WEBVTT 00:00.330 --> 00:02.490 Hello they swarm onto this video. 00:02.490 --> 00:09.120 Now in this video we have a great question from one of our students here on the Facebook marketing course 00:09.420 --> 00:10.390 from Debbie. 00:10.410 --> 00:13.160 She's asking about target audience and this is important. 00:13.160 --> 00:18.870 I decided to create this video because I want you to know exactly what's going on here and what's the 00:18.870 --> 00:22.750 difference when you are creating your target audience on Facebook. 00:22.920 --> 00:28.350 Remember that the target audience is one of the most important elements that you have on your marketing 00:28.350 --> 00:34.530 because if you don't have an optimized target audience and you start running ads you won't have any 00:34.530 --> 00:40.260 positive results because basically there is sort of you will have will be for and not non optimized 00:40.320 --> 00:44.990 audience and that can cause problems because you won't have any sales. 00:45.180 --> 00:47.290 So let's go to Debbies questions. 00:47.380 --> 00:53.400 She's asking specifically when you will create a target audience and you define the interest of the 00:53.400 --> 00:54.200 out in. 00:54.250 --> 00:57.220 And let me show you what it is. 00:57.400 --> 00:58.180 Here we are. 00:58.240 --> 01:01.020 Here we are on the target audience the add some manager. 01:01.030 --> 01:08.560 You see that here we have audience that live in Orlando Florida that are men from 35 to 55 who speak 01:08.620 --> 01:13.120 English on here is that they are detailing targeting. 01:13.490 --> 01:17.760 She's asking if we have more options here. 01:17.810 --> 01:25.150 And and Ryan select in here the interests of my Audi's the behavior of my Audi's she's asking if this 01:25.150 --> 01:33.400 is an and or this season or that I mean if this is exclusive exclusive or not let's go to her example 01:33.400 --> 01:41.140 to make it clear she's saying OK if I have a target out into the target the renters HD to you the employees 01:41.230 --> 01:43.630 and persons likely to move soon. 01:43.690 --> 01:46.830 Will these three have that have to be met. 01:47.050 --> 01:51.650 For each person or east one exclusive print and order. 01:51.670 --> 01:54.430 So let me show you the exact example here. 01:54.430 --> 01:54.790 There you are. 01:54.790 --> 01:56.800 Thank you so much for the question. 01:56.870 --> 01:58.160 You were under the tail in. 01:58.270 --> 02:04.760 And here we can see include people who might at least one of the fall when criterions. 02:04.840 --> 02:05.360 OK. 02:05.560 --> 02:11.630 So if I have here Mantes from 35 to 55 that are Bridgitte Tyrion. 02:11.710 --> 02:16.950 And also they are they have interest on eating healthy. 02:16.990 --> 02:20.460 This is this isn't this is not exclusive. 02:20.470 --> 02:27.340 Basically what we are saying here that we will target everyone that is vegetarian on Also everyone that 02:27.430 --> 02:29.690 is interested on eating healthy. 02:29.770 --> 02:37.570 This is not an if we want to have an and we need to remove it from here and we need to click on narrow 02:37.650 --> 02:38.970 our DNA at the bottom. 02:38.980 --> 02:42.360 So here we see and most must also much. 02:42.370 --> 02:43.720 One of the following. 02:43.720 --> 02:51.170 So in here yes we can say it in here. 02:51.330 --> 02:53.550 It in hell. 02:54.100 --> 02:55.230 This is the interest. 02:55.330 --> 03:04.600 So now in this audience yes here we need we are tugging man 35 to 55 that are vegetarian and also that 03:04.660 --> 03:10.930 are interested in help if we have a man which is between 35 and 55. 03:10.930 --> 03:14.390 The vegetarian body's not interested in healthy. 03:14.440 --> 03:18.760 On Facebook these men won't be on your target audience. 03:18.830 --> 03:20.040 They will. 03:20.090 --> 03:23.010 You will have on your list only the people have. 03:23.020 --> 03:28.210 Number one vegetarian also number two on the Internet which is eating healthy. 03:28.360 --> 03:35.440 And again you can apply and use these for any thing for any or any goals here on your Facebook Marketing. 03:35.560 --> 03:39.630 And given the example here of the vegetarian because it's easy to understand. 03:39.700 --> 03:45.910 So to your question back to your question Debbie you are asking here about that. 03:45.910 --> 03:52.750 Basically if you are selecting renters employees and people like to move some if you are putting all 03:52.750 --> 04:01.390 of these on the interest box every person that meets one of each criteria does the need to meet the 04:01.390 --> 04:02.400 three criteria. 04:02.560 --> 04:06.400 If meets only one or two or three that's a matter. 04:06.430 --> 04:08.190 They are in your target areas. 04:08.200 --> 04:14.920 Now if you are one of the options here on the bridge on the first one if you are for example renters 04:15.070 --> 04:25.630 in here and you narrow your audience and you include in the second that must also meet the h h you the 04:25.630 --> 04:27.740 employees you are it here on. 04:27.790 --> 04:29.950 Also you are another one here. 04:30.040 --> 04:32.110 Sane people are likely to move. 04:32.120 --> 04:35.120 So which is the behavior in here on that case. 04:35.140 --> 04:37.270 Yes your target only. 04:37.320 --> 04:42.080 Are Telling only people that that that meets the three requirements. 04:42.120 --> 04:43.780 OK I hope this is helpful. 04:43.780 --> 04:48.190 It's a little bit confusing but it's very useful when you are targeting your audience. 04:48.190 --> 04:48.860 OK. 04:48.880 --> 04:50.850 I hope to see you inside the course. 04:50.860 --> 04:51.540 See you there.