will hold us in the process. 00:26.580 --> 00:27.220 So here we are. 00:27.220 --> 00:35.420 If you are not clear on the ads manager you can go right now to Facebook dot com slash atts slash manager. 00:35.550 --> 00:38.110 And here we are on the top right hand side. 00:38.220 --> 00:39.750 We click on Create. 00:39.990 --> 00:41.480 OK now we need to choose that. 00:41.490 --> 00:43.530 Gore what's your goal with this. 00:43.560 --> 00:50.370 Was the marketing objective and this page can change very frequently so if you come here you are watching 00:50.370 --> 00:54.900 these cars a week from now or maybe a few month from now. 00:54.900 --> 00:59.400 Facebook changed these very frequently sometimes they change it every week. 00:59.400 --> 01:06.720 So right now we have three main categories and we always have three main categories awareness consideration 01:06.750 --> 01:07.500 and conversion. 01:07.500 --> 01:12.370 The items inside each category may change in the future. 01:12.390 --> 01:18.810 So an awareness we need to use the global awareness if we want to create world brand awareness for your 01:18.810 --> 01:20.980 business for your products for your brand. 01:21.090 --> 01:26.910 So if you want to reach more people you can choose this one if you want to create an app that will let 01:26.910 --> 01:31.560 people know about your product if you have a new product or if you want to let people know about your 01:31.560 --> 01:37.260 business you can create click brand awareness inside each of these categories. 01:37.410 --> 01:43.180 The process of creating an ad is very similar or is almost identical. 01:43.290 --> 01:52.250 What change here between these categories is only they all in that war that goes behind the scenes in 01:52.350 --> 01:59.420 or looking for people and are reaching people and showing at your at to people to the target audience. 01:59.460 --> 02:06.800 So if you select the brand awareness the system the algorithm of Facebook will work differently that 02:06.810 --> 02:09.140 if you select conversions for example. 02:09.290 --> 02:16.140 So if you select conversions the ad will show to people on your target audience that are more that have 02:16.140 --> 02:19.800 higher probabilities to buy your probe to make a conversion for you. 02:19.800 --> 02:23.070 So Facebook wants to create a real resource for you. 02:23.070 --> 02:28.280 That's the goal because the more resource they create for you for your business the most money will 02:28.290 --> 02:31.320 invest on Facebook in order to reach more people. 02:31.320 --> 02:31.850 Right. 02:32.100 --> 02:35.960 So brand awareness reach consideration is the second one. 02:36.060 --> 02:41.760 If we want to generate traffic specific Web site we want to drive people to your website your landing 02:41.760 --> 02:47.670 page to your video you can use this if you want to generate engagement if you have one post for example 02:47.670 --> 02:53.070 or one video on your Facebook page and you want to generate engagement on that video on that post you 02:53.070 --> 02:55.650 can use the engagement app installs. 02:55.650 --> 03:00.360 You can use that if you have if you are a programmer or if you have a company and your company have 03:00.360 --> 03:06.780 a new app and you want to promote that to your customers you can use this video of use is optimize the 03:06.780 --> 03:13.640 ad will be optimized to generate more video views for your videos on your Facebook page lead generation. 03:13.640 --> 03:19.730 You can collect name and email for your audience with this category under the Convention of course. 03:19.770 --> 03:24.700 This is more we will talk about this more in the next model which is retargeting. 03:25.230 --> 03:32.070 We will use this ad specifically when we want to try conversion or will we create an app and we have 03:32.100 --> 03:37.860 we're offering a product a service or we're offering people something for free in exchange for their 03:37.860 --> 03:38.610 name and email. 03:38.610 --> 03:44.370 So we drive into your landing page and every time they enter their name and email or every time they 03:44.370 --> 03:48.990 buy your product it's considered a conversion and we'll talk about that later here on the cars and the 03:48.990 --> 03:53.210 worry about this right now brother catalog sales and store visits. 03:53.340 --> 04:02.830 So mainly what my suggestion for you is to come here because this does change very frequently guys sometimes. 04:02.860 --> 04:08.170 I have several sources on Facebook at our Facebook marketing happens with me. 04:08.200 --> 04:14.560 I record the video and next week we have a new version of this page and I record another video next 04:14.560 --> 04:17.070 week on immediately Facebook released a new version. 