Hey guys or will go to this video.
Now we are ready finally to start creating Facebook ads.
You've seen the Facebook custom Audi's the hours we've created.
Remember we'd be your pick so people visit your website or already know you and your products with any
combination with any of the off the advance combination and strategies that we talk about in the last
model.
For that we will use this out and this is one of the way out is that we just grader remembering the
last video it was showing our audience too small.
Now we're showing the audience is ready because we have more than 20 which is the minimum on more than
20 people in this specific audience.
So this isn't an audience of the people that visit my website in the last 15 days.
So we have 13 hundred people that went to my website the last 15 days and take a took a look on my products
and my services.
OK.
So we are targeting these people because in this case this is just an example.
We have a new product or maybe you have a new video or a new post.
Doesn't matter the goal.
The thing is that you can target the right people Mike and this example we use to promote a new course
that I have which is this one on this case.
OK.
So let's go and do that right now.
We go here to the right the top right hand side on the button the green button saying Karaite out and
in here we have the marketing objectives when we need to select this.
If you are not seeing these for any reason you can go here to the left menu and create and click on
objective.
Click on that and you will be able to see this initial graphic that we have here on screen right now.
So for example we will use traffic under consideration.
I won't go into details for each one of these.
I have other courses where I do that but for these cards we are going straight to the app to make it
easier for you.
So click on the traffic option click on continue.
The first option here is asking us where we want to drive people to web site or message or to app on
this case we are driving people to web site.
Next we have the audience and here we can select the audience or we already create it.
OK.
Let's see the name of the audience who was this one.
Diego Havilah 15 days.
Audience Okay.
So here again we have a list of all the people that visit my website in the last 15 days.
OK.
Scroll down you can add the locations where one of the locations that you want to target the age of
your audience see.
In this case I will add on the location United Kingdom 2.
I will add Canada.
This is just for test.
Lets add also Australia.
Okay wonderful.
So we have some locations the age of my target audience.
I will say that they are for on 30 to 55 gender we won all.
You can also select only men only women.
Languages let's say English English all detailed targeting here.
You can spend lots and lots of time selecting the right target the right inchers for you Audi's for
example.
In this case on my website I have coursers about several subjects.
For example I have of course about Facebook about you to Amazon Alibaba.
So let's say that for this one I won only to target people because my new product is about Facebook.
I want to target only the people that visit my website in the last 15 days but are also interested only
on Facebook not on YouTube or any other subject for example.
So in here I can go on to like Facebook marketing for example I can select Facebook for business Facebook
for local business.
You can I recommend you to spend some time here to explore all the categories and also you can exclude
people you know people.
I don't want to add people that are interested on let's say entertainment for example.
I mean games just as an example.
OK.
When you have this ready let me delete these for now you can.
The last option is also connections you can include the people that like your page.
Friends of people who like your page or exclude people who are really like one specific page and here
you have the chance to select that page.
OK next we have the placement out of my take on this case you can read that if you want to remove for
example Instagram select only Facebook and were on Facebook you want your ad to be display budget and
a schedule how much you want to invest.
I initially recommend always to my students to invest as little as you can.
Specially if this is your first Facebook ad for this specific target audience.
I am not saying that you have never created Facebook.
Thats not the case.
What I am saying here if this is a new target audience that we have I recommend to spend as slow as
you can to see how the audience is responding to your app.
Kate this is super target audience.
So the chances for them to really respond to the ad and start buying your product and your base are
higher because these people are already know you.
As you know schedule set or you can select to run ads continuously or you can set the store on any day.
Also I recommend you to set up the start and end date because some people say hey rank continually And
the problem is that after a few days after a few months they end up with a big fake a big build from
Facebook saying hey this is all the amount you spend on Facebook.
So from the beginning I recommend you to start with a start and end date.
Ok lets move forward optimization delivery.
This is good to leave clique's impressions our daily unique reach on this case.
I will select links because I want Facebook to optimize the app and show these two people who will actually
go and click on the links game beat a man let's leave it out of Maddock for now you can of course change
the beat amount if you want.
When you are charged this is good important.
You can be charged by impression so every time Facebook shows your ad doesn't matter if they click or
not to somebody they will charge you or you can say no I just want to pay when somebody click on the
link that's the selection I am using here right now.
OK delivery time this is good.
Let's click Continue excellent.
Select a Facebook page that you have associated with these ads.
If you don't have a Facebook page later on the course I will add a bonus model where I will share with
you one of the top models I have on my Facebook cards which is all about Facebook page domination how
you can create your page how you can optimize on all the best strategies that are working right now
for Moss and trip or on Facebook.
That's coming in the next model.
But if you have your Facebook page of course you can select and associate your ad with that Facebook
page.
Scroll down.
Go to that specific configuration.
Hit the links.
So let's go to my Web site.
This is the page I want to promote So let me click on here because this is the new product copy go back
here and paste it see excellence loading the images and everything had lain here you can customize the
headline the text the headline is this information here.
Also the text and you can customize all these you can change the image you can add a call to action
learn more or all these other cold actions they have.
Are call to actions all the time.
Every time I come here I see a new call to action.
That's great.
OK.
This play Link option now all these you can change and you can use as you want.
OK.
You can customize an updated when you have all these ready.
All you need to do is click on place order on the main theme here guys again and repeating but this
is important is that we are showing these only only only only two people that are ready to do what I
say so they already know you know the products that you have.
They know the service that you are providing and you are saying hey you already know me check my new
product here.
Check my new blog check my new website check my new book.
OK.
Unbe chances.
This is why I'm so passionate about Facebook retargeting because it chances for them to click on your
link and buy your product are higher as you probably know their regular regular people today.
They never buy for any company in the first interaction.
They need to establish a relationship of confidence of trust with the company we serve is the product
that they are buying.
You know if you are if you need to buy a car probably there are some brands of cars that you prefer
over other cars because you know somebody that already have this problem.
You know the company or you already have a car of that brand.
So you like that probably the chances for you to buy the same brand again and again are higher than
buying another brand that you don't know.
You know if the policy is good.
So what I am saying here is that because you already have a relationship a trustful relationship with
this specific line with this out and so we are turning on this and the chances for them to actually
click on your link and buy your product are higher.
And that's why that's all the magic of Facebook retargeting and I hope I'm really excited about it and
hope you're excited and looking forward to hear from you on the comments.
Please go to the comments.
When you have your app ready say hey I just polish my app.
I'm excited about it.
Share the link to the ad with the community and if you when you start getting results when you start
getting sales please also go to the Q and A session here and shared that with me and with all the community
here on the cards.
OK.
See you in the next video.