WEBVTT 00:00.390 --> 00:03.860 Hey Guys welcome to this video an excited to see you here. 00:03.960 --> 00:11.910 You will absolutely love this video because here we are ready now to start creating super advance. 00:11.910 --> 00:17.550 Audience with your Facebook page so our audience targeting people that already know you and your prose. 00:17.550 --> 00:19.140 Let me show you how to that. 00:19.140 --> 00:26.130 Right now same steps down the last video we go here on our insists on the ads manager and weekly can 00:26.130 --> 00:30.240 create audience and click on custom outfits. 00:30.300 --> 00:33.040 Second option website traffic. 00:33.240 --> 00:36.090 And here we were in the last video we use. 00:36.090 --> 00:42.200 Anyone who visits your website so we are creating a list of all the people that visit your website. 00:42.210 --> 00:46.530 In the last x days you can change the number if you want. 00:46.560 --> 00:50.690 The second option here is people who visit specific pages. 00:50.750 --> 00:59.290 OK so let's go here and you see here include people anyone who visit one specific page of your website. 00:59.290 --> 01:02.400 We're following these rules so you have the options here. 01:02.400 --> 01:04.950 You are out contains these keywords. 01:04.980 --> 01:10.590 You can enter of course the whole you are if you're one or doesn't contain or equals to this. 01:10.620 --> 01:11.040 OK. 01:11.190 --> 01:13.020 So here we are in the world of the law. 01:13.060 --> 01:14.290 On what page. 01:14.330 --> 01:18.540 Let's say I want to target people who visit my youtube N.C.O. page. 01:18.540 --> 01:19.870 So open this page. 01:19.950 --> 01:21.080 Let's see how it looks. 01:21.210 --> 01:21.700 OK. 01:21.870 --> 01:23.710 I want to make a list. 01:23.730 --> 01:29.660 I want to make an audience of all the people that visit this what base that look at these cars. 01:29.700 --> 01:32.700 In the last 180 days ok. 01:32.880 --> 01:33.660 Why. 01:33.660 --> 01:39.100 Any reason maybe because they have a new course about YouTube maybe I want to offer them another quarter 01:39.150 --> 01:42.820 related with this one or any other reasons. 01:42.840 --> 01:43.250 OK. 01:43.290 --> 01:44.860 So what do how do I do it. 01:44.880 --> 01:45.900 I just copy this. 01:45.900 --> 01:46.790 You are wrong. 01:46.890 --> 01:48.910 Go back to the ad manager. 01:49.260 --> 01:54.000 So here we are including people who visit this specific page. 01:54.000 --> 01:56.320 So based there you go. 01:56.670 --> 01:57.090 Excellent. 01:57.090 --> 02:03.540 Here we have in the last 100 days and you entered the name of your address so we'll have a complete 02:03.540 --> 02:10.250 list of all the people that visit this page and this is powerful guys because I can offer this. 02:10.260 --> 02:19.650 I know everybody on this list is 100 percent interested about this subject so I can create super optimize 02:19.890 --> 02:22.500 Facebook ads to targeting these people. 02:22.500 --> 02:30.170 And by doing that we are avoiding expending thousands and thousands of dollars on art that do not work. 02:30.400 --> 02:36.960 And trepanned are not doing this that I am showing you right now so you are one of the few people in 02:36.960 --> 02:43.670 the war that will be using the Facebook page so effectively and creating effective Facebook apps. 02:43.690 --> 02:45.380 OK this is one combination. 02:45.390 --> 02:47.770 Lets go to another option. 02:48.670 --> 02:55.110 Lets see for example in this case if I open another website I have an online store that I use for tests 02:55.120 --> 02:55.480 here. 02:55.480 --> 02:56.870 This is just for test. 02:56.950 --> 03:05.170 Lets say I want to target people who visit this page for this shirt because I want to offer them similar 03:05.170 --> 03:05.910 shirts. 03:06.000 --> 03:14.450 OK these are tubbing playing for already the shirt so I can copy this link because I know that they 03:14.470 --> 03:20.250 do the clients are vis a vis what this specific page I already are interested on this. 03:20.260 --> 03:27.370 I look in to buy the shirt so I can if I have similar products I can say hey make me at least maybe 03:27.370 --> 03:32.260 an hour may make me an audience of all the people that visit this link. 03:32.260 --> 03:38.040 These are all that our interest is on this specific Shirleys product. 