Hey Guys welcome to this model and happy to see you here.
And as you know today we will learn how you can use Facebook ads for your local business.
Here we have an example and I'll give you a clear example of how you can do that.
And why is super important in my opinion.
Honestly is the best way to promote your business when you have a local business.
So let's say this is your business.
OK.
And let's say you have a bakery.
OK you have a bakery that you open in your neighborhood and he's brand new.
Nobody knows your name your bakery because you just open but you want to call and you want to promote
your business your bakery around the neighborhood.
You want to call people to your to your business so they can start trying your product try and your
brats or the wonderful things that you produce for them and they can start becoming loyal customers
and coming back for more.
So the plan here will discuss in the next week in the next video.
But the idea is if you if your business is here on this point and let's say all these is your CD This
is where is your Siri and here is your business.
You can create and we will do that together here and this model will put we will create a Facebook ad
that will be target to people around your business.
So for example we can target people that are in a radius of around 1 mile from your business for example.
OK.
Or two miles or three miles or whatever you can is right for your specific product for your specific
business.
So why this is good.
Because basically everybody here in this area will be receiving your ads your Facebook at will will
pay very low for these for this specific ad.
So we'll be reaching people that are all in this inside this circle.
So by doing that you are letting these people know that you are new in the in their neighborhood and
you have a mace in bread and Bay Mason bakery products from there for them.
OK.
So you can create new customers and ease the easy way to let them know about you and about your business.
So before Facebook ad people people usually do the marketing in the OR through line word that means
newspaper for example so if you have a newspaper here that say this is a newspaper and you have pages
several pages on your newspaper that say what each one of these lines is one page maybe you have an
ad here and a small page of in a small section of the newspaper.
This is your ad talking about your new business.
OK.
The only problem here is that now we are targeting people that are around one mile from your business
for example.
OK.
One mile.
And before in the newspaper this is Super Target because we are targeting people that really are interested
about coming back to eat to your bakery and knowing your bakery and buying your products.
If you are now in the newspaper you are reaching people all over the city or maybe all over the country
or all that or all over your state.
The bending of the newspaper.
So you are spending money.
It's more expensive doing than a newspaper for example and you are showing your ad to people that are
not really interested on your business in your local business specifically because in order to VC to
be interested in your local business you need to target people that live close to your business because
they need to physically go to your building and to buy your product in your store.
OK.
And also in Facebook and this is Facebook ads and this is newspaper in Facebook ads.
We can have a super target audience so we can define the age of your Audi and we can define If you want
to to advertise to men and or women or.
And you can you can also find the specific interest if you are if you were.
We're promoting a new bakery.
You can have you can tell that people are interested in local businesses that are interested in bakery
or any specific topic so you can define interests.
OK.
If you are announcing on your paper you can not find the age because people all over all age of all
ages by newspaper and the read newspaper.
If we are Tarion people only.
In this specific case from thirty three to 40 years old for example that these people are also in the
newspaper.
But these people are only a small percentage of the newspaper readers because we have people also from
41 to 65 plus years or reading the newspaper.
OK.
But in this case on the Facebook ads we are telling all the people that are 33 to 40 years or 40 33
to 40 years or for example.
So 100 percent of you of the people will see your ad will be your target audience and indeed the newspaper
case is not the case because people all over all ages buy newspaper also men women everybody knows by
a newspaper.
So you are paying to show your ad to everybody to all I brought out and ignored and on out audience
that we are talking here on the Facebook that Facebook is amazing in this model as you know.
We'll talk about specific steps that you need to do.
And will by the end of this mall you will have your ad ready to go for your local business in the next
video or we'll talk about the plan.
I'll show you what's the plan exactly what you need to set and say on your at in order to call your
customers to your bakery for example or to your clinic or to or to any business that you have locally.
And also what happened after they can how you can warranty that they are coming back all the time.
So that we'll see in the next video see you there.