04:17.070 --> 04:18.470 So my suggestion for you here. 04:18.490 --> 04:21.550 Now you know you have an overview or general overview of this. 04:21.640 --> 04:28.360 My suggestion is if you come here you can click on the small icon add the information I can here next 04:28.510 --> 04:29.370 to the category. 04:29.370 --> 04:34.050 So Rich for example you go here and you see here what is this about storage. 04:34.120 --> 04:39.250 For example they say show you to the maximum number of people a brand awareness increased brand awareness 04:39.250 --> 04:43.440 for your brand by rich and people who are more likely to buy in. 04:43.450 --> 04:50.210 The answer to your problem trophic send more people to the nation or on or off Facebook converse shows 04:50.470 --> 04:52.590 drive value actions to what they are at. 04:52.720 --> 04:57.950 So you have a general overview so if you have new categories here just go to the information I can. 04:58.150 --> 05:04.030 And of course you can read the description and yes of course we are always updating this page so if 05:04.030 --> 05:07.570 you come here later you will see the new version. 05:07.570 --> 05:10.830 So for now we'll select the brand awareness. 05:10.840 --> 05:14.540 Let's say we want to create brand awareness and here we have the campaign. 05:14.560 --> 05:20.680 So you enter the campaign name here the campaign name needs to be very descriptive is recommended that 05:20.860 --> 05:26.890 to add information about what's your goal why Which countries are you targeting what is your target 05:26.950 --> 05:33.520 audience so if you have a specific name for your target audience you can add here to or you can just 05:33.520 --> 05:36.820 make it very simple if you are not creating a lot of Facebook. 05:36.820 --> 05:42.570 If this is your first Facebook ad or if you have let's say 10 15 Facebook out that's fine. 05:42.610 --> 05:47.920 If you are not an agency that are creating a lot of ads you can just create a simple name here and click 05:47.920 --> 05:48.800 on continue. 05:49.910 --> 05:50.860 Excellent. 05:50.870 --> 05:55.690 So now here we have the audience here we can define a custom audience. 05:55.700 --> 06:00.920 Well we'll talk about this on the next video when we talk about Facebook retargeting. 06:00.920 --> 06:06.830 You can also use a safe Audi's remember that we created a safe out in the last video hit on this mobile. 06:06.920 --> 06:12.590 So all you need to do when you find the audience is click on the audience and that's it is all ready. 06:12.650 --> 06:16.700 Or you can create a new one if you will in this case because we talk about these. 06:16.700 --> 06:19.940 I will use and exist in our teens before that. 06:20.030 --> 06:26.060 After that we have placements where the ads will show if you click on edit placements here you'll see 06:26.270 --> 06:28.310 that the ads will show on Facebook Instagram. 06:28.350 --> 06:35.180 Audience Network and messenger you can enable or disable these options by check by adding or removing 06:35.180 --> 06:37.790 a checkmark here next to that option. 06:37.820 --> 06:44.660 Also you see that right now on the devices where which devices the ads will show you have the option 06:44.660 --> 06:48.480 to more but only if desktop only or all devices. 06:48.560 --> 06:49.610 So that's up to you. 06:49.610 --> 06:50.770 The bane of your God. 06:50.760 --> 06:54.620 For me I will leave it all devices. 06:54.680 --> 06:56.920 Next we have the budget unaskable. 06:56.990 --> 07:00.540 We have the daily budget under a lifetime budget. 07:00.680 --> 07:06.590 You can choose the amount that you want for the daily budget as say $5 for now and you can after that 07:06.710 --> 07:08.260 schedule and this is important. 07:08.390 --> 07:15.760 You can run the ad continuously for it today or you can set and start on end day if you want. 07:15.850 --> 07:16.510 OK. 07:16.610 --> 07:20.540 So I recommend you to set up start an MBA. 07:20.720 --> 07:24.500 Otherwise some people I have clients that have the option. 07:24.500 --> 07:27.710 This is the default option guys that run my eye continuously. 07:27.710 --> 07:30.530 So what happens if you forget about it if this is your first. 07:30.560 --> 07:34.480 You are creating you say OK I will invest $5 a day. 07:34.700 --> 07:40.400 And you say Randi and they are continuously What happened is that after a month you will receive a bill 07:40.730 --> 07:45.890 from Facebook saying this is the money that you need to pay because the ad was running continuously 07:45.890 --> 07:52.540 and you forgot about it so that's why it's important to set the start and end date for now OK optimisation. 