WEBVTT 00:01.480 --> 00:04.710 These lectures here we are discussing the plan. 00:04.710 --> 00:07.610 What's the marketing plan for this. 00:07.620 --> 00:10.760 Facebook for local business strategy. 00:10.770 --> 00:13.290 Here we have your business. 00:13.290 --> 00:17.680 This is your business in the center of the circle. 00:17.850 --> 00:19.640 OK this is your business. 00:19.690 --> 00:20.450 I'm here. 00:20.460 --> 00:26.260 This is a new bakery as we are we are using on this exercise so these are bakery 00:28.830 --> 00:38.220 on what we want here is to create apps we want to create an ad on Facebook to let people know about 00:38.220 --> 00:39.420 your local business. 00:39.600 --> 00:47.310 So the first step as you know is to define the circle around the circle of where do you want to target 00:47.310 --> 00:48.270 your customers. 00:48.270 --> 00:54.870 On this example we are using people we are telling people one mile from our business. 00:54.960 --> 01:03.520 So this is one my and I'll show you how to that later in Facebook actually on Facebook at manager. 01:03.630 --> 01:09.760 You can you can change these you can use you can target people two miles three miles ten twenty two 01:09.840 --> 01:15.630 hundred miles from your business that's totally up to you because a bakery let's say has more bees and 01:15.640 --> 01:18.540 we just open we don't want to spend too much money. 01:18.540 --> 01:24.680 We want to target only people that are one mile from the business so they can come to the bakery in 01:24.680 --> 01:30.810 the morning in the afternoon to but to buy fresh bread for us and disagree way to let them know about 01:30.810 --> 01:31.680 the business. 01:31.680 --> 01:41.870 So first we are creating an ad so creating a Facebook at this is step number one. 01:42.310 --> 01:43.120 OK. 01:43.510 --> 01:53.650 After that when we create an ad we are targeting people around the business on people all over the circle 01:53.820 --> 01:57.620 world star when they go to Facebook like in this case here. 01:57.640 --> 01:59.900 These ladies here browsing on Facebook. 02:00.190 --> 02:08.040 She will see an ad from you or from an us of this case saying hey you live here on this neighborhood. 02:08.130 --> 02:14.680 There is a new bakery with amazing stuff that you will absolutely love something like that. 02:14.690 --> 02:19.200 So step number two is your customer. 02:19.230 --> 02:20.500 In this case this lady 02:22.900 --> 02:28.400 customer see you're at OK. 02:28.420 --> 02:31.710 This is step number two. 02:31.750 --> 02:35.590 So they will see your ad and what will happen after that. 02:35.980 --> 02:38.680 Well here we have two options. 02:38.680 --> 02:46.610 Option number one an option number two one option is to offer to offer a discount. 02:46.660 --> 02:52.070 So by clearly can you can say hey click here. 02:52.250 --> 03:01.210 Print these coupon and you will get 50 percent of on your first purchase here on or Birkie bakery. 03:01.210 --> 03:05.160 So this is Option three point one. 03:05.160 --> 03:06.940 Step number three one actually. 03:06.940 --> 03:15.370 So the second option is to either also offer than a coupon so they can they can they have a reason to 03:15.370 --> 03:16.820 go to your bakery. 03:17.050 --> 03:17.660 OK. 03:17.800 --> 03:21.860 Because they are ready buying bread from other businesses right now. 03:21.860 --> 03:24.750 And this applies for any service that you are selling us. 03:25.060 --> 03:31.050 So you need to give them a reason why they need to watch your business at 50 percent. 03:31.060 --> 03:33.600 Some of it's a great reason. 03:33.760 --> 03:35.140 So this is one way to do it. 03:35.140 --> 03:36.460 Now this is super easy. 03:36.460 --> 03:42.700 You can just create a simple one page and I'll show you how to do that with the coupon. 03:42.700 --> 03:49.030 So if they print out or they can print the ad or whatever option you prefer and if they go with that 03:49.030 --> 03:53.860 to your bakery when they are paying and they said OK I saw these on Facebook. 03:54.010 --> 03:55.630 So I have 50 percent off. 03:55.810 --> 03:59.530 Or you can also say to them that they need to print anything. 