WEBVTT 00:00.430 --> 00:04.530 We will talk about Facebook at 4:00 local business. 00:04.530 --> 00:12.480 So in this case we will similarly that we are opening a new bakery in downtown Miami and we will create 00:12.480 --> 00:21.810 a Facebook ad and super optimized Facebook and in-order to target people that are one mile around their 00:21.810 --> 00:22.450 business. 00:22.470 --> 00:29.310 So we open a new bakery and we want to target people that live close by so they can know they will be 00:29.310 --> 00:36.540 know that there is a new bakery in the neighborhood and they can start visiting us and we can start 00:36.540 --> 00:44.290 growing and having more and more clients and all that investing very little money almost insignificant 00:44.290 --> 00:50.750 significant money compared with the results that your business will have with these new clients. 00:50.760 --> 00:52.900 So let's start that right now. 00:53.220 --> 00:56.170 Here we are on the Facebook app manager. 00:56.370 --> 01:00.570 If you don't know if you don't know how to get here you can go to your main Facebook page. 01:00.570 --> 01:01.520 Let me go there. 01:01.650 --> 01:08.570 And here in the favorite column if you go the second one is at manager and if you don't have that here 01:08.880 --> 01:14.560 you can also go to Facebook dot com slash ads slots manager. 01:14.580 --> 01:21.480 So Facebook can slash ads slash manager and you'll be here on the Ad Manager. 01:21.690 --> 01:28.320 So first here the first step is to click on Create add here on the top right hand side green button 01:28.500 --> 01:35.500 click on Create at and now we go here to the campaign. 01:35.510 --> 01:39.080 The second option here is objective talk take an objective. 01:39.110 --> 01:45.230 And here we have the we need to select the marketing objectives so basically Facebook wants to know 01:45.230 --> 01:48.920 what their goals are we have with the specific ads. 01:49.190 --> 01:55.190 And here we have three main categories awareness consideration and conversion the bending of the goal 01:55.190 --> 02:02.180 you have with your ad you can select one of the or the other on this case the one that we are using 02:02.180 --> 02:07.240 here is the awareness category because we want people to be aware of their new business. 02:07.250 --> 02:13.820 We just opened here on the neighborhood and we are selecting the third option which is reach people 02:13.880 --> 02:15.050 near your business. 02:15.050 --> 02:21.200 You can apply this not only for example we are giving here which is a bakery but you can apply for any 02:21.200 --> 02:24.080 business you have even if you don't have a business. 02:24.080 --> 02:30.140 Even if you have an online business you can target people that live around you so they can also visit 02:30.140 --> 02:36.500 your website and maybe visit you on your physical office near their houses. 02:36.500 --> 02:37.060 OK. 02:37.220 --> 02:40.880 So click on reach people near your business. 02:40.880 --> 02:42.200 Scroll down. 02:42.200 --> 02:43.830 Here we have the campaign name. 02:43.850 --> 02:50.120 Let me rename this campaign to a local bakery. 02:50.690 --> 02:54.660 Miami click on continue. 02:55.070 --> 02:57.260 You can you can use any campaigning. 02:57.260 --> 02:59.360 This is just an example. 02:59.430 --> 03:06.440 First we have to select the page you should have a Facebook page in order to associate this ad with 03:06.440 --> 03:07.710 your Facebook page. 03:07.790 --> 03:14.660 If you don't have one you can click on Create a new page here and just follow very easy very straightforward 03:14.660 --> 03:16.770 steps to create your Facebook page. 03:16.940 --> 03:21.020 But if you have a page you can select the page that you won on. 03:21.110 --> 03:24.300 This is the page where the ad will show. 03:24.320 --> 03:28.350 Next step is the out and this is where things start getting. 03:28.510 --> 03:35.940 We're very excited for us because here we have the address of or bakery on this case and this example. 