WEBVTT 00:04.090 --> 00:11.340 Analyzing the resource of your Facebook app here I'll show you two amazing ways that you can easily 00:11.460 --> 00:16.300 analyze the results of your Facebook ad and see if the ads are working. 00:16.410 --> 00:22.080 If they are converting how many people you reach and see how many people click on your link and all 00:22.170 --> 00:27.060 the great details about Facebook that here we are in the Ad Manager. 00:27.060 --> 00:29.870 I hope you know how to get here by now. 00:29.880 --> 00:36.090 If you don't don't worry you can go to Facebook dot com slash at slash manager and you will see the 00:36.090 --> 00:37.000 screen. 00:37.020 --> 00:39.170 So here we have make an appearance. 00:39.300 --> 00:45.450 One easy way to analyze the results is through these specific table you have here. 00:45.460 --> 00:50.450 The campaign name that the lever is active recently completed inactive. 00:50.460 --> 00:55.780 So you have all the information here the results you have how many page likes on this case. 00:55.800 --> 01:01.050 I was targeting people to like my fit one of my fake Facebook pages. 01:01.050 --> 01:03.450 How many people I reach with this ad. 01:03.490 --> 01:05.460 And what's the price for each. 01:05.450 --> 01:06.080 Like. 01:06.120 --> 01:13.770 So basically they are charging me around 6 cents per like this is how much I spent so far and this is 01:13.770 --> 01:18.020 my final budget if I take here I can have more details. 01:18.030 --> 01:26.030 Let's click on the campaign and here we have three main taps performance demographics and placements 01:26.070 --> 01:27.120 under performance. 01:27.140 --> 01:32.800 We have similar information you see here how many people will reach a hundred or 40 people. 01:32.790 --> 01:39.500 We spend four dollars and seventy two cents so far and we have 85 page likes. 01:39.500 --> 01:46.970 I think this is great because I'm paying only 6 cents per hour per Facebook like our Facebook page. 01:47.010 --> 01:51.670 Like right if we go to demographics we see great data. 01:51.670 --> 01:57.130 You see women and men you have the graphic on this case for this specific ad. 01:57.290 --> 01:59.390 Women are responding better than men. 01:59.390 --> 02:09.260 And here we have the ages of people from 34 to 44 years old are responding better than any other age 02:09.380 --> 02:14.840 you have out of here 45 to 54 and 55 to 64. 02:14.840 --> 02:16.050 So what what. 02:16.070 --> 02:19.500 This is important why this is super important for you basically. 02:19.740 --> 02:26.360 Because next time you can be more specific with your ad for this ad for example. 02:26.540 --> 02:32.430 I target people that are between 18 and 65 plus years old. 02:32.570 --> 02:41.090 That means my dad is showing two people in these two groups and also in the 65 plus year group and now 02:41.120 --> 02:45.990 on pain to show my ass to these people and they are not taking action. 02:46.160 --> 02:56.630 So on my next at I will target only people that are from 35 to 44 or maybe 235 to 54 which is the group 02:56.630 --> 02:58.390 that is responding very well. 02:58.400 --> 02:59.600 Here are my ads. 02:59.630 --> 03:04.750 So this is why this graphic is important is important for you to come back here. 03:04.910 --> 03:11.630 Take a look at the performance of your ad after one or two days that you are just at is running and 03:11.630 --> 03:18.650 you can basically change the age of just that the age of your the people that you are tugging on your 03:18.650 --> 03:18.920 at. 03:18.920 --> 03:24.530 So you are not spending money showing you to people that are not taking action placement. 03:24.530 --> 03:29.530 If we go to our last stop here you see that this ad is going to feel only for Facebook. 03:29.720 --> 03:36.620 So you can see Facebook network out this or Instagram or my case I use only Facebook because for this 03:36.620 --> 03:40.970 specific subject for this page my audience is on Facebook. 03:40.970 --> 03:44.260 I am not interested on this specific case to target people. 03:44.270 --> 03:50.480 Instagram also here you have the device type and this is also important for your next to analyze so 03:50.480 --> 03:53.040 you can use this data for your net adds. 03:53.510 --> 04:00.080 If we click here we see mobile and desktop and you see how many people we reach 600 or a hundred and 04:00.080 --> 04:02.650 forty and eighty five rissoles. 