07:52.580 --> 07:55.610 Remember we select brand awareness at the top in the prior screen. 07:55.610 --> 07:58.640 So here you see that brand awareness is recommended. 07:58.670 --> 08:05.300 We also have the reach option which is the second option on the consideration category but the amount 08:05.300 --> 08:06.190 is automatic. 08:06.200 --> 08:09.000 At this time you can change it if you want. 08:09.050 --> 08:14.330 Skedaddling ran the ad all the time because they wanted to isolate that for you will say it will you 08:14.330 --> 08:22.350 will have an end date of course continue and don't worry about much details if you want to learn more 08:22.350 --> 08:28.920 details about these We'll have another class here on the course with all the steps going to each of 08:28.920 --> 08:29.720 these ideas. 08:29.820 --> 08:30.310 OK. 08:30.510 --> 08:34.680 So here we select the page that we want to use in order to promote this. 08:34.710 --> 08:39.760 And you always need to have a page or a Facebook page associated with an ad and this is the page I'm 08:39.770 --> 08:41.060 using right now. 08:41.250 --> 08:47.220 You can choose the form of the carousel where you have Seraph for us or several videos on the site at 08:47.880 --> 08:53.040 a single image or video or a slide show here you add the image. 08:53.440 --> 08:54.010 OK. 08:54.090 --> 08:59.310 You can browse the library you can browse stock images or you can click on the plus I can here to add 08:59.340 --> 09:00.020 your images. 09:00.030 --> 09:01.800 Remember that there's a recommended size. 09:01.800 --> 09:07.590 Here is two of hundred by 620 a big source. 09:07.620 --> 09:10.950 That's a recommended size for Facebook at Image. 09:10.950 --> 09:17.070 If you are using a single image of course if you go to carousel for example you will have different 09:17.130 --> 09:18.120 images like this. 09:18.120 --> 09:24.520 This is a different format and you see the recommended size change from 10 80 by 10 80 square image 09:24.540 --> 09:25.210 on this case. 09:25.230 --> 09:25.790 OK. 09:25.910 --> 09:28.240 Now let's go back to single image here. 09:28.700 --> 09:30.540 One there for. 09:30.640 --> 09:35.830 So the last option guys here and we'll talk about this later too I just want to give you a quick overview 09:36.100 --> 09:41.590 is to take these steps here is a text that is going here at the top of your Facebook at game. 09:41.730 --> 09:53.020 You can add you URL if you want so you can say OK Also please go to HTP Diego Viola dot com. 09:53.080 --> 09:57.970 So I want to drive people to this website of course here you can add your website you can add your landing 09:57.970 --> 09:58.810 page. 09:58.810 --> 10:02.050 Remember that you are right you are right and you are the same. 10:02.040 --> 10:04.750 This ad for you clients so keep your plan in mind. 10:04.780 --> 10:10.960 How do they ask how do they react to a specific call to action as to specific landing page. 10:10.960 --> 10:13.450 So knowing your audience will have a lot. 10:13.450 --> 10:17.020 In order to determine and to assign this out for you. 10:17.350 --> 10:22.200 OK when you are happy with these you can preview your ads here on the right side. 10:22.210 --> 10:27.040 You see you have this is that the view for the desk the news fit. 10:27.130 --> 10:29.320 You can also preview the mobile new. 10:29.350 --> 10:38.290 You can preview the feet fun and if you go next you can see the Instagram articles the industry's Facebook 10:38.290 --> 10:38.890 mobile. 10:38.980 --> 10:40.510 So you have all the options here. 10:40.510 --> 10:44.830 All the previews on when you preview all these and you are happy with what you are seeing. 10:44.830 --> 10:47.550 You can click on confirm at that time. 10:47.650 --> 10:49.200 Facebook will receive your ad. 10:49.210 --> 10:53.410 They will analyze and they will see if they approve it or not. 10:53.410 --> 11:00.940 So here on the main page of the ad manager you will see your ad on the line on the first line and you'll 11:00.970 --> 11:05.860 see that is active or inactive in this case because it is inactive. 11:05.910 --> 11:11.440 If this is pending for approval you will see that here too when it's actually when you are start creating 11:11.500 --> 11:16.280 rissoles when you are reaching people and people start clicking on you really combining your products 11:16.300 --> 11:18.300 you will see all these statistics here. 11:18.400 --> 11:22.070 And we're talking details about all this in the next video. 11:22.090 --> 11:22.490 OK. 11:22.600 --> 11:23.690 Let's continue with the course. 11:23.740 --> 11:24.340 Right now.