WEBVTT 00:00.390 --> 00:04.080 OK let's create your first Facebook big social outings. 00:04.110 --> 00:06.000 Here we are in the Ad Manager. 00:06.060 --> 00:07.500 Click on the menu here. 00:07.530 --> 00:08.940 And we have our audiences. 00:08.970 --> 00:15.600 If you don't have the option here always you can go to all tools and other assets. 00:15.690 --> 00:22.530 The first one is out insurors so click on that and Facebook will open all that out since you have on 00:22.530 --> 00:29.670 this case will create a brand new audience and this will be the most basic step we do for the picks 00:29.690 --> 00:31.860 up later in the next videos. 00:32.010 --> 00:38.670 I'll show you more advanced combinations so we can use in order to have the absolute perfect audience 00:38.670 --> 00:39.990 for your business. 00:39.990 --> 00:44.930 So here we go to great audience and Salek custom audience. 00:45.030 --> 00:46.400 Don't worry about this too. 00:46.410 --> 00:53.700 We are not using these two on these cards only cause some audience which is the most advanced and optimized 00:53.760 --> 00:55.050 option for you. 00:55.050 --> 01:01.940 Here we have the second option website traffic create a list of people who visit your website or took 01:02.040 --> 01:03.910 specific apps actions. 01:03.930 --> 01:04.450 OK. 01:04.650 --> 01:05.800 Click on that. 01:06.240 --> 01:06.990 Excellent. 01:06.990 --> 01:13.490 Here we have the BIG So this is or Pixar the big name on the peak so I'll be on here. 01:13.500 --> 01:15.810 The second option is website traffic. 01:15.840 --> 01:19.220 Here we have some options that we are exploring on this model. 01:19.230 --> 01:22.220 The first one is the one that we're exploring on this video. 01:22.420 --> 01:25.150 Anyone who visit your website or select that. 01:25.380 --> 01:29.240 And here you include the link to your website. 01:29.430 --> 01:34.810 On this case I will use my web site they will have a lot that can go their copy. 01:34.830 --> 01:40.610 Then they you know go back to the Ad Manager and paste they you are of here. 01:40.770 --> 01:41.440 OK. 01:41.850 --> 01:42.840 Let's see. 01:43.110 --> 01:44.600 Excellent. 01:44.610 --> 01:45.590 Here we are. 01:45.600 --> 01:45.970 OK. 01:45.970 --> 01:50.500 And in the last 30 days how many days do you want to include people. 01:50.550 --> 01:58.920 So basically on this audience we are including everybody that visited my website in the last a day so 01:58.920 --> 02:03.660 I can change to a hundred days where I can change only to 15 days. 02:03.810 --> 02:04.290 OK. 02:04.350 --> 02:07.430 So you can do different combinations here. 02:07.680 --> 02:10.040 You can also add the audience name. 02:10.040 --> 02:21.610 This is recommended so you can put something for example Diego that will that come 15 days out it's 02:22.010 --> 02:23.940 OK and you can change. 02:23.940 --> 02:29.910 You can add anything that you want and also add a description to be very specific about the combination 02:29.910 --> 02:32.420 that you are doing and this will be useful in the next video. 02:32.430 --> 02:38.400 When we when we do advance combinations if you are here and you are not seeing your website for some 02:38.400 --> 02:45.360 reason here or your pixel is in red that's normal in the beginning that means that you just created 02:45.360 --> 02:53.150 your big so and sometimes Facebook takes a few hours in order to complete the pixel creation. 02:53.160 --> 03:00.900 So it's not the case don't worry you can come back here later and finish these specifics that day when 03:00.900 --> 03:06.010 we create our audience will we again will be creating an audience of people that are ready. 03:06.010 --> 03:07.010 Visit my website. 03:07.010 --> 03:12.330 People are interested in my products and services people that know me. 03:12.350 --> 03:18.090 Wire them traffic because these people know my brand and know my services. 03:18.090 --> 03:18.610 OK. 03:18.840 --> 03:24.690 On of course here we are selecting people that are visiting the website in the last 15 days you can 03:24.690 --> 03:28.430 go up to a hundred and eighty days on the field. 03:28.690 --> 03:30.540 Create audience. 03:30.540 --> 03:32.120 Let's see is processing. 03:32.250 --> 03:35.400 Thank you for creating a custom audience you out east is ready. 03:35.490 --> 03:40.020 OK in the next video we will continue with more advance our inspiration. 03:40.010 --> 03:40.640 See you there.