04:02.870 --> 04:06.690 If that's the only I can see how many people are watching. 04:06.720 --> 04:12.390 I have seen an interactive engaging with my ad on a desktop machine. 04:12.470 --> 04:20.630 So you see that I have a hundred and 18 people only from 840 only a hundred and eighty people I reach 04:20.870 --> 04:22.260 by desktop. 04:22.310 --> 04:28.720 That means a page likes so and you see here what's the amount spent on these baselines because I have 04:28.760 --> 04:34.520 always said if I go to mobile I have better results than most people are accessing Facebook from Mobile 04:34.520 --> 04:40.130 to the mobile means smartphones and also tablets in here. 04:40.130 --> 04:46.130 You see that the reach is huge compared with the desktop is seven hundred and forty nine and I have 04:46.610 --> 04:56.030 77 page likes for mobile so that means on this case if you look into this into this data I will really 04:56.060 --> 05:00.800 try to improve my ads for mobile phone because most of my people I will. 05:00.840 --> 05:07.280 I will tell that most than more than 90 percent of my people of the page likes that I have on this ad 05:07.760 --> 05:09.160 are coming from mobile. 05:09.410 --> 05:15.590 So I need to improve the e match I need to make sure when you recreate the ad you have the ad preview 05:15.680 --> 05:21.530 go to the mobile app and you need to make sure the image is great. 05:21.680 --> 05:26.530 Even if it is smaller because the image will be smaller on a cellphone on a smartphone. 05:26.540 --> 05:28.750 You need to make sure the image is still. 05:28.760 --> 05:34.640 Trust me the steel is showing to your customer what you want to show and inviting them to click on the 05:34.640 --> 05:36.250 emet and to like your page. 05:36.340 --> 05:43.880 OK so this is one way to analyze if we take a look in other rissoles here and see this another campaign 05:43.880 --> 05:44.920 that I have. 05:45.260 --> 05:51.660 So basically the name here is learn how to reach more than eight thousand people fans on Facebook. 05:51.710 --> 05:57.230 This is amazing guys look and look at these resource I reach. 05:57.230 --> 06:00.730 I have actually reached more than four thousand people. 06:00.740 --> 06:08.450 Forty four hundred people I read on Facebook and I have interaction I have resoled I have engagement 06:08.870 --> 06:15.050 of more than fifteen hundred people only pain six dollars. 06:15.050 --> 06:23.410 So its not that I am just so in my job to the people people actually people click on my at more than 06:23.500 --> 06:27.820 fifteen hundred people click on my ad for only six dollars. 06:27.820 --> 06:35.710 So this is a maze and you see the cost the average cost here is zero point zero zero for those dollars 06:36.050 --> 06:38.050 our colleague per engagement. 06:38.040 --> 06:40.400 So this is super optimize. 06:40.680 --> 06:46.960 And if we click here on the demographics you'll see that for this specific ad women are not responding 06:46.960 --> 06:50.230 very well but men are responding amazingly. 06:50.410 --> 06:56.490 And you see here that the group from 25 30 40 years old is the group that responded well to me at. 06:56.500 --> 07:03.700 So next time when they create an ad for these out ends I will remove people from 18 to 24. 07:03.710 --> 07:11.650 Maybe I will remove people from 35 to 44 because I have small percentage here but comparing with the 07:11.650 --> 07:13.940 25 to 34 This is huge. 07:13.960 --> 07:19.150 And I probably would also remove women for this specific and for the other one I. 07:19.210 --> 07:26.140 I show you a minute ago women were these the group that rape that respond better to my ad but for this 07:26.140 --> 07:27.310 one is Mantes. 07:27.340 --> 07:35.200 So next time I'll create not just for man's within the age of 25 to 34 when I am promoting this specific 07:35.200 --> 07:35.890 subject. 07:36.010 --> 07:36.610 OK. 07:36.820 --> 07:38.120 And this result is amazing. 07:38.120 --> 07:43.750 I love the low cost per resource that I have in with these at the last. 07:43.750 --> 07:46.320 Way to check your results. 