WEBVTT 00:01.260 --> 00:09.660 How Google works works the main ingredient that we have on Google Ads works is the keyword people are 00:09.660 --> 00:14.850 using when they when your client your customers come to Google and they are ready to find to search 00:14.850 --> 00:22.020 for something they use keywords here in order to find your products and these keywords are the key words 00:22.020 --> 00:24.460 that are related with your business. 00:24.480 --> 00:28.400 Later here on the course we will go step by step. 00:28.470 --> 00:34.980 I'll show you step by step how to find the absolute best keywords for your business to make sure that 00:34.980 --> 00:40.220 you know how many people are searching for this keyword every month. 00:40.380 --> 00:45.800 And you know if these people are looking for your service for your business for your products or not 00:45.870 --> 00:48.380 and that is coming in the next video. 00:48.480 --> 00:50.790 But for now let me show you an example. 00:50.880 --> 00:59.090 If we search for for example of hotels in New York City we have an extra. 00:59.100 --> 01:06.870 Here let me tell you New York City here we have some ads that means that the keyword we are using here. 01:06.870 --> 01:12.030 If I have an art hotel or New York City probably the keyword I will. 01:12.040 --> 01:18.780 One of the keywords I will use here on Google in order to create Google AdWords is the key phrase hotels 01:18.840 --> 01:20.610 in some for New York City. 01:20.610 --> 01:26.840 OK because I have a have that business that I want to share that with my audience with my clients. 01:26.850 --> 01:33.570 So when somebody comes here to Google and they type hotels in New York City my ad will show her here 01:33.600 --> 01:34.800 on the first page. 01:34.820 --> 01:35.320 OK. 01:35.490 --> 01:36.450 That's the goal. 01:36.540 --> 01:39.080 So we will 4:49 here on this course. 01:39.210 --> 01:45.030 The best keywords for you in order to show your business your website here on the top. 01:45.100 --> 01:46.090 Results. 01:46.350 --> 01:51.160 What happens if you want more than one company say OK this is the same. 01:51.180 --> 01:53.750 This is the key word for my permit outings to. 01:53.760 --> 02:00.570 So lets say we have three hotels in New York City saying I want to create an app for this phrase for 02:00.570 --> 02:02.020 this exact phrase. 02:02.070 --> 02:08.940 What happened then is Google have a building system that will decide the point of how much you bid for 02:08.970 --> 02:15.780 every click Google with the algorithm ultimate will ultimately decide which act to show in the first 02:15.780 --> 02:18.880 page of game you will understand all that here. 02:18.900 --> 02:20.100 During the course. 02:20.280 --> 02:22.430 So that it I hope you are excited. 02:22.440 --> 02:29.940 This is super powerful because with Google ad works you have you know Google is one of the best search 02:30.000 --> 02:31.300 engine in the world. 02:31.320 --> 02:38.880 People are using Google every single day several times a day to find new products new services and new 02:38.880 --> 02:44.730 companies and you or your company can be the next one that will be in front of millions of people and 02:44.730 --> 02:45.750 I'll show you how to do that. 02:45.750 --> 02:46.170 OK. 02:46.320 --> 02:51.390 So let's continue with the course in the next video I'll show you some examples real examples of the 02:51.480 --> 02:52.730 ads that we are creating. 02:52.820 --> 02:53.240 Seether.