These lectures here we are discussing the plan.
What's the marketing plan for this.
Facebook for local business strategy.
Here we have your business.
This is your business in the center of the circle.
OK this is your business.
I'm here.
This is a new bakery as we are we are using on this exercise so these are bakery
on what we want here is to create apps we want to create an ad on Facebook to let people know about
your local business.
So the first step as you know is to define the circle around the circle of where do you want to target
your customers.
On this example we are using people we are telling people one mile from our business.
So this is one my and I'll show you how to that later in Facebook actually on Facebook at manager.
You can you can change these you can use you can target people two miles three miles ten twenty two
hundred miles from your business that's totally up to you because a bakery let's say has more bees and
we just open we don't want to spend too much money.
We want to target only people that are one mile from the business so they can come to the bakery in
the morning in the afternoon to but to buy fresh bread for us and disagree way to let them know about
the business.
So first we are creating an ad so creating a Facebook at this is step number one.
OK.
After that when we create an ad we are targeting people around the business on people all over the circle
world star when they go to Facebook like in this case here.
These ladies here browsing on Facebook.
She will see an ad from you or from an us of this case saying hey you live here on this neighborhood.
There is a new bakery with amazing stuff that you will absolutely love something like that.
So step number two is your customer.
In this case this lady
customer see you're at OK.
This is step number two.
So they will see your ad and what will happen after that.
Well here we have two options.
Option number one an option number two one option is to offer to offer a discount.
So by clearly can you can say hey click here.
Print these coupon and you will get 50 percent of on your first purchase here on or Birkie bakery.
So this is Option three point one.
Step number three one actually.
So the second option is to either also offer than a coupon so they can they can they have a reason to
go to your bakery.
OK.
Because they are ready buying bread from other businesses right now.
And this applies for any service that you are selling us.
So you need to give them a reason why they need to watch your business at 50 percent.
Some of it's a great reason.
So this is one way to do it.
Now this is super easy.
You can just create a simple one page and I'll show you how to do that with the coupon.
So if they print out or they can print the ad or whatever option you prefer and if they go with that
to your bakery when they are paying and they said OK I saw these on Facebook.
So I have 50 percent off.
Or you can also say to them that they need to print anything.
They just come here when they are paying for the product.
They can say that they saw an ad on Facebook of the bakery and the code is X X X or whatever the cause
or new bakery or best bread or whatever.
So this code is a verbal code that they need to tell you when they are paying for the probe and that
verifies that they saw the ad and they are actually the result of the ads so they are coming to your
bakery because they saw your ad.
This is one option.
Option 3.2 which is step number three.
Option 2 is to do a similar procedure but easily there is more smarter or more advance because before
you give them the coupon before you give in the coupon you ask them to enter their email on their name.
So they are sharing with you their name and their e-mail on the deal before printing the coupon.
So you said hey if you didn't you bakery's close so you each one asked at least one mile from you.
You will love what you see here.
What with the bread and all the pros that we have for you for your family.
And if you one you can get to they are 50 percent off coupon that you can use on your first purchase.
So basically you are eating amazing products from their Birk bakery with 50 percent of pain.
Only 50 percent.
But to do that you need to enter your name and your email.
So click here enter your name and email and we will send you by e-mail your coupon.
So this is good because you are not just attracting a new Carlye and that will probably come only one
time.
Or if they like of course they will keep coming to your bakery.
But in this case the second option they Option three point two if they come the first time to your bakery
and they are not coming back.
You can send an e-mail and you have their name and e-mail so you can send an e-mail here saying hey
Kelly here is a new coupon.
I know you are ready.
Came to the bakery so we would love to see you again.
Here is another coupon with 20 percent off.
Or if you don't want to do coupons.
That's good.
You can say hey come to the bakery and you will get on a 1 1 free free bread for that you can use for
breakfast next time or something like that.
So this is a great way to keep them coming back to your bakery because you are actually inviting then
by e-mail to tell them then letting them know about your promotions about new product new breads that
you are releasing new services if you don't have a bakery.
So this is the plan guys.
Looks confusing.
Don't feel overwhelmed right now because we all will do this.
Step by step here on this model and I'm sure you will absolutely love this.
And the results will be amazing.
So I hope to see you in the next video where we will start implementing all this on our site.
All of you as I promise you by the end of this video by the end of this course this model you will have
an ad ready to go on Facebook for your local business and start collecting customers and customers name
and email.
OK.
See you in the next video.
Let's start that right now.