03:38.200 --> 03:45.610 In the last 30 days for example and I gave an out in Sydney and by doing that I can create super of 03:45.610 --> 03:50.630 titmice Facebook ads for these people showing similar products to them. 03:50.650 --> 03:51.910 Thats how it works. 03:51.910 --> 03:57.040 Sometimes you go to Facebook and you see similar products of the products that you are looking for and 03:57.040 --> 03:58.540 thats how people do it. 03:58.540 --> 04:03.100 Big companies do exactly the steps that I am showing you right now. 04:03.130 --> 04:06.210 So here we have the people who visit this specific web page. 04:06.220 --> 04:12.370 I am giving you a simple heres guy and this is super important because students always ask me OK you 04:12.370 --> 04:13.400 are showing these. 04:13.420 --> 04:18.930 All these are related to online courses or you are showing all these related to online store. 04:19.060 --> 04:19.460 No. 04:19.480 --> 04:26.650 This applies to anything if you have an online store if you have an awful line products a store that 04:26.650 --> 04:32.680 sells product if you are a real estate if you are a doctor you can apply the same principles to any 04:32.860 --> 04:34.090 thing on your website. 04:34.090 --> 04:34.910 OK. 04:35.290 --> 04:37.210 So thats a matter of the business that you have. 04:37.210 --> 04:39.890 You can apply these same strategies. 04:39.940 --> 04:41.460 Let's go to the next one here. 04:41.470 --> 04:45.710 People visiting that specific web page but not others. 04:45.750 --> 04:46.080 OK. 04:46.090 --> 04:48.130 How do we use this one. 04:48.130 --> 04:50.610 Here we have the same options. 04:50.620 --> 04:54.840 Lets use that you or contain it to make it easier to understand. 04:55.000 --> 05:01.380 So here we are including on this list people who visit this you are out but excluding people who visit 05:01.400 --> 05:02.630 this other euro. 05:02.710 --> 05:05.090 How do we apply these on the real world. 05:05.140 --> 05:09.310 Ok lets go here to the bait and give you an I will give you an example right now. 05:09.550 --> 05:15.280 Let's say you have a new product a new course this fate the complete Facebook page domination is a new 05:15.280 --> 05:18.650 course that I just released a month ago. 05:18.760 --> 05:19.330 OK. 05:19.480 --> 05:24.700 So because I really said a month ago I have some people already in role in these but I have most of 05:24.700 --> 05:30.610 my clients most of my students they don't know about this new course so I want to promote them too then 05:30.790 --> 05:32.510 using Facebook ads. 05:32.770 --> 05:34.680 So how what do I do here. 05:34.840 --> 05:37.340 I go and I copy the URL. 05:37.450 --> 05:44.340 Diego the village dot com so I will create an audience Elise with all the people that visit Diego the 05:44.360 --> 05:49.130 village that come in the last let's say a hundred and eighty days. 05:49.620 --> 05:51.180 OK. 05:51.970 --> 05:59.620 I can add all there you are or else here if you want and I will ask Plude people that received this 05:59.800 --> 06:05.500 specific page to the page of a new course because I assume that if they are ready. 06:05.500 --> 06:08.900 Visit this page that they are already in in my course. 06:08.950 --> 06:16.330 Later we'll talk about Facebook events where we can track if they are or if they actually purchase your 06:16.330 --> 06:19.780 product if they actually took specific action. 06:19.840 --> 06:22.880 OK but for now let's concentrate of these. 06:22.990 --> 06:24.780 So copy this page. 06:24.790 --> 06:26.260 This is the page of my new course. 06:26.260 --> 06:29.270 For example capitis at manager. 06:29.350 --> 06:30.860 Let's use this you are here. 06:30.880 --> 06:32.480 So what do we have here. 06:32.860 --> 06:39.340 We are making an audience we are making a list of all the people that visit my page in the last hundred 06:39.340 --> 06:40.390 and eighty days. 06:40.390 --> 06:42.490 But we will exclude from these people. 