03:36.050 --> 03:42.610 So basically you can enter here in this for the address of your business of your local business. 03:42.620 --> 03:48.740 If you have a new solution if you have if you have a new Office Accounting Office or anything any new 03:48.800 --> 03:52.140 business that you have locally you can enter the address here. 03:52.430 --> 03:56.460 And Facebook will find the exact spot where your address is. 03:56.630 --> 04:03.650 So next we have the radios so you can target people one mile from your business three miles five miles 04:03.650 --> 04:06.890 and miles an and for work to up to 50 miles. 04:06.890 --> 04:14.690 Or you can custom you can customize the ride ranch that you want to to to to target with your specific 04:14.720 --> 04:15.360 Facebook. 04:15.440 --> 04:20.450 In this case Al said one might just sort of test after that. 04:20.450 --> 04:22.250 We have the h. 04:22.430 --> 04:30.970 So the age of you Audi's on this case I.A. and people from 18 to 65 plus years all you can change these 04:30.980 --> 04:34.160 and you probably know you're your target audience. 04:34.310 --> 04:40.100 So you can set up the right age for your audience here because in this case it's a bakery. 04:40.100 --> 04:47.240 And I think people from 18 to 60 plus 65 plus year old can go to a bakery and actually purchase from 04:47.240 --> 04:47.930 me. 04:48.050 --> 04:50.880 I leave it ladies on the specific case. 04:50.930 --> 04:59.850 Next we have gender men women are all for this example again I'll target all genders. 04:59.870 --> 05:04.340 And before we go to placemen Let me show you here on the right we have the potential to reach. 05:04.550 --> 05:12.170 So we have a potential rate of sixty nine thousand people in this one mile radius. 05:12.170 --> 05:20.750 You see how populated is Miami because we have a one mile radius and we have more than sixty nine thousand 05:20.750 --> 05:24.570 people of course estimated they reach for these. 05:24.620 --> 05:28.520 This will change the brain of the amount of money that you want to invest. 05:28.730 --> 05:31.060 In this case we are targeting B. 05:31.100 --> 05:39.440 We will be reached around 820 up to twenty two hundred people on Instagram because you when you put 05:39.440 --> 05:45.230 it when you place of the ads here you have also the option to add on Instagram and this is great because 05:45.410 --> 05:47.670 a lot of people are on eastern today. 05:47.780 --> 05:50.930 And if your target audience is at least around you will find it. 05:50.930 --> 05:58.390 Also with this specific ad and in here the read will be for a 680 to eighteen hundred people. 05:58.400 --> 06:01.310 This is an advert we can reach with this at. 06:01.460 --> 06:03.600 Let's jump to the placemen. 06:03.890 --> 06:10.280 And here we need to the site where the ads will show especially if your target audience is the is there 06:10.430 --> 06:13.420 you want to show the ad on that specific platform. 06:13.430 --> 06:18.530 So right now a select out Amadi placement and this is the recommended by Facebook. 06:18.530 --> 06:22.970 If we take an added placements you'll see we have options here. 06:22.970 --> 06:29.240 All devices you can show a mobile only or there's only if you have an app for example which is not the 06:29.240 --> 06:34.670 case on this example but just to let you know if you have an app or a mobile app you can select show 06:34.670 --> 06:36.000 only on mobile. 06:36.100 --> 06:42.440 OK in this case I'll select all devices so it will show on their stocks and also tablets and mobile 06:42.440 --> 06:43.640 devices. 06:43.640 --> 06:45.070 Next we have the platform. 06:45.080 --> 06:46.820 Facebook is check. 06:46.820 --> 06:52.470 Instagram is check and our network is an illegible for the specific ads. 06:52.670 --> 07:00.380 So you see that this ad will show on Facebook and also on Instagram and as we show here on their potential 07:00.380 --> 07:02.340 reach on the right. 