03:59.530 --> 04:02.980 They just come here when they are paying for the product. 04:02.980 --> 04:12.370 They can say that they saw an ad on Facebook of the bakery and the code is X X X or whatever the cause 04:12.400 --> 04:15.580 or new bakery or best bread or whatever. 04:15.580 --> 04:21.310 So this code is a verbal code that they need to tell you when they are paying for the probe and that 04:21.310 --> 04:27.790 verifies that they saw the ad and they are actually the result of the ads so they are coming to your 04:27.790 --> 04:29.810 bakery because they saw your ad. 04:29.980 --> 04:31.670 This is one option. 04:31.680 --> 04:35.470 Option 3.2 which is step number three. 04:35.470 --> 04:44.500 Option 2 is to do a similar procedure but easily there is more smarter or more advance because before 04:44.560 --> 04:58.120 you give them the coupon before you give in the coupon you ask them to enter their email on their name. 04:59.380 --> 05:06.270 So they are sharing with you their name and their e-mail on the deal before printing the coupon. 05:06.280 --> 05:12.160 So you said hey if you didn't you bakery's close so you each one asked at least one mile from you. 05:12.310 --> 05:13.980 You will love what you see here. 05:14.020 --> 05:17.670 What with the bread and all the pros that we have for you for your family. 05:17.890 --> 05:23.620 And if you one you can get to they are 50 percent off coupon that you can use on your first purchase. 05:23.620 --> 05:30.020 So basically you are eating amazing products from their Birk bakery with 50 percent of pain. 05:30.040 --> 05:31.240 Only 50 percent. 05:31.360 --> 05:34.210 But to do that you need to enter your name and your email. 05:34.210 --> 05:39.750 So click here enter your name and email and we will send you by e-mail your coupon. 05:40.180 --> 05:48.880 So this is good because you are not just attracting a new Carlye and that will probably come only one 05:48.880 --> 05:49.280 time. 05:49.300 --> 05:53.130 Or if they like of course they will keep coming to your bakery. 05:53.200 --> 06:01.330 But in this case the second option they Option three point two if they come the first time to your bakery 06:02.050 --> 06:04.450 and they are not coming back. 06:04.510 --> 06:11.590 You can send an e-mail and you have their name and e-mail so you can send an e-mail here saying hey 06:12.370 --> 06:14.010 Kelly here is a new coupon. 06:14.110 --> 06:15.420 I know you are ready. 06:15.430 --> 06:19.470 Came to the bakery so we would love to see you again. 06:19.480 --> 06:22.380 Here is another coupon with 20 percent off. 06:22.420 --> 06:24.450 Or if you don't want to do coupons. 06:24.460 --> 06:25.110 That's good. 06:25.120 --> 06:32.380 You can say hey come to the bakery and you will get on a 1 1 free free bread for that you can use for 06:32.380 --> 06:34.910 breakfast next time or something like that. 06:35.080 --> 06:43.270 So this is a great way to keep them coming back to your bakery because you are actually inviting then 06:43.630 --> 06:51.010 by e-mail to tell them then letting them know about your promotions about new product new breads that 06:51.010 --> 06:54.630 you are releasing new services if you don't have a bakery. 06:54.640 --> 06:56.960 So this is the plan guys. 06:57.220 --> 06:58.360 Looks confusing. 06:58.360 --> 07:02.170 Don't feel overwhelmed right now because we all will do this. 07:02.160 --> 07:07.100 Step by step here on this model and I'm sure you will absolutely love this. 07:07.120 --> 07:09.250 And the results will be amazing. 07:09.490 --> 07:15.830 So I hope to see you in the next video where we will start implementing all this on our site. 07:15.830 --> 07:21.400 All of you as I promise you by the end of this video by the end of this course this model you will have 07:22.090 --> 07:28.360 an ad ready to go on Facebook for your local business and start collecting customers and customers name 07:28.360 --> 07:29.070 and email. 07:29.230 --> 07:29.800 OK. 07:29.830 --> 07:30.830 See you in the next video. 07:30.860 --> 07:32.850 Let's start that right now.