WEBVTT 00:00.800 --> 00:02.610 Hey guys or will go to this video. 00:02.630 --> 00:06.770 Now we are ready finally to start creating Facebook ads. 00:06.810 --> 00:10.750 You've seen the Facebook custom Audi's the hours we've created. 00:10.750 --> 00:16.820 Remember we'd be your pick so people visit your website or already know you and your products with any 00:16.820 --> 00:22.490 combination with any of the off the advance combination and strategies that we talk about in the last 00:22.490 --> 00:23.250 model. 00:23.270 --> 00:28.130 For that we will use this out and this is one of the way out is that we just grader remembering the 00:28.130 --> 00:31.460 last video it was showing our audience too small. 00:31.460 --> 00:37.520 Now we're showing the audience is ready because we have more than 20 which is the minimum on more than 00:37.520 --> 00:41.280 20 people in this specific audience. 00:41.300 --> 00:47.130 So this isn't an audience of the people that visit my website in the last 15 days. 00:47.240 --> 00:55.520 So we have 13 hundred people that went to my website the last 15 days and take a took a look on my products 00:55.820 --> 00:56.980 and my services. 00:57.000 --> 00:57.530 OK. 00:57.680 --> 01:02.540 So we are targeting these people because in this case this is just an example. 01:02.540 --> 01:06.650 We have a new product or maybe you have a new video or a new post. 01:06.680 --> 01:08.240 Doesn't matter the goal. 01:08.240 --> 01:14.740 The thing is that you can target the right people Mike and this example we use to promote a new course 01:14.810 --> 01:17.740 that I have which is this one on this case. 01:17.750 --> 01:18.280 OK. 01:18.380 --> 01:21.630 So let's go and do that right now. 01:21.740 --> 01:28.270 We go here to the right the top right hand side on the button the green button saying Karaite out and 01:28.310 --> 01:32.980 in here we have the marketing objectives when we need to select this. 01:32.990 --> 01:39.350 If you are not seeing these for any reason you can go here to the left menu and create and click on 01:39.440 --> 01:40.230 objective. 01:40.340 --> 01:46.500 Click on that and you will be able to see this initial graphic that we have here on screen right now. 01:46.670 --> 01:50.510 So for example we will use traffic under consideration. 01:50.510 --> 01:53.140 I won't go into details for each one of these. 01:53.150 --> 01:58.610 I have other courses where I do that but for these cards we are going straight to the app to make it 01:58.640 --> 01:59.600 easier for you. 01:59.720 --> 02:03.680 So click on the traffic option click on continue. 02:04.010 --> 02:10.310 The first option here is asking us where we want to drive people to web site or message or to app on 02:10.310 --> 02:13.370 this case we are driving people to web site. 02:13.430 --> 02:19.080 Next we have the audience and here we can select the audience or we already create it. 02:19.190 --> 02:19.740 OK. 02:19.910 --> 02:22.520 Let's see the name of the audience who was this one. 02:22.520 --> 02:24.830 Diego Havilah 15 days. 02:24.830 --> 02:26.100 Audience Okay. 02:26.180 --> 02:32.710 So here again we have a list of all the people that visit my website in the last 15 days. 02:32.940 --> 02:33.380 OK. 02:33.410 --> 02:39.380 Scroll down you can add the locations where one of the locations that you want to target the age of 02:39.380 --> 02:42.330 your audience see. 02:42.350 --> 02:46.720 In this case I will add on the location United Kingdom 2. 02:47.630 --> 02:49.630 I will add Canada. 02:50.180 --> 02:51.930 This is just for test. 02:52.040 --> 02:54.710 Lets add also Australia. 02:55.210 --> 02:56.370 Okay wonderful. 02:56.390 --> 03:00.380 So we have some locations the age of my target audience. 03:00.380 --> 03:10.150 I will say that they are for on 30 to 55 gender we won all. 03:10.160 --> 03:12.650 You can also select only men only women. 03:12.770 --> 03:19.340 Languages let's say English English all detailed targeting here. 03:19.370 --> 03:27.500 You can spend lots and lots of time selecting the right target the right inchers for you Audi's for 03:27.500 --> 03:28.040 example. 03:28.040 --> 03:31.690 In this case on my website I have coursers about several subjects. 03:31.700 --> 03:36.270 For example I have of course about Facebook about you to Amazon Alibaba. 