06:42.490 --> 06:48.910 This is my page will exclude all the people that visit this specific product page because I don't want 06:48.910 --> 06:51.140 to spend money on ads. 06:51.250 --> 06:57.520 I don't want to spend my marketing resources with these people because they already saw my new product 06:57.550 --> 06:58.260 let's say. 06:58.360 --> 07:05.740 OK so this is one way to use this on entering and name the audience and create your audience. 07:05.740 --> 07:12.880 Another example can be this I can include people that say this is my main website and I just created 07:12.940 --> 07:20.020 an online store for my clients but most people don't know about it so I want to tell my audience about 07:20.020 --> 07:25.450 that so we can use the dot com so we'll include on the audience. 07:25.450 --> 07:32.440 Everybody that visit my website the they will come by asking and then everybody that Ereli visit my 07:32.470 --> 07:39.080 online store which is another website so I add that here in the last let's say 30 days. 07:39.100 --> 07:45.700 So by doing this we are promoting to all my audience that visit my website in the last 30 days but did 07:45.700 --> 07:53.330 not visit my new website my virtual story yet and by doing that we are saving money on ads and we are 07:53.330 --> 07:54.990 targeting the right people. 07:55.040 --> 07:55.590 OK. 07:55.790 --> 08:01.660 So this is the second of the third option actually here on the web traffic. 08:01.730 --> 08:07.930 Audience creation and the last option which is super powerful guys is the custom combination. 08:07.930 --> 08:15.860 So here we are and here we can add more variables we can use or else and also advance we'll talk about 08:15.860 --> 08:17.990 advance later on the cars. 08:18.050 --> 08:20.530 So let's do a quick example here. 08:20.660 --> 08:26.600 So we will create an hour it we'll create a whole list of people of traffic that meets the following 08:26.600 --> 08:34.640 conditions so that traffic needs to contain you or else we can add new conditions here so we can have 08:34.640 --> 08:42.080 for example people that visit your website or or your other website so if you have a website for example 08:42.080 --> 08:49.160 or if you have to block post so you want to reach people that are fans of your block for example so 08:49.160 --> 08:57.620 you can say OK add people to visit this area which is one of your if you blog post are on or the second 08:57.620 --> 08:58.040 you are on. 08:58.040 --> 09:04.340 If you have a blog post about Facebook marketing for example so you can say hey at everybody there is 09:04.340 --> 09:09.830 interest on these Facebook marketing and also on the east face of marketing so you can have more conditions. 09:10.040 --> 09:10.480 OK. 09:10.580 --> 09:12.930 Also you can at the end. 09:13.670 --> 09:20.270 So what this is what we have we have two or more conditions you can ask as much conditions as you want. 09:20.510 --> 09:26.670 So you can say hey for the first condition and I'll show you X on a real example in one minute here. 09:26.690 --> 09:30.520 Let me just explain to you first the theory how this works. 09:30.590 --> 09:31.140 OK. 09:31.400 --> 09:37.300 So the first condition is you or else that there you have the ends. 09:37.310 --> 09:40.070 So basically they need to follow these. 09:40.100 --> 09:48.380 And also these only people that follow these two will be added to the list or here we have or the difference 09:48.380 --> 09:51.470 between and and is mandatory. 09:51.500 --> 09:57.550 You need to have both of them or means that you can have these Furse the whole thing. 09:57.590 --> 10:02.830 Or you can have this and you can add more conditions here if you want. 10:02.920 --> 10:03.900 OK. 10:04.100 --> 10:04.850 So let's do. 10:04.880 --> 10:10.000 And also you can add exclusion to our real example here. 10:10.280 --> 10:17.900 Let's say I have a new product when I say product remember is not only real products are in for products 10:18.120 --> 10:23.840 product can be and you video that you are released seeing can be a new blog post that you are creating 10:23.840 --> 10:29.610 today can be a new product a new course and you have a new physical pro you receive on your store. 