WEBVTT 00:00.790 --> 00:04.030 Hey Guys welcome to this model and happy to see you here. 00:04.180 --> 00:10.720 And as you know today we will learn how you can use Facebook ads for your local business. 00:10.750 --> 00:15.040 Here we have an example and I'll give you a clear example of how you can do that. 00:15.190 --> 00:18.090 And why is super important in my opinion. 00:18.110 --> 00:23.500 Honestly is the best way to promote your business when you have a local business. 00:23.620 --> 00:25.730 So let's say this is your business. 00:25.870 --> 00:26.390 OK. 00:26.530 --> 00:29.210 And let's say you have a bakery. 00:30.100 --> 00:34.590 OK you have a bakery that you open in your neighborhood and he's brand new. 00:34.600 --> 00:40.930 Nobody knows your name your bakery because you just open but you want to call and you want to promote 00:40.930 --> 00:44.070 your business your bakery around the neighborhood. 00:44.110 --> 00:50.770 You want to call people to your to your business so they can start trying your product try and your 00:50.830 --> 00:57.530 brats or the wonderful things that you produce for them and they can start becoming loyal customers 00:57.540 --> 00:59.320 and coming back for more. 00:59.470 --> 01:03.350 So the plan here will discuss in the next week in the next video. 01:03.490 --> 01:12.520 But the idea is if you if your business is here on this point and let's say all these is your CD This 01:12.520 --> 01:15.940 is where is your Siri and here is your business. 01:16.000 --> 01:22.240 You can create and we will do that together here and this model will put we will create a Facebook ad 01:22.330 --> 01:25.900 that will be target to people around your business. 01:25.900 --> 01:34.490 So for example we can target people that are in a radius of around 1 mile from your business for example. 01:34.600 --> 01:35.190 OK. 01:35.410 --> 01:40.600 Or two miles or three miles or whatever you can is right for your specific product for your specific 01:40.600 --> 01:41.210 business. 01:41.380 --> 01:43.060 So why this is good. 01:43.090 --> 01:50.770 Because basically everybody here in this area will be receiving your ads your Facebook at will will 01:50.770 --> 01:54.460 pay very low for these for this specific ad. 01:54.580 --> 01:59.870 So we'll be reaching people that are all in this inside this circle. 01:59.890 --> 02:05.620 So by doing that you are letting these people know that you are new in the in their neighborhood and 02:05.620 --> 02:10.150 you have a mace in bread and Bay Mason bakery products from there for them. 02:10.180 --> 02:10.690 OK. 02:10.810 --> 02:18.430 So you can create new customers and ease the easy way to let them know about you and about your business. 02:18.430 --> 02:24.850 So before Facebook ad people people usually do the marketing in the OR through line word that means 02:24.850 --> 02:34.010 newspaper for example so if you have a newspaper here that say this is a newspaper and you have pages 02:34.010 --> 02:41.900 several pages on your newspaper that say what each one of these lines is one page maybe you have an 02:41.990 --> 02:47.490 ad here and a small page of in a small section of the newspaper. 02:47.510 --> 02:49.940 This is your ad talking about your new business. 02:50.120 --> 02:50.740 OK. 02:50.930 --> 02:57.020 The only problem here is that now we are targeting people that are around one mile from your business 02:57.020 --> 02:57.700 for example. 02:57.710 --> 02:58.290 OK. 02:58.430 --> 02:59.730 One mile. 02:59.780 --> 03:06.500 And before in the newspaper this is Super Target because we are targeting people that really are interested 03:06.500 --> 03:11.470 about coming back to eat to your bakery and knowing your bakery and buying your products. 03:11.570 --> 03:17.060 If you are now in the newspaper you are reaching people all over the city or maybe all over the country 03:17.060 --> 03:19.760 or all that or all over your state. 03:19.820 --> 03:21.300 The bending of the newspaper. 03:21.530 --> 03:23.150 So you are spending money. 03:23.150 --> 03:28.880 It's more expensive doing than a newspaper for example and you are showing your ad to people that are 03:28.880 --> 03:35.090 not really interested on your business in your local business specifically because in order to VC to 03:35.090 --> 03:40.610 be interested in your local business you need to target people that live close to your business because 03:40.610 --> 03:47.170 they need to physically go to your building and to buy your product in your store. 03:47.300 --> 03:47.880 OK. 03:47.960 --> 03:57.070 And also in Facebook and this is Facebook ads and this is newspaper in Facebook ads. 03:57.230 --> 04:05.300 We can have a super target audience so we can define the age of your Audi and we can define If you want 04:05.300 --> 04:10.130 to to advertise to men and or women or. 04:10.730 --> 04:16.220 And you can you can also find the specific interest if you are if you were. 04:16.260 --> 04:18.680 We're promoting a new bakery. 04:18.680 --> 04:25.100 You can have you can tell that people are interested in local businesses that are interested in bakery 04:25.100 --> 04:29.260 or any specific topic so you can define interests. 04:29.450 --> 04:30.270 OK. 04:31.010 --> 04:37.430 If you are announcing on your paper you can not find the age because people all over all age of all 04:37.460 --> 04:40.600 ages by newspaper and the read newspaper. 04:40.610 --> 04:43.530 If we are Tarion people only. 04:43.660 --> 04:52.430 In this specific case from thirty three to 40 years old for example that these people are also in the 04:52.430 --> 04:53.480 newspaper. 04:53.630 --> 05:00.440 But these people are only a small percentage of the newspaper readers because we have people also from 05:00.440 --> 05:06.050 41 to 65 plus years or reading the newspaper. 05:06.110 --> 05:06.560 OK. 05:06.710 --> 05:15.500 But in this case on the Facebook ads we are telling all the people that are 33 to 40 years or 40 33 05:15.560 --> 05:17.490 to 40 years or for example. 05:17.630 --> 05:26.240 So 100 percent of you of the people will see your ad will be your target audience and indeed the newspaper 05:26.240 --> 05:35.600 case is not the case because people all over all ages buy newspaper also men women everybody knows by 05:35.600 --> 05:36.500 a newspaper. 05:36.650 --> 05:43.530 So you are paying to show your ad to everybody to all I brought out and ignored and on out audience 05:43.530 --> 05:49.960 that we are talking here on the Facebook that Facebook is amazing in this model as you know. 05:50.030 --> 05:52.910 We'll talk about specific steps that you need to do. 05:52.940 --> 05:59.750 And will by the end of this mall you will have your ad ready to go for your local business in the next 05:59.750 --> 06:01.370 video or we'll talk about the plan. 06:01.370 --> 06:08.780 I'll show you what's the plan exactly what you need to set and say on your at in order to call your 06:08.780 --> 06:14.350 customers to your bakery for example or to your clinic or to or to any business that you have locally. 06:14.630 --> 06:20.350 And also what happened after they can how you can warranty that they are coming back all the time. 06:20.480 --> 06:23.620 So that we'll see in the next video see you there.