Hey guys in this video will check and we will see the different ads that we are creating here on the
cars.
OK.
Basically Google gives you some options.
You can create different type of attitude.
We will add works and we will look for three of them on this video.
What are the main ones.
The first one is search.
Also we have the display and we have the video at the Surt ads are ads that are showing only on the
Google search page.
So when boot's when somebody goes to dot com and they search for a keyword that say we search for hotels
in New York City we'll see some results at the top that are out.
All these four at the top are at.
You can see here at below the headline you have the sign.
This is the search Google ad works an ad.
OK.
So we'll create these later here on the course.
The second one is the display at.
That means that all over the Internet and you probably saw these.
I'll show you real examples here.
All over the Internet people are adding to their site.
They Google ads work code so their website can have a little bit of money showing ads to their visitors.
And these are our quick.
Here we have an example here where for example speed tests dot net which is a Web site where you can
check the speed of your Internet.
And we see here two three four five.
You see here are the top.
I was looking for flights to Berlin and you see they are offering me here first class to Berlin on the
app.
This is another Google ad works that is showing here another ad from Google.
Here is another one that is not showing for some reason and here we have the last one for a digital
marketer.
So basically they are using retarget in here and they are showing me this the display ads on Google
outworks they are showing me ads that are related with recent Internet activity that I made.
I was visiting the American Airlines website a few days ago and they are showing me that here.
So this is the display at.
And you can create ads in this way to here on Google AdWords.
Here we have another example of this play out on the New York Times website and it says re-affirmation.
Hopefully we'll see the ad here on this area.
Here we are.
Here we have this lag.
This is an ad for on Google Ads works too and you see here.
And basically if I click here I will be already reacted to this.
The company website.
So the New York Times is using this space at the top four at AAVSO the next example we have is from
Miami Herald.
We have here another Google at this.
We are talking here about this play out.
Right now we we here we have the classic alligator on Florina coming out of the water.
So here we have one two and three.
This is another ad and we have three ads on Google ad works here on this website.
So this is this play as we talk about search ads here all the ads are showing on the Google dot com
website on the search page.
We talk about these really ads that are showing all over the Internet in all the websites that and the
last one that we're exploring is the video that you know probably if you go to YouTube and you play
videos sometimes you see that at the beginning of the video.
So yeah if I play this video this is an ad that is running and I have the chance to jump at after five
seconds or something like that or sometimes I need to watch the whole thing.
So this is the video and you'll see on these cars too or this model how to create its own YouTube is
very easy and it's very very powerful.
Most entrepreneurs especially small business owners are not using properly or are not using at all.
All the power that you have with Google ads on video especially on YouTube because your audience is
on YouTube.
Everybody's using YouTube and you have the chance to create cheap ads on YouTube.
I mean not invest in chip I mean not investing a lot of money and having great resource.
So this is the video and I hope this is helpful.
I hope now you know the difference between search ads display at and video ads and in the next video
will start creating you're opening your Google AdWords account and inter-Korean your first Google Adwords
campaign see their.