WEBVTT 00:00.240 --> 00:06.690 OK guys what is retargeting And why is super important for you why you need to start using it right 00:06.690 --> 00:07.290 away. 00:07.290 --> 00:10.770 Let me show you one clear real life example. 00:10.860 --> 00:13.960 Here we are on the Amazon dogone website. 00:14.160 --> 00:21.000 Yesterday I was looking for some higher drive to use as a backup on my computer to save all my classes 00:21.000 --> 00:22.010 and files. 00:22.170 --> 00:28.100 So I have a backup and I was looking for some options and I didn't purchase the hard drive. 00:28.110 --> 00:33.170 So I came here I look to all the options but I didn't complete the purchase. 00:33.270 --> 00:39.440 So what happened to they to they face by Go to Facebook and I see on my timeline. 00:39.480 --> 00:42.840 And as you see here is is sponsored by Amazon. 00:42.900 --> 00:46.670 I see ads for specific harddrive. 00:46.680 --> 00:52.140 So how do they know that and looking for a hard harddrive or I go to any other web page. 00:52.140 --> 00:55.880 This one for example is Hospital that's a spit test dog Ned. 00:56.340 --> 00:59.780 And you can see all over the page ads. 00:59.810 --> 01:06.020 And one of them the big one here on the left is all about harddrive on Amazon Dot com. 01:06.180 --> 01:11.060 So how do they know that I am looking for a Hardrock. 01:11.130 --> 01:12.230 How do they know that. 01:12.360 --> 01:16.140 That's retargeting and that's why you are on this course. 01:16.140 --> 01:16.610 OK. 01:16.800 --> 01:23.670 So basically they're retargeting is a code that this data we can insert on your website we can install 01:23.700 --> 01:30.260 one called the The Facebook big circle on your Web site and we'll do that on the scores. 01:30.330 --> 01:35.910 And with that court we'll start collecting your customers information for example in my case I went 01:35.910 --> 01:36.700 to Amazon. 01:36.810 --> 01:44.550 Look for this device and when I'm here the Facebook Big saw that that Amazon is using kept to my information 01:44.580 --> 01:47.560 so they know that I am looking for hard drive. 01:47.610 --> 01:53.190 So now that they know that they can create an audience and will do that for you. 01:53.190 --> 02:00.130 Step by step they can create an audience here for me and show the ads that I will be interested in. 02:00.150 --> 02:01.650 They all over the place. 02:01.650 --> 02:03.000 This is a Google ads. 02:03.000 --> 02:06.390 The ad works you see on also on Facebook. 02:06.390 --> 02:07.150 They are on this course. 02:07.170 --> 02:09.690 We are doing all that on Facebook. 02:09.720 --> 02:15.770 So why this is important for you and for your BS there why you need to start using right now. 02:15.780 --> 02:22.050 Facebook retargeting on your market simply because by doing this most people let me show you let me 02:22.050 --> 02:28.740 tell you the error or most intrepid or small company are making everyday people create ads on Facebook. 02:28.740 --> 02:31.790 They invest money and nothing happens. 02:31.800 --> 02:33.020 People click on the link. 02:33.030 --> 02:35.670 Maybe people don't click on the button even if they click. 02:35.670 --> 02:40.110 They visit their web page but they are they end up not purchasing the product. 02:40.290 --> 02:41.480 And why is that. 02:41.550 --> 02:47.850 Because we are targeting when we create ads for a generic audience we are targeting general people that 02:47.850 --> 02:53.360 we don't know we are not sure that they want your product and services maybe they don't know you or 02:53.400 --> 02:56.540 they are they don't know your company or their services you provide. 02:56.760 --> 03:03.570 So if we target only the people that are really visit your website that show interest on your products 03:03.570 --> 03:08.280 and services maybe they were a new website and they were looking for your products for your services 03:08.310 --> 03:10.500 information about you about your company. 03:10.500 --> 03:18.420 If we target these people with ads that are super target to what they are looking for the chances for 03:18.420 --> 03:25.740 High Conversions are better because we are targeting we are investing money on ads that are showing 03:26.010 --> 03:32.410 to your customer to people that are really looking for right now at this moment they are looking for 03:32.410 --> 03:35.850 your products and services so thats the magic of her targeting. 03:36.120 --> 03:41.650 And in this course I promise you the last video you will learn how to do that and we will have by the 03:41.650 --> 03:47.480 end of this course an audience of people that visit the website we will learn about Facebook events. 03:47.490 --> 03:53.160 So people that complete registration people that are your products to their car maybe people that sign 03:53.160 --> 03:54.930 for your email list. 03:54.930 --> 03:58.780 We all have different audiences that we can target with Facebook. 03:58.780 --> 03:59.620 Thats OK. 03:59.810 --> 04:03.810 And let me tell you very quick a little bit about the Facebook big site. 04:03.810 --> 04:09.900 Here we are on the Facebook manager and I'll show you in the next video how you can create your pixels 04:09.970 --> 04:11.210 there based on later. 04:11.220 --> 04:12.890 How do you start on your website. 04:13.170 --> 04:19.170 And this is the peak so you see the call here on the blue square you see a code that is basically the 04:19.170 --> 04:20.090 Facebook pixel. 04:20.190 --> 04:28.080 So this portion of code is the one that will be responsible for all this magic to happen of when you 04:28.080 --> 04:29.600 when people go to your website. 04:29.670 --> 04:36.210 It will capture that information and later you can show ads like these on Facebook on any or other pages 04:36.240 --> 04:37.020 on the Internet. 04:37.020 --> 04:39.870 So all that is coming I hope you like this. 04:39.870 --> 04:46.060 I hope you are excited and I'm sure there were souls that we were applying this is trade and remarket 04:46.070 --> 04:48.440 in this tragedy are unbelievable. 04:48.480 --> 04:49.030 OK. 04:49.080 --> 04:50.760 Let's start that in the next video.