Hello they swarm onto this video.
Now in this video we have a great question from one of our students here on the Facebook marketing course
from Debbie.
She's asking about target audience and this is important.
I decided to create this video because I want you to know exactly what's going on here and what's the
difference when you are creating your target audience on Facebook.
Remember that the target audience is one of the most important elements that you have on your marketing
because if you don't have an optimized target audience and you start running ads you won't have any
positive results because basically there is sort of you will have will be for and not non optimized
audience and that can cause problems because you won't have any sales.
So let's go to Debbies questions.
She's asking specifically when you will create a target audience and you define the interest of the
out in.
And let me show you what it is.
Here we are.
Here we are on the target audience the add some manager.
You see that here we have audience that live in Orlando Florida that are men from 35 to 55 who speak
English on here is that they are detailing targeting.
She's asking if we have more options here.
And and Ryan select in here the interests of my Audi's the behavior of my Audi's she's asking if this
is an and or this season or that I mean if this is exclusive exclusive or not let's go to her example
to make it clear she's saying OK if I have a target out into the target the renters HD to you the employees
and persons likely to move soon.
Will these three have that have to be met.
For each person or east one exclusive print and order.
So let me show you the exact example here.
There you are.
Thank you so much for the question.
You were under the tail in.
And here we can see include people who might at least one of the fall when criterions.
OK.
So if I have here Mantes from 35 to 55 that are Bridgitte Tyrion.
And also they are they have interest on eating healthy.
This is this isn't this is not exclusive.
Basically what we are saying here that we will target everyone that is vegetarian on Also everyone that
is interested on eating healthy.
This is not an if we want to have an and we need to remove it from here and we need to click on narrow
our DNA at the bottom.
So here we see and most must also much.
One of the following.
So in here yes we can say it in here.
It in hell.
This is the interest.
So now in this audience yes here we need we are tugging man 35 to 55 that are vegetarian and also that
are interested in help if we have a man which is between 35 and 55.
The vegetarian body's not interested in healthy.
On Facebook these men won't be on your target audience.
They will.
You will have on your list only the people have.
Number one vegetarian also number two on the Internet which is eating healthy.
And again you can apply and use these for any thing for any or any goals here on your Facebook Marketing.
And given the example here of the vegetarian because it's easy to understand.
So to your question back to your question Debbie you are asking here about that.
Basically if you are selecting renters employees and people like to move some if you are putting all
of these on the interest box every person that meets one of each criteria does the need to meet the
three criteria.
If meets only one or two or three that's a matter.
They are in your target areas.
Now if you are one of the options here on the bridge on the first one if you are for example renters
in here and you narrow your audience and you include in the second that must also meet the h h you the
employees you are it here on.
Also you are another one here.
Sane people are likely to move.
So which is the behavior in here on that case.
Yes your target only.
Are Telling only people that that that meets the three requirements.
OK I hope this is helpful.
It's a little bit confusing but it's very useful when you are targeting your audience.
OK.
I hope to see you inside the course.
See you there.