07:46.640 --> 07:48.010 It's on your Facebook page. 07:48.010 --> 07:50.500 Here we are on my Facebook page. 07:50.740 --> 07:56.780 Let's search for one specific post that I posted a few weeks ago. 07:57.040 --> 08:01.470 So you see here this one is Alibaba to e-bay. 08:01.470 --> 08:05.470 Top five pros you can import from China and sell on ebay. 08:05.470 --> 08:12.950 I I I booster these I boost these specific polls here on my page and you see here how many people we 08:12.950 --> 08:13.590 reached. 08:13.660 --> 08:15.240 More than 8000 people. 08:15.250 --> 08:20.100 If I click on View rissoles I'll see the results we have let's see. 08:20.100 --> 08:25.150 So here we have more than a thousand people read on. 08:25.150 --> 08:30.120 Two hundred and forty three engagement only spending $3. 08:30.430 --> 08:34.040 What I look in this specific I don't care about the engagement. 08:34.060 --> 08:41.740 Actually here what I care on the specific ad for this specific one is the links on the ad I want people 08:41.740 --> 08:45.840 to click on this link and to click on the emerging as on the on the headline here. 08:46.180 --> 08:48.810 You see that the post clique's. 08:48.880 --> 08:50.910 We have one hand. 08:51.230 --> 08:55.090 We have one hundred one hundred and fifty two post likes. 08:55.090 --> 09:01.300 So that means people are like in this and they like they share when they like other people actually 09:01.300 --> 09:06.790 see that they like their friends see that they like these and probably their friends and their friends 09:06.790 --> 09:09.640 will start liking and clicking on the links. 09:09.820 --> 09:14.650 The links speaks we have $42 and I think this is for two clicks. 09:14.650 --> 09:15.700 Actually not dollars. 09:15.880 --> 09:20.840 I think this is amazing guys because $3 is spending only $3. 09:20.950 --> 09:28.190 I have 42 people that actually click on my link and actually when to my page. 09:28.270 --> 09:28.750 OK. 09:28.840 --> 09:30.600 So I think this is amazing. 09:30.610 --> 09:33.920 And also we have 45 page likes. 09:33.940 --> 09:40.780 People like my page here are the top 45 more people are joining the site to join to my community for 09:40.780 --> 09:42.260 this specific ad. 09:42.400 --> 09:49.270 So is spending only $3 I have for two people going to my page maybe buying my products and I have 45 09:49.300 --> 09:50.710 new people on my community. 09:50.710 --> 09:52.430 I think this is amazing. 09:52.450 --> 09:57.930 Three people shared this article and what people comment so I don't care too much on the specifics of 09:57.930 --> 09:59.500 our comments and about shares. 09:59.500 --> 10:01.200 I mean sharing is good are good. 10:01.420 --> 10:07.280 But the main thing for me on this specific one is Page Likes on the link. 10:07.480 --> 10:09.180 Click on the links. 10:09.220 --> 10:12.580 So this is one way to take to protect your resources. 10:12.580 --> 10:13.930 Let me show you one last. 10:13.930 --> 10:20.080 Before we end the video there's another Alibaba course Alibaba 2016 The Complete Guide to import from 10:20.080 --> 10:21.410 and about Amazon. 10:21.520 --> 10:24.740 So let's click on the results here. 10:24.820 --> 10:32.740 We have here we have more than twenty four hundred people reach more than a thousand engagements and 10:32.740 --> 10:34.470 only spend $5. 10:34.510 --> 10:35.620 So you see here. 10:35.860 --> 10:45.800 Clique's 23 people click click here 119 Page Likes 119 people decide to join my community with these 10:45.830 --> 10:47.010 five dollar ads. 10:47.230 --> 10:50.410 And I have almost a thousand Beausoleil. 10:50.440 --> 10:51.300 This is amazing. 10:51.310 --> 10:53.210 People really like this pose. 10:53.350 --> 10:56.130 So this is how you can check your results. 10:56.380 --> 11:01.660 And this is especially not just how you can check the results but especially how you can use these data 11:02.010 --> 11:05.410 in order to create your next ad. 11:05.590 --> 11:10.200 Because this data is important because it will help you to improve your net. 11:10.240 --> 11:13.210 Your next app your next app will be better. 11:13.210 --> 11:19.120 Better resoled your lower price you will spending less money and reach more people and having more police 11:19.120 --> 11:20.690 are more results. 11:20.710 --> 11:24.280 I hope you like this and I hope to see you in the next video.