07:02.690 --> 07:08.210 After that you can select if you don't want instagram for example you can remove these and it will only 07:08.210 --> 07:14.060 go to Facebook and you see here they the table here on the right about so Adidas when you select or 07:14.060 --> 07:16.890 remove placements for your ad. 07:17.150 --> 07:23.660 OK let's jump now to the last step and we're almost there which is budget on schedule. 07:23.720 --> 07:29.490 So you need to find out how much money how much do you want to invest on this ad and for how long. 07:29.510 --> 07:36.770 And this is super important guys because most people say OK I'll do $5 but they don't worry about the 07:36.770 --> 07:41.430 scandal and they said OK and run my ad said continually from the start. 07:41.430 --> 07:42.440 Starting today. 07:42.500 --> 07:47.290 So that means it will run forever until you manually stop these. 07:47.390 --> 07:55.370 So if this is your first Facebook at spacially I recommend you to select an and Star on and so you can 07:55.370 --> 07:57.850 select the start date and end date with the time. 07:57.860 --> 07:58.600 If you want. 07:58.940 --> 08:06.110 And that's the best way to do initially I recommend you also to test initially for one or two days to 08:06.110 --> 08:08.270 see how people respond to you. 08:08.290 --> 08:12.820 And of course if you have a little bit more money you can invest a little bit more. 08:12.920 --> 08:17.920 It's good to have to go for a run a week for the initial set. 08:17.930 --> 08:22.350 So you have a clear idea you are targeting every single day of the week. 08:22.580 --> 08:29.630 People that live close to your business and you have a super clear idea of what's the best way what's 08:29.870 --> 08:34.450 the best day that your ad is performing or if your ad is performing well or not. 08:34.460 --> 08:37.260 You can make changes and I'll show you how to do that. 08:37.280 --> 08:38.640 Next on this class. 08:38.740 --> 08:39.200 OK. 08:39.350 --> 08:39.980 This is great. 08:39.980 --> 08:43.130 So I'll select from the eighth to the 15th of November. 08:43.130 --> 08:44.190 This is great. 08:44.270 --> 08:47.100 And we forgot to talk about the budget. 08:47.100 --> 08:52.070 So the Badgett you can select a daily budget of a lie or a lifetime budget. 08:52.130 --> 08:56.090 This case for this example I'll use a daily budget of five dollars. 08:56.150 --> 09:00.880 You can you can reduce these or $3 or two the amount that you won. 09:00.920 --> 09:02.220 This is totally up to you. 09:02.270 --> 09:09.800 I think $5 is good enough to reach people and to see to feel to start to learn how Facebook app works 09:09.800 --> 09:14.520 and how amazing Rick how you made the result that you will happy with that. 09:14.530 --> 09:22.550 So because we select the budget $5 a day and we have also this Carol Facebook is telling us here that 09:22.550 --> 09:29.810 the ad will run for around set first exactly for seven days and you'll spend no more than thirty five 09:29.930 --> 09:31.490 dollars for this. 09:31.490 --> 09:38.630 So this is one of the best ways to reach people supertitles people to live close to your business because 09:39.050 --> 09:44.720 if you have a bakery for example which is my example or I'm giving you right now in this class do what 09:44.780 --> 09:50.810 they need to know about that they won't know until they see your bakery or until you contact them and 09:50.810 --> 09:53.280 say hey there is a new bakery in town. 09:53.420 --> 09:54.710 Please come and visit us. 09:54.710 --> 09:56.980 You will love our products you know. 09:57.080 --> 10:04.320 And the best way to do that to reach these people is by Facebook because everybody is on Facebook today. 10:04.340 --> 10:06.370 So let's go to the next step here. 10:06.470 --> 10:08.100 You see the ad said name. 10:08.120 --> 10:09.350 You can change. 10:09.350 --> 10:10.430 You can customize the. 10:10.430 --> 10:14.990 This is my address and this is the target audience so you can change this if you want. 10:14.990 --> 10:19.510 I leave it like this and they click on continue to finish that. 10:19.520 --> 10:23.200 This is the last step and we will do that this in the next video.