Hey Guys welcome to this video an excited to see you here.
You will absolutely love this video because here we are ready now to start creating super advance.
Audience with your Facebook page so our audience targeting people that already know you and your prose.
Let me show you how to that.
Right now same steps down the last video we go here on our insists on the ads manager and weekly can
create audience and click on custom outfits.
Second option website traffic.
And here we were in the last video we use.
Anyone who visits your website so we are creating a list of all the people that visit your website.
In the last x days you can change the number if you want.
The second option here is people who visit specific pages.
OK so let's go here and you see here include people anyone who visit one specific page of your website.
We're following these rules so you have the options here.
You are out contains these keywords.
You can enter of course the whole you are if you're one or doesn't contain or equals to this.
OK.
So here we are in the world of the law.
On what page.
Let's say I want to target people who visit my youtube N.C.O. page.
So open this page.
Let's see how it looks.
OK.
I want to make a list.
I want to make an audience of all the people that visit this what base that look at these cars.
In the last 180 days ok.
Why.
Any reason maybe because they have a new course about YouTube maybe I want to offer them another quarter
related with this one or any other reasons.
OK.
So what do how do I do it.
I just copy this.
You are wrong.
Go back to the ad manager.
So here we are including people who visit this specific page.
So based there you go.
Excellent.
Here we have in the last 100 days and you entered the name of your address so we'll have a complete
list of all the people that visit this page and this is powerful guys because I can offer this.
I know everybody on this list is 100 percent interested about this subject so I can create super optimize
Facebook ads to targeting these people.
And by doing that we are avoiding expending thousands and thousands of dollars on art that do not work.
And trepanned are not doing this that I am showing you right now so you are one of the few people in
the war that will be using the Facebook page so effectively and creating effective Facebook apps.
OK this is one combination.
Lets go to another option.
Lets see for example in this case if I open another website I have an online store that I use for tests
here.
This is just for test.
Lets say I want to target people who visit this page for this shirt because I want to offer them similar
shirts.
OK these are tubbing playing for already the shirt so I can copy this link because I know that they
do the clients are vis a vis what this specific page I already are interested on this.
I look in to buy the shirt so I can if I have similar products I can say hey make me at least maybe
an hour may make me an audience of all the people that visit this link.
These are all that our interest is on this specific Shirleys product.
In the last 30 days for example and I gave an out in Sydney and by doing that I can create super of
titmice Facebook ads for these people showing similar products to them.
Thats how it works.
Sometimes you go to Facebook and you see similar products of the products that you are looking for and
thats how people do it.
Big companies do exactly the steps that I am showing you right now.
So here we have the people who visit this specific web page.
I am giving you a simple heres guy and this is super important because students always ask me OK you
are showing these.
All these are related to online courses or you are showing all these related to online store.
No.
This applies to anything if you have an online store if you have an awful line products a store that
sells product if you are a real estate if you are a doctor you can apply the same principles to any
thing on your website.
OK.
So thats a matter of the business that you have.
You can apply these same strategies.
Let's go to the next one here.
People visiting that specific web page but not others.
OK.
How do we use this one.
Here we have the same options.
Lets use that you or contain it to make it easier to understand.
So here we are including on this list people who visit this you are out but excluding people who visit
this other euro.
How do we apply these on the real world.
Ok lets go here to the bait and give you an I will give you an example right now.
Let's say you have a new product a new course this fate the complete Facebook page domination is a new
course that I just released a month ago.
OK.
So because I really said a month ago I have some people already in role in these but I have most of
my clients most of my students they don't know about this new course so I want to promote them too then
using Facebook ads.
So how what do I do here.
I go and I copy the URL.
Diego the village dot com so I will create an audience Elise with all the people that visit Diego the
village that come in the last let's say a hundred and eighty days.
OK.
I can add all there you are or else here if you want and I will ask Plude people that received this
specific page to the page of a new course because I assume that if they are ready.
Visit this page that they are already in in my course.
Later we'll talk about Facebook events where we can track if they are or if they actually purchase your
product if they actually took specific action.
OK but for now let's concentrate of these.
So copy this page.
This is the page of my new course.
For example capitis at manager.
Let's use this you are here.
So what do we have here.
