Analyzing the resource of your Facebook app here I'll show you two amazing ways that you can easily
analyze the results of your Facebook ad and see if the ads are working.
If they are converting how many people you reach and see how many people click on your link and all
the great details about Facebook that here we are in the Ad Manager.
I hope you know how to get here by now.
If you don't don't worry you can go to Facebook dot com slash at slash manager and you will see the
screen.
So here we have make an appearance.
One easy way to analyze the results is through these specific table you have here.
The campaign name that the lever is active recently completed inactive.
So you have all the information here the results you have how many page likes on this case.
I was targeting people to like my fit one of my fake Facebook pages.
How many people I reach with this ad.
And what's the price for each.
Like.
So basically they are charging me around 6 cents per like this is how much I spent so far and this is
my final budget if I take here I can have more details.
Let's click on the campaign and here we have three main taps performance demographics and placements
under performance.
We have similar information you see here how many people will reach a hundred or 40 people.
We spend four dollars and seventy two cents so far and we have 85 page likes.
I think this is great because I'm paying only 6 cents per hour per Facebook like our Facebook page.
Like right if we go to demographics we see great data.
You see women and men you have the graphic on this case for this specific ad.
Women are responding better than men.
And here we have the ages of people from 34 to 44 years old are responding better than any other age
you have out of here 45 to 54 and 55 to 64.
So what what.
This is important why this is super important for you basically.
Because next time you can be more specific with your ad for this ad for example.
I target people that are between 18 and 65 plus years old.
That means my dad is showing two people in these two groups and also in the 65 plus year group and now
on pain to show my ass to these people and they are not taking action.
So on my next at I will target only people that are from 35 to 44 or maybe 235 to 54 which is the group
that is responding very well.
Here are my ads.
So this is why this graphic is important is important for you to come back here.
Take a look at the performance of your ad after one or two days that you are just at is running and
you can basically change the age of just that the age of your the people that you are tugging on your
at.
So you are not spending money showing you to people that are not taking action placement.
If we go to our last stop here you see that this ad is going to feel only for Facebook.
So you can see Facebook network out this or Instagram or my case I use only Facebook because for this
specific subject for this page my audience is on Facebook.
I am not interested on this specific case to target people.
Instagram also here you have the device type and this is also important for your next to analyze so
you can use this data for your net adds.
If we click here we see mobile and desktop and you see how many people we reach 600 or a hundred and
forty and eighty five rissoles.
If that's the only I can see how many people are watching.
I have seen an interactive engaging with my ad on a desktop machine.
So you see that I have a hundred and 18 people only from 840 only a hundred and eighty people I reach
by desktop.
That means a page likes so and you see here what's the amount spent on these baselines because I have
always said if I go to mobile I have better results than most people are accessing Facebook from Mobile
to the mobile means smartphones and also tablets in here.
You see that the reach is huge compared with the desktop is seven hundred and forty nine and I have
77 page likes for mobile so that means on this case if you look into this into this data I will really
try to improve my ads for mobile phone because most of my people I will.
I will tell that most than more than 90 percent of my people of the page likes that I have on this ad
are coming from mobile.
So I need to improve the e match I need to make sure when you recreate the ad you have the ad preview
go to the mobile app and you need to make sure the image is great.
Even if it is smaller because the image will be smaller on a cellphone on a smartphone.
You need to make sure the image is still.
Trust me the steel is showing to your customer what you want to show and inviting them to click on the
emet and to like your page.
OK so this is one way to analyze if we take a look in other rissoles here and see this another campaign
that I have.
So basically the name here is learn how to reach more than eight thousand people fans on Facebook.
This is amazing guys look and look at these resource I reach.
I have actually reached more than four thousand people.
Forty four hundred people I read on Facebook and I have interaction I have resoled I have engagement
of more than fifteen hundred people only pain six dollars.
So its not that I am just so in my job to the people people actually people click on my at more than
fifteen hundred people click on my ad for only six dollars.
So this is a maze and you see the cost the average cost here is zero point zero zero for those dollars
our colleague per engagement.
So this is super optimize.
And if we click here on the demographics you'll see that for this specific ad women are not responding
very well but men are responding amazingly.
And you see here that the group from 25 30 40 years old is the group that responded well to me at.
So next time when they create an ad for these out ends I will remove people from 18 to 24.
Maybe I will remove people from 35 to 44 because I have small percentage here but comparing with the
25 to 34 This is huge.
And I probably would also remove women for this specific and for the other one I.
I show you a minute ago women were these the group that rape that respond better to my ad but for this
one is Mantes.
So next time I'll create not just for man's within the age of 25 to 34 when I am promoting this specific
subject.
OK.
And this result is amazing.
I love the low cost per resource that I have in with these at the last.
Way to check your results.
It's on your Facebook page.
Here we are on my Facebook page.
Let's search for one specific post that I posted a few weeks ago.
So you see here this one is Alibaba to e-bay.
Top five pros you can import from China and sell on ebay.
I I I booster these I boost these specific polls here on my page and you see here how many people we
reached.
More than 8000 people.
If I click on View rissoles I'll see the results we have let's see.
So here we have more than a thousand people read on.
Two hundred and forty three engagement only spending $3.
What I look in this specific I don't care about the engagement.
Actually here what I care on the specific ad for this specific one is the links on the ad I want people
to click on this link and to click on the emerging as on the on the headline here.
You see that the post clique's.
We have one hand.
We have one hundred one hundred and fifty two post likes.
So that means people are like in this and they like they share when they like other people actually
see that they like their friends see that they like these and probably their friends and their friends
will start liking and clicking on the links.
The links speaks we have $42 and I think this is for two clicks.
Actually not dollars.
I think this is amazing guys because $3 is spending only $3.
I have 42 people that actually click on my link and actually when to my page.
OK.
So I think this is amazing.
And also we have 45 page likes.
People like my page here are the top 45 more people are joining the site to join to my community for
this specific ad.
So is spending only $3 I have for two people going to my page maybe buying my products and I have 45
new people on my community.
I think this is amazing.
Three people shared this article and what people comment so I don't care too much on the specifics of
our comments and about shares.
I mean sharing is good are good.
But the main thing for me on this specific one is Page Likes on the link.
Click on the links.
So this is one way to take to protect your resources.
Let me show you one last.
Before we end the video there's another Alibaba course Alibaba 2016 The Complete Guide to import from
and about Amazon.
So let's click on the results here.
We have here we have more than twenty four hundred people reach more than a thousand engagements and
only spend $5.
So you see here.
Clique's 23 people click click here 119 Page Likes 119 people decide to join my community with these
five dollar ads.
And I have almost a thousand Beausoleil.
This is amazing.
People really like this pose.
So this is how you can check your results.
And this is especially not just how you can check the results but especially how you can use these data
in order to create your next ad.
Because this data is important because it will help you to improve your net.
Your next app your next app will be better.
Better resoled your lower price you will spending less money and reach more people and having more police
are more results.
I hope you like this and I hope to see you in the next video.