WEBVTT 00:01.660 --> 00:08.770 OK guys walk onto the last step here on or Facebook ad for a local business and super happy to see you 00:08.770 --> 00:14.680 here in this last stage and you will love the results of this ad let's start doing that right now. 00:14.770 --> 00:18.380 So here first we have the format we need to choose if we want Kara. 00:18.380 --> 00:26.110 So basically on Kursaal you create an ad with two to ten scroller or images or videos or small images 00:26.110 --> 00:27.350 that you will select for you. 00:27.350 --> 00:34.510 Our second option is single image single video or slide show slide show that will be up to 10 images 00:34.510 --> 00:40.450 that will go in the slide show mode showing your customer different pictures of your product or your 00:40.450 --> 00:40.970 company. 00:41.020 --> 00:45.900 For this case just to be easier I'll use single image. 00:46.150 --> 00:51.760 I'll invite you if this is your first ad the first time that you are using Facebook at please use single 00:51.780 --> 00:52.810 emerged also. 00:52.960 --> 00:59.020 But if you are already have experience on Facebook or if you want to explore a little bit more you can 00:59.020 --> 01:00.760 try the single video. 01:00.760 --> 01:03.550 This will be the next step I recommend. 01:03.610 --> 01:07.880 Now we need to select a fit and image to use in the Facebook app. 01:07.900 --> 01:08.600 As you know. 01:08.610 --> 01:09.400 Here's the preview. 01:09.400 --> 01:13.910 This is the image that we are using right now and it's not optimized as you can see. 01:14.140 --> 01:16.260 So we need we need to use a new image. 01:16.300 --> 01:23.540 I have an image that I've created for the specific ad which is saying there is a Neo bakery in the U 01:23.590 --> 01:24.580 Miami bakery. 01:24.580 --> 01:32.020 This is just an example invite in my car my car my clients and telling Lady letting them know that we 01:32.020 --> 01:39.830 have a new bakery in town so they can visit the bakery and they can store purchasing products from us. 01:39.850 --> 01:41.340 So this is the one that I use. 01:41.460 --> 01:48.160 I will show you in later videos how to Coxsackie step by step how you create this one and how you can 01:48.160 --> 01:54.180 create your match with a 100 percent free software that you don't need to download. 01:54.280 --> 02:02.050 It's an online tool that you can use to sign your image and also you can access for free amazing templates. 02:02.180 --> 02:08.200 Pre-designed template that will make your image amazing and I'll show you that later in the video for 02:08.200 --> 02:13.690 now let me use this that the week that I created and later we talk about how to do that. 02:13.690 --> 02:14.410 OK. 02:14.740 --> 02:17.530 So let's browse Let's see here. 02:17.590 --> 02:24.640 Images click on browse library free stocks or we can click on Add more images so they can add more images 02:24.640 --> 02:27.930 so we can upload for on the harddrive. 02:28.090 --> 02:32.250 So this is the EMH open case uploading here. 02:32.320 --> 02:37.630 And of course I will delete this one because this is nothing to do with my business. 02:37.980 --> 02:40.310 This wonderful. 02:40.590 --> 02:41.000 OK. 02:41.020 --> 02:44.310 Remember that they have a policy about X. 02:44.310 --> 02:48.540 You can not have a lot of tags on your image. 02:48.590 --> 02:56.350 They Facebook change the policies very often but they usually after we meet this specific ad they will 02:56.350 --> 03:00.970 analyze and they will see if it's within their requirements. 03:00.970 --> 03:06.660 Also later in the course I'll have another video splain in you how you can warranty that. 03:06.670 --> 03:08.230 Facebook will approve your act. 03:08.350 --> 03:09.940 But for now don't worry about that. 03:09.940 --> 03:12.760 Let's continue here with the Ad. 03:13.000 --> 03:16.960 So after the images you can add more images here if you want. 03:16.960 --> 03:18.320 We have techs. 