We are making an audience we are making a list of all the people that visit my page in the last hundred
and eighty days.
But we will exclude from these people.
This is my page will exclude all the people that visit this specific product page because I don't want
to spend money on ads.
I don't want to spend my marketing resources with these people because they already saw my new product
let's say.
OK so this is one way to use this on entering and name the audience and create your audience.
Another example can be this I can include people that say this is my main website and I just created
an online store for my clients but most people don't know about it so I want to tell my audience about
that so we can use the dot com so we'll include on the audience.
Everybody that visit my website the they will come by asking and then everybody that Ereli visit my
online store which is another website so I add that here in the last let's say 30 days.
So by doing this we are promoting to all my audience that visit my website in the last 30 days but did
not visit my new website my virtual story yet and by doing that we are saving money on ads and we are
targeting the right people.
OK.
So this is the second of the third option actually here on the web traffic.
Audience creation and the last option which is super powerful guys is the custom combination.
So here we are and here we can add more variables we can use or else and also advance we'll talk about
advance later on the cars.
So let's do a quick example here.
So we will create an hour it we'll create a whole list of people of traffic that meets the following
conditions so that traffic needs to contain you or else we can add new conditions here so we can have
for example people that visit your website or or your other website so if you have a website for example
or if you have to block post so you want to reach people that are fans of your block for example so
you can say OK add people to visit this area which is one of your if you blog post are on or the second
you are on.
If you have a blog post about Facebook marketing for example so you can say hey at everybody there is
interest on these Facebook marketing and also on the east face of marketing so you can have more conditions.
OK.
Also you can at the end.
So what this is what we have we have two or more conditions you can ask as much conditions as you want.
So you can say hey for the first condition and I'll show you X on a real example in one minute here.
Let me just explain to you first the theory how this works.
OK.
So the first condition is you or else that there you have the ends.
So basically they need to follow these.
And also these only people that follow these two will be added to the list or here we have or the difference
between and and is mandatory.
You need to have both of them or means that you can have these Furse the whole thing.
Or you can have this and you can add more conditions here if you want.
OK.
So let's do.
And also you can add exclusion to our real example here.
Let's say I have a new product when I say product remember is not only real products are in for products
product can be and you video that you are released seeing can be a new blog post that you are creating
today can be a new product a new course and you have a new physical pro you receive on your store.
There is no limit on your service that you are you are serving and you are creating for you out.
OK.
So all that means brother when I see a problem so let's say I have a new product a new cars here this
one here and I want to target only my top students only people that are really interested about this
because I will invest money on ads and I know I want to make sure that when the ad shows to people that
they will click the buy button.
OK.
I want to make sure that happens.
I want to make sure the commercials are super high for this specific campaign.
OK.
So what are what's the plan here.
This is a new product.
I will target people that visit this works this page this page and also this bit.
So people that are on my three courses are my three products people that read my three blocks let's
say or I watch my three videos.
People that really like what I am bringing to the table.
So let's do that.
The first one is this.
I will do really quick here to save you time.
So I want people that visit this Web site that visit this page also and this page and let me add one
more which is this one.
OK.
So let's start here.
Excellent.
So the first condition here let me remove the second one.
So the first condition is that I want to target here people that visit these on the Sidis on VC DS So
people visit these three pages.
So what happened with people of this.
These three pages.
I want to show them my art.
But what happens if they are really busy these three pages.
And also they are ready viscid my new product page.
So I don't want to spend money with these guys because they already know about my new product.
OK.
So what do I do how do we exclude them.
Basically I go here and I create ask Kluth condition.
So you are down in here I will grab the you are out of the new product copy this and paste in here.
Excellent.
So now we have the complete our audience super target audience because sorry and repeating myself but
let me do one more time.
And after that we're finishing this video.
Continue with the course.
Here we have people that visit my three main products here on target.
These these and these on they did not visit at my new product page.
That's all here.
We can add the name uncreate out.
So basically what I want to show you here is that there are no limits of the combinations that you can
create and think about think how you can use these on your advantage not only the constant combination
you can use any of these four options here on your advantage to create the absolute best outings.
So think about that.
And in the next videos we'll have an assignment when you can put this into practice and submit so I
can take a look and give you my give you feedback.
OK.
See you in the next video.