WEBVTT 00:01.620 --> 00:07.860 Hey guys in this video will check and we will see the different ads that we are creating here on the 00:07.860 --> 00:08.280 cars. 00:08.280 --> 00:08.760 OK. 00:08.850 --> 00:11.480 Basically Google gives you some options. 00:11.490 --> 00:13.650 You can create different type of attitude. 00:13.650 --> 00:17.190 We will add works and we will look for three of them on this video. 00:17.190 --> 00:18.920 What are the main ones. 00:18.960 --> 00:20.670 The first one is search. 00:20.700 --> 00:28.470 Also we have the display and we have the video at the Surt ads are ads that are showing only on the 00:28.470 --> 00:29.690 Google search page. 00:29.690 --> 00:35.970 So when boot's when somebody goes to dot com and they search for a keyword that say we search for hotels 00:35.970 --> 00:40.150 in New York City we'll see some results at the top that are out. 00:40.170 --> 00:42.330 All these four at the top are at. 00:42.330 --> 00:47.000 You can see here at below the headline you have the sign. 00:47.130 --> 00:50.900 This is the search Google ad works an ad. 00:50.940 --> 00:51.490 OK. 00:51.600 --> 00:54.060 So we'll create these later here on the course. 00:54.090 --> 00:56.600 The second one is the display at. 00:56.610 --> 01:00.410 That means that all over the Internet and you probably saw these. 01:00.420 --> 01:02.180 I'll show you real examples here. 01:02.490 --> 01:05.820 All over the Internet people are adding to their site. 01:05.970 --> 01:13.900 They Google ads work code so their website can have a little bit of money showing ads to their visitors. 01:13.950 --> 01:15.460 And these are our quick. 01:15.470 --> 01:20.940 Here we have an example here where for example speed tests dot net which is a Web site where you can 01:20.940 --> 01:23.400 check the speed of your Internet. 01:23.550 --> 01:27.670 And we see here two three four five. 01:27.790 --> 01:28.860 You see here are the top. 01:28.860 --> 01:35.610 I was looking for flights to Berlin and you see they are offering me here first class to Berlin on the 01:35.610 --> 01:36.190 app. 01:36.300 --> 01:41.210 This is another Google ad works that is showing here another ad from Google. 01:41.220 --> 01:45.750 Here is another one that is not showing for some reason and here we have the last one for a digital 01:45.750 --> 01:46.800 marketer. 01:46.800 --> 01:52.770 So basically they are using retarget in here and they are showing me this the display ads on Google 01:52.840 --> 01:59.250 outworks they are showing me ads that are related with recent Internet activity that I made. 01:59.250 --> 02:04.650 I was visiting the American Airlines website a few days ago and they are showing me that here. 02:04.650 --> 02:06.200 So this is the display at. 02:06.230 --> 02:10.550 And you can create ads in this way to here on Google AdWords. 02:10.550 --> 02:17.860 Here we have another example of this play out on the New York Times website and it says re-affirmation. 02:18.030 --> 02:19.960 Hopefully we'll see the ad here on this area. 02:19.950 --> 02:20.880 Here we are. 02:20.880 --> 02:22.300 Here we have this lag. 02:22.410 --> 02:26.160 This is an ad for on Google Ads works too and you see here. 02:26.160 --> 02:30.130 And basically if I click here I will be already reacted to this. 02:30.130 --> 02:31.560 The company website. 02:31.710 --> 02:38.910 So the New York Times is using this space at the top four at AAVSO the next example we have is from 02:38.910 --> 02:39.770 Miami Herald. 02:39.900 --> 02:42.710 We have here another Google at this. 02:42.720 --> 02:44.380 We are talking here about this play out. 02:44.400 --> 02:50.020 Right now we we here we have the classic alligator on Florina coming out of the water. 02:50.040 --> 02:53.170 So here we have one two and three. 02:53.190 --> 02:59.460 This is another ad and we have three ads on Google ad works here on this website. 02:59.460 --> 03:06.660 So this is this play as we talk about search ads here all the ads are showing on the Google dot com 03:06.780 --> 03:08.500 website on the search page. 03:08.610 --> 03:14.070 We talk about these really ads that are showing all over the Internet in all the websites that and the 03:14.070 --> 03:19.770 last one that we're exploring is the video that you know probably if you go to YouTube and you play 03:19.770 --> 03:23.100 videos sometimes you see that at the beginning of the video. 03:23.110 --> 03:29.970 So yeah if I play this video this is an ad that is running and I have the chance to jump at after five 03:29.970 --> 03:33.810 seconds or something like that or sometimes I need to watch the whole thing. 03:33.960 --> 03:41.180 So this is the video and you'll see on these cars too or this model how to create its own YouTube is 03:41.190 --> 03:43.790 very easy and it's very very powerful. 03:43.800 --> 03:52.120 Most entrepreneurs especially small business owners are not using properly or are not using at all. 03:52.140 --> 03:58.470 All the power that you have with Google ads on video especially on YouTube because your audience is 03:58.470 --> 03:59.070 on YouTube. 03:59.120 --> 04:04.860 Everybody's using YouTube and you have the chance to create cheap ads on YouTube. 04:04.860 --> 04:10.170 I mean not invest in chip I mean not investing a lot of money and having great resource. 04:10.170 --> 04:13.000 So this is the video and I hope this is helpful. 04:13.020 --> 04:19.140 I hope now you know the difference between search ads display at and video ads and in the next video 04:19.410 --> 04:26.250 will start creating you're opening your Google AdWords account and inter-Korean your first Google Adwords 04:26.250 --> 04:27.320 campaign see their.