OK guys what is retargeting And why is super important for you why you need to start using it right
away.
Let me show you one clear real life example.
Here we are on the Amazon dogone website.
Yesterday I was looking for some higher drive to use as a backup on my computer to save all my classes
and files.
So I have a backup and I was looking for some options and I didn't purchase the hard drive.
So I came here I look to all the options but I didn't complete the purchase.
So what happened to they to they face by Go to Facebook and I see on my timeline.
And as you see here is is sponsored by Amazon.
I see ads for specific harddrive.
So how do they know that and looking for a hard harddrive or I go to any other web page.
This one for example is Hospital that's a spit test dog Ned.
And you can see all over the page ads.
And one of them the big one here on the left is all about harddrive on Amazon Dot com.
So how do they know that I am looking for a Hardrock.
How do they know that.
That's retargeting and that's why you are on this course.
OK.
So basically they're retargeting is a code that this data we can insert on your website we can install
one called the The Facebook big circle on your Web site and we'll do that on the scores.
And with that court we'll start collecting your customers information for example in my case I went
to Amazon.
Look for this device and when I'm here the Facebook Big saw that that Amazon is using kept to my information
so they know that I am looking for hard drive.
So now that they know that they can create an audience and will do that for you.
Step by step they can create an audience here for me and show the ads that I will be interested in.
They all over the place.
This is a Google ads.
The ad works you see on also on Facebook.
They are on this course.
We are doing all that on Facebook.
So why this is important for you and for your BS there why you need to start using right now.
Facebook retargeting on your market simply because by doing this most people let me show you let me
tell you the error or most intrepid or small company are making everyday people create ads on Facebook.
They invest money and nothing happens.
People click on the link.
Maybe people don't click on the button even if they click.
They visit their web page but they are they end up not purchasing the product.
And why is that.
Because we are targeting when we create ads for a generic audience we are targeting general people that
we don't know we are not sure that they want your product and services maybe they don't know you or
they are they don't know your company or their services you provide.
So if we target only the people that are really visit your website that show interest on your products
and services maybe they were a new website and they were looking for your products for your services
information about you about your company.
If we target these people with ads that are super target to what they are looking for the chances for
High Conversions are better because we are targeting we are investing money on ads that are showing
to your customer to people that are really looking for right now at this moment they are looking for
your products and services so thats the magic of her targeting.
And in this course I promise you the last video you will learn how to do that and we will have by the
end of this course an audience of people that visit the website we will learn about Facebook events.
So people that complete registration people that are your products to their car maybe people that sign
for your email list.
We all have different audiences that we can target with Facebook.
Thats OK.
And let me tell you very quick a little bit about the Facebook big site.
Here we are on the Facebook manager and I'll show you in the next video how you can create your pixels
there based on later.
How do you start on your website.
And this is the peak so you see the call here on the blue square you see a code that is basically the
Facebook pixel.
So this portion of code is the one that will be responsible for all this magic to happen of when you
when people go to your website.
It will capture that information and later you can show ads like these on Facebook on any or other pages
on the Internet.
So all that is coming I hope you like this.
I hope you are excited and I'm sure there were souls that we were applying this is trade and remarket
in this tragedy are unbelievable.
OK.
Let's start that in the next video.