03:18.480 --> 03:22.050 So in here we have the Facebook page that is holding the app. 03:22.060 --> 03:24.340 This is the Facebook page that will show at the top. 03:24.400 --> 03:30.200 Of course if I have a bakery in real life I will create a page for my bakery. 03:30.220 --> 03:36.840 So instead of say my name here it will say the bakery name and people can also visit the bakeries the 03:36.840 --> 03:39.680 bakeries page and like the page. 03:39.790 --> 03:46.390 So they will receive updates continuously about what's going on before that after that we have here 03:46.450 --> 03:50.320 Instagram account I already linked my account with Facebook. 03:50.470 --> 03:58.480 So this ad will also go ultimately to my Instagram account and we'll start showing for people that are 03:58.480 --> 04:04.960 around my business that have Eastern that are use in eastern and the time if you don't have your Instagram 04:04.960 --> 04:10.300 account link with Facebook all you need to do is click on Add an account here and follow the step just 04:10.300 --> 04:14.770 log in with your credit you with your Instagram credentials. 04:14.770 --> 04:19.690 And after that Facebook will remember your account next time you need to create an app. 04:20.420 --> 04:23.370 OK next step is sex in here. 04:23.380 --> 04:26.530 You see that text there is going at the top. 04:26.530 --> 04:27.370 Let me remove this. 04:27.370 --> 04:29.770 You'll see that the text on the top is gone. 04:29.890 --> 04:35.230 So in here we need to write something inviting your customers to your business. 04:35.260 --> 04:37.690 Of course this is just from my example. 04:37.690 --> 04:41.890 You will need to personally to personalize this message for your business. 04:41.890 --> 04:44.580 Let's do that for the bakery. 04:44.590 --> 04:56.610 We can tell for example there is a new bakery near you harm or near you or near or in your neighborhood. 04:56.680 --> 04:58.740 That's up to you. 04:58.840 --> 05:19.030 Come visit us and get 50 percent off your ferse breadth purchase OK this is just an example that you 05:19.030 --> 05:24.340 can use of course you will have a better tax on these and you will adapt these you are personalized 05:24.340 --> 05:33.190 these for your specific business also and this is a great tip and your your bakery you are here on the 05:33.280 --> 05:33.930 tax. 05:34.090 --> 05:44.410 So in this case for example I can I can say visit or print your coupon brain your 50 percent of coupon 05:45.080 --> 05:53.570 in or website and you can enter your website address on this case. 05:53.590 --> 05:57.890 I'll just enter my page because I don't have a bakery in real life. 05:58.290 --> 05:59.120 OK. 05:59.410 --> 06:01.630 So what's the advantage of this. 06:01.630 --> 06:08.010 The advantage is that they can click on your on your bakery link on the on the emerg or here below the 06:08.050 --> 06:15.610 match which is a clickable expat space also or they can like your page or Also they can click on the 06:15.610 --> 06:20.210 league and they will see the link of the you are here of your website here. 06:20.380 --> 06:22.630 And that's amazing because it will. 06:22.660 --> 06:28.330 So even if you have an easy to remember you are up they will remember that you are on they can visit 06:28.390 --> 06:29.680 later on the day. 06:29.740 --> 06:30.240 OK. 06:30.370 --> 06:32.410 So this is the tax at the top. 06:32.500 --> 06:38.320 Let's jump down here we have the headline the headline is this area here is there and this is one of 06:38.320 --> 06:39.640 the most important areas. 06:39.640 --> 06:42.440 Of course you can remove it if you want and not use it. 06:42.580 --> 06:49.630 But I recommend to use the headline this is one of the best areas to send your message to send the message 06:49.990 --> 06:51.970 to your customers. 06:52.090 --> 07:03.440 So in the headline we can add something like for example there is a warm breath waiting for you. 07:06.150 --> 07:18.180 That's an option and you can add 50 percent of your four new customers for four new customers. 07:18.180 --> 07:19.460 This is just an example. 