10:29.660 --> 10:35.040 There is no limit on your service that you are you are serving and you are creating for you out. 10:35.060 --> 10:35.490 OK. 10:35.570 --> 10:41.180 So all that means brother when I see a problem so let's say I have a new product a new cars here this 10:41.180 --> 10:48.020 one here and I want to target only my top students only people that are really interested about this 10:48.230 --> 10:55.640 because I will invest money on ads and I know I want to make sure that when the ad shows to people that 10:55.640 --> 10:57.840 they will click the buy button. 10:57.920 --> 10:58.370 OK. 10:58.370 --> 11:00.440 I want to make sure that happens. 11:00.440 --> 11:05.570 I want to make sure the commercials are super high for this specific campaign. 11:05.630 --> 11:06.190 OK. 11:06.410 --> 11:08.960 So what are what's the plan here. 11:08.960 --> 11:10.010 This is a new product. 11:10.010 --> 11:16.730 I will target people that visit this works this page this page and also this bit. 11:16.760 --> 11:23.630 So people that are on my three courses are my three products people that read my three blocks let's 11:23.630 --> 11:26.020 say or I watch my three videos. 11:26.030 --> 11:29.450 People that really like what I am bringing to the table. 11:29.540 --> 11:30.940 So let's do that. 11:31.010 --> 11:32.170 The first one is this. 11:32.300 --> 11:35.160 I will do really quick here to save you time. 11:35.390 --> 11:49.330 So I want people that visit this Web site that visit this page also and this page and let me add one 11:49.330 --> 11:51.810 more which is this one. 11:52.150 --> 11:52.980 OK. 11:53.350 --> 11:55.040 So let's start here. 11:55.240 --> 11:55.920 Excellent. 11:56.110 --> 11:59.510 So the first condition here let me remove the second one. 11:59.950 --> 12:08.000 So the first condition is that I want to target here people that visit these on the Sidis on VC DS So 12:08.020 --> 12:11.390 people visit these three pages. 12:11.650 --> 12:13.570 So what happened with people of this. 12:13.750 --> 12:14.550 These three pages. 12:14.560 --> 12:16.280 I want to show them my art. 12:16.450 --> 12:19.380 But what happens if they are really busy these three pages. 12:19.390 --> 12:22.930 And also they are ready viscid my new product page. 12:22.930 --> 12:27.810 So I don't want to spend money with these guys because they already know about my new product. 12:27.910 --> 12:28.420 OK. 12:28.600 --> 12:30.680 So what do I do how do we exclude them. 12:30.700 --> 12:35.170 Basically I go here and I create ask Kluth condition. 12:35.170 --> 12:44.210 So you are down in here I will grab the you are out of the new product copy this and paste in here. 12:44.710 --> 12:45.500 Excellent. 12:45.760 --> 12:53.010 So now we have the complete our audience super target audience because sorry and repeating myself but 12:53.010 --> 12:54.740 let me do one more time. 12:54.760 --> 12:56.340 And after that we're finishing this video. 12:56.340 --> 12:57.700 Continue with the course. 12:57.790 --> 13:03.820 Here we have people that visit my three main products here on target. 13:03.860 --> 13:09.610 These these and these on they did not visit at my new product page. 13:10.630 --> 13:11.800 That's all here. 13:11.920 --> 13:14.200 We can add the name uncreate out. 13:14.200 --> 13:20.110 So basically what I want to show you here is that there are no limits of the combinations that you can 13:20.110 --> 13:27.040 create and think about think how you can use these on your advantage not only the constant combination 13:27.340 --> 13:34.950 you can use any of these four options here on your advantage to create the absolute best outings. 13:34.960 --> 13:36.040 So think about that. 13:36.100 --> 13:41.440 And in the next videos we'll have an assignment when you can put this into practice and submit so I 13:41.440 --> 13:43.990 can take a look and give you my give you feedback. 13:43.990 --> 13:44.530 OK. 13:44.710 --> 13:45.800 See you in the next video.