We will talk about Facebook at 4:00 local business.
So in this case we will similarly that we are opening a new bakery in downtown Miami and we will create
a Facebook ad and super optimized Facebook and in-order to target people that are one mile around their
business.
So we open a new bakery and we want to target people that live close by so they can know they will be
know that there is a new bakery in the neighborhood and they can start visiting us and we can start
growing and having more and more clients and all that investing very little money almost insignificant
significant money compared with the results that your business will have with these new clients.
So let's start that right now.
Here we are on the Facebook app manager.
If you don't know if you don't know how to get here you can go to your main Facebook page.
Let me go there.
And here in the favorite column if you go the second one is at manager and if you don't have that here
you can also go to Facebook dot com slash ads slots manager.
So Facebook can slash ads slash manager and you'll be here on the Ad Manager.
So first here the first step is to click on Create add here on the top right hand side green button
click on Create at and now we go here to the campaign.
The second option here is objective talk take an objective.
And here we have the we need to select the marketing objectives so basically Facebook wants to know
what their goals are we have with the specific ads.
And here we have three main categories awareness consideration and conversion the bending of the goal
you have with your ad you can select one of the or the other on this case the one that we are using
here is the awareness category because we want people to be aware of their new business.
We just opened here on the neighborhood and we are selecting the third option which is reach people
near your business.
You can apply this not only for example we are giving here which is a bakery but you can apply for any
business you have even if you don't have a business.
Even if you have an online business you can target people that live around you so they can also visit
your website and maybe visit you on your physical office near their houses.
OK.
So click on reach people near your business.
Scroll down.
Here we have the campaign name.
Let me rename this campaign to a local bakery.
Miami click on continue.
You can you can use any campaigning.
This is just an example.
First we have to select the page you should have a Facebook page in order to associate this ad with
your Facebook page.
If you don't have one you can click on Create a new page here and just follow very easy very straightforward
steps to create your Facebook page.
But if you have a page you can select the page that you won on.
This is the page where the ad will show.
Next step is the out and this is where things start getting.
We're very excited for us because here we have the address of or bakery on this case and this example.
So basically you can enter here in this for the address of your business of your local business.
If you have a new solution if you have if you have a new Office Accounting Office or anything any new
business that you have locally you can enter the address here.
And Facebook will find the exact spot where your address is.
So next we have the radios so you can target people one mile from your business three miles five miles
and miles an and for work to up to 50 miles.
Or you can custom you can customize the ride ranch that you want to to to to target with your specific
Facebook.
In this case Al said one might just sort of test after that.
We have the h.
So the age of you Audi's on this case I.A. and people from 18 to 65 plus years all you can change these
and you probably know you're your target audience.
So you can set up the right age for your audience here because in this case it's a bakery.
And I think people from 18 to 60 plus 65 plus year old can go to a bakery and actually purchase from
me.
I leave it ladies on the specific case.
Next we have gender men women are all for this example again I'll target all genders.
And before we go to placemen Let me show you here on the right we have the potential to reach.
So we have a potential rate of sixty nine thousand people in this one mile radius.
You see how populated is Miami because we have a one mile radius and we have more than sixty nine thousand
people of course estimated they reach for these.
This will change the brain of the amount of money that you want to invest.
In this case we are targeting B.
We will be reached around 820 up to twenty two hundred people on Instagram because you when you put
it when you place of the ads here you have also the option to add on Instagram and this is great because
a lot of people are on eastern today.
And if your target audience is at least around you will find it.
Also with this specific ad and in here the read will be for a 680 to eighteen hundred people.
This is an advert we can reach with this at.
Let's jump to the placemen.
And here we need to the site where the ads will show especially if your target audience is the is there
you want to show the ad on that specific platform.
So right now a select out Amadi placement and this is the recommended by Facebook.
If we take an added placements you'll see we have options here.
All devices you can show a mobile only or there's only if you have an app for example which is not the
case on this example but just to let you know if you have an app or a mobile app you can select show
only on mobile.
OK in this case I'll select all devices so it will show on their stocks and also tablets and mobile
devices.
Next we have the platform.
Facebook is check.
Instagram is check and our network is an illegible for the specific ads.
So you see that this ad will show on Facebook and also on Instagram and as we show here on their potential
reach on the right.
After that you can select if you don't want instagram for example you can remove these and it will only
go to Facebook and you see here they the table here on the right about so Adidas when you select or
remove placements for your ad.
OK let's jump now to the last step and we're almost there which is budget on schedule.
So you need to find out how much money how much do you want to invest on this ad and for how long.
And this is super important guys because most people say OK I'll do $5 but they don't worry about the
scandal and they said OK and run my ad said continually from the start.
Starting today.
So that means it will run forever until you manually stop these.
So if this is your first Facebook at spacially I recommend you to select an and Star on and so you can
select the start date and end date with the time.
If you want.
And that's the best way to do initially I recommend you also to test initially for one or two days to
see how people respond to you.
And of course if you have a little bit more money you can invest a little bit more.
It's good to have to go for a run a week for the initial set.
So you have a clear idea you are targeting every single day of the week.
People that live close to your business and you have a super clear idea of what's the best way what's
the best day that your ad is performing or if your ad is performing well or not.
You can make changes and I'll show you how to do that.
Next on this class.
OK.
This is great.
So I'll select from the eighth to the 15th of November.
This is great.
And we forgot to talk about the budget.
So the Badgett you can select a daily budget of a lie or a lifetime budget.
This case for this example I'll use a daily budget of five dollars.
You can you can reduce these or $3 or two the amount that you won.
This is totally up to you.
I think $5 is good enough to reach people and to see to feel to start to learn how Facebook app works
and how amazing Rick how you made the result that you will happy with that.
So because we select the budget $5 a day and we have also this Carol Facebook is telling us here that
the ad will run for around set first exactly for seven days and you'll spend no more than thirty five
dollars for this.
So this is one of the best ways to reach people supertitles people to live close to your business because
if you have a bakery for example which is my example or I'm giving you right now in this class do what
they need to know about that they won't know until they see your bakery or until you contact them and
say hey there is a new bakery in town.
Please come and visit us.
You will love our products you know.
And the best way to do that to reach these people is by Facebook because everybody is on Facebook today.
So let's go to the next step here.
You see the ad said name.
You can change.
You can customize the.
This is my address and this is the target audience so you can change this if you want.
I leave it like this and they click on continue to finish that.
This is the last step and we will do that this in the next video.