03:36.410 --> 03:43.430 So let's say that for this one I won only to target people because my new product is about Facebook. 03:43.550 --> 03:48.920 I want to target only the people that visit my website in the last 15 days but are also interested only 03:48.920 --> 03:52.890 on Facebook not on YouTube or any other subject for example. 03:52.970 --> 04:00.440 So in here I can go on to like Facebook marketing for example I can select Facebook for business Facebook 04:00.440 --> 04:01.630 for local business. 04:01.670 --> 04:07.490 You can I recommend you to spend some time here to explore all the categories and also you can exclude 04:07.490 --> 04:09.310 people you know people. 04:09.380 --> 04:15.290 I don't want to add people that are interested on let's say entertainment for example. 04:15.560 --> 04:18.900 I mean games just as an example. 04:18.950 --> 04:19.700 OK. 04:19.970 --> 04:24.410 When you have this ready let me delete these for now you can. 04:24.590 --> 04:29.070 The last option is also connections you can include the people that like your page. 04:29.090 --> 04:35.090 Friends of people who like your page or exclude people who are really like one specific page and here 04:35.090 --> 04:37.590 you have the chance to select that page. 04:37.650 --> 04:45.490 OK next we have the placement out of my take on this case you can read that if you want to remove for 04:45.490 --> 04:53.930 example Instagram select only Facebook and were on Facebook you want your ad to be display budget and 04:53.930 --> 04:56.020 a schedule how much you want to invest. 04:56.020 --> 05:02.230 I initially recommend always to my students to invest as little as you can. 05:02.230 --> 05:07.460 Specially if this is your first Facebook ad for this specific target audience. 05:07.560 --> 05:10.600 I am not saying that you have never created Facebook. 05:10.770 --> 05:11.650 Thats not the case. 05:11.650 --> 05:18.760 What I am saying here if this is a new target audience that we have I recommend to spend as slow as 05:18.760 --> 05:22.770 you can to see how the audience is responding to your app. 05:22.820 --> 05:24.930 Kate this is super target audience. 05:25.060 --> 05:30.580 So the chances for them to really respond to the ad and start buying your product and your base are 05:30.580 --> 05:33.190 higher because these people are already know you. 05:33.370 --> 05:41.450 As you know schedule set or you can select to run ads continuously or you can set the store on any day. 05:41.440 --> 05:48.190 Also I recommend you to set up the start and end date because some people say hey rank continually And 05:48.190 --> 05:55.330 the problem is that after a few days after a few months they end up with a big fake a big build from 05:55.330 --> 05:59.280 Facebook saying hey this is all the amount you spend on Facebook. 05:59.380 --> 06:03.940 So from the beginning I recommend you to start with a start and end date. 06:03.980 --> 06:08.310 Ok lets move forward optimization delivery. 06:08.350 --> 06:14.990 This is good to leave clique's impressions our daily unique reach on this case. 06:15.010 --> 06:22.810 I will select links because I want Facebook to optimize the app and show these two people who will actually 06:22.810 --> 06:30.270 go and click on the links game beat a man let's leave it out of Maddock for now you can of course change 06:30.270 --> 06:32.150 the beat amount if you want. 06:32.370 --> 06:34.960 When you are charged this is good important. 06:35.070 --> 06:40.380 You can be charged by impression so every time Facebook shows your ad doesn't matter if they click or 06:40.380 --> 06:46.650 not to somebody they will charge you or you can say no I just want to pay when somebody click on the 06:46.650 --> 06:49.850 link that's the selection I am using here right now. 06:50.130 --> 06:51.810 OK delivery time this is good. 06:51.810 --> 06:55.460 Let's click Continue excellent. 06:55.510 --> 06:59.960 Select a Facebook page that you have associated with these ads. 06:59.980 --> 07:06.370 If you don't have a Facebook page later on the course I will add a bonus model where I will share with 07:06.370 --> 07:13.420 you one of the top models I have on my Facebook cards which is all about Facebook page domination how 07:13.420 --> 07:19.210 you can create your page how you can optimize on all the best strategies that are working right now 07:19.450 --> 07:22.380 for Moss and trip or on Facebook. 