07:19.470 --> 07:23.250 Again you can add other headlines if you want. 07:23.250 --> 07:29.610 So destination page you URL or this is the page where what happened with they click on this image or 07:29.610 --> 07:33.460 here on the headline they will be ready directed to one place. 07:33.480 --> 07:38.500 And here is where you find the place that they are ready written what they click on the AD. 07:38.670 --> 07:42.700 So in this case by the fall it's come in my page which is the one at the top here. 07:42.720 --> 07:48.060 They will have a law that's an option and you can have it on your page a coupon for 50 percent or a 07:48.060 --> 07:54.090 message a video message inviting them to visit your bakery or if you have a website you click you click 07:54.090 --> 07:58.530 on the website and they already recognize that this is their website for my specific case. 07:58.620 --> 08:02.030 But of course you can change these to any website you want. 08:02.130 --> 08:02.640 OK. 08:02.850 --> 08:05.440 So this is almost done guys. 08:05.570 --> 08:08.250 The last step is the call to action. 08:08.400 --> 08:13.240 So you have here an option like Page call now get directions. 08:13.290 --> 08:15.750 Learn more or send messages. 08:15.840 --> 08:16.380 OK. 08:16.630 --> 08:23.160 So for the specific case this will change the Will the point of view and this one is that what the show 08:23.220 --> 08:29.880 that shows here at the top right hand side like page you see if I change these to get directions for 08:29.880 --> 08:35.730 example you see that the preview is not available is not available because we don't have an address 08:35.730 --> 08:37.920 so let me enter an address here. 08:38.030 --> 08:39.900 Street let's say here 08:45.070 --> 08:46.020 me. 08:46.270 --> 08:47.920 OK let's use this address. 08:47.940 --> 08:49.080 Use this address. 08:49.350 --> 08:54.600 And the great thing here is that like the page is still here available but also you have to get directions 08:54.600 --> 08:55.570 here at the bottom. 08:55.800 --> 09:01.440 And it's important to get directions for your customers because you want them to visit you physically 09:01.440 --> 09:02.690 on your business. 09:02.760 --> 09:04.910 You have a local business so get duration. 09:04.910 --> 09:06.100 It's a great option. 09:06.120 --> 09:11.850 Also you have other other options like call now but you will need to enter of course they're not the 09:11.850 --> 09:13.370 phone number here. 09:13.740 --> 09:16.050 Or you can enter or learn more. 09:16.300 --> 09:17.940 Let's see here learn more. 09:18.300 --> 09:22.350 But for the Orsen message for this case I'll get directions. 09:22.350 --> 09:24.970 I love that one because it's a local business. 09:25.410 --> 09:27.060 This looks amazing. 09:27.060 --> 09:27.870 I like it. 09:27.900 --> 09:34.920 Review all the tax make sure that you don't have any typos or anything like that on when you are ready. 09:34.920 --> 09:40.070 After these you can click and place order and let's do that right now. 09:40.890 --> 09:42.140 Spross is in order. 09:42.150 --> 09:49.030 These meetings may take a few seconds on one there for all there have been place that you will receive 09:49.040 --> 09:51.020 notification with at our review. 09:51.030 --> 09:52.200 Now they are for. 09:52.200 --> 09:54.160 They are waiting for review. 09:54.180 --> 09:57.640 Somebody at Facebook will review this and will approve your ad. 09:57.810 --> 09:59.560 We can continue. 09:59.580 --> 10:06.500 We are back to the ad manager and you see here that the ad is active is our age is already approved. 10:06.510 --> 10:07.830 So that's amazing. 10:07.830 --> 10:14.260 We have here the total amount that I set for these seven days $5 Sundays. 10:14.370 --> 10:18.360 It will be up to $35 total after seven days. 10:18.390 --> 10:23.500 And this is how much I use already you will have the resource the reach and the cost. 10:23.550 --> 10:27.660 See you in the next video or we'll learn more about this amazing strategy.