07:22.480 --> 07:24.250 That's coming in the next model. 07:24.370 --> 07:29.620 But if you have your Facebook page of course you can select and associate your ad with that Facebook 07:29.620 --> 07:30.580 page. 07:30.580 --> 07:31.440 Scroll down. 07:31.450 --> 07:34.340 Go to that specific configuration. 07:34.350 --> 07:35.440 Hit the links. 07:35.470 --> 07:36.880 So let's go to my Web site. 07:36.880 --> 07:44.240 This is the page I want to promote So let me click on here because this is the new product copy go back 07:44.240 --> 07:53.000 here and paste it see excellence loading the images and everything had lain here you can customize the 07:53.000 --> 07:56.390 headline the text the headline is this information here. 07:56.570 --> 08:03.280 Also the text and you can customize all these you can change the image you can add a call to action 08:03.290 --> 08:06.860 learn more or all these other cold actions they have. 08:06.930 --> 08:08.770 Are call to actions all the time. 08:08.780 --> 08:11.300 Every time I come here I see a new call to action. 08:11.300 --> 08:12.610 That's great. 08:12.840 --> 08:13.330 OK. 08:13.510 --> 08:19.610 This play Link option now all these you can change and you can use as you want. 08:19.640 --> 08:20.180 OK. 08:20.510 --> 08:24.770 You can customize an updated when you have all these ready. 08:24.800 --> 08:32.330 All you need to do is click on place order on the main theme here guys again and repeating but this 08:32.330 --> 08:40.360 is important is that we are showing these only only only only two people that are ready to do what I 08:40.360 --> 08:43.500 say so they already know you know the products that you have. 08:43.520 --> 08:50.450 They know the service that you are providing and you are saying hey you already know me check my new 08:50.450 --> 08:51.180 product here. 08:51.200 --> 08:55.240 Check my new blog check my new website check my new book. 08:55.460 --> 08:56.640 OK. 08:57.050 --> 08:58.110 Unbe chances. 08:58.130 --> 09:04.940 This is why I'm so passionate about Facebook retargeting because it chances for them to click on your 09:04.940 --> 09:12.700 link and buy your product are higher as you probably know their regular regular people today. 09:12.800 --> 09:16.310 They never buy for any company in the first interaction. 09:16.310 --> 09:24.650 They need to establish a relationship of confidence of trust with the company we serve is the product 09:24.650 --> 09:25.960 that they are buying. 09:25.970 --> 09:32.630 You know if you are if you need to buy a car probably there are some brands of cars that you prefer 09:32.690 --> 09:36.640 over other cars because you know somebody that already have this problem. 09:36.650 --> 09:39.400 You know the company or you already have a car of that brand. 09:39.410 --> 09:46.730 So you like that probably the chances for you to buy the same brand again and again are higher than 09:46.730 --> 09:48.640 buying another brand that you don't know. 09:48.680 --> 09:50.360 You know if the policy is good. 09:50.570 --> 09:57.680 So what I am saying here is that because you already have a relationship a trustful relationship with 09:57.740 --> 10:03.320 this specific line with this out and so we are turning on this and the chances for them to actually 10:03.320 --> 10:05.550 click on your link and buy your product are higher. 10:05.570 --> 10:12.230 And that's why that's all the magic of Facebook retargeting and I hope I'm really excited about it and 10:12.230 --> 10:17.450 hope you're excited and looking forward to hear from you on the comments. 10:17.600 --> 10:18.640 Please go to the comments. 10:18.650 --> 10:22.370 When you have your app ready say hey I just polish my app. 10:22.400 --> 10:23.510 I'm excited about it. 10:23.510 --> 10:29.090 Share the link to the ad with the community and if you when you start getting results when you start 10:29.090 --> 10:35.180 getting sales please also go to the Q and A session here and shared that with me and with all the community 10:35.180 --> 10:36.410 here on the cards. 10:36.410 --> 10:37.040 OK. 10:37.190 --